How to write a winning award entry

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve. As a judge, […]


Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The […]

PR 101 Training Session

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the group had introduced themselves a brief introduction was […]

PRCA announces expulsion of Bell Pottinger

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be […]

Over-servicing – five ways to turn losses into profit

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development techniques).  While both were tailored to the issues of PR companies, the points are relevant to any service […]

Training terms and conditions

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued. We cannot issue a refund for the cost difference. Transfer Policy If you […]

PRCA MENA launches Matchmaker Service to help match clients with agencies

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker service is available for use by client organisations, procurement professionals, business owners and in-house teams whether they […]

PRCA MENA Launches Digital PR and Communications Report 2017

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting for paid media continues to rise Web design and build is a huge growth area for PR and communications […]

PRCA MENA launches face-to-face training in Dubai

PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online training webinars that PRCA MENA currently offers. All trainers have completed a rigorous assessment process and […]

PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training […]

Social Media Photography – Shooting for Brands

Shooting photography for social media can seem a little daunting because your posts are basically going up against those of influencers – who have tens of thousands of followers – and seem to get an unachievable amount of likes on each post. These influencers also have a lot more time on their hands than the […]

Weber Shandwick team win MENA Young Lions PR Competition

PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity, sponsored by ICCO. This is the second year PRCA MENA has run the competition which this year […]

PRCA MENA announces shortlist for Young PR Lions MENA competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international […]

Pushing the boundaries on best practice

Awards and PR often seem to go hand in hand. Whilst there are ample opportunities to submit your best work for recognition amongst industry peers, I was particularly excited about this one! The PRCA MENA Awards held on February 8th was a first for the industry body in the region, since coming to the Middle […]

Winners-Large Consultancy of the Year

It was on April 1st 2010 that the journey of Seven Media began in the unlikely setting of a portacabin in Ras Al Khaimah. As co-founder Matt Slater and I stood in the prefabricated building (the makeshift headquarters of RAK Media City), signing our first ever business license, it would have been impossible to predict […]

Matrix PR’s first Red Carpet moment at the PRCA MENA awards 2017!

Napolean Bonaparte once said – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” The inaugural PRCA Awards 2017 saw Matrix PR, one of the oldest agencies in the region, do just that. On a cold winter night, a room full of regional PR professionals set the […]

What a first awards…

The great and the good of the local public relations and communications industry descended on the H Hotel last week to celebrate and award the leading lights and most compelling campaigns of the past 12 months at the inaugural PRCA MENA Awards. The PRCA, led in the region by Leanne Foy, the General Manager of […]

Winners of inaugural PRCA MENA Awards announced

The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the H Hotel in Dubai on the evening of Wednesday, 8th February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

PRCA MENA announces Young Lions PR competition in partnership with Cannes Lions

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under enter the competition. The region’s competition will open for entries on […]

PRCA and PRWeek launch new tranche of Fast Track mentoring scheme

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast Track mentoring scheme is being launched by the PRCA Fellows with an initial 21 mentors, all of whom […]

PRCA MENA Announces ‘17 for 17’: 17 recommendations for great communications in 2017

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth recommendations. Embrace Video With the growth of engagement via smartphones comes an increased focus on real-time, […]

Five principles every ghostwriter needs to follow

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas are still theirs!). An ongoing stream of relevant and timely content is critical […]

17 for 2017: Changing media, changing the creative process, changing behaviours.

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within the role of PR and communications professionals demanding real versatility. With a rapidly changing media scene across the […]

17 for 2017: Are the lines blurring?

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies, acts of terror and natural disasters were enough to make us all […]

PRCA MENA Awards-Shortlist

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The London Sleep Centre Dubai gives media sleepless nights and its solution too! Q Communications Atkins Diet: Challenging Brand Perceptions in the UAE […]

MCG Associates are announced as headline sponsors of PRCA MENA Awards

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises in the marketing, digital and communications sectors and its services include recruitment, executive search, training, pitch brokerage and […]

17 for 2017: Top Tips

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]

17 for 2017: 3 key things

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]

17 for 2017: Trends in a nutshell

The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”.  This is a sentiment that applies to our rapidly changing industry which has had to evolve and adapt so much over the past few years with the rise of social […]

17 for 2017: Clutter-busting content for the New Year

The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned media channels at their disposal and our responsibility as communications professionals is to comprehensively advise clients and […]

17 for 2017: Predictions for PR and communications for 2017

2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto the Burj Khalifa, it’s been an interesting year. Here are a few predictions for next […]

17 for 2017: The year of digital

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study after study has shown that millennials, at least, no […]

Top 5 PR and Communications Hacks You Need to Follow in 2017

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications evolves and the needs and preferences of audiences shift, so should the practice of public relations. Based on […]

17 for 2017

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is around the corner. A major silver lining is the fact that […]

17 for 2017: ME, MYSELF AND AI

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes of age demanding intelligent platforms and personal assistants that enable them to do their own […]

PRCA MENA and Instinctif Partners launch training academy

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget […]

PRCA MENA partners with LexisNexis

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence solutions help businesses drive communication and business strategy through deep media insights across all forms of media including print, […]

PRCA MENA Awards-Judges Announced

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international panel. They are: Liam Maguire MPRCA, Head of Media Relations, Good Relations Alison […]

PRCA MENA Partners with Dubai Lynx

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences in response to a brief set by a charitable organisation. […]

Launch of PRCA MENA Awards

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from the region over the past year. You can find out information on the Awards […]

PRCA Supports new Mental Health Initiative for Young Public Affairs and Lobbying Practitioners

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying