Katch International Expands In the Middle East with the Opening of Third Global Office in Saudi Arabia

In operation since 2010, with offices already in both Dubai and London, the innovative PR agency is setting its sights even higher with this most recent expansion, with the Riyadh based office having opened its doors on March 1st   …

PRCA MENA Announces Formation of People and Culture Committee

Dubai, 14th March 2024 - PRCA MENA proudly announces the establishment of the People and Culture Committee, aimed at addressing critical talent-related topics within the Public Relations industry. Led by Alice Weightman, CEO of global talent…

W7Worldwide Celebrates International Women’s Day, Highlighting Motherhood in the Age of Social Media

Jeddah, In recognition of the International Women's Day 2024, celebrated annually on 8th March, W7Worldwide, a renowned marketing communications consultancy agency, has released an inspiring video highlighting the impact of a mother's fame…

Instinctif Partners announces Julian Walker as CEO

London, 13 March 2024 – Leading EMEA communications firm Instinctif Partners Group has announced the arrival of Julian Walker as CEO. Most recently Chief Communications Officer at CWT, Julian has a strong track-record of leading in-house…

PRCA MENA Census report 2023

Remote Work Prevails as Industry Adapts, Yet Diversity Efforts Persist – 2023 PRCA MENA Census Key findings: Remote Working: Remote work has become a fixture in the MENA PR sector, with 35% of practitioners working in the office…

BPG launches new digital platforms showcasing integrated offering and regional expansion

The launch coincides with the opening of BPG Arabia, its new headquarters in Riyadh to strengthen services for a growing roster of Saudi clients. “We built this website to be a living, breathing extension of Brand BPG, reflecting our…

Ruder Finn Acquires UAE-Founded Agency, Atteline, Expanding its Middle East and Global Footprint

This acquisition complements Ruder Finn’s consistent double-digit growth in recent years and is the global agency’s first acquisition in the region Award-winning Atteline will bring a team of over 30 communication experts to Ruder…

PRCA MENA and MCG Talent partner to Host Workshop on The Power of Tiny Changes

Dubai, UAE – 29 February 2024, - PRCA MENA, in partnership with MCG Talent, recently organized an insightful workshop centered around "The Power of Tiny Changes." The event was attended by over 40 PR professionals, and offered a platform for…

Brazen MENA MEPRA’s Homegrown Agency of the Year Welcomes New Account Director

The MEPRA award-winning ‘Homegrown Agency of the Year 2023’ makes new senior hire as part of monumental growth plan for 2024   Dubai, United Arab Emirates, 26th February 2024: With over ten years experience in…

PRCA MENA Regional Awards 2024 – Finalists Announced

Dubai, UAE - 22 Feb 2024: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional  Awards 2024. The annual ceremony creates an opportunity…

Young Lions Competitions in UK, MENA and APAC now open for entry

The Public Relations and Communications Association (PRCA) is thrilled to announce the opening of entries for the Young Lions Competitions in the UK, MENA, and APAC regions. Aspiring young PR professionals have…

PRCA MENA Welcomes Kaizzen as a New Member

Kaizzen, a leading integrated communications agency, is known for its knowledge-based PR and service-oriented approach. It comes with a sound expertise in supporting clients in reaching Europe, the Middle East,…

Instinctif Partners Strengthens Sustainability Practice in MENA with Key Appointment

Alaa Badawi joins as Associate Partner for Sustainability at Instinctif Partners MENA 7th Febraury 2024 UAE – Instinctif Partners, a leading EMEA communications consultancy, is reinforcing its commitment to sustainability with the strategic…

CARMA announces acquisition of mmi Analytics, expanding expertise in Beauty, Fashion, and Lifestyle sectors

Global media intelligence leader buys mmi Analytics extending its strength in the beauty, fashion, and luxury goods category The combined organisation will scale media, influencer, and eTail insight offerings on a global basis Dubai,…

BPG expands and strengthens integrated offering with internal promotions and new hires

BPG doubles down on Creative and Integrated CX through a series of promotions and new hires. BPG’s newly promoted Creative Directors include Aaron Leung, Ahmad Al Otaibi and Nicolaas Van Der Merwe Benjamin Schwartz has been promoted…

Conrad Dubai Appoints MEPRA’s Homegrown Agency of the Year Brazen MENA to handle Communications

The MEPRA award-winning ‘Homegrown Agency of the Year 2023’ will be looking after all PR and communications for the luxury property on Sheikh Zayed Road   Dubai, United Arab Emirates, 23th January 2024: Conrad Dubai Hotel, located…

PRCA MENA Welcomes Ellyse Management as a New Member

Ellyse Management specializes in Luxury PR, Brand Communications, Events, and Talent Management. The company maintains a strategic presence in Dubai, Paris, Milan, and Miami, facilitating close collaboration with clients to develop tailored…

PRCA MENA’s Leaders Breakfast: Uniting Art and Sustainability

Dubai, 17 January – PRCA MENA, The Public Relations and Communications Association in the Middle East and North Africa, kicked off the year with its first Leaders Breakfast. The event took place at Mawaheb, an inclusive art café and art…

TrailRunner International Expands Operations in the Middle East with Key Hires

US strategic communications firm continues investment in the region to meet the evolving needs of existing and prospective clients Abu Dhabi/Dubai, UAE – 15th January 2024: TrailRunner International (TRI), a leading global strategic…

PRCA MENA’s People and Culture Committee

PRCA MENA People and Culture Committee About: The PRCA MENA People and Culture Committee is a group that addresses all talent related topics to the Public Relations industry professionals. The PRCA MENA People and Culture Committee…

PRCA MENA Welcomes Current Global as a New Member

Current Global delivers results-driven, award-winning campaigns for clients around the world. Born of PR, with native integrated communications skills, they apply deep expertise in earned, social, owned, and paid media to connect to any audience…

TrailRunner International joins PRCA MENA as a new corporate member

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced strategy and communications advisory firm, TrailRunner International, as its latest corporate member. Based in Abu Dhabi,…

BusinessWire: TrailRunner International and Legends Launch New Sports Industry Advisory Group

December 5, 2023    TrailRunner-Legends joint venture to provide strategic business advisory and communications support to global sports clients spanning leagues, teams, educational institutions, investors, ownership groups, and…

PRCA MENA Webinar: PR Insights Post COP 28: Reflections, Challenges, and Strategies

Join us for an engaging and insightful webinar as we bring together two leading public relations agencies to reflect on their experiences and key learnings from COP 28. This post-event discussion will delve into the intricacies of communication…

PRCA MENA Welcomes Ma’aden as a New Member

Ma’aden is the largest multi-commodity mining and metals company in the Middle East and among the fastest-growing mining companies in the world, with revenues of SAR 40.3 billion ($10.7 billion) in 2022. Ma’aden is developing the mining…

Katch International Launches a Dedicated Department Focused on Sustainability and Brand Strategy in Partnership with Blurred

Dubai, UAE - 6 December 2023: Katch International, a PR agency that has been doing things its own unique way since its creation in 2011, is proud to announce the launch of its new department focused on sustainability and responsible operations.…

Instinctif Partners Launches MENA Public Policy Advisory to Help Organizations Navigate a Changing World

Government Advisor Alexander M. Wegner appointed Partner, Head of Public Policy, MENA   November 30, 2023, UAE: Instinctif Partners, a leading EMEA communications consultancy, is expanding its internationally-renowned Public Policy offering…

Hanson Search joins PRCA MENA as a new corporate member

Dubai, 29th November 2023: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the executive search and talent advisory consultancy Hanson Search, as its latest corporate member. The…

CARMA brings home the gold at AMEC’s Global Measurement Effectiveness awards

Following a successful night at the AMEC Awards, CARMA scoops 11 gold awards. All 16 of their shortlisted entries were recognised. CARMA’s success was across multiple categories, including Best Multi-market Reporting, Most Impactful…

W7Worldwide Emphasizes TV’s Ongoing Relevance in the Digital Age

Jeddah, 22nd Nov 2023:    W7Worldwide, a renowned marketing communications consultancy agency, celebrates World Television Day by releasing a compelling video emphasizing the continued significance of television despite the burgeoning…

PR Arabia joins PRCA MENA as a new member

Dubai, 21st November – The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the full-service public relations and communications firm PR Arabia, as its latest corporate member. Based…

Exploring the evolution of PR in MENA: Highlights from Riyadh’s PRCA MENA Conference

Dubai - 15th November 2023: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) successfully hosted its regional Conference and Digital Awards in Riyadh, Saudi Arabia, on the 8th of November. In…

CARMA Appoints Amjad Fakhouri as Commercial Director as it Expands its Presence in Saudi Arabia

Riyadh, November 13th 2023: CARMA, the leading global media intelligence company has appointed Amjad Fakhouri as the Commercial Country Director of KSA as it looks to expand its presence in the Kingdom.   In his new role, Fakhouri…

PRCA MENA Digital Awards 2023 Winners Celebrated in Riyadh

Riyadh, Saudi Arabia – 10th November 2023: The PRCA MENA Digital Awards were held on Wednesday, 8th of November 2023 at the Movenpick Hotel & Residences Riyadh, Saudi Arabia to celebrate the best in Digital PR and Communications across…

PRCA MENA’s ‘Value in PR’ Report: From navigating reputation and crisis to financial trends in the MENA region

SCAN THE QR CODE BELOW TO VIEW THE FULL REPORT The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report during the PRCA MENA Digital Awards and Conference 2023 in Riyadh,…

Boosting PR Campaign Performance with Artificial Intelligence

AI Applications Deliver Numerous Advantages to PR Anticipated $135 Billion AI Contribution to Saudi Economy by 2030. AI Writing Tools Complement, Not Replace, Human Writers.   Jeddah: Despite the mounting concerns surrounding…

Chestertons MENA appoints Rebecomms for PR and communications services

Dubai, UAE, 31 October 2023 … Dubai-based real estate advisory Chestertons MENA has appointed Rebecomms for regional PR and communications services.   Rebecomms will handle all Middle East media relations and corporate communications…

PRCA appoints James Hewes as Chief Executive

The Public Relations and Communications Association (PRCA) is delighted to announce the appointment of James Hewes as its chief executive. Hewes is currently president and chief executive at FIPP, the international network for global media.…

PRCA MENA welcomes BPG Group as its newest member

Dubai, 25th October — The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA), has today announced BPG Group as its latest corporate member. BPG (formerly Bates PanGulf, a WPP company) has helped…

‘Media Navigator by Action’ Reveals Key Trends in Media Consumption and Public Perception

Nicosia, Cyprus, October 2023 – Award-winning integrated communications agency, Action Global Communications, unveiled the results of a large-scale international survey that delved into media consumption patterns and the public perception…

Dubai Cares – Step For Education

With Dubai Fitness Challenge 2023 being just around the corner, Dubai Cares is pleased to launch “A Step for Education” as an employee engagement initiative where corporate social responsibility meets corporate wellness. Being rolled out…

Atlantis Dubai reappoints Brazen MENA for three year PR roster

The award-winning agency will oversee the comms for both Atlantis, The Palm and Atlantis The Royal, as the destination looks to further cement its presence in the MENA and Levant regions Dubai, United Arab Emirates, 16th October 2023:…

BPG announces doubling down on investment in AI tools at 27th annual offsite

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait and Saudi Arabia, as well as BPG Cloudworks – a borderless remote team that stretches from North America and Europe to Egypt, Lebanon, India, Indonesia…

DUBAI WATCH WEEK APPOINTS HOUBARA COMMUNICATIONS AS PR PARTNER

Dubai, UAE, 4th October 2023 – Dubai Watch Week, the leading global non-commercial horology platform, has appointed Houbara Communications as its PR partner for its upcoming sixth edition set to take place from November 16 to 20, 2023, at…

W7Worldwide’s Inspiring Video Commemorates Saudi Arabia’s Remarkable Journey on its 93rd National Day

In commemoration of the 93rd Saudi National Day, which is celebrated annually on September 23rd, W7Worldwide, an acclaimed independent marketing communications consultancy agency in the region, has unveiled a captivating 1.05-minute video titled…

PRCA MENA opens entries for the MENA Regional Awards 2024

Dubai, 25th September 2023 - The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce that entries for the highly anticipated MENA Regional Awards 2024 are now officially open. The…

Speakers announced for the PRCA MENA Conference and Digital Awards 2023

Dubai, 21st September 2023 – PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, is thrilled to introduce the lineup of speakers for the highly anticipated PRCA MENA Conference 2023. This…

Bernays” and “International Property Media” sign MoU to launch real estate awards in “Saudi Arabia

Riyadh, KSA, 18 September 2023: “Bernays”, the world's leading public relations and consulting Bahrain-based company-, has signed a memorandum of understanding (MoU) with International Property Media, a global company considered one of…

PRCA Platinum Awards 2023 winners announced

The PRCA Platinum Awards 2023 ceremony took place last night at No. 11 Cavendish Square in London to recognise and celebrate the very highest standards in public relations. This year’s headline sponsors were CARMA, Milk & Honey, notified,…

PRCA MENA Leaders Breakfast Turns Into A Record Breaking Event at the Guinness World Records Office

Dubai, UAE, September 14, 2023 – Today, PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, organised the PRCA MENA Leaders Breakfast in partnership with Guinness World Records, hosted at…

PRCA MENA Conference 2023 Agenda Revealed – The PR Event in Riyadh you shouldn’t miss!

Dubai, 13th September 2023 – PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is delighted to unveil the agenda for its highly anticipated PRCA MENA Conference 2023,…

PRCA MENA and The Work Crowd Join Forces in New Partnership

Dubai, 5th September 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is excited to announce a strategic partnership with The Work Crowd, an innovative tech platform…

Elizabeth Sen appointed as Flint Culture’s Regional Managing Director for MENA

Flint Culture, an award-winning communications consultancy that combines specialist expertise in culture and creative industries, has announced the appointment of Elizabeth Sen as its new MENA Managing Director. Sen will lead Flint Culture’s…

Weber Shandwick promotes Ghaleb Zeidan to Regional MD

DUBAI, UAE – 30 AUGUST 2023: Weber Shandwick MENAT has announced the promotion of Ghaleb Zeidan to Regional Managing Director for UAE, Culture, Learning & Development, and Partnership. For the past five years Zeidan has ably helmed the…

W7Worldwide holds the status of being a key ally for the Social Responsibility Association

Riyadh: W7Worldwide and the Social Responsibility Association has recently signed a strategic partnership agreement to deliver sustainability solutions and media services, and the agreement was signed at the Association's headquarters in Riyadh. The…

Audi Abu Dhabi’s Digital Campaign for Emirati Women’s Day Celebrates ‘Stories of Progress’ across Generations

Abu Dhabi, 25 August 2023 – To mark the upcoming Emirati Women’s Day, Audi Abu Dhabi unveils a historic digital campaign that honours the incredible accomplishments of Emirati Women while championing inclusion and honouring legacy. Through…

BRAZEN MENA BOLSTERS TEAM WITH A HAT-TRICK OF HIRES AS IT ENTERS NEXT PHASE OF GROWTH

Dubai, United Arab Emirates, 23 August 2023: Brazen MENA has added three exceptional hires to its team as it enters its next phase of growth as a mid-sized PR agency. Account Manager, Amina Ehsan; Senior Account Executive, Kristina Fernandes…

Interview Feature – Faris Aljameel One Group Vice Chairman

One Group: Saudi PR - Where Excellence Meets Innovation Faris Aljameel, Vice Chairman of One Group, a prominent  PRCA MENA partner and Headline sponsor of the upcoming PRCA MENA Conference and Digital Awards, sheds light on the company's…

Atteline Launches New Sustainability Division and Pledges to be the First B Corp Certified UAE Headquartered Integrated Communications Agency

Dubai, UAE - Atteline, an award-winning integrated communications agency founded and headquartered in the UAE, has announced the launch of its new sustainability specialism, solidifying its commitment to environmental and social responsibility…

One Group Announced as Headline Sponsor for PRCA MENA Conference and Digital Awards 2023

Dubai, 15th of August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is delighted to announce One Group as the official headline sponsor for this year’s Conference…

PRCA publishes updated Accessible Communications Guidelines for 2023

The Public Relations and Communications Association (PRCA) has published an updated edition of its Accessible Communications Guidelines - in partnership with Current Global - to help PR and communications professionals deliver accessible content. The…

W7Worldwide’s Video Celebrates Saudi Arabian Youth’s Role in National Development

In commemoration of International Youth Day, W7Worldwide, a leading local marketing communication agency in Saudi Arabia, has released a short video that highlights the pivotal role played by Saudi youth in the nation's development, particularly…

PRCA MENA announces Conference and Digital Awards 2023 celebrations to take place in Riyadh, Saudi Arabia

Dubai, 8th August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is thrilled to announce their Conference and Digital Awards 2023, set to take place on Wednesday,…

Dubai PR agency The Romans turns I – celebrates with giant cake Colosseum!

Global creative PR agency, The Romans celebrated its first anniversary in the UAE in epically tasty fashion by baking up what is thought to be the biggest ever Roman Colosseum made out of cake! Designed and brought to life by Abu Dhabi mother-and-daughter…

PRCA MENA and MCG Talent Sign Partnership to Empower PR Agencies in Talent Acquisition

Dubai, 2nd August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is pleased to announce their new partnership with renowned recruitment agency MCG Talent. This…

W7Worldwide report: PR key to sustainability and ease climate impact

Amid the growing threat of climate change, W7Worldwide — Saudi Arabia’s leading homegrown marketing consulting agency — recently published an insight report titled “The PR Role in Climate Crisis” to press home the urgency of the situation. According…

Qorvis Expands Presence in Middle East with Dubai Multi Commodities Centre (DMCC) Launch

DUBAI, UAE – July 28, 2023 – Qorvis announces the launch and registration of Qorvis GeoPols Dubai Multi Commodities Centre (Qorvis), the company’s physical presence in the United Arab Emirates (UAE). “The strategic expansion positions…

W7Worldwide video highlights PR’s wider role in society

Saudi Arabia’s leading home-grown marketing communication agency releases short video to mark World Public Relations Day W7Worldwide, an award-winning marketing communications consultancy agency, has released a 43-second video, in celebration…

PRCA MENA Digital Awards Now Open for Submissions, Introduces Best Use of AI in a Campaign Category

Dubai, United Arab Emirates – 17 July 2023: The highly anticipated PRCA MENA Digital Awards have officially opened for submissions, this year, with a new category: Best Use of AI in a Campaign. Designed to recognise and celebrate exceptional…

Empyre Communications Wins Luxury Real Estate Company, Roya Lifestyle Developments, Set to Launch SLS Residences on Palm Jumeirah

14 July 2023, Dubai, United Arab Emirates - Empyre Communications, Dubai’s leading PR & Communications agency, which oversees a large portfolio of luxury, hospitality, lifestyle, real estate and tech clientele, has been appointed by Roya…

PRCA marks milestone in governance review with appointment of Interim Change Director

10th July 2023: The Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd as Interim Change Director. The appointment marks a milestone in the PRCA’s governance review process, as the organisation…

Global Media Intelligence Firm CARMA Expands to Indonesia

Dubai, United Arab Emirates, 6th July 2023: Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. CARMA Asia Managing Director, Andrew Nicholls, describes Indonesia as both an important…

MENA Region Secures Gold at Cannes Young PR Lions Competition

Dubai - 4 July, 2023: Judy Bakieh and Sarah Alsalem, account managers at Gambit Communications in Dubai, are the winners of this year's prestigious Cannes Young PR Lions competition, making them the first individuals from their region to achieve…

Team MENA wins Gold at Cannes Young PR Lions

Dubai, United Arab Emirates, 26 June 2023: MENA’s Judy Bakieh and Sarah Alsalem, account managers at Gambit Communications in Dubai, are the winners of this year’s Cannes Young PR Lions competition making them the first in their region to…

BRAZEN MENA LOOKS TO THE FUTURE WITH NEW BRANDING AND LAUNCH OF CLUB BRAZEN

Dubai, United Arab Emirates, 22 June 2023: Brazen MENA, the multi-award-winning PR agency, has announced the launch of its new branding, positioning, as well as Club Brazen - an exciting value-add proposition to take the company into its next…

PRCA MENA strengthens presence in Saudi Arabia

Dubai, United Arab Emirates – 19 June, 2023: With an aim to explore further opportunities and discuss the development of the PR industry, Monika Fourneaux, Head of EMEA at PRCA, visited PRCA MENA partner One Group in Riyadh, Saudi Arabia last…

Gambit Communications Wins Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment Tenders

Dubai, UAE – June 15th 2023: Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency for its Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment business units in…

Renna Markson appointed as Managing Director of PRCA

The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Renna Markson as its new Managing Director. This promotion comes as a recognition of her exceptional dedication and valuable contributions to…

PRCA MENA & Middlesex University Collaborate To Host An Online Workshop on Generative AI

Dubai, June 6, 2023 – Are you ready to step into the future of AI education and unlock the mysteries of generative artificial intelligence? PRCA MENA in collaboration with Middlesex University Dubai invites you to join an extraordinary webinar…

Pre-order Audi’s newest EV addition, the Q8 e-tron, in Abu Dhabi and Al Ain

UAE, 2nd June 2023 – Audi Abu Dhabi announced  that pre-orders for the highly anticipated Q8 e-tron, the latest addition to Audi's luxury electric vehicle (EV) lineup, are now open. Starting at AED 410,000, the Audi Q8 e-tron represents the…

SOCIALEYEZ SIGNIFICANTLY BOOSTS DIGITAL ENGAGEMENT FOR THE NAS SPORTS TOURNAMENT 2023

Dubai – United Arab Emirates, 26 May 2023: SOCIALEYEZ, the Middle East’s leading digital agency has further underpinned its commitment to producing powerful and meaningful social media content for sporting events in the region through its…

Gambit Communications Drives Expansion with Six New Hires

Dubai, UAE – May 23rd 2023: Gambit Communications continues its rapid expansion with the announcement of six new hires, following further multinational client wins for the burgeoning independent communications agency. The diverse group…

The PRCA Platinum Awards return to celebrate exceptional achievers in Global Communications

May 18th 2023, PRCA Global - The Public Relations and Communications Association (PRCA) is proud to announce the highly anticipated return of the PRCA Platinum Awards, dedicated to acknowledging and honoring exceptional achievements in global…

ATMOSPHERE CORE APPOINTS BRAZEN MENA TO HANDLE THE COMMUNICATIONS FOR TWO OF ITS WORLD-CLASS BRANDS: ATMOSPHERE HOTELS & RESORTS AND COLOURS OF OBLU

Dubai, United Arab Emirates, 10th May 2023: Atmosphere Core, the leading hospitality travel operator which is celebrating its 10 year anniversary this year, has appointed Brazen MENA to handle the communications across its portfolio of world-class…

SOCIATE Unveils New Logo Standing Out as Creative Communications Agency

The award-winning PR agency reveals a sleek and sophisticated new look Dubai, 8th May 2023: Dubai-based PR agency, SOCIATE Communications, has revealed its revamped brand identity with a strong focus towards creativity. Through this brand…

Catch Communications Introduces Mental Wellbeing Program for Employees Through Partnership with Amal Counsel

Dubai, 3rd May 2023: UAE-based communications consultancy announces mental wellbeing support for all employees by joining hands with Amal Counsel. The partnership with Amal Counsel will give all Catch Communications employees access to mental…

Coffee Communications now represents LA Marzocco across the GCC

Dubai, 19th April 2023: Brand consultancy and communications agency, Coffee Communications welcomes La Marzocco to its PR clientele list. Awarded with the ‘Best Luxury Coffee Makers in the World’ La Marzocco is an artisan company specializing…

Al-Hamami: “Holidays offer interaction opportunities and may involve risks”

PR practitioners do not enjoy the luxury of vacations. Riyadh, 18th April 2023: Reputation Management Consultant Ali Al-Hamami said: “Eid Al-Fitr brings joy and happiness and enhances the sense of togetherness and support. It is an occasion…

MENA Young Lions Competition 2023 – Winners Announced

Dubai, 12th April 2023: The Public Relations and Communications Association (PRCA) is pleased to announce that Gambit Communications’ Judy Bakieh and Sarah Alsalem have won the MENA Young Lions Competition 2023 for their #WalkInTheirShoes…

Delma Exchange Appoints Catch Communications as PR Partner

10th April 2023, DUBAI, UAE Delma Exchange, a leading foreign currency exchange provider has appointed Catch Communications as its PR agency in the region. This partnership aims to enhance Delma Exchange's share of voice, community engagement…

TishTash Celebrates a number of Promotions in their Team

10th April 2023: TishTash Communications recognises and rewards the hard work, dedication and talent of their team members. The agency is proud to celebrate the promotions of Moushmi Bhatia, Zein Khalaf and Darshana Dinesh Kumar. Their dedication…

MOROCCO’S PERFORMANCE DURING THE FIFA WORLD CUP QATAR 2022 HAS RESULTED IN ITS GLOBAL PERCEPTION IMPROVING ON EVERY LEVEL

7th April 2023: A new report released today by CARMA, the world’s leading media intelligence provider, shows how Morocco’s perception has shifted thanks to its stellar performance during FIFA World Cup Qatar 2022 – and as such, its global…

Ali & Sons awarded Audi Dealer of the Year in the Middle East

Dubai, 6th April 2023: Ali & Sons, the official distributor for Audi in Abu Dhabi and Al Ain, has been recognised as Dealer of the Year by Audi Middle East for the second consecutive year. The annual awards ceremony hosted in the UAE last…

PRCA MENA ANNOUNCES SHORTLIST FOR YOUNG PR LIONS MENA COMPETITION 2023

Dubai, 6th April 2023: PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Three teams have been shortlisted to win the accolade this year and one of them will…

Nikita Sachdev, Founder & CEO of Luna PR Accepted Into Forbes Business Council

Dubai, United Arab Emirates - Nikita Sachdev, the CEO and Founder of Luna PR, an award-winning PR and Marketing agency for the verticals of fintech, web3, and emerging tech, has been accepted into the Forbes Business Council, the foremost growth…

PRCA MENA Awards 2023 rescheduled in honour of late Director General Francis Ingham

Dubai, 5th April 2023: The PRCA MENA Awards 2023 will take place on Thursday, 4th May 2023, at the Hilton Palm Jumeirah in Dubai. The event will celebrate excellence in public relations and communications, and pay tribute to the late PRCA Director…

Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance

DUBAI – APRIL 2023: The Weber Shandwick Collective (TWSC), the world’s leading earned-first network, announced the findings of its Earned Effect study, conducted in partnership with the Institute of Practitioners in Advertising (IPA), that…

Volkswagen Middle East hits record high sales in Q1 2023

Dubai, United Arab Emirates; April 05, 2023 – Volkswagen Middle East celebrated a sales milestone with Q1 2023 being the highest sales quarter for the brand since the first quarter of 2015. Saudi Arabia, the largest market in the Middle…

APCO Makes Two Major Acquisitions: Gagen MacDonald and Camarco

April 4, 2023: APCO recently acquired two outstanding companies: Gagen MacDonald and Camarco. Bringing these firms into APCO broadens their ability to provide a full suite of advisory services that help clients navigate the challenges of today…

The Wonder Women of MENA: PRCA’s Monika Fourneaux

About Monika Fourneaux, Head of PRCA EMEA Monika’s current role incorporates management of MENA, as well as Europe and Africa. Monika joins the association with more than 10 years of experience, having served as Marketing and Communication…

PRCA MENA announces Katch International as it’s new member

Dubai, 3rd April 2023: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced award-winning PR agency, Katch International, as its latest corporate member. Katch International is an innovative…

PRCA MENA and Guinness World Records reunite for Another Incredible Initiative this Ramadan

31st March 2023, Dubai - Guinness World Records, in collaboration with PRCA MENA, reunited to help package and distribute meals to labour camps in need. The incredible initiative brought members together to promote the spirit of giving during…

Join the Volkswagen family this Ramadan with unmissable offers at Al Nabooda Automobiles Dubai

Dubai, March 29 2023 – Al Nabooda Automobiles Dubai invites residents and citizens to join the Volkswagen family with special Ramadan offers. Offers are available across a variety of models and customers can expect to enjoy a  7-year free…

PRCA statement on Francis Ingham

16th March 2023: Today the PRCA Board has been informed that Francis Ingham has passed away after a short illness. Our thoughts and prayers go out to his family and friends at this incredibly difficult time. The PRCA board is very grateful to…

Cicero & Bernay Communication Consultancy and 3Gem Research Insights launch the third annual MENA CSR Survey 2022Report

7th March 2023: The C&B and 3Gem Research & Insights report was designed specifically to identify the importance of CSR across select countries in the GCC, Levant and North Africa. CSR grew in tandem regionally, with the UAE still maintaining…

THE MARKETING SOCIETY EXTENDS ITS GENDER EQUALITY CAMPAIGN, ‘THINK EQUAL’, WITH WEBER SHANDWICK

The pioneering initiative aims to bridge the gender gap and accelerate female leadership in the workplace through synergies with industry partners Dubai, UAE, 2nd March 2023: The Marketing Society, a leading global community of the world’s…

TishTash Communications Implements Policy for Paid Fertility and Menopause Leave

Dubai, 28th February 2023: TishTash Communications, the award-winning, independent integrated marketing communications agency headquartered in Dubai, with offices in Saudi Arabia and the UK, employs 48 women in its fully female workforce. As…

THE ROMANS DUBAI WELCOMES EUAN MCLELLAND AS CREATIVE LEAD

Dubai, United Arab Emirates - 23 February 2023: The Romans, which launched in Dubai last August, welcomes Euan McLelland, who joins to grow the business and cement its reputation for exceptional creative PR services in the region. McLelland,…

Empyre Communications Wins The St. Regis Downtown, Dubai and Delta Hotel, DIP

23 February 2023, Dubai, United Arab Emirates: Empyre Communications, Dubai’s leading Public Relations and Marketing agency, which oversees a rich portfolio of luxury, hospitality, beauty, fashion, corporate and tech brands, has been appointed…

Al Nabooda Automobiles awarded Volkswagen Dealer of the Year in the Middle East

February 22, 2023: Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has been awarded Dealer of the Year in the Middle East by the Volkswagen brand. The dealer also won Best Sales Dealer…

Volkswagen Middle East activates the ‘Made for Life’ campaign in the Middle East

United Arab Emirates: February 20, 2023 – Volkswagen Middle East launches a campaign titled ‘Made for Life’ featuring the Volkswagen fleet through the lens of talented photographers in the region. Building on Volkswagen's Made for Families…

Mental health in PR: New industry-wide CPD-accredited training programme launches to help manage work-related pressure and stress

In response to recent PRCA/CIPR research revealing that more than 90% of PR professionals experienced poor mental health in 2022, integrated communications agency fox&cat today launches Under the tree: a free training programme designed…

APLF Appoints Catch Communications as PR and Communications Partner

APLF, the leading leather trade show that develops business platforms, networking, educational and award programmes for the global leather industry, has appointed Catch Communications to spearhead their media and communications activity in the…

Four announces B Corp certification

16 February 2023: London: Media, marketing & communications agency Four Communications Group (Four) has achieved B Corp certification, becoming one of the first 1,000 companies in the UK to do so. The accreditation also covers Four’s operations…

ASDA’A BCW appoints industry expert Rami Halawani as Executive Vice President – Client Services

Dubai, UAE; January 25, 2023: ASDA’A BCW, the region’s leading communications consultancy, has appointed Rami Halawani, a strategic communications and marketing professional with over two decades of experience, as its Executive Vice President…

Gambit Communications Wins BMW Group Middle East PR Pitch

Dubai, UAE – January 25th 2023: Following an extensive tendering process, Gambit Communications has been appointed BMW Group Middle East’s new PR agency in the region. The win sees Gambit take on PR and communications for the BMW and MINI…

The Emirates Airline Festival of Literature

The Emirates Airline Festival of Literature is the biggest celebration of stories in the Arab region and one of the top literary festivals in the world. The festival will be celebrating its 15th anniversary from 1-6 February 2023 with a starry…

PRCA MENA Regional Awards – Finalists Announced

Dubai, 23rd January 2023: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world…

PRCA MENA Hosts The First Leader’s Breakfast of 2023

17 January 2023, Dubai - Breakfast meetings are exciting, and they become much more so when they are planned with some of the top communicators. PRCA MENA members gathered once again for an exceptional leaders breakfast, which was held for…

PR industry embraces flexible working, but work remains on gender equality – 2022 PRCA MENA Census

Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible working in 2022, according to the new PRCA MENA PR and Communications Census. The data tells a story of an industry growing…

PRCA MENA Census report 2022

PR industry embraces flexible working, but work remains on gender equality – 2022 PRCA MENA Census  Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible working in 2022,…

January Sale – 20% off all PRCA PR and communications training courses starts today

The Public Relations and Communications Association (PRCA) has kicked off 2023 with its annual January Sale, giving its members (and non-members) 20% off all training. The discount – available with code JANSALE23 – applies to over 100…

PRCA MENA ignites new partnership with One Group

Dubai – 20th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced One Group as a new partner. Based in the Kingdom of Saudi Arabia (KSA), One Group provides consulting…

ED TECH START UP FILO APPOINTS CATCH COMMUNICATIONS AS THEIR PR PARTNER IN THE MIDDLE EAST

19th December 2022, DUBAI, UAE Catch Comms have onboarded Filo, the world's only instant tutoring platform that connects students to a live tutor in just 60 seconds, round the clock from around the world. Catch will be leading their media…

Seddiqi Holding Re-Appoints Houbara Communications

Seddiqi Holding, the holding group for the Seddiqi family that operates companies across various sectors, including Ahmed Seddiqi & Sons, Swiss Watch Services and Seddiqi & Sons Investment (Seddiqi Properties and Mizzen), has re-appointed…

Phishing scams – PRCA member notice

We’ve been made aware of fraudulent organisations using the PRCA’s name as part of phishing scams. In the past few weeks members and non-members have received emails inviting them to purchase ‘PRCA Contact lists’. These emails are…

PRCA MENA Announces New Member Property Finder

Dubai – 12th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) announces MENAT’S leading PropTech company Property Finder as its latest in-house member. A pioneering PropTech company…

PRCA MENA welcomes Bernays Worldwide as latest member

Dubai – 7th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the institutional communication focused firm Bernays Worldwide, as its latest corporate member. Headquartered…

WINNERS OF PRCA MENA DIGITAL AWARDS 2022 ANNOUNCED

Dubai – 30th November 2022: The PRCA MENA Digital Awards took place last night at the Address Montgomerie Hotel, Dubai to celebrate the best in digital PR and communications across the Middle East and North Africa. This year’s headline…

Audi Abu Dhabi celebrates the 51st UAE National Day with Rain

UAE, 24 November 2022 – It’s raining down exciting offers at Audi Abu Dhabi this 51st UAE National Day as it partners with one of the capital’s most loved homegrown cafés, Rain, to celebrate the unity of the UAE. As part of the collaboration,…

Leeds Beckett University win ICCO’s Inaugural University PR World Cup

Leeds Beckett University’s Olivia Withnell and Rose Halpin have won the inaugural University edition of ICCO’s PR World Cup (UPRWC). Beating off competition from ten other student teams from UAE, UK, USA, South Africa and Hungary, the…

PR Leaders Predict Increased Profitability in Face of Global Challenges

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders,…

Gambit Communications Makes Dedicated Sustainability & ESG Hire

Dubai, UAE – 22nd November 2022: Gambit Communications has appointed Showkat Rather in its first ever dedicated Sustainability & ESG comms role, as it further reinforces its green credentials in the burgeoning market for environmental…

CARMA Wins Ten Awards at the prestigious AMEC Awards 2022

The leading global media intelligence firm was recognised for their work in PR and communications measurement with HSBC, Honda, Dubai Police and Tourism Ireland Dubai, United Arab Emirates, 18 November 2022 – CARMA won three gold, three…

Team Denmark Win Next-Gen PR World Cup

LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup. Argentina’s Guido Zanoni and Agustina Mikulka won Silver, and Poland’s Ewa Grabek and Szymon…

Houbara launches inaugural ESG Report

First independent PR agency in the UAE to lead on ESG Reporting Dubai, UAE, 14 November 2022: Houbara, an integrated creative and content-driven communications agency, today released its inaugural Environmental, Social, and Governance (ESG)…

Next Generation PR World Cup finalists announced

Thirteen pairs of talented young PR professionals have won national and regional creative campaign competitions to make it through to the global final of the second annual ICCO Next Generation PR World Cup. On Monday, 7th November, the finalists…

PRCA MENA announces Jargon PR as new members

Dubai - 7th November 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative B2B PR agency Jargon PR as its latest corporate member. With a presence in London, Manchester,…

Catch Communications appointed by Hedge & Sachs as PR partner

Boutique communications consultancy Catch Communications has been onboarded by Hedge & Sachs as PR partner for the GCC. Founded in 2021, Hedge & Sachs is an independent asset management firm offering clients personal financial advice…

PRCA calls for members globally to join its 2023 PR and Communications Council

The Public Relations and Communications Association (PRCA) is calling on PRCA members globally to join its 2023 PR and Communications Council, with applications open until 16th November. The PR and Communications Council provides a formal…

Volkswagen amplifies #NotWomensFootball Campaign ahead of Tournament in Qatar

United Arab Emirates: November 2, 2022 – Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball…

TOUGHLOVE ADVISORS APPOINTS BRAZEN MENA TO MANAGE THEIR PUBLIC RELATIONS AND SOCIAL MEDIA PORTFOLIO

Dubai, United Arab Emirates, 1 November 2022: TOUGHLOVE, the purpose-driven business advisory company has recently appointed Brazen MENA to head up their PR and social media communications. Launched in Q1 of 2021, TOUGHLOVE is run by nine topflight…

Weber Shandwick certified as a Great Place to Work UAE

Weber Shandwick, the in-culture communications agency, has been officially certified as a Great Place to Work® UAE after a thorough and independent analysis conducted by Great Place to Work® Middle East. This certification is based on direct…

PRCA MENA DIGITAL AWARDS FINALISTS REVEALED

Dubai – 19th October 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work…

PRCA APAC Launches Australia Network

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced the launch of its PRCA APAC: Australia Network. The group launch follows significant membership growth in the region and is the latest initiative aimed…

PRCA MENA Welcomes Five New Board Members

29 September 2022, Dubai: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointments of five new members to its board. Natasha Hatherall is CEO and founder of TishTash Communications,…

PRCA MENA announces the relaunch of its NextGen groups

Dubai, 28 September 2022: The Public Relations and Communications Association (PRCA) has announced the relaunch of its PRCA MENA NextGen and NextGen Arabia group for English and Arabic speaking PR professionals. The PRCA MENA NextGen Group…

Volkswagen Middle East launches TikTok campaign to promote Aftersales services

Dubai, United Arab Emirates; September 26, 2022 – Volkswagen Middle East launches a campaign on TikTok to establish its commitment to providing great Aftersales services. The campaign forms part of a wider Aftersales campaign by the brand…

PRCA MENA welcomes Luna PR as members

Dubai – 22nd September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today announced global award-winning PR and marketing agency Luna PR as its latest corporate member. Founded by…

SOCIATE is excited to announce that Kit & Kaboodle is now part of our clientele.

Kit & Kaboodle takes pride in offering a superior quality interior collection to transform living spaces into dream homes. The brand collaborates with renowned international manufacturers to craft exclusive furniture and premium décor accessories…

PRCA Statement on Her Majesty The Queen

The Public Relations and Communications Association (PRCA) has issued the following statement to mark the passing of Her Majesty The Queen. PRCA Director General Francis Ingham MPRCA said: "The Queen was the epitome of all that is best…

Dubai Women’s Run Appoints Catch Communications as PR Partner

Dubai Women’s Run, the largest female-focused sporting event in the MENA region, has appointed Catch Communications to spearhead PR & comms activity for its 2022 edition. Founded in 2010, the annual sporting event celebrates the spirit…

PRCA MENA: Entries open for Digital and Regional Awards

Dubai – 6th September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both…

Volkswagen Middle East hits record high sales in over 6 years

United Arab Emirates, Dubai; September 05 2022 – Volkswagen Middle East celebrated a sales milestone in August with more cars sold in the month since December 2015. August was also a huge success for the seven-seater Teramont, continuing to…

PRCA MENA welcomes Murdoch University Dubai as new University Partner

Dubai – 5th September 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced Murdoch University Dubai as a new University Partner member. Murdoch University Dubai is a core branch…

The new T-Roc: a sharpened form of confidence arriving to the Middle East

United Arab Emirates: August 31, 2022 – Volkswagen Middle East’s charismatic crossover, the T-Roc, receives a facelift and will launch in the region in September at a starting price of AED89,999  (excluding VAT). The T-Roc has sold over…

Bell Pottinger reflections & landmark global survey to headline PRCA Ethics Month

The Public Relations and Communications Association (PRCA) Global Ethics Council will mark this September’s Ethics Month with a series of reflections from industry leaders on Bell Pottinger’s expulsion from the Association five years ago. Bell…

PRCA launches Global PR Ethics Survey

The PRCA Global Ethics Council has launched a first-of-its-kind global research project, in partnership with Washington D.C.-based Ethics & Compliance Initiative, to examine the state of ethics and compliance in Public Relations (PR) and…

All-new 2023 Audi e-tron S Sportback available in showrooms across Abu Dhabi and Al Ain

UAE, 31st August 2022 – Audi Abu Dhabi today announced the arrival of the all-new 2023 Audi e-tron S Sportback in showrooms across the capital and Al Ain. The fully electric performance model is the latest to join the dealer’s electric…

Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office wins the World Media Award for Content Leadership & Innovation

London 2nd August 2022: The World Media Group announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the World Media Award (WMA) for Content Leadership & Innovation…

Houbara Communications promotes senior talent

Dubai, UAE, 25 August 2022: Houbara Communications, an award-winning communications consultancy in the region, has promoted Vicky El-Kassir to Director and Raaziqa Hassen to Account Director to support business growth. Commenting on its recent…

PRCA face-to-face training returns to Dubai

Dubai - 23rd August 2022: PRCA MENA is bringing back face-to-face training courses in Dubai starting September 2022. The first set of courses will be led by mBrain.me’s Founder Wendy Shaw, who has been based in Dubai since 2000. Continuously…

UAE healthcare disruptor Housecall appoints Houbara as PR and communications partner

Dubai, UAE, 22 August 2022: Housecall, a UAE home-grown start-up dedicated to transforming the future of healthcare, has appointed award-winning communications consultancy, Houbara Communications, to drive awareness around its accessible and…

Cicero & Bernay wins Property Finder

Cicero & Bernay Communication Consultancy (C&B), an independent, UAE-based communication firm, has announced the onboarding of Property Finder, the MENA region’s property technology company.  C&B aims to take lead on all Property…

PRCA MENA announces The Romans as new members

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member. Based in London, New York and most recently, Dubai, The Romans…

THE FIRST GROUP APPOINTS BRAZEN MENA TO HANDLE THEIR PUBLIC RELATIONS AND SOCIAL MEDIA PORTFOLIO

The award-winning agency will be looking after the group’s collection of restaurants as well as its newly opened hotel, The First Collection Business Bay Dubai, United Arab Emirates, 10th August 2022: The First Group, the leading expert…

ICCO launches Global PR Youth Board to inspire creativity and push boundaries

The International Communications Consultancy Organisation (ICCO) has launched a new Global PR Youth Board (GPRYB) to foster collaboration and creativity among young public relations professionals across the globe. In partnership with…

Volkswagen launches Brand Attributes Campaign to enhance customer affinity even further

United Arab Emirates, Dubai; July 26 2022 – As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design,…

TishTash Communications Expands with UK Launch

TishTash Communications, the award-winning, independent integrated marketing communications headquartered in Dubai is celebrating its tenth anniversary after a significant phase of growth with further expansion and the opening of its first office…

Introducing the Headline Sponsors for PRCA MENA Digital Awards 2022

3Gem are full service, global suppliers of online market research with in house panels of over 10 Million globally. Operating in an ever-changing global market dynamic, our research teams help brands balance global values with local nuances. Services…

Houbara Partners with carbon management expert, elementsix, to bring authenticity to ESG communications

Dubai, UAE, 6 July 2022: Houbara, an integrated creative and content-driven communications agency, today announced that it has entered into a strategic partnership with elementsix, a Dubai-based carbon management and climate change solutions…

International University Advisory Group: Resource of the Week

The PRCA International University Advisory Group (IUAG) was established in April 2022 to address the enduring gap between academia and professional practice across the global PR and communications industry. Led by Jared Meade and Ana Adi,…

Nearly Two-Thirds of Businesses in the UAE and Saudi Arabia Lack an ESG Framework: ASDA’A BCW Survey

  Exclusive research conducted to mark the launch of OnePoint5, ASDA’A BCW’s new ESG advisory dedicated to the MENA region Dubai, UAE; June 30, 2022: Nearly two-thirds (60%) of businesses in the United Arab Emirates (UAE) and…

FREDERIC SICRE STRENGTHENS APCO WORLDWIDE’S GLOBAL STRATEGIC CAPABILITIES AND INSIGHTS

Frederic Sicre, former managing director and executive board member of the World Economic Forum (WEF), joined APCO Worldwide’s International Advisory Council (IAC) as a senior advisor, Founder and Executive Chairman Margery Kraus announced…

Markettiers MENA Announces Appointment of a new General Manager to further bolster the team

  Mia Esat joins markettiers MENA as its new General Manager for the region MENA’s first dedicated broadcast specialist further strengthens its team by welcoming additional appointments; Account Director and Senior Account Manager …

PRCA MENA visits the Coffee Communications HQ in Dubai, UAE

Dubai, UAE, 17th June 2022: "It was lovely meeting with such a great team of young & talented marketing experts! Thank you Natasha Al Fadhli for having us & we look forward to supporting the continued growth of Coffee Communications…

Cicero & Bernay and 3Gem Research launch MENA CSR Report 2021

Dubai, UAE, 17th June 2022: The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey…

The ICCO Global Summit comes to Dubai – EARLY BIRD REGISTRATION NOW OPEN

The ICCO Global Summit returns as an in-person event this year, taking place at the Hilton Dubai Palm Jumeriah on 12th and 13th October. Delegates can expect to hear from an eclectic variety of international speakers, as well as enjoy social…

PRCA MENA Welcomes Empyre Communications To The World’s Largest PR Professional Body

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) announces its latest corporate member, Empyre Communications, a leading public relations and marketing agency. Based in Dubai, the agency focuses…

Meet the Middle East’s most loved brands for 2022

Talkwalker and Hootsuite have just published the third edition of their Brand Love 2022 report, in which they study over 1500 brands to determine the world’s most loved brands and how they did it. Besides the ranking, the report has developed…

LEADING MEDIA AND DIGITAL CONGLOMERATE – CARMA AND SOCIALEYEYZ – ADDS ABU DHABI CUSTOMS TO ITS PORTFOLIO

Press Release: Dubai, 7th June 2022 – CARMA and SOCIALEYEZ, the region’s leading media and digital sister agencies, are proud to announce the addition of Abu Dhabi Customs to their already extensive roster. CARMA, the leader in global…

Coffee Communications Strengthens its Team with Six New Hires

The Dubai-based PR & communications agency welcomed six new hires in Q1 of 2022, strengthening its offering for clients across beauty, fashion, hospitality, and luxury lifestyle sectors. 6 June 2022, Dubai: Coffee Communications, a brand…

SOCIATE Onboards Dubai Offshore Sailing Club as their New PR Client

25th May 2022, Dubai - The Dubai based award-winning integrated communications agency SOCIATE announces the onboarding of Dubai Offshore Sailing Club as their newest client. The agency will engage in public relations activities to expand their…

Volkswagen partners with Anghami to promote Auto Car Mode feature to ensure safer driving

Dubai, United Arab Emirates; May 25, 2022 – Volkswagen Middle East partners with Anghami, the leading music streaming platform in the Arab world, to promote safe driving through Anghami’s Auto Car Mode, a unique User Interface (UI). According…

VISION 2030 TRANSFORMS PERCEPTION OF THE KINGDOM OF SAUDI ARABIA

CARMA, the leading global media intelligence provider, reveals how Vision 2030 is the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months 19th May 2022: In-depth research by CARMA on the shift in media perception of…

Talkwalker and YouGov publish a report on GCC consumer behavior in Ramadan 2022

This Ramadan, GCC consumers had different priorities and motives when choosing between CPG brands. In fact, Talkwalker and YouGov MENA have partnered to survey GCC consumers and found that 66% consider ‘price’ as the primary factor when…

BRAZEN MENA BOLSTERS TEAM WITH TWO PROMOTIONS AFTER A STRONG START TO 2022

Dubai, United Arab Emirates, 10th May 2022: Brazen MENA, six-times winner of Small PR Consultancy of the year, has bolstered its team with the promotion of Alexia Lawrence-Jones to Director and Khyati Megchiani to Account Manager. Alexia…

Acer Middle East Appoints Gambit Communications for PR and Social Media Remits

Dubai, UAE – May 10th 2022: Acer Middle East has appointed Gambit Communications for both its Public Relations and Social Media remits in the region, following a multiple-agency tender. Acer has tasked the Dubai-born independent communications…

APCO WORLDWIDE LAUNCHES INSTITUTE FOR REGIONAL TRAINING

Strategic Communications Institute to Be Headquartered in Saudi Arabia APCO Worldwide today launched the APCO Institute, a new educational resource for training and development programs designed to enhance the skills and knowledge of professional…

PRCA MENA, Europe and Africa appoint Monika Fourneaux-Ceskova as Head of EMEA

Monika Fourneaux-Ceskova MPRCA has been appointed as the new Head of EMEA. She succeeds PRCA MENA General Manager Hayley Clements MPRCA who leaves the association after a successful two-year period, during which the PRCA expanded significantly…

Shamal Communications expands into more than 80 markets worldwide through the Enterie PR network

Shamal Communications to provide an opportunity for international brands to expand in the dynamic Gulf region Enterie is now present in over 80 markets, including the US, Europe, Middle East and Africa Dubai, United Arab Emirates,…

Gear up for the most powerful Golf R yet to arrive in the Middle East

– The all-new Golf R has 235 kW / 320 HP making it capable of accelerating to 100km/h in a mere 4.8 seconds – Outstanding agility: 4MOTION all-wheel drive with R Performance Torque Vectoring, high-performance brake system – An optional…

Action Global Communications duo win MENA Young Lions Competition 

The Public Relations and Communications Association (PRCA) is pleased to announce that Action Global Communications’ Sabrina Khisaf and Clive Fernandes have won the MENA Young Lions Competition 2022 for their ‘Now it’s your turn’ campaign.…

SOCIALEYEZ Onboards a new associate Director

Marwan Diaa Associate Director at SOCIALEYEZ SOCIALEYEZ’s Associate Director, Marwan Diaa’s vast experience in the field of communications, marketing, advertising, and social media, combined with his passion for dynamic markets and…

TALKWALKER’S ‘SHAPE TOMORROW’ REPORT: CONSUMER INTELLIGENCE WILL MULTIPLY GROWTH RATES FOR BRANDS

Talkwalker’s new ‘Shape Tomorrow’ report looks at how brands can build a brighter tomorrow by connecting with their true heart – consumers The future of the financial industry in the Middle East is poised for a radical transformation…

Re:Set launches “The Playing Field,” a female-led initiative in the UAE to empower women in leadership

Dubai, UAE - 8 March 2022: Re:Set, a UAE-founded company which serves as a platform for tools and stories around mental health and well-being, education, parenting, gender and inclusion, is proud to launch, The Playing Field, an innovative female-led…

SOCIATE’S ONBOARDS SENSASIA SPA & INSTAGLAM AS TWO NEW PR CLIENTS

24th March 2022 - The Dubai based communications agency SOCIATE has acquired two new clients SENSASIA Spas & INSTAGLAM to manage the Public Relations, Influencer Relations and Social Media for both. These clients are set to expand SOCIATE’s…

PRCA MENA celebrates outstanding PR campaigns across the region at its sixth awards ceremony

PRCA MENA announced winners across 26 categories for campaigns undertaken by communications professionals in the region during 2021    Dubai, United Arab Emirates, 17 March, 2022 – In recognition of the most outstanding PR campaigns…

Taa Marbouta: Applications reopen for MENA’s first women-to-women PR mentorship programme

Taa Marbouta, a first-of-its-kind initiative launched in MENA by PRCA MENA, Global Women in PR MENA, and Memac Ogilvy to advance the careers of women, today announced that applications for its woman-to-woman mentorship programme have reopened.…

#HealthLove – 2 Week Countdown

19th March Women’s Health event from Times Square Centre and TishTash Communications share first look at free to attend, public event that brings female and family healthcare first With two weeks to go, #HealthLove takes place on Saturday,…

PRCA Platinum Awards to celebrate crème de la crème of global communications

The Public Relations and Communications Association (PRCA) has introduced a new awards programme to recognise the very highest standards in communications practice from around the world. Entry to the PRCA Platinum Awards will be available…

SOCIATE’S PR PORTFOLIO HAS WELCOMED A NEW CLIENT, CARLTON DUBAI CREEK

Carlton Hotels & Suites are dedicated to providing exceptional service and affordability. In Dubai, they blend Middle Eastern culture – a tradition of warm hospitality – with all the modern comforts a world traveller needs. With unrivalled…

CARMA & SOCIALEYEZ, APPOINTS PAULINE SORBA – KAO AS GENERAL MANAGER OF PEOPLE MANAGEMENT, CULTURE & PERFORMANCE

CARMA, the leading, global media intelligence agency has recently appointed Pauline Sorba-Kao as General Manager of People Management, Culture and Performance to oversee 665 employees across 19 countries working for CARMA and SOCIALEYEZ, CARMA’s…

PRCA Publishes Accessible Communications Guidelines Spring Edition

The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines - in partnership with Current Global - to help PR and communications professionals deliver accessible…

SOCIATE onboards Bab Al Shams Desert Resort as PR Client

17 February 2022, UAE , Dubai - SOCIATE, the Dubai based communications agency will manage the Public Relations and Influencer Relations mandate for Bab Al Shams Desert Resort. A luxury desert hotel, Bab Al Shams is a resort like no other.…

New consultancy in Central & Eastern Europe forges partnership with Houbara Communications

The agency launches with a Senior Advisory Board including Loretta Ahmed, founder and CEO of Dubai-based Houbara Communications, and Lord Chadlington  Offering Middle East firms market access advisory and counsel for Central and…

UAE professionals ‘working more efficiently’ in 4.5 day week – new PRCA MENA & 3GEM research

7 out of 10 (70%) professionals in the United Arab Emirates (UAE) feel they work more efficiently within a 4 and a half day working week, according to new researched carried out by PRCA MENA and 3Gem Research & Insights. The UAE cut its…

Houbara Communications Marks Second Anniversary with Novel Impact Programme

Dubai, UAE, 8 February 2022 – Houbara Communications, an integrated creative and content-driven communications consultancy, is celebrating its second birthday by expanding its Impact Programme with ‘Twobara’. As part of the program,…

PRCA opens global Cannes Young Lions PR Competitions

The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively. In partnership PRovoke Media, the Cannes Young Lions PR…

TishTash Turns 10!

Award Winning Regional Agency Celebrates a Decade of Success and Company Culture with Record Growth and Expansion in 2022 TishTash Communications, the award-winning, Dubai based independent integrated marketing communications agency is celebrating…

Volkswagen and Disney celebrate the power of courage and kindness in latest collaboration

This marks the fourth year of successful collaborations between Volkswagen Middle East and The Walt Disney Company Middle East The latest activation features a series of inspirational short videos and Enchanted Castle at the Dubai dealership This…

Mandarin Oriental Hotel Group Appoints Gambit Communications for Regional PR Remit

Dubai, UAE – January 10th 2021: Gambit Communications has been appointed as the regional PR agency for Mandarin Oriental Hotel Group, the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. The…

PRCA MENA Regional Awards – Finalists Announced

Dubai, United Arab Emirates 20 December 2021 PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its regional Awards, which have been judged by some of the biggest names in the world of PR,…

The future is hybrid: New PRCA MENA Census uncovers trends in region’s PR professions

The future is hybrid: New PRCA MENA Census uncovers trends in region’s PR professions Less than a fifth of Middle East and North Africa (MENA) PR and communication professionals (16%) expect to return to the traditional five-day office…

WINNERS OF PRCA MENA DIGITAL AWARDS 2021 ANNOUNCED

The PRCA MENA Digital Awards took place last night to celebrate the best in digital PR and communications across The Middle East and North Africa. The annual ceremony (in its third year) was held at the Cheeky Camel, Bonnington Hotel, JLT,…

DAIMLER COMMERCIAL VEHICLES MENA APPOINTS BRAZEN MENA TO HANDLE ITS PR

Dubai, United Arab Emirates, 6th December 2021: Daimler Commercial Vehicles MENA, which is one out of six Regional Centres worldwide, responsible for all Commercial Vehicles related activities of Daimler Truck AG in the Middle East and North…

CARMA drives home its media intelligence effectiveness at AMEC Awards winning six trophies

• CARMA’s wins emphasized its ability to work with clients of all sizes and in all categories at the awards. Particular strength was demonstrated in the dynamic and rapidly evolving automotive sector with both Volkswagen and Honda Motors…

SHAKESPEARE COMMUNICATIONS CELEBRATES NEW ZANZIBAR PROPERTY CLIENT WIN

[Dubai, November 30, 2021] Continuing its run of client-winning success, Dubai’s leading boutique agency, Shakespeare Communications, is now the UAE representative of Blue Amber, the most significant property development in East Africa to…

Middle East’s First Consultancy Dedicated to Workplace Culture Launches in the UAE

‘together’ aims to create a movement that inspires brands to make culture their superpower   Dubai, 23 November 2021: The region’s first of its kind consultancy dedicated solely to workplace culture has launched today in the UAE,…

Volkswagen celebrates 45 years of Golf GTI with a special exhibit showcasing the evolution of the iconic hatch

Dubai, United Arab Emirates; November 22, 2021 – It’s celebration time for Golf GTI enthusiasts in the UAE as Volkswagen Middle East marks the 45th anniversary of one of its most iconic cars with a special ‘The Power of Eight’ exhibition. The…

Global PR industry ‘roaring back’ – ICCO World PR Report 2021

Global agency heads are overwhelmingly optimistic about profitability, according to figures revealed in today’s International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with…

Redhill Strengthens Leadership Team

SINGAPORE, 10 November 2021 – Redhill, a Singapore headquartered full-service global communications agency, has announced new hires and internal promotions to bolster its senior leadership team. Anit Kurian, based in Dubai, UAE, has been…

Shakespeare Communications Represents Disruptive Indoor Air Quality Start-Up AirZones

Dubai, November 8, 2021 - SHAKESPEARE Communications is dancing on air after being appointed the incumbent PR team for disruptive UAE start-up AirZones. AirZones is the first fully-independent star rated standard for indoor air quality, launched…

PRCA MENA Digital Awards Finalists Revealed

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital…

MINI Launches Test Drives with Breast Cancer Survivor in Dubai in Campaign Created by Serviceplan Middle East

Dubai, November 1st 2021: To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create a campaign featuring an eye-catching pink MINI in a clever visual pun on official advice to check for…

De Montfort University appoints Houbara as communications partner for Expo2020 activities

Dubai, UAE, 31 October 2021 –  De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE. As a founding…

COMCO Southeast Asia announces Middle East & Africa expansion as it culminates its 5th anniversary celebration 

Dubai, UAE, October 26, 2021: Culminating its 5th anniversary celebration, communications agency COMCO Southeast Asia (SEA) announced its expansion to the Middle East and Africa. COMCO has been leading the marketing innovation of premier brands…

PRCA seeks PR academics for new International Student Advisory Group

LONDON, 25th October, 2021 The world’s largest professional PR Association is inviting applications from PR and communications academics around the world interested in joining its new International Student Advisory Group. The International…

Team Singapore declared ICCO Next-Gen PR World Cup Champions

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed…

World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer

World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer ● 1,728 PRs in region surveyed by YouGov for PRCA MENA Mental Health Report ● 42% say mental health worse due to pandemic,…

Inaugural PR World Cup Finalists Announced

LONDON, 6th October 2021 Eleven countries will compete for gold in the first-ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen…

New Hires at Gambit Communications as Rapid Expansion Continues

Agency welcomes Crystal Tanios and Dana Alomar on board Dubai, UAE – October 6th 2021: Gambit Communications is continuing its rapid expansion with the announcement of two new hires, welcoming Crystal Tanios and Dana Alomar to its team. The…

PRCA MENA Members News – CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA

CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA Utilising its global reach, international talent and expertise, cutting edge tools and regional knowledge, the leading global media intelligence provider…

PRCA Asia Pacific Launches

Dubai, 30th September, 2021 - The Public Relations and Communications Association (PRCA) today announced the launch of PRCA Asia Pacific to reflect its rapid growth across the whole Asia Pacific region. This replaces the more narrowly-defined…

CARMA, THE GLOBAL LEADER IN MEDIA INTELLIGENCE, APPOINTS KRISTIN DEVEY AS CHIEF MARKETING OFFICER

Press Release, 26th September 2021: Kristin Devey has joined CARMA as Chief Marketing Officer tasked with driving its ambitious growth plans to double in size over the next five years. Leading a global marketing team, Devey joins CARMA’s…

Are you a Female Business Owner Wanting to grow your business? Enter TTrajectory

UAE Female Owned Start-Ups and SMEs Battle to Win AED 700k Prize in New Competition Female owned licenced start-ups and SME businesses in the UAE are invited to enter TTrajectory to win a prize worth AED 700,000 and a year of business support…

PRCA launches new Global Advisory Board to turbocharge international growth

The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest…

PRCA MENA Awards and Digital Awards are open for entries

Dubai, UAE – 14 September 2021: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA…

Talkwalker acquires Reviewbox

The integration will complement Talkwalker’s leading consumer intelligence platform by providing their clients with additional product review capability. Talkwalker, a leading consumer intelligence company, announced today that it has acquired…

PRCA MENA appoints Baha Hamadi to board of directors

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board. Hamadi has over 15 years of practice in integrated…

PRCA backs call by media to protect journalists in Afghanistan

The PRCA is supporting a joint letter by three major US newspapers calling on the US government to protect journalists and free speech in Afghanistan.   The New York Times, the Wall Street Journal, and The Washington Post published…

PRCA Announces Global Qualifications Board

The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme. The Qualifications Board is comprised of communications leaders…

New @PRCA_HQ Twitter Handle to serve global PR industry

The Public Relations and Communications Association (PRCA) has changed its Twitter handle from @PRCA_UK to @PRCA_HQ. The change comes as the world’s largest professional PR body recently announced the launch of its Africa Network,…

Active Digital Marketing Communications moves to a four day week!

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Yes, it’s true, we have moved to a four day week! Over the last 18 months, it has been challenging to not only run a business but to also balance the well being and health of our team members and when we look at all the discussions around…

Saakshi Khubani progresses to PR Executive role at SOCIATE

Joining #teamSOCIATE as a PR intern in 2020, Saakshi’s passion for the industry and innate PR talent saw her hired as the agency’s Junior PR Executive. Quick to learn and put her newfound knowledge in action, Saakshi has progressed to her…

New PRCA Africa Network Board brimming with talented innovators

The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as…

PRCA and CIPR aim to inspire ‘Heard Mentality’ with new mental health campaign

The PRCA and CIPR have launched their first joint campaign to inspire public relations and communications professionals to take positive action on mental health across the industry. Launched ahead of Global Listening Day, the pan-industry…

TishTash Launches Summer BeauTT Box: Iced tea + TeleBox

Bring some summer R&R to your doorstep from 13th July with this new limited-edition beauty box   The summer may not be quite the same this year, with many of us choosing to spend it here in the UAE relaxing and enjoying our own…

PRCA MENA’s NextGen Arabia Committee Launches ‘Hala NextGen’, the Go-to Platform for Arabic PR Professionals in the Region

Dubai, United Arab Emirates – PRCA MENA’s NextGen Arabia Group is launching an online community platform, Hala NextGen, intending to give back to the upcoming generation of Arabic Public Relations Professionals. The initiative will deepen…

M&C Saatchi UAE expands its in-house content production offering

Leighla McGregor hired to lead up an enhanced production division M&C Saatchi UAE – the Middle East’s hub of the world’s largest Independent Creative Agency Network – has announced the expansion of its in-house content arm, enhancing…

SOCIATE Highlights Six Milestones In Celebration Of Sixth Birthday

From crafting a new visual identity to launching a new social media series, sub-departments, and a sister agency; it’s been a buzzing and exciting 12 months for Dubai-based communications agency SOCIATE SOCIATE, an integrated communications…

PRCA MENA welcomes Shakespeare Communications as latest member

PRCA MENA welcomes Shakespeare Communications as latest member The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced Shakespeare Communications as its latest corporate member. Based…

It’s a Girl Thing. PERIOD

TishTash to run virtual day of awareness for female health and wellbeing on June 29th TishTash, the award-winning, UAE agency leaders in female-focused brand PR and communications will host “It’s a Girl Thing. Period” on Tuesday, June…

TishTash expands their team with new PR Director appointment

Integrated marketing communications agency, TishTash Marketing and Public Relations, has had a very successful start to the year with a plethora of new and exciting wins, as well as scooping the best Medium Consultancy accolade at the PRCA PR…

New Client Release: SOCIATE Communication signs e-commerce platform Decosouq as a PR client

Further expanding into the e-commerce industry, SOCIATE is excited to announce that Decosouq is now part of the SOCIATE family! Decosouq is a one-stop e-marketplace for buying and selling second-hand furniture and home decor. They make the…

Digital investment & demand for strategic services inspire global PR confidence – PRCA Confidence Tracker

Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker. 275 PRCA and ICCO members took part in a single-question study…

Nichole Miranda is now SOCIATE’s Communications Strategist 

Nichole Miranda, SOCIATE’s former Senior Account Executive, is now the Communications Strategist and Grass-fed Copywriter heading SOCIATE’s Copywriting sub-department  31 May 2021, Dubai- Copywriting specialist, Nichole Miranda, has…

Gambit Communications Wins Sharjah Sustainable City PR Remit

Dubai, UAE – May 30th 2021: Gambit Communications has been appointed as the Public Relations agency for Sharjah Sustainable City, the first fully-integrated residential sustainable city in Sharjah, which aims to create a net zero energy, vibrant…

TISHTASH CLIENT WIN: BEAUTIFULLY BRITISH! – THE CERTIFIED ORGANIC HEALTH AND BEAUTY BRAND TAKING THE REGION BY STORM – NEAL’S YARD REMEDIES!  

Dubai, 27 May: TishTash are delighted to be representing the iconic and award-winning British certified organic health and beauty brand, Neal’s Yard Remedies. With branches across Dubai in The Dubai Mall, Dubai Marina Mall, Wafi Mall, Meadows…

SOCIATE Communications Signs Noor Takaful As Social Media Client

SOCIATE welcomes award-winning ethical insurance provider, Noor Takaful, to its Marketing portfolio 25 May 2021, Dubai - Joining forces with the organisation’s internal communications team, SOCIATE has been contracted to handle Noor Takaful’s…

Where care meets joy: A collaboration between Volkswagen and LEGO® Middle East to create the best customer care possible

– Volkswagen collaborates with LEGO Middle East to combine their respective values in customer care – Volkswagen looks to create fun and inspiring content to enhance its Aftersales service for customers    Dubai, United Arab…

PRCA Ethics Council Announces New Leadership

DUBAI, 24th May, 2021 The Public Relations and Communications Association (PRCA) has announced that Nitin Mantri and Israel Opayemi will join Mary Beth West MPRCA as Co-Chairs of the PRCA Ethics Council for 2021-22. The move sees inaugural…

Performance Communications welcomes new Deputy Managing Director for Middle East operations

23 May 2021, Dubai, UAE - Performance Communications has announced the appointment of Amanda Fox-Pryke as its new Middle East Deputy Managing Director, joining the leadership team for the specialist communications agency’s regional operation…

SOCIATE welcomes Malek Shlone as its new Arabic PR Executive and Social Media Maestro 

Malek Shlone works across SOCIATE’s PR and Marketing departments   20 May 2021, Dubai - Hailing from Lebanon, Malek relocated to Dubai in 2021. With his sights set on expanding his portfolio and diversifying his professional experience,…

Action Global Communications expands Action Travel division into MENA to deliver game-changing destination promotion expertise for travel and hospitality brands

Launch follows Action-led study which shows strong demand for inbound UAE travel from Russia   Dubai, UAE – Tuesday 18 May, 2021: Action Global Communications, an integrated international communications network spanning three continents,…

APCO WORLDWIDE LAUNCHES ‘.POMELO’—A FULL-SERVICE CREATIVE PRACTICE IN MENA

Dubai – May 5, 2021: APCO Worldwide has launched “.Pomelo,” a new full service creative practice in the MENA region, as it continues to invest and bolster its market-leading advisory and advocacy capabilities. Operating from Jordan,…

Taa Marbouta mandate calls on men to help address shortage of women PR leaders

PRCA MENA and Global Women in PR MENA co-launched the mandate following the arrival of Taa Marbouta on International Women’s Day 2021. Four-point mandate provides men in PR and comms with an avenue to support the programme’s aims. …

Hilton Announces Partnership with FreshOnTable to Source Local Produce in the UAE

Menu made exclusively from local ingredients will be available for a limited time at Waldorf Astoria Dubai International Financial Centre and Conrad Abu Dhabi Etihad Towers  4thMay 2021, Dubai, United Arab Emirates: Hilton has signed an…

Seedtag celebrates Earth Month by planting 400 trees

Seedtag has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa and Latin America. This initiative will offset 130 tonnes of CO2. Around…

W7Worldwide Becomes GCC Region’s Leading Independent Communications Agency with Record Number of Industry Awards

W7Worldwide achieved a record-breaking year, sweeping the board with a total of 5 regional and global Public Relations and Communications Industry Awards, 55 nominations and 3 recommendations. The award wins make the agency a leading…

ELEVEN PR LAUNCHES GEN11

The new offering will connect brands with creative talent across the Middle East to generate local, authentic, creative and cost-effective brand content.   Dubai, UAE – Integrated communications agency, ELEVEN PR, has announced the…

APCO Worldwide Analyzes Technology Trends Impacting the Future in Definitive APCO MENA Tech Trends Report

Dubai-UAE: 20 April, 2021 – APCO Worldwide, an independent global public affairs and strategic communications consultancy, today announced the findings of a new forward-looking report that examines the most consequential technology trends…

SHAKESPEARE COMMUNICATIONS NOW REPRESENTS DUBAI PUBLISHER THE DREAMWORK COLLECTIVE

[Dubai, April 12, 2021] Dubai’s leading boutique PR company, Shakespeare Communications, continues its stratospheric growth with the appointment of The Dreamwork Collective as the latest client to join the company’s growing roster. Dubai-headquartered…

SOCIATE Communications Rolls Out The Red Carpet And Launches SOCIALITE In April

 8 April 2021, Dubai - SOCIATE, a one-stop communications agency based in Dubai with a creative arm in London, has diversified its services with the launch of SOCIALITE, an exclusive new Influencer Relationship agency. Opening its digital…

Gambit Communications Bolsters Team with New Hires Across Senior and Junior Level

Dubai, UAE – April 7th, 2020: Following several new client wins in the first quarter of the year, Gambit Communications has announced hires at senior and junior level, building on a successful first-ever awards season where they gathered 24…

Hill+Knowlton Strategies METIA’s Karim Khafaji and Aliasgar Gulshan win MENA Young Lions Competition

Dubai, 7th April, 2021: PRCA MENA is pleased to announce that Hill+Knowlton Strategies METIA’s Karim Khafaji and Aliasgar Gulshan have won the MENA Young Lions PR competition 2021 for their 6 Degrees of Empowerment campaign. The star pairing…

PRCA Africa Network Launches

Dubai, UAE –  1st April 2021: The Public Relations and Communications Association (PRCA) today launched its Africa Network under the overall chairmanship of Jordan Rittenberry and with four regional chairs from around the continent. The…

Air Seychelles seasonal route communications take flight with Houbara

Dubai, UAE, 31 March 2021 – Air Seychelles, the national airline of the Republic of Seychelles, has appointed Houbara Communications to raise awareness about its new, seasonal flight route between Dubai and the Seychelles, operating from 27…

PRCA MENA ANNOUNCES SHORTLIST FOR YOUNG PR LIONS MENA COMPETITION 2021

Dubai, UAE - 24 March 2021: PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced. Six teams have been shortlisted to win the accolade this year and one…

Communication Strategies to Rebuild Tourism & Hospitality Industry

Jeddah 23 March 2021: The travel, tourism, and hospitality industry suffered devastating effects since the onset of the Covid-19 pandemic, with the UN’s World Tourism Organization (UNWTO) reporting that international tourist arrivals were…

Aurora50 partners with Houbara Communications to drive positive change across UAE boardrooms

Dubai, UAE, 23 March 2021 – Aurora50, a social enterprise focused on achieving gender-balanced boardrooms in the UAE, has appointed Houbara Communications to drive awareness and understanding of the vital work they are doing in the area of…

PRCA MENA announces the relaunch of its NextGen Group

The NextGen and NextGen Arabia committees are aimed at providing events, information, support and advice to young PR professionals.   Dubai, UAE - 23 March 2021: On 23rd March 2021 the Middle East and North Africa branch of the Public…

خالد الشحي ينضم إلى مجلس إدارة جمعية العلاقات العامة والاتصالات في الشرق الأوسط وشمال إفريقيا

خالد الشحي ينضم إلى مجلس إدارة جمعية العلاقات العامة والاتصالات في الشرق الأوسط وشمال إفريقيا   [الإمارات العربية المتحدة، 21 مارس 2021] أعلنت…

PRCA MENA appoints Khaled AlShehhi to board of directors

United Arab Emirates, 22 March 2021 –   The Public Relations and Communications Association MENA is proud to announce the assession of Khaled AlShehhi to its board. He is currently the Executive Director of Digital Communication…

UAE TOPS MENA REGION AS MOST ACTIVE IN CSR

• Cicero & Bernay Public Relations and YouGov launch first annual regional corporate social responsibility survey report. • The questions were curated and formulated to best emphasise and reflect the current CSR ecosystem pre- and post-COVID-19. •…

GCC Agency W7Worldwide Announced Winner of Best International Campaign PRCA MENA Awards 2021

W7Worldwide ranked 1st as the only independent home-grown GCC communications agency with as many nominations among the region’s major international players Shortlisted in an incredible 20 award categories. The Award win firmly established…

#HireaPRCAmember launch flies the flag for members’ ethical and professional standards

- Organisations should prioritise PRCA members when hiring agencies, freelancers, and employees - PRCA publishes list of ‘gold standard’ agencies that have held CMS for many years Dubai, United Arab Emirates, March 10, 2021: Working…

“جمعية العلاقات العامة والاتصالات” و”نساء عالميات في العلاقات العامة” تطلقان برنامج “تاء مربوطة” لمعالجة أزمة الإرشاد النسائي في مجال العلاقات العامة

  سعادة الدكتورة نوال الحوسني ضيفة شرف على إطلاق البرنامج برنامج الإرشاد المجاني يسعى لمساعدة النساء الشابات على إزالة العوائق المهنية…

PRCA MENA, Global Women in PR MENA co-launch Taa Marbouta to tackle female mentorship shortage in PR

Her Excellency, Dr. Nawal Al-Hosany appeared as the launch’s Guests of Honour. The free-for-all mentorship programme seeks to help young women break the professional barriers that hold them back. The programme is backed by an impressive…

MG Motor Refreshes its Brand in The Middle East as It Embarks on a New Journey Towards Future Mobility and Connectivity

British-born MG Motor refreshes its brand with a new look and feel to celebrate its vision, focused on future mobility and connectivity. The brand kicks off its new brand campaign under the ‘Do More’ slogan, celebrating its milestones…

Les gagnants des “PRCA MENA Awards 2021” sont annoncés

La plus importante association de Relations Publiques et de Communication au monde, la Public Relations and Communications Association, ou PRCA, a tenu hier sa 5ème cérémonie de remise des « PRCA MENA Awards ». Dubaï, Émirats arabes…

PRCA MENA Awards 2021 Winners Announced

The Public Relations and Communications Association (PRCA), the world’s largest professional PR body, marked its 5th annual PRCA MENA Awards last night at its first virtual awards ceremony. Dubai, United Arab Emirates, 4th March, 2021 The…

PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Dubai, United Arab Emirates -  7th March, 2021 Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker. More than…

CARMA announced as ICCO and PRCA global and exclusive Media Monitoring & Analysis Partner

The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring & Analysis Partner. One of the world’s…

Introducing Fuse – The Brand New Global PRCA Podcast

The world’s largest professional PR body will launch a brand new podcast focused on influence and innovation for PR, Marketing and creative professionals around the world. The podcast – led by broadcaster pioneer Dan Gold MPRCA - promises…

TishTash Launches BeauTT – Limited Edition Beauty Box

March, the month of International Woman’s Day is marked by the release of the very first #BeauTT box, curated and sold by TishTash, the region’s experts in beauty, wellness and lifestyle PR and marketing. The #BeauTT box contains an exclusive…

PRCA Virtual International Summit Returns – Forging a New Path

Google, Edelman, Microsoft, and The World Bank set to feature at flagship event. Dubai, United Arab Emirates - February 9th 2021  The PRCA has today unveiled its full agenda for this year’s second annual Virtual International Summit, which…

TishTash Talent Launches with a Focus on Fearless Females

Leading PR and marketing agency, TishTash has relaunched its talent division with an exclusive focus on representing women across media, entrepreneurship and industry. ‘Unapologetically female’ – TishTash is the female owned and female…

Kevin Hasler, Senior Director – APCO Worldwide Appointed to PRCA MENA Regional Board

The Public Relations and Communications Association MENA has appointed Kevin Hasler, Senior Director - APCO Worldwide, as a Regional Board Member. The PRCA MENA Regional Board provides a formal mechanism to consult the region’s most senior…

Introducing SOCIATE’s new client; MENALAC

SOCIATE is excited to announce that MENALAC is now part of our clientele for PR, Newsletters, and Social Media Management.   Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit…

Instinctif Partners launches ESG and responsibility offering

Instinctif Partners has launched a new offering which enables businesses to build back better in a post-Covid world by integrating environmental, social and governance issues in their strategies and business activity. With COP26 on the horizon,…

KERRY MENAT GROUP APPOINTS CATCH COMMUNICATIONS TO REPRESENT DAVINCI GOURMET IN THE MIDDLE EAST

Part of the KERRY group & global leader in the world of speciality beverages – DaVinci Gourmet appoints Catch Communications to support their launch in the Middle East region. Originating from Seattle, DaVinci Gourmet is a true pioneer…

Ogilvy Names David Fox as CEO Middle East and North Africa

FORMER CEO PATOU NUYTEMANS PROMOTED TO NEW GLOBAL ROLE DUBAI – UNITED ARAB EMIRATES.  January 20th, 2021 Ogilvy announced that David Fox will assume the role of the Chief Executive Officer for Memac Ogilvy in the Middle East and North…

Global creative agency 180 launches Middle East and North Africa Hub

Dubai — January 17, 2021 — Today, Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based…

SOCIATE promotes agency team member, Tazeen Jafri, to PR Manager

Tazeen Jafri, SOCIATE’s former Senior PR Executive, starts the new year with a new and more senior role as the agency’s PR Manager   18 January 2021, Dubai- Media relations maven, Tazeen Jafri, has been promoted to PR Manager at SOCIATE.…

PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest

Dubai, United Arab Emirates: 18th January 2021 The PRCA has partnered with Cannes Lions for the fourth successive year for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world. Entries…

AHMAD ITANI ANNOUNCED AS NEW PRCA MENA CHAIRMAN AND ICCO MIDDLE EAST PRESIDENT

Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B) has become Chairman of the Public Relations and Communications Association (PRCA) MENA. He succeeds Omar Qirem, Chief Executive Officer of Edelman Middle East, who…

TishTash ‘Year of You’ Returns for its Virtual Third Edition

Dubai, 13th January 2021 – Specialist beauty, health and wellness PR and marketing agency TishTash announces the return of its most successful event – Year of You. Kicking off on the 24th of January, the goal of the week-long series of workshops,…

W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now

Jeddah:   CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.  The response to the virus put tremendous pressure on healthcare systems in every country and the…

SOCIATE Celebrates The New Year With A New Logo

The communications agency’s new logo echoes its prioritisation of branding consistency, verticle alignment, and an evolving visual identity  06 January 2021, Dubai - SOCIATE, a 360-degree communications agency in Dubai with a creative…

Vegan celebrity entrepreneur Kamilla Omarzay and Chef Davide Gardini to launch vegan pizza range at BiCE Ristorante this January

~Renowned Italian restaurant BiCE Ristorante at Hilton Dubai Jumeirah is set to dazzle guests with delicious vegan pizzas ~ Dubai, January 2021:  Renowned Italian dining venue, BiCE Ristorante in the heart of PRCA MENA members Hilton Dubai…

W7Worldwide and Avaya Set Out A 7-Step Communications Guide for Technology Companies Towards COVID-19 Recovery

22nd December 2020, Jeddah: Technology has been central to society’s adaptability, providing infrastructure, connectivity, business continuity and community in the COVID-19 era.  Large-scale national efforts to utilize technology in support…

Winners Of PRCA MENA Digital Awards 2020 Announced

Dubai, United Arab Emirates 17 December 2020: The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa. In a free socially distanced event at Jumeirah…

FURTHER AWARDS SUCCESS FOR FABRICK

1 December 2020 Last night PRCA member agency, Fabrick, was announced the winner of two categories at the 2020 Construction Marketing Awards with one of the team also winning the coveted Emerging Talent award. Wins were secured in the categories…

GCC Agency W7Worldwide Proves Its Global Credentials with ICCO Technology Award

Jeddah: Competing against leading international agencies, ambitious GCC Communications Agency W7Worldwide took away the ICCO Best Technology Award for their PR campaign. The ICCO Awards saw finalists from countries all over the world, including…

TishTash Debuts Region’s First Agency Advent Calendar

Dubai, 29th November, 2020 TishTash PR & Marketing officially launched “24 Days of TishTash” – the region’s first agency advent calendar, this festive season. In appreciation of the support of selected media and influencers, the…

W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to…

CATCH COMMUNICATIONS WINS COMMS BRIEF FOR ROYAL GROUP INTERIORS

Boutique Communications consultancy, Catch Communications has been appointed to represent Royal Palace Group interior brands - Royal Furniture and The Home. With a longstanding history of excellence in interiors, Royal Furniture which launched…

PRCA COVID-19 Taskforce publishes globally-crowdsourced report of communications lessons

The PRCA’s Global COVID-19 Communications Taskforce has published a new crowdsourced report showcasing insight on the pandemic from 75 industry leaders operating across 23 countries. How to recover fast from the pandemic aims to elevate…

World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report. The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium,…

W7Worldwide Successfully Manages Communications for Leading Cybersecurity Conference MENAISC 2020

Leading Saudi marketing communications consultancy agency W7Worldwide, successfully managed the communications for the VirtuPort Middle East and North Africa Information Security Conference 2020 (MENAISC 2020), which was virtually held from…

Founders of Daniel Marks, MCG&Co and SEVENTWENTY launch new recruitment agency DMCG Global

The Founders of three recruitment power houses, Daniel Marks, MCG&Co and SEVENTWENTY, join forces to create a new recruitment agency DMCG Global. This exciting new venture for the creative, marketing and technology sectors, provides a global…

Grand Millennium Hotel Business Bay Appoints Brazen MENA To Handle Its UAE PR Portfolio

Dubai, United Arab Emirates, 11th October 2020: Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations for the UAE. The five-times awarded MEPRA and PRCA Small Agency of the Year, has been brought on board…

PRCA MENA celebrates Mental Health Week

October 2020, United Arab Emirates: To mark Mental Health Week, PRCA MENA has launched the results of its joint report with YouGov, which surveyed 1,923 PR and professionals across MENA. The survey revealed that one in twelve (8%) of MENA…

TISHTASH KICK OFF 500 CLUB PILOTS

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club To meet the ever-changing demands of influencer marketing and…

“Kekst CNC RISE” launches to help startups and high-growth companies in the Middle East accelerate growth ambitions

The firm’s new offering delivers communications solutions including narrative workshops, investor engagement strategies and more to help start-ups realise their business ambitions Dubai, 29, September 2020: As the Middle East is transformed…

Boutique lifestyle consultancy Catch Communications have launched its training arm

Boutique lifestyle consultancy Catch Communications have launched its training arm, Catch Academy in the UAE. The Academy was ideated with one aim – empower business owners & Marcom professionals in the GCC, to develop and nurture a thriving…

CNN launches Academy in Abu Dhabi to train the region’s next generation of journalists

The first CNN Academy in the world opens its doors for applications today for journalists of the future to learn about multiplatform storytelling. Starting in January 2021, the intensive learning programme will offer a full-time five-week…

BRAZEN MENA LAUNCHES INSTACREDS

THE FIRST-EVER CREDENDTIALS USING INSTAGRAM ALLOWS AUDIENCES TO FIND OUT MORE ABOUT THE AWARD-WINNING AGENCY, ITS TEAM, WORK AND SERVICES IN AN INSTANT   Dubai, United Arab Emirates, 20 September 2020: Brazen MENA, five-times winner…

#TishTashThru

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee 15th September saw over 200 influencers and media and a combined audience of millions in terms of social media following and…

PRCA MENA welcomes Bashir Mraish Consultancy as newest member

Amman – Jordan – 07/09/2020 Public Relations and Communications Association MENA (PRCA MENA) has welcomed Bashir Mraish Consultancy (BMC) as its latest Corporate member. Bashir Mraish Consultancy (BMC) is a leading public relations consultancy…

PRCA Ethics Council Launch Global #PRCAethics Month

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.” A range of free-of-charge #PRCAethics educational…

PRCA MENA has partnered with the COO Network to deliver support and strong networking opportunities for current and aspiring Chief Operating Officers (COO)

Dubai, United Arab Emirates 01 September 2020: The partnership has been developed to support the most aspiring and ambitious COOs across Middle East and North Africa to access professional development in the form of receiving insights, mentoring…

PRCA MENA Launches the prestigious Digital Awards 2020

Dubai, United Arab Emirates 30 August 2020: The best in the digital PR and communications profession can now enter into the PRCA MENA Digital Awards 2020 for the chance to be recognised and celebrated by the world’s largest PR Association. The…

PublicAffairsAsia pairs-up with PRCA and ICCO to launch 2020 Gold Standard Awards

20th August, 2020 – PublicAffairsAsia is pleased to announce the timeline for The 2020 Gold Standard Awards, which will this year be operated in conjunction with the PRCA South East Asia and the International Communications Consultancy Organisation. Nominations…

W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery

Wednesday 19th August 2020 COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their…

Major new study into podcast landscape in Saudi Arabia reveals 86% of podcast listeners tune in to brand-funded podcasts

Major new study into podcast landscape in Saudi Arabia reveals 86% of podcast listeners tune in to brand-funded podcasts  markettiers MENA releases first ever report into the podcast landscape in Saudi Arabia 78% of the population…

100 SMEs supported in Key Milestone for SME Rise Collective  

The SME Rise Collective is proud to announce they have hit their milestone target of supporting 100 SMEs in the UAE with marketing and communications support since their launch 4 months ago. With SMEs making up such an important part of the…

BPG Orange rolls out new integrated communications packages to support businesses as they focus on recovery

BPG Orange is leveraging 40+ years of experience and insights to support startups and SMEs in the current economic climate DUBAI, UAE; 27 July, 2020:  Dubai-headquartered integrated communications agency BPG Orange, part of the BPG Group…

W7Worldwide Publishes COVID-19 Post Lockdown Digital PR Guide to Help Companies Hit the Ground Running Again

In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post…

PRCA MENA Supporting SME Rise Collective

Dubai, UAE 13th July: PRCA MENA has today announced a select offering of free training for SMEs as part of The SME Rise Collective – an initiative from one of their corporate member Tish Tash. The SME Rise Collective has so far helped…

Jonathan Fisher Joins PRCA MENA as NextGen Vice Chair

Fisher will support the group’s Chair, Lauren Brush, in driving initiatives for the Middle East’s rising public relations leaders Dubai, UAE – 09 July 2020: PRCA MENA, the trade association for the public relations sector in the Middle…

W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management department…

PRCA MENA launches a ‘Return to Work Support Package’

Dubai, United Arab Emirates- 12th July 2020 PRCA MENA has launched a ‘Return to Work Support Package’ following its latest survey results suggesting an industry uncertain about an office return. The Support Package is stocked with…

UAE-based Q Communications launches into the UK & Ireland

Following its 10-year milestone this year, the UAE homegrown agency has entered international markets as it eyes strong recovery post Covid-19 UAE, July 2020: UAE homegrown communications consultancy, Q Communications has announced its foray…

BRAZEN MENA APPOINTS FIRST-EVER CLIENT SERVICES DIRECTOR

DUBAI, UNITED ARAB EMIRATES JULY 1 2020: Brazen MENA has appointed its first-ever Client Services Director, Alexia Lawrence-Jones, in a newly-made role for the award-winning agency. Alexia Lawrence-Jones, who joins from Impact Porter Novelli,…

The SME Rise Collective’s Milestone Victory – 76 SMEs Supported With Marketing Packages

What started as a journey between two small agencies in the region has become a behemoth of a collective that is proving that the collective power of a community really can create change. The SME Rise Collective is extremely proud to announce…

COVID-19 Q&A MENA Series with Cicero & Bernay Public Relations

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…

COVID-19 Q&A MENA Series with Active DMC

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…

PRCA MENA Survey: Industry Uncertain About Office Return

21 June 2020 - Dubai, UAE: A PRCA MENA survey of agency and in-house leaders reveals an industry divided on a physical return to the office. The industry’s leading regional figures were asked “Which one of these statements, if any,…

Strong trust in the UAE across all major institutions despite economic challenges and future uncertainty: 2020 Edelman UAE Trust Barometer

15 June 2020 – United Arab Emirates – The 20th anniversary edition of the Edelman UAE Trust Barometer reveals that trust in the UAE remains high. This year, for the UAE, government remains the most trusted of all four institutions, above…

COVID-19 Q&A MENA Series with Brazen

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…

PRCA MENA members headline Middle East Power Book

Dubai, United Arab Emirates - 10th June 2020   PRCA MENA is proud to announce 23 of its members, including General Manager Hayley Clements, have been recognised as the region’s most influential and brightest PR professionals by…

Partner News – Records breaking goes online

Dubai, United Arab Emirates, 10th June 2020 Being together without getting together – is this possible now? We proudly present our new categories for online records - giving you hundreds of possibilities to engage with consumers, audiences,…

COVID-19 Q&A MENA Series with Golin

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…

‘Our industry must call out injustice and champion fairness’ – PRCA Director General

Dubai, 3rd June, 2020 PRCA Director General Francis Ingham MPRCA: "The recent tragic deaths and violence in the United States and elsewhere have shone a light on the racial inequality that persists all around the world. We must confront…

Golin is PRWeek’s Global Agency of the Year.. Again!

Golin Wins PRWeek’s 2020 ‘Global Agency Award’ for Second Year Running. Commitment to relevance and #ProgressivePR sees Golin leading the industry Dubai, UAE; 01 June 2020: Golin was named “Global Agency of the Year 2020” by…

What do journalists want? Getting the most from your press releases – Ananda Shakespeare, CEO & Founder, Shakespeare Communications

Getting the attention of the media these days can seem like a daunting task. Journalists are busier than ever, and between running down news stories, updating their online portals and remembering to update their publication’s social media…

Internal communications in times of crisis: a perspective from North Africa – Alexandre Beaulieu, Regional Director for North Africa, TBWA

The renewed focus on internal communications is certainly one of the most crucial of all the changes that the covid-19 epidemic has imposed on companies worldwide. In the space of a few weeks, HR and communications departments were thrust at…

COVID-19 Q&A MENA Series with Atteline

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…

PRCA Launches Global Ethics Council

Dubai, United Arab Emirates - 20th May 2020 The PRCA today announced the launch of its Global Ethics Council (PRCA GEC), to uphold and elevate ethical standards in the public relations and communications industry. Its inaugural Chairman is…

Matrix Public Relations to support local companies with free PR services as COVID-19 continues to bite

Dubai, UAE, May 17, 2020: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis. The companies were…

PRovoke has named seven firms as its EMEA Agencies of the Decade

18th May 2020 PRovoke has named seven firms as its EMEA Agencies of the Decade — Brands2Life, Farner, Hanover, H+K Strategies, Hope&Glory, LLYC and Weber Shandwick. The seven will be honoured at the upcoming virtual SABRE Awards,…

Virtual International Summit Q&A: Managing Director of Cicero & Bernay, Tariq Al Sharabi.

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…

Second PRCA International Business Confidence Tracker: Industry Increasingly Positive

LONDON, 14th May, 2020 The Public Relations and Communications Association (PRCA) today released the results of its second international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle…

United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19

United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19 - Offering combines organisational consulting with public health expertise and issues management - Dubai, UAE – May 11,…

W7Worldwide Releases Guide to Corporate Social Responsibility During Ramadan in the Covid-19 Crisis

10th May 2020, Jeddah: W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide on how companies and organizations can engage the community during Ramadan through Corporate Social Responsibility campaigns amid…

Lend us your ears… Some of the best isolation podcasts to tune into!

United Arab Emirates, 10th May 2020. Markettiers have pulled together a couple of the best Podcasts around right now! Listen up: whilst Netflix is becoming our daily staple as we binge-watch series and films at an unprecedented rate, many…

Virtual International Summit Q&A: Dr. Clāra Ly-Le

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…

Virtual International Summit Q&A: Jane Fordham

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…

A Lockdown Reading List

Here’s the PRCA team’s lockdown reading list – the delightful, amusing, sombre and the most imaginative selection of stories. Since the lockdown, our array of activities has been mostly limited to working from home, zooming, and distracting…

UAE-founded public relations agency, Atteline, offering pro bono PR consultation amid COVID-19 pressures

Dubai, UAE - 28 April, 2020: UAE PR agency, Atteline, has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this challenging…

PRCA: International PR Community Positive in Face of COVID-19 Challenge

PRCA: International PR Community Positive in Face of COVID-19 Challenge   Dubai, United Arab Emirates – 28th April 2020 The PRCA today released the results of its first international Business Confidence Tracker, with separate…

Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region

Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change.…

Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest

Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest   The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center…

W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis

W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis   DUBAI, UNITED ARAB EMIRATES, 23rd  April 2020:    As part of its efforts to support organizations through the Covid-19 crisis, communications agency…

Q&A with 100th New Member – Shadi Moazami

Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR…

PRCA Reduces Central Costs; Focuses on New Service Model

The Public Relations and Communications Association (PRCA) today announced details of central cost reductions as it reconfigures its model to deliver services centrally. The principle changes relating to staffing include: - The furloughing…

PRCA launches NextGen Global Creative Challenge

Dubai, United Arab Emirates; 12th April 2020   The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity,…

PRCA COVID-19 Taskforce launches support service for communications leaders

Dubai United Arab Emirates, 09th April 2020 - The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses…

FIRST OF ITS KIND STUDY REVEALS THERE ARE 5.1 MILLION REGULAR PODCAST LISTENERS IN SAUDI ARABIA – AND WOMEN ARE LEADING THE CHARGE

Middle East’s first ever report into the podcast landscape of KSA due to be released in May 2020 15% of adult population in Saudi Arabia listens to podcasts at least once a week, with one in four women describing themselves as regular…

Guinness World Records – Completely mirrored building in Saudi Arabian desert breaks record

The Royal Commission for AlUla (RCU) constructed this unique building in the deserts of AlUla, Saudi Arabia. The shimmering square has earned them a Guinness World Records title for the largest mirrored building in the world, measuring 9,740…

PRCA offers free membership to professionals affected by COVID-19

The Public Relations and Communications Association (PRCA) has today announced its latest measure to support the self-employed and those made redundant as a result of the COVID-19 crisis. Effective immediately, the PRCA will offer six…

W7Worldwide Crisis Communications Report

Protecting Your Organization’s Communications Amid the COVID-19 Pandemic – 7 Steps to Follow Jeddah – Saudi Arabia: The COVID-19 pandemic has escalated faster than anyone anticipated, with the World Health Organization declaring…

Industry research: COVID-19 significantly impacts PR industry in MENA

Industry research: COVID-19 significantly impacts PR industry in MENA PRCA MENA has announced the results of its COVID-19 survey which aims to provide a better understanding of how communications professionals and organisations are coping…

PRCA & CIPR issue joint statement on COVID-19 outbreak

LONDON, 23rd March, 2020 The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus…

PRCA MENA announces Hayley Clements as the new general manager

Hayley Clements will be replace Melissa Cannon as the new General Manager of PRCA Melissa Cannon MPRCA, General Manager, PRCA MENA, is leaving the association after leading PRCA MENA to greater growth over the last two years. Cannon will…

BRAZEN MENA TURNS FIVE AND LAUNCHES NEW ‘TRAILBLAZING PR’ PROPOSITION

Dubai, UAE, 17TH February 2020, Dubai based PR agency Brazen MENA has just turned five and has launched its new ‘trailblazing PR’ proposition to celebrate. The five times small consultancy of the year for MEPRA and PRCA MENA has also rebranded…

WINNERS OF PRCA MENA AWARDS 2020 ANNOUNCED

The PRCA MENA Awards 2020 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the W Dubai – The Palm…

Houbara Communications launches in Dubai

Grayling Dubai rebrands to Houbara Communications, the newest independent PR firm in Dubai   Houbara Communications launches in Dubai today, marking the entry of the first new independent communications agency of 2020 in the emirate.…

Managing Partner Samantha Bartel Appointed to PRCA MENA Regional Board

Dubai, United Arab Emirates (UAE), 27 January 2019: Samantha Bartel, Managing Partner & CEO Instinctif Partners MENA, has been appointed to the Regional Board of leading industry body Public Relations and Communications Association MENA…

Nitin Nambiar joins PRCA MENA Board of Management

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has welcomed ASA Ventures Chief Communications Officer, Nitin Nambiar as its newest Board Member. With 16 years of international experience…

Dubai’s Cove Beach appoints M&C Saatchi Public Relations

M&C Saatchi Public Relations becomes first PR agency to be appointed by the esteemed lifestyle brand     Dubai, UAE; 5 December 2019 – Dubai’s renowned Cove Beach has appointed M&C Saatchi to look after all PR and media…
Middle East Census

AVEs the most common evaluation method for PR pros in the Middle East

More of region's PR pros use advertising value equivalent (AVE) than elsewhere in world Digital and strategy of increasing importance to PR practitioners in Middle East A third of respondents consider PR a profession, most think it…

Award-winning GCC consumer communications firm TOH joins the PRCO Group

PRCO is one of the world’s leading privately-owned communications companies with eight international offices Dubai, Tuesday 10th December 2019; PRCO, one of the world’s largest privately-owned communications firm, today announces that…

INSTINCTIF PARTNERS MENA MAKES THREE APPOINTMENTS TO CONTENT & CREATIVE PRACTICE

Dubai, United Arab Emirates (UAE), 05 November 2019: International business communications consultancy, Instinctif Partners, has responded to unprecedented demand for services in MENA by significantly expanding its regional Content & Creative…

DMCC AWARDED ‘GLOBAL FREE ZONE OF THE YEAR’ FOR A RECORD FIFTH CONSECUTIVE YEAR

  The Financial Times’ fDi Magazine awarded DMCC with the prestigious accolade of ‘Global Free Zone of the Year’ for an unprecedented fifth year running DMCC claimed seven awards in total, and was recognised for its support…

PRCA MENA welcomes Atteline as its newest members

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has announced PR firm Atteline as its newest member. Atteline is a fashion, beauty, and design PR agency headquartered in Dubai,…

Grayling Dubai becomes an independent agency upon completion of sale from Huntsworth

The acquisition of Grayling Dubai from its parent company Huntsworth plc by its CEO, Loretta Ahmed, has been completed, creating a new independent agency for the region. The business will retain close ties to the Grayling network as it remains…

Inayat, the youngest member to join PRCA MENA Regional Board

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of…

4 ways to win at influencer marketing

By: Lama Abdelbarr   According to Talkwalker’s influencer marketing survey, 69% of respondents ranked influencer marketing as a strategic priority for 2019. That’s no surprise, given that influencer marketing has been proven…

UAE’S FIRST PODCAST REPORT REVEALS PODCASTING IS MOST TRUSTED FORM OF MEDIA AMONGST REGULAR LISTENERS

76% of the population are familiar with the term podcasting Regular podcast listeners spend 26% more than non-podcast listeners 93% of people who listen to a podcast, finish it A third of podcast shows are in Arabic   DUBAI,…

PRCA MENA Announces Regional Board

PRCA MENA today announced the composition of its inaugural Regional Board. With senior agency and in-house leaders from across the MENA region, the Regional Board will set the strategic direction of PRCA MENA as the organisation continues…

PRCA MENA welcomes Middlesex University Dubai as first Middle East University Partner

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), a trade association headquartered in London, the United Kingdom, has announced its newest partnership with Middlesex University Dubai…

FIRST OF ITS KIND STUDY REVEALS THERE ARE 1.3 MILLION REGULAR PODCAST LISTENERS IN THE UAE

  Middle East’s first ever report into the podcast landscape of the UAE due to be released in August Initial statistics reveal regular podcast listeners trust the medium more than any other form of media   DUBAI, UNITED…

Katch International Heads Back to Where it All Began with New London Office

Katch International has reopened its doors in London, as it gets ready to disrupt the UK market with a unique brand of PR & Communications, Social Media Management, Brand Consultancy and Showroom services, representing Neat Meat, Hyde Park…

PRCA MENA launches membership offering in Lebanon

The Public Relations and Communications Association (PRCA) MENA has announced the launch of PRCA Lebanon. ​ PRCA Lebanon will be the latest chapter of PRCA MENA, the professional membership association representing PR and communications…

PRCA MENA announce new partnership with Talkwalker

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced its newest partnership with social listening and analytics company Talkwalker. The partnership will include joint events,…

Ahmad Itani announced as Vice Chairman of PRCA MENA

Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR…

PRCA to launch NextGen Arabia, following in footsteps of successful first NextGen group

Dubai, United Arab Emirates - 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the…

Instinctif Partners MENA starts the year with team expansion

Dubai, UAE, 27th February 2019 Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows…

Winners Of PRCA MENA Awards 2019 Announced

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The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown…

PRCA MENA welcomes ASDA’A BCW as latest Member

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) welcomes ASDA’A BCW as the association’s newest Member. ASDA’A was originally founded in 2000 as an independent agency by Sunil John, who continues…

Omar Qirem announced as new PRCA MENA Chairman and ICCO Middle East President

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for…

Middle East Predictions for 2019

In pod(cast) we trust Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion…

markettiers4dc launches end-to-end strategic consultancy as brands admit they are confused by value of podcast

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity…

Advertising Value Equivalents or Ambitious Versatile Experts

When it comes to measurement and evaluation, how confident are you discussing measurement with clients? According to the International Communications Consultancy Organisation (ICCO) 2017 world report, 83% of respondents in the MENA region still…

SEVEN STUDIOS SET TO SHAKE-UP VIDEO PRODUCTION INDUSTRY IN THE GCC

Launched by the owners of leading PR agency Seven Media, start-up offers quality social media videos and a new take on corporate story-telling   ABU DHABI: The owners of Seven Media, one of the region’s leading PR agencies, have launched…

FinTech Abu Dhabi Summit 2018

Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and…

PRCA and PRWeek relaunch Fast Track mentoring programme across UK, MENA, and Southeast Asia

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia. Fast Track is aimed at inspiring the next generation of PR and communications…

Weber Shandwick MENA Announces New Leadership Structure for UAE Senior Management Team

New Appointments see Ghaleb Zeidan Promoted to UAE MD Role Along with Promotions for Rachel Dunn and Noura Al-Sarraj Dubai, 3rd  October 2018 – Weber Shandwick MENA, one of the region’s leading communications and marketing solutions…

HILL + KNOWLTON STRATEGIES ANNOUNCES NEW GLOBAL STRUCTURE

NEW YORK, October 5th, 2018 – Hill+Knowlton Strategies (H+K) announces, effective immediately, the formation of a new leadership team with the appointment of Richard Millar and Lars Erik Grønntun as Global Presidents, reporting jointly to…

PRCA MENA to codify best practice with new Client-Consultancy Charter

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter. Developed through consultations with…

PRCA MENA Client-Consultancy Charter

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial…

PRCA MENA announces new General Manager as Leanne Foy leaves after two years

Leanne Foy MPRCA, General Manager, PRCA MENA, is leaving the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years. Foy will be replaced as General Manager by Melissa Cannon MPRCA, who…

PRCA MENA Announce 2019 Awards open for Entries

PRCA MENA is pleased to announce that the 2019 PRCA MENA Awards are officially open for entries. The awards are a fantastic opportunity to gain well deserved recognition for the best campaigns, teams, and individual communicators over the…

PRCA MENA strengthens partnership with Guinness World Records

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year. The collaboration aims to strengthen the existing relationship and connect members and organisations to create…

PRCA MENA announces Chairman in Egypt

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.   Mohammed brings with him 20 years of experience of working with multinational,…

We’re Media Partners of the 2nd Annual MENA Search Awards!

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.   Last year, the first MENA Search Awards went off with…

MENA Young Lions PR – Winners 2018

PRCA MENA is pleased to announce that the Hill+Knowlton Strategies team of Mohamad Saber and Peter Hermina have won the MENA Young Lions PR Competition with their campaign ‘Half a Million Dollars.’ They will go on to represent the region…

MENA Young Lions PR Competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes…

Winners of PRCA MENA Awards 2018 announced

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown…

PRCA and IABC sign agreement for cooperation across EMENA

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global…

PRCA MENA PR Young Lions Competition Open for Entries

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition…

PRCA MENA Awards Shortlist 2018

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen - Wadi shops for success Matrix PR - Face It All With Himalaya Seven Media – Abu Dhabi …

How to write a winning award entry

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they…

GWPR SURVEY REVEALS SIGNIFICANT GENDER GAP AT TOP

Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide*…

PR 101 Training Session

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the…

PRCA announces expulsion of Bell Pottinger

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital…

Over-servicing – five ways to turn losses into profit

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development…

Training terms and conditions

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued.…

PRCA MENA launches Matchmaker Service to help match clients with agencies

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker…

PRCA MENA Launches Digital PR and Communications Report 2017

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting…

PRCA MENA launches face-to-face training in Dubai

PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online…
PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will…

Social Media Photography – Shooting for Brands

Shooting photography for social media can seem a little daunting because your posts are basically going up against those of influencers – who have tens of thousands of followers – and seem to get an unachievable amount of likes on each post.…

Weber Shandwick team win MENA Young Lions PR Competition

PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity,…

PRCA MENA announces shortlist for Young PR Lions MENA competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes…

Pushing the boundaries on best practice

Awards and PR often seem to go hand in hand. Whilst there are ample opportunities to submit your best work for recognition amongst industry peers, I was particularly excited about this one! The PRCA MENA Awards held on February 8th was a first…

Winners-Large Consultancy of the Year

It was on April 1st 2010 that the journey of Seven Media began in the unlikely setting of a portacabin in Ras Al Khaimah. As co-founder Matt Slater and I stood in the prefabricated building (the makeshift headquarters of RAK Media City), signing…

Matrix PR’s first Red Carpet moment at the PRCA MENA awards 2017!

Napolean Bonaparte once said – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” The inaugural PRCA Awards 2017 saw Matrix PR, one of the oldest agencies in the region, do just that. On a…

What a first awards…

The great and the good of the local public relations and communications industry descended on the H Hotel last week to celebrate and award the leading lights and most compelling campaigns of the past 12 months at the inaugural PRCA MENA Awards. The…

Winners of inaugural PRCA MENA Awards announced

The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the H Hotel…

PRCA MENA announces Young Lions PR competition in partnership with Cannes Lions

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under…

PRCA and PRWeek launch new tranche of Fast Track mentoring scheme

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast…

PRCA MENA Announces ‘17 for 17’: 17 recommendations for great communications in 2017

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth…

Five principles every ghostwriter needs to follow

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas…

17 for 2017: Changing media, changing the creative process, changing behaviours.

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within…

17 for 2017: Are the lines blurring?

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies,…

PRCA MENA Awards-Shortlist

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The…

MCG Associates are announced as headline sponsors of PRCA MENA Awards

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises…

17 for 2017: Top Tips

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies…

17 for 2017: 3 key things

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing…

17 for 2017: Trends in a nutshell

The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”.  This is a sentiment that applies to our rapidly changing industry which has had to evolve and…

17 for 2017: Clutter-busting content for the New Year

The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned…

17 for 2017: Predictions for PR and communications for 2017

2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto…

17 for 2017: The year of digital

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study…

Top 5 PR and Communications Hacks You Need to Follow in 2017

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications…

17 for 2017

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is…

17 for 2017: ME, MYSELF AND AI

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes…

PRCA MENA and Instinctif Partners launch training academy

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen…

PRCA MENA partners with LexisNexis

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence…

PRCA MENA Awards-Judges Announced

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international…

PRCA MENA Partners with Dubai Lynx

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences…

Launch of PRCA MENA Awards

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from…

PRCA Supports new Mental Health Initiative for Young Public Affairs and Lobbying Practitioners

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying