The Founders of three recruitment power houses, Daniel Marks, MCG&Co and SEVENTWENTY, join forces to create a new recruitment agency DMCG Global. This exciting new venture for the creative, marketing and technology sectors, provides a global recruitment network of over 30 recruitment consultants, 120,000 candidates, with a universal reach stretching across 10 offices including London, […]

Dubai, United Arab Emirates, 11th October 2020: Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations for the UAE. The five-times awarded MEPRA and PRCA Small Agency of the Year, has been brought on board to help position the hotel as the new ‘go-to’ destination in South Downtown.   Brazen […]

October 2020, United Arab Emirates: To mark Mental Health Week, PRCA MENA has launched the results of its joint report with YouGov, which surveyed 1,923 PR and professionals across MENA. The survey revealed that one in twelve (8%) of MENA professionals have suffered from mental ill health. When presented with a list of symptoms associated […]

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club To meet the ever-changing demands of influencer marketing and global trends, boutique beauty and wellness communications agency TishTash launched their new influencer programme – The 500 Club, in […]

The firm’s new offering delivers communications solutions including narrative workshops, investor engagement strategies and more to help start-ups realise their business ambitions Dubai, 29, September 2020: As the Middle East is transformed by the surge in innovative start-ups and countries develop hubs to house entrepreneurs and disruptive businesses, Publicis-owned global strategic communications firm Kekst CNC […]

Boutique lifestyle consultancy Catch Communications have launched its training arm, Catch Academy in the UAE. The Academy was ideated with one aim – empower business owners & Marcom professionals in the GCC, to develop and nurture a thriving ecosystem of creativity and function within the industry. The academy has launched with an interactive course namely […]

The first CNN Academy in the world opens its doors for applications today for journalists of the future to learn about multiplatform storytelling. Starting in January 2021, the intensive learning programme will offer a full-time five-week course with a combination of online learning sessions and in-person workshops that will take place at CNN at twofour54, the […]

THE FIRST-EVER CREDENDTIALS USING INSTAGRAM ALLOWS AUDIENCES TO FIND OUT MORE ABOUT THE AWARD-WINNING AGENCY, ITS TEAM, WORK AND SERVICES IN AN INSTANT   Dubai, United Arab Emirates, 20 September 2020: Brazen MENA, five-times winner of Small Consultancy of the year, has launched what it believes to be the first-ever dedicated social media page to showcase PR […]

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee 15th September saw over 200 influencers and media and a combined audience of millions in terms of social media following and circulation, descend on #TishTashThru, held at the Costa Coffee Drive Thru on Al […]

Amman – Jordan – 07/09/2020 Public Relations and Communications Association MENA (PRCA MENA) has welcomed Bashir Mraish Consultancy (BMC) as its latest Corporate member. Bashir Mraish Consultancy (BMC) is a leading public relations consultancy working with organisations in Iraq, Libya, Jordan, and Syria, to increase their brand presence. The PRCA offers a wide range of […]

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.” A range of free-of-charge #PRCAethics educational and advocacy content throughout September will spur renewed ethics conversations, centered on issues impacting the global PR industry. The ultimate goal: […]

Dubai, United Arab Emirates 01 September 2020: The partnership has been developed to support the most aspiring and ambitious COOs across Middle East and North Africa to access professional development in the form of receiving insights, mentoring and growth initiatives, whilst providing a platform which stimulates innovative thinking and collaborative connections amongst global professionals. The […]

Dubai, United Arab Emirates 30 August 2020: The best in the digital PR and communications profession can now enter into the PRCA MENA Digital Awards 2020 for the chance to be recognised and celebrated by the world’s largest PR Association. The PRCA MENA Digital Awards are an opportunity to take stock and celebrate the outstanding […]

20th August, 2020 – PublicAffairsAsia is pleased to announce the timeline for The 2020 Gold Standard Awards, which will this year be operated in conjunction with the PRCA South East Asia and the International Communications Consultancy Organisation. Nominations for the programme open on August 10 and will close on Friday, September 25. The Awards recognise […]

Wednesday 19th August 2020 COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their powers to enable rapid decision making on lockdowns, introducing special emergency measures, public health guidelines, recovery funding and post-lockdown plans for reopening societies. […]

Major new study into podcast landscape in Saudi Arabia reveals 86% of podcast listeners tune in to brand-funded podcasts  markettiers MENA releases first ever report into the podcast landscape in Saudi Arabia 78% of the population are familiar with the term podcasting 56% of podcast listeners listen socially with their families Podcast listeners trust podcasts […]

The SME Rise Collective is proud to announce they have hit their milestone target of supporting 100 SMEs in the UAE with marketing and communications support since their launch 4 months ago. With SMEs making up such an important part of the UAE economy, The SME Rise Collective was created with one goal only – […]

BPG Orange is leveraging 40+ years of experience and insights to support startups and SMEs in the current economic climate DUBAI, UAE; 27 July, 2020:  Dubai-headquartered integrated communications agency BPG Orange, part of the BPG Group and WPP network, has unveiled a suite of marketing packages designed to support and empower regional businesses as they […]

In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post lockdown phase of the coronavirus crisis. Online conversations and media consumption across all generations are at an […]

Dubai, UAE 13th July: PRCA MENA has today announced a select offering of free training for SMEs as part of The SME Rise Collective – an initiative from one of their corporate member Tish Tash. The SME Rise Collective has so far helped 76 SMEs in the region with its marketing and PR. The initiative […]

Fisher will support the group’s Chair, Lauren Brush, in driving initiatives for the Middle East’s rising public relations leaders Dubai, UAE – 09 July 2020: PRCA MENA, the trade association for the public relations sector in the Middle East and North Africa, announced today that it has named Jonathan Fisher as NextGen vice-chair. Joining the […]

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management department during the year 2019/2020. 120 brands successfully achieved their communication goals by partnering with W7Woldwide. Additionally, the agency’s skilled professionals and experts handled […]

Dubai, United Arab Emirates- 12th July 2020 PRCA MENA has launched a ‘Return to Work Support Package’ following its latest survey results suggesting an industry uncertain about an office return. The Support Package is stocked with a range of affordable and discounted services and products from local businesses that seeks to help alleviate some of […]

Following its 10-year milestone this year, the UAE homegrown agency has entered international markets as it eyes strong recovery post Covid-19 UAE, July 2020: UAE homegrown communications consultancy, Q Communications has announced its foray into international markets, launching new offices in Manchester and London as it expands its geographical reach and services into the UK […]

DUBAI, UNITED ARAB EMIRATES JULY 1 2020: Brazen MENA has appointed its first-ever Client Services Director, Alexia Lawrence-Jones, in a newly-made role for the award-winning agency. Alexia Lawrence-Jones, who joins from Impact Porter Novelli, where she led the agency’s lifestyle and FMCG division working on Al Futtaim Retail and P&G, will lead Brazen’s key accounts, as well as look at client servicing processes across […]

What started as a journey between two small agencies in the region has become a behemoth of a collective that is proving that the collective power of a community really can create change. The SME Rise Collective is extremely proud to announce that it has just allocated marketing and PR support to its 76th SME […]

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their new environments. Messaging and communication have never been more critical to business. This exclusive Q&A series spotlights the communications professionals […]

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their new environments. Messaging and communication have never been more critical to business. This exclusive Q&A series spotlights the communications professionals […]

21 June 2020 – Dubai, UAE: A PRCA MENA survey of agency and in-house leaders reveals an industry divided on a physical return to the office. The industry’s leading regional figures were asked “Which one of these statements, if any, best describes your feelings towards returning to the office?”, eliciting the following responses: 15% I […]

15 June 2020 – United Arab Emirates – The 20th anniversary edition of the Edelman UAE Trust Barometer reveals that trust in the UAE remains high. This year, for the UAE, government remains the most trusted of all four institutions, above businesses, NGOs and the media. The 2020 Trust Barometer is Edelman’s 20th annual trust […]

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their new environments. Messaging and communication have never been more critical to business. This exclusive Q&A series spotlights the communications professionals […]

Dubai, United Arab Emirates – 10th June 2020   PRCA MENA is proud to announce 23 of its members, including General Manager Hayley Clements, have been recognised as the region’s most influential and brightest PR professionals by PRWeek Middle East Power Book. PRCA Director General Francis Ingham MPRCA, said: “This is a testament to the […]

Dubai, United Arab Emirates, 10th June 2020 Being together without getting together – is this possible now? We proudly present our new categories for online records – giving you hundreds of possibilities to engage with consumers, audiences, fans, colleagues, supporters, and everyone out there. Wherever they are. YouTube organized a global online event last month, […]

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their new environments. Messaging and communication have never been more critical to business. This exclusive Q&A series spotlights the communications professionals […]

Dubai, 3rd June, 2020 PRCA Director General Francis Ingham MPRCA: “The recent tragic deaths and violence in the United States and elsewhere have shone a light on the racial inequality that persists all around the world. We must confront the cold fact that in our society today, it remains much more difficult for some people […]

Golin Wins PRWeek’s 2020 ‘Global Agency Award’ for Second Year Running. Commitment to relevance and #ProgressivePR sees Golin leading the industry Dubai, UAE; 01 June 2020: Golin was named “Global Agency of the Year 2020” by PRWeek at the virtual awards held in May 2020. The recognition, which Golin received in both 2019 and 2020, […]

Getting the attention of the media these days can seem like a daunting task. Journalists are busier than ever, and between running down news stories, updating their online portals and remembering to update their publication’s social media it can be difficult to grab a moment of their time. As an ex-journalists with over 12 years […]

The renewed focus on internal communications is certainly one of the most crucial of all the changes that the covid-19 epidemic has imposed on companies worldwide. In the space of a few weeks, HR and communications departments were thrust at the forefront of many companies’ response to the consequences of lockdowns and increased safety measures. […]

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their new environments. Messaging and communication have never been more critical to business. This exclusive Q&A series spotlights the communications professionals […]

Dubai, United Arab Emirates – 20th May 2020 The PRCA today announced the launch of its Global Ethics Council (PRCA GEC), to uphold and elevate ethical standards in the public relations and communications industry. Its inaugural Chairman is David Gallagher, International President of Omnicom, former Chairman of the PRCA, and former President of ICCO. The […]

Dubai, UAE, May 17, 2020: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis. The companies were nominated by members of the public following the agency’s nationwide social media campaign held in April […]

18th May 2020 PRovoke has named seven firms as its EMEA Agencies of the Decade — Brands2Life, Farner, Hanover, H+K Strategies, Hope&Glory, LLYC and Weber Shandwick. The seven will be honoured at the upcoming virtual SABRE Awards, details of which will be forthcoming soon, where the top three will be counted down to reveal PRovoke’s […]

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on the challenges and opportunities that lie in wait for the industry as the world comes to terms with the […]

LONDON, 14th May, 2020 The Public Relations and Communications Association (PRCA) today released the results of its second international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and the UK. The numbers show that senior agency and in-house leaders around the world have growing […]

United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19 – Offering combines organisational consulting with public health expertise and issues management – Dubai, UAE – May 11, 2020 –  United Minds, Weber Shandwick’s management consultancy specialising in organisational transformation, announced a new Workforce Re-entry offering to help CCOs, CHROs, […]

10th May 2020, Jeddah: W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide on how companies and organizations can engage the community during Ramadan through Corporate Social Responsibility campaigns amid the global Covid-19 crisis (Click Here to Read Full Report). Corporate social responsibility efforts during Ramadan have long been associated with an increase in […]

United Arab Emirates, 10th May 2020. Markettiers have pulled together a couple of the best Podcasts around right now! Listen up: whilst Netflix is becoming our daily staple as we binge-watch series and films at an unprecedented rate, many of us are also turning to other mediums as a form of escapism to keep us […]

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on the challenges and opportunities that lie in wait for the industry as the world comes to terms with the […]

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on the challenges and opportunities that lie in wait for the industry as the world comes to terms […]

Here’s the PRCA team’s lockdown reading list – the delightful, amusing, sombre and the most imaginative selection of stories. Since the lockdown, our array of activities has been mostly limited to working from home, zooming, and distracting (pretending to have control of?) our kids with Peppa Pig and Disney+. Sprinkled in-between the home chaos and […]

Dubai, UAE – 28 April, 2020: UAE PR agency, Atteline, has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this challenging time. From 1st May until 30th June, Atteline will open its virtual doors to give regionally based companies two-hour […]

PRCA: International PR Community Positive in Face of COVID-19 Challenge   Dubai, United Arab Emirates – 28th April 2020 The PRCA today released the results of its first international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle East and North Africa; Southeast Asia; and the UK. The numbers show that […]

Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change. By applying it to communications, campaigns often see a 20%-35% increase in effectiveness.” – Bashar AlKadhi, CEO for METIA region   […]

Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest   The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center for Public Relations in partnership with Global Alliance for Public Relations and Communication Management and other Public Relations organisations examines […]

W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis   DUBAI, UNITED ARAB EMIRATES, 23rd  April 2020:    As part of its efforts to support organizations through the Covid-19 crisis, communications agency W7Worldwide sets out its 7-step guide for best practice employee engagement and internal communications.  Employees are a key stakeholder group that needs […]

Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR professionals around the globe have taken up our offer and joined the […]

The Public Relations and Communications Association (PRCA) today announced details of central cost reductions as it reconfigures its model to deliver services centrally. The principle changes relating to staffing include: – The furloughing of a third of employees – Pay reductions for all staff – The Director General reducing his pay to zero The changes […]

Dubai, United Arab Emirates; 12th April 2020   The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity, in partnership with PRovoke Media. The move follows Cannes Lions Festival’s decision to cancel this year’s event. following Cannes’ decision to cancel this year’s […]

Dubai United Arab Emirates, 09th April 2020 – The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses expect the current pandemic to cause a loss of earnings, according to research published by ICCO and PRovoke. The […]

Middle East’s first ever report into the podcast landscape of KSA due to be released in May 2020 15% of adult population in Saudi Arabia listens to podcasts at least once a week, with one in four women describing themselves as regular listeners Initial statistics reveal regular podcast listeners trust the medium more than any […]

The Royal Commission for AlUla (RCU) constructed this unique building in the deserts of AlUla, Saudi Arabia. The shimmering square has earned them a Guinness World Records title for the largest mirrored building in the world, measuring 9,740 Square Meters.The Maraya concert hall is named as such because ‘Maraya’ means reflection or mirror in Arabic. […]

The Public Relations and Communications Association (PRCA) has today announced its latest measure to support the self-employed and those made redundant as a result of the COVID-19 crisis. Effective immediately, the PRCA will offer six months of free individual membership to anyone who has lost their job in the industry, or to anyone who is […]

Protecting Your Organization’s Communications Amid the COVID-19 Pandemic – 7 Steps to Follow Jeddah – Saudi Arabia: The COVID-19 pandemic has escalated faster than anyone anticipated, with the World Health Organization declaring the outbreak a global health emergency. W7Worldwide’s Crisis Communications Division has released a new report to help corporate communications units, both in the […]

Industry research: COVID-19 significantly impacts PR industry in MENA PRCA MENA has announced the results of its COVID-19 survey which aims to provide a better understanding of how communications professionals and organisations are coping with the current pandemic. The survey –which gathered the views of in-house and agency professionals in MENA- revealed that organisations have […]

LONDON, 23rd March, 2020 The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus outbreak. The two bodies have also published an open letter to the Chancellor calling for more support for freelance practitioners. The letter to the […]

Hayley Clements will be replace Melissa Cannon as the new General Manager of PRCA Melissa Cannon MPRCA, General Manager, PRCA MENA, is leaving the association after leading PRCA MENA to greater growth over the last two years. Cannon will be replaced as General Manager by Hayley Clements MPRCA, who brings a wealth of experience managing […]

Dubai, UAE, 17TH February 2020, Dubai based PR agency Brazen MENA has just turned five and has launched its new ‘trailblazing PR’ proposition to celebrate. The five times small consultancy of the year for MEPRA and PRCA MENA has also rebranded to Brazen MENA to reflect the agency’s outreach across the region.  The agency creates meaningful […]

The PRCA MENA Awards 2020 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the W Dubai – The Palm on the evening of Wednesday, 5th February. Francis Ingham MPRCA, Director General, PRCA, said: “The PR […]

Grayling Dubai rebrands to Houbara Communications, the newest independent PR firm in Dubai   Houbara Communications launches in Dubai today, marking the entry of the first new independent communications agency of 2020 in the emirate. Houbara Communications is the culmination of months of planning following CEO Loretta Ahmed’s acquisition of Grayling Dubai from its parent […]

Dubai, United Arab Emirates (UAE), 27 January 2019: Samantha Bartel, Managing Partner & CEO Instinctif Partners MENA, has been appointed to the Regional Board of leading industry body Public Relations and Communications Association MENA (PRCA MENA). The regional board is composed of senior agency and in-house leaders who are encouraged to help set the strategic […]

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has welcomed ASA Ventures Chief Communications Officer, Nitin Nambiar as its newest Board Member. With 16 years of international experience gained across media and marketing, Nitin has consulted to over 50 brands on go-to-market strategies, consumer engagement, and brand […]

M&C Saatchi Public Relations becomes first PR agency to be appointed by the esteemed lifestyle brand     Dubai, UAE; 5 December 2019 – Dubai’s renowned Cove Beach has appointed M&C Saatchi to look after all PR and media relations for the progressive brand.     Located at Caesars Palace Bluewaters Dubai, Cove Beach attracts the world’s most influential jetsetters; with its Mediterranean […]

Middle East Census

More of region’s PR pros use advertising value equivalent (AVE) than elsewhere in world Digital and strategy of increasing importance to PR practitioners in Middle East A third of respondents consider PR a profession, most think it is an industry Evaluation remains a fundamental challenge for public relations professionals in the Middle East, according to […]

PRCO is one of the world’s leading privately-owned communications companies with eight international offices Dubai, Tuesday 10th December 2019; PRCO, one of the world’s largest privately-owned communications firm, today announces that TOH has joined the Group. This move will result in a global network of over 100 communications professionals, offering best-in-class consumer and lifestyle campaigns […]

Dubai, United Arab Emirates (UAE), 05 November 2019: International business communications consultancy, Instinctif Partners, has responded to unprecedented demand for services in MENA by significantly expanding its regional Content & Creative team – the Dubai-based practice focused on corporate reporting for listed companies. After a rigorous selection process, three new team members have been hired […]

  The Financial Times’ fDi Magazine awarded DMCC with the prestigious accolade of ‘Global Free Zone of the Year’ for an unprecedented fifth year running DMCC claimed seven awards in total, and was recognised for its support of SMEs both regionally and internationally 1,868 new companies joined DMCC in 2018       Dubai, UAE; […]

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has announced PR firm Atteline as its newest member. Atteline is a fashion, beauty, and design PR agency headquartered in Dubai, UAE. Leveraging global experience, regional insight, and local expertise, Atteline package, protect, and propel brands across the consumer […]

The acquisition of Grayling Dubai from its parent company Huntsworth plc by its CEO, Loretta Ahmed, has been completed, creating a new independent agency for the region. The business will retain close ties to the Grayling network as it remains an affiliate partner for its Middle East mandates. Staying under the Grayling brand in the […]

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of the PRCA’s Regional board.   “The regional board is comprised of leaders and experts in the Public Relations and communications industry from around […]

By: Lama Abdelbarr   According to Talkwalker’s influencer marketing survey, 69% of respondents ranked influencer marketing as a strategic priority for 2019. That’s no surprise, given that influencer marketing has been proven to deliver 11 times higher ROI than traditional forms of digital marketing. If it’s done right. That’s why we put together some key guidelines […]

76% of the population are familiar with the term podcasting Regular podcast listeners spend 26% more than non-podcast listeners 93% of people who listen to a podcast, finish it A third of podcast shows are in Arabic   DUBAI, UNITED ARAB EMIRATES, 19th August, 2019: A first-of-its-kind study into the podcast landscape of the UAE […]

PRCA MENA today announced the composition of its inaugural Regional Board. With senior agency and in-house leaders from across the MENA region, the Regional Board will set the strategic direction of PRCA MENA as the organisation continues its expansion plans. The Regional Board is composed of:   Myrna Abou Mrad The Full Circles, Lebanon   […]

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), a trade association headquartered in London, the United Kingdom, has announced its newest partnership with Middlesex University Dubai as its first University Partner in the Middle East. This follows a similar agreement with Middlesex University’s home campus in London, […]

  Middle East’s first ever report into the podcast landscape of the UAE due to be released in August Initial statistics reveal regular podcast listeners trust the medium more than any other form of media   DUBAI, UNITED ARAB EMIRATES, 29th July, 2019: As the global boom in podcasting continues, new research has revealed that […]

Katch International has reopened its doors in London, as it gets ready to disrupt the UK market with a unique brand of PR & Communications, Social Media Management, Brand Consultancy and Showroom services, representing Neat Meat, Hyde Park Fashion, Ours Restaurant, Cask, and Pulse Light Clinic. London, UK (July 2019): After establishing itself as a […]

The Public Relations and Communications Association (PRCA) MENA has announced the launch of PRCA Lebanon. ​ PRCA Lebanon will be the latest chapter of PRCA MENA, the professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the Middle East and Northern Africa. PRCA Lebanon will be chaired by Beirut-based industry […]

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced its newest partnership with social listening and analytics company Talkwalker. The partnership will include joint events, shared expertise, and exclusive benefits tailored for PRCA MENA members. Talkwalker is a media monitoring and analytics company that empowers over […]

Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR and communication across 13 countries within the region. PRCA MENA was launched in 2016 […]

Dubai, United Arab Emirates – 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the successful footsteps of the initial NextGen MENA group. A group dedicated to supporting those early into their […]

Dubai, UAE, 27th February 2019 Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows a year in which double-digit revenue growth was achieved by the regional operation. Khaled Fansa has joined the team as […]

The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 13th February. The full list of winners can be seen below. Best […]

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) welcomes ASDA’A BCW as the association’s newest Member. ASDA’A was originally founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority-stake in the firm and became an […]

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for the region.   Upon assuming this role, Omar will also take over from Loretta as the region’s champion at […]

In pod(cast) we trust Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion globally last year, and radio reaching more households than TV in the […]

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity and value of radio-on-demand.   The launch of the dedicated podcast company, markettier4dc’s fifth communications service within the group, offers brands strategic […]

When it comes to measurement and evaluation, how confident are you discussing measurement with clients? According to the International Communications Consultancy Organisation (ICCO) 2017 world report, 83% of respondents in the MENA region still use advertising value equivalents (AVE’s) because they say that it’s expected by clients. We, as an industry, are ambitious and creative, pushing […]

Launched by the owners of leading PR agency Seven Media, start-up offers quality social media videos and a new take on corporate story-telling   ABU DHABI: The owners of Seven Media, one of the region’s leading PR agencies, have launched a video production company to satisfy a growing demand for quality multimedia content in the […]

Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and organised by an international financial centre – Abu Dhabi Global Market (ADGM). BRIEF: FinTech AD 2018 Deliver […]

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia. Fast Track is aimed at inspiring the next generation of PR and communications leaders to build their expertise and develop as professionals. Fast Track is available to junior and senior […]

New Appointments see Ghaleb Zeidan Promoted to UAE MD Role Along with Promotions for Rachel Dunn and Noura Al-Sarraj Dubai, 3rd  October 2018 – Weber Shandwick MENA, one of the region’s leading communications and marketing solutions firms, has announced a new leadership structure within its UAE Senior Management team. Previously Managing Director for the agency’s […]

NEW YORK, October 5th, 2018 – Hill+Knowlton Strategies (H+K) announces, effective immediately, the formation of a new leadership team with the appointment of Richard Millar and Lars Erik Grønntun as Global Presidents, reporting jointly to Jack Martin, Global Chairman and CEO. In addition, we have reviewed the role of SJR in light of its dramatic […]

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter. Developed through consultations with members, the ten-point Charter is intended to help PR consultancies and client organisations work as effectively as possible together, and to avoid the common […]

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial and operational imperatives of the other. This 10-point Charter is intended to help client organisations and their PR and communications consultancies work […]

Leanne Foy MPRCA, General Manager, PRCA MENA, is leaving the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years. Foy will be replaced as General Manager by Melissa Cannon MPRCA, who has supported Foy in her role since 1st May, 2018. Foy is leaving the […]

PRCA MENA is pleased to announce that the 2019 PRCA MENA Awards are officially open for entries. The awards are a fantastic opportunity to gain well deserved recognition for the best campaigns, teams, and individual communicators over the past year. They are open to all parties involved in the use of PR and communications, including: […]

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year. The collaboration aims to strengthen the existing relationship and connect members and organisations to create bespoke record-breaking campaigns that engage audiences through unforgettable moments. Leila Issa, Senior Marketing Manager, Guinness World Records, said: “We are pleased […]

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.   Mohammed brings with him 20 years of experience of working with multinational, regional, and local brands across the Middle East. He’s specialised in providing strategic counsel and training while delivering media and […]

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.   Last year, the first MENA Search Awards went off with a bang, so this year it’s going to be bigger and better than ever, […]

PRCA MENA is pleased to announce that the Hill+Knowlton Strategies team of Mohamad Saber and Peter Hermina have won the MENA Young Lions PR Competition with their campaign ‘Half a Million Dollars.’ They will go on to represent the region in the PR Young Lions Competition at the Cannes Lions International Festival of Creativity, sponsored by the International Communications […]

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international […]

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 21st February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries […]

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition for the Cannes PR Young Lions competition 2018. It is open to all PRCA […]

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen – Wadi shops for success Matrix PR – Face It All With Himalaya Seven Media – Abu Dhabi  Formula One Grand Prix Seven Media – Image Nation Shamal Communications – Arabian Travel Market […]

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve. As a judge, […]

Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The […]

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the group had introduced themselves a brief introduction was […]

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be […]

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development techniques).  While both were tailored to the issues of PR companies, the points are relevant to any service […]

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued. We cannot issue a refund for the cost difference. Transfer Policy If you […]

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker service is available for use by client organisations, procurement professionals, business owners and in-house teams whether they […]

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting for paid media continues to rise Web design and build is a huge growth area for PR and communications […]

PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online training webinars that PRCA MENA currently offers. All trainers have completed a rigorous assessment process and […]

PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training […]

Shooting photography for social media can seem a little daunting because your posts are basically going up against those of influencers – who have tens of thousands of followers – and seem to get an unachievable amount of likes on each post. These influencers also have a lot more time on their hands than the […]

PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity, sponsored by ICCO. This is the second year PRCA MENA has run the competition which this year […]

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international […]

Awards and PR often seem to go hand in hand. Whilst there are ample opportunities to submit your best work for recognition amongst industry peers, I was particularly excited about this one! The PRCA MENA Awards held on February 8th was a first for the industry body in the region, since coming to the Middle […]

It was on April 1st 2010 that the journey of Seven Media began in the unlikely setting of a portacabin in Ras Al Khaimah. As co-founder Matt Slater and I stood in the prefabricated building (the makeshift headquarters of RAK Media City), signing our first ever business license, it would have been impossible to predict […]

Napolean Bonaparte once said – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” The inaugural PRCA Awards 2017 saw Matrix PR, one of the oldest agencies in the region, do just that. On a cold winter night, a room full of regional PR professionals set the […]

The great and the good of the local public relations and communications industry descended on the H Hotel last week to celebrate and award the leading lights and most compelling campaigns of the past 12 months at the inaugural PRCA MENA Awards. The PRCA, led in the region by Leanne Foy, the General Manager of […]

The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the H Hotel in Dubai on the evening of Wednesday, 8th February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under enter the competition. The region’s competition will open for entries on […]

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast Track mentoring scheme is being launched by the PRCA Fellows with an initial 21 mentors, all of whom […]

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth recommendations. Embrace Video With the growth of engagement via smartphones comes an increased focus on real-time, […]

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas are still theirs!). An ongoing stream of relevant and timely content is critical […]

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within the role of PR and communications professionals demanding real versatility. With a rapidly changing media scene across the […]

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies, acts of terror and natural disasters were enough to make us all […]

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The London Sleep Centre Dubai gives media sleepless nights and its solution too! Q Communications Atkins Diet: Challenging Brand Perceptions in the UAE […]

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises in the marketing, digital and communications sectors and its services include recruitment, executive search, training, pitch brokerage and […]

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]

The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”.  This is a sentiment that applies to our rapidly changing industry which has had to evolve and adapt so much over the past few years with the rise of social […]

The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned media channels at their disposal and our responsibility as communications professionals is to comprehensively advise clients and […]

2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto the Burj Khalifa, it’s been an interesting year. Here are a few predictions for next […]

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study after study has shown that millennials, at least, no […]

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications evolves and the needs and preferences of audiences shift, so should the practice of public relations. Based on […]

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is around the corner. A major silver lining is the fact that […]

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes of age demanding intelligent platforms and personal assistants that enable them to do their own […]

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget […]

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence solutions help businesses drive communication and business strategy through deep media insights across all forms of media including print, […]

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international panel. They are: Liam Maguire MPRCA, Head of Media Relations, Good Relations Alison […]

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences in response to a brief set by a charitable organisation. […]

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from the region over the past year. You can find out information on the Awards […]

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying