Dubai, United Arab Emirates – 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the successful footsteps of the initial NextGen MENA group. A group dedicated to supporting those early into their […]

Dubai, UAE, 27th February 2019 Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows a year in which double-digit revenue growth was achieved by the regional operation. Khaled Fansa has joined the team as […]

The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 13th February. The full list of winners can be seen below. Best […]

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) welcomes ASDA’A BCW as the association’s newest Member. ASDA’A was originally founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority-stake in the firm and became an […]

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for the region.   Upon assuming this role, Omar will also take over from Loretta as the region’s champion at […]

In pod(cast) we trust Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion globally last year, and radio reaching more households than TV in the […]

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity and value of radio-on-demand.   The launch of the dedicated podcast company, markettier4dc’s fifth communications service within the group, offers brands strategic […]

When it comes to measurement and evaluation, how confident are you discussing measurement with clients? According to the International Communications Consultancy Organisation (ICCO) 2017 world report, 83% of respondents in the MENA region still use advertising value equivalents (AVE’s) because they say that it’s expected by clients. We, as an industry, are ambitious and creative, pushing […]

Launched by the owners of leading PR agency Seven Media, start-up offers quality social media videos and a new take on corporate story-telling   ABU DHABI: The owners of Seven Media, one of the region’s leading PR agencies, have launched a video production company to satisfy a growing demand for quality multimedia content in the […]

Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and organised by an international financial centre – Abu Dhabi Global Market (ADGM). BRIEF: FinTech AD 2018 Deliver […]

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia. Fast Track is aimed at inspiring the next generation of PR and communications leaders to build their expertise and develop as professionals. Fast Track is available to junior and senior […]

New Appointments see Ghaleb Zeidan Promoted to UAE MD Role Along with Promotions for Rachel Dunn and Noura Al-Sarraj Dubai, 3rd  October 2018 – Weber Shandwick MENA, one of the region’s leading communications and marketing solutions firms, has announced a new leadership structure within its UAE Senior Management team. Previously Managing Director for the agency’s […]

NEW YORK, October 5th, 2018 – Hill+Knowlton Strategies (H+K) announces, effective immediately, the formation of a new leadership team with the appointment of Richard Millar and Lars Erik Grønntun as Global Presidents, reporting jointly to Jack Martin, Global Chairman and CEO. In addition, we have reviewed the role of SJR in light of its dramatic […]

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter. Developed through consultations with members, the ten-point Charter is intended to help PR consultancies and client organisations work as effectively as possible together, and to avoid the common […]

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial and operational imperatives of the other. This 10-point Charter is intended to help client organisations and their PR and communications consultancies work […]

Leanne Foy MPRCA, General Manager, PRCA MENA, is leaving the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years. Foy will be replaced as General Manager by Melissa Cannon MPRCA, who has supported Foy in her role since 1st May, 2018. Foy is leaving the […]

PRCA MENA is pleased to announce that the 2019 PRCA MENA Awards are officially open for entries. The awards are a fantastic opportunity to gain well deserved recognition for the best campaigns, teams, and individual communicators over the past year. They are open to all parties involved in the use of PR and communications, including: […]

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year. The collaboration aims to strengthen the existing relationship and connect members and organisations to create bespoke record-breaking campaigns that engage audiences through unforgettable moments. Leila Issa, Senior Marketing Manager, Guinness World Records, said: “We are pleased […]

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.   Mohammed brings with him 20 years of experience of working with multinational, regional, and local brands across the Middle East. He’s specialised in providing strategic counsel and training while delivering media and […]

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.   Last year, the first MENA Search Awards went off with a bang, so this year it’s going to be bigger and better than ever, […]

PRCA MENA is pleased to announce that the Hill+Knowlton Strategies team of Mohamad Saber and Peter Hermina have won the MENA Young Lions PR Competition with their campaign ‘Half a Million Dollars.’ They will go on to represent the region in the PR Young Lions Competition at the Cannes Lions International Festival of Creativity, sponsored by the International Communications […]

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international […]

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 21st February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries […]

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition for the Cannes PR Young Lions competition 2018. It is open to all PRCA […]

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen – Wadi shops for success Matrix PR – Face It All With Himalaya Seven Media – Abu Dhabi  Formula One Grand Prix Seven Media – Image Nation Shamal Communications – Arabian Travel Market […]

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve. As a judge, […]

Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The […]

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the group had introduced themselves a brief introduction was […]

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be […]

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development techniques).  While both were tailored to the issues of PR companies, the points are relevant to any service […]

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued. We cannot issue a refund for the cost difference. Transfer Policy If you […]

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker service is available for use by client organisations, procurement professionals, business owners and in-house teams whether they […]

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting for paid media continues to rise Web design and build is a huge growth area for PR and communications […]

PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online training webinars that PRCA MENA currently offers. All trainers have completed a rigorous assessment process and […]

PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training […]

Shooting photography for social media can seem a little daunting because your posts are basically going up against those of influencers – who have tens of thousands of followers – and seem to get an unachievable amount of likes on each post. These influencers also have a lot more time on their hands than the […]

PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity, sponsored by ICCO. This is the second year PRCA MENA has run the competition which this year […]

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international […]

Awards and PR often seem to go hand in hand. Whilst there are ample opportunities to submit your best work for recognition amongst industry peers, I was particularly excited about this one! The PRCA MENA Awards held on February 8th was a first for the industry body in the region, since coming to the Middle […]

It was on April 1st 2010 that the journey of Seven Media began in the unlikely setting of a portacabin in Ras Al Khaimah. As co-founder Matt Slater and I stood in the prefabricated building (the makeshift headquarters of RAK Media City), signing our first ever business license, it would have been impossible to predict […]

Napolean Bonaparte once said – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” The inaugural PRCA Awards 2017 saw Matrix PR, one of the oldest agencies in the region, do just that. On a cold winter night, a room full of regional PR professionals set the […]

The great and the good of the local public relations and communications industry descended on the H Hotel last week to celebrate and award the leading lights and most compelling campaigns of the past 12 months at the inaugural PRCA MENA Awards. The PRCA, led in the region by Leanne Foy, the General Manager of […]

The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the H Hotel in Dubai on the evening of Wednesday, 8th February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under enter the competition. The region’s competition will open for entries on […]

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast Track mentoring scheme is being launched by the PRCA Fellows with an initial 21 mentors, all of whom […]

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth recommendations. Embrace Video With the growth of engagement via smartphones comes an increased focus on real-time, […]

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas are still theirs!). An ongoing stream of relevant and timely content is critical […]

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within the role of PR and communications professionals demanding real versatility. With a rapidly changing media scene across the […]

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies, acts of terror and natural disasters were enough to make us all […]

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The London Sleep Centre Dubai gives media sleepless nights and its solution too! Q Communications Atkins Diet: Challenging Brand Perceptions in the UAE […]

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises in the marketing, digital and communications sectors and its services include recruitment, executive search, training, pitch brokerage and […]

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies will increasingly be faced with the rather rare situation of having to concentrate their efforts on conceptualizing and executing fewer […]

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing in more change, what are a few of the trends that we are […]

The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”.  This is a sentiment that applies to our rapidly changing industry which has had to evolve and adapt so much over the past few years with the rise of social […]

The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned media channels at their disposal and our responsibility as communications professionals is to comprehensively advise clients and […]

2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto the Burj Khalifa, it’s been an interesting year. Here are a few predictions for next […]

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study after study has shown that millennials, at least, no […]

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications evolves and the needs and preferences of audiences shift, so should the practice of public relations. Based on […]

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is around the corner. A major silver lining is the fact that […]

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes of age demanding intelligent platforms and personal assistants that enable them to do their own […]

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget […]

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence solutions help businesses drive communication and business strategy through deep media insights across all forms of media including print, […]

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international panel. They are: Liam Maguire MPRCA, Head of Media Relations, Good Relations Alison […]

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences in response to a brief set by a charitable organisation. […]

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from the region over the past year. You can find out information on the Awards […]

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying