SHAKESPEARE COMMUNICATIONS CELEBRATES NEW ZANZIBAR PROPERTY CLIENT WIN

[Dubai, November 30, 2021] Continuing its run of client-winning success, Dubai’s leading boutique agency, Shakespeare Communications, is now the UAE representative of Blue Amber, the most significant property development in East Africa to…
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Middle East’s First Consultancy Dedicated to Workplace Culture Launches in the UAE

‘together’ aims to create a movement that inspires brands to make culture their superpower   Dubai, 23 November 2021: The region’s first of its kind consultancy dedicated solely to workplace culture has launched today in the UAE,…
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Volkswagen celebrates 45 years of Golf GTI with a special exhibit showcasing the evolution of the iconic hatch

Dubai, United Arab Emirates; November 22, 2021 – It’s celebration time for Golf GTI enthusiasts in the UAE as Volkswagen Middle East marks the 45th anniversary of one of its most iconic cars with a special ‘The Power of Eight’ exhibition. The…
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Global PR industry ‘roaring back’ – ICCO World PR Report 2021

Global agency heads are overwhelmingly optimistic about profitability, according to figures revealed in today’s International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with…
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Redhill Strengthens Leadership Team

SINGAPORE, 10 November 2021 – Redhill, a Singapore headquartered full-service global communications agency, has announced new hires and internal promotions to bolster its senior leadership team. Anit Kurian, based in Dubai, UAE, has been…
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Shakespeare Communications Represents Disruptive Indoor Air Quality Start-Up AirZones

Dubai, November 8, 2021 - SHAKESPEARE Communications is dancing on air after being appointed the incumbent PR team for disruptive UAE start-up AirZones. AirZones is the first fully-independent star rated standard for indoor air quality, launched…
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PRCA MENA Digital Awards Finalists Revealed

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital…
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MINI Launches Test Drives with Breast Cancer Survivor in Dubai in Campaign Created by Serviceplan Middle East

Dubai, November 1st 2021: To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create a campaign featuring an eye-catching pink MINI in a clever visual pun on official advice to check for…
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De Montfort University appoints Houbara as communications partner for Expo2020 activities

Dubai, UAE, 31 October 2021 –  De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE. As a founding…
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COMCO Southeast Asia announces Middle East & Africa expansion as it culminates its 5th anniversary celebration 

Dubai, UAE, October 26, 2021: Culminating its 5th anniversary celebration, communications agency COMCO Southeast Asia (SEA) announced its expansion to the Middle East and Africa. COMCO has been leading the marketing innovation of premier brands…
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PRCA seeks PR academics for new International Student Advisory Group

LONDON, 25th October, 2021 The world’s largest professional PR Association is inviting applications from PR and communications academics around the world interested in joining its new International Student Advisory Group. The International…
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Team Singapore declared ICCO Next-Gen PR World Cup Champions

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed…
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World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer

World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer ● 1,728 PRs in region surveyed by YouGov for PRCA MENA Mental Health Report ● 42% say mental health worse due to pandemic,…
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Inaugural PR World Cup Finalists Announced

LONDON, 6th October 2021 Eleven countries will compete for gold in the first-ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen…
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New Hires at Gambit Communications as Rapid Expansion Continues

Agency welcomes Crystal Tanios and Dana Alomar on board Dubai, UAE – October 6th 2021: Gambit Communications is continuing its rapid expansion with the announcement of two new hires, welcoming Crystal Tanios and Dana Alomar to its team. The…
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PRCA MENA Members News – CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA

CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA Utilising its global reach, international talent and expertise, cutting edge tools and regional knowledge, the leading global media intelligence provider…
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PRCA Asia Pacific Launches

Dubai, 30th September, 2021 - The Public Relations and Communications Association (PRCA) today announced the launch of PRCA Asia Pacific to reflect its rapid growth across the whole Asia Pacific region. This replaces the more narrowly-defined…
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CARMA, THE GLOBAL LEADER IN MEDIA INTELLIGENCE, APPOINTS KRISTIN DEVEY AS CHIEF MARKETING OFFICER

Press Release, 26th September 2021: Kristin Devey has joined CARMA as Chief Marketing Officer tasked with driving its ambitious growth plans to double in size over the next five years. Leading a global marketing team, Devey joins CARMA’s…
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Are you a Female Business Owner Wanting to grow your business? Enter TTrajectory

UAE Female Owned Start-Ups and SMEs Battle to Win AED 700k Prize in New Competition Female owned licenced start-ups and SME businesses in the UAE are invited to enter TTrajectory to win a prize worth AED 700,000 and a year of business support…
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PRCA launches new Global Advisory Board to turbocharge international growth

The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest…
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PRCA MENA Awards and Digital Awards are open for entries

Dubai, UAE – 14 September 2021: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA…
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Talkwalker acquires Reviewbox

The integration will complement Talkwalker’s leading consumer intelligence platform by providing their clients with additional product review capability. Talkwalker, a leading consumer intelligence company, announced today that it has acquired…
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PRCA MENA appoints Baha Hamadi to board of directors

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board. Hamadi has over 15 years of practice in integrated…
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PRCA backs call by media to protect journalists in Afghanistan

The PRCA is supporting a joint letter by three major US newspapers calling on the US government to protect journalists and free speech in Afghanistan.   The New York Times, the Wall Street Journal, and The Washington Post published…
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PRCA Announces Global Qualifications Board

The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme. The Qualifications Board is comprised of communications leaders…
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New @PRCA_HQ Twitter Handle to serve global PR industry

The Public Relations and Communications Association (PRCA) has changed its Twitter handle from @PRCA_UK to @PRCA_HQ. The change comes as the world’s largest professional PR body recently announced the launch of its Africa Network,…
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Active Digital Marketing Communications moves to a four day week!

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Yes, it’s true, we have moved to a four day week! Over the last 18 months, it has been challenging to not only run a business but to also balance the well being and health of our team members and when we look at all the discussions around…
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Saakshi Khubani progresses to PR Executive role at SOCIATE

Joining #teamSOCIATE as a PR intern in 2020, Saakshi’s passion for the industry and innate PR talent saw her hired as the agency’s Junior PR Executive. Quick to learn and put her newfound knowledge in action, Saakshi has progressed to her…
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New PRCA Africa Network Board brimming with talented innovators

The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as…
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PRCA and CIPR aim to inspire ‘Heard Mentality’ with new mental health campaign

The PRCA and CIPR have launched their first joint campaign to inspire public relations and communications professionals to take positive action on mental health across the industry. Launched ahead of Global Listening Day, the pan-industry…
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TishTash Launches Summer BeauTT Box: Iced tea + TeleBox

Bring some summer R&R to your doorstep from 13th July with this new limited-edition beauty box   The summer may not be quite the same this year, with many of us choosing to spend it here in the UAE relaxing and enjoying our own…
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PRCA MENA’s NextGen Arabia Committee Launches ‘Hala NextGen’, the Go-to Platform for Arabic PR Professionals in the Region

Dubai, United Arab Emirates – PRCA MENA’s NextGen Arabia Group is launching an online community platform, Hala NextGen, intending to give back to the upcoming generation of Arabic Public Relations Professionals. The initiative will deepen…
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M&C Saatchi UAE expands its in-house content production offering

Leighla McGregor hired to lead up an enhanced production division M&C Saatchi UAE – the Middle East’s hub of the world’s largest Independent Creative Agency Network – has announced the expansion of its in-house content arm, enhancing…
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SOCIATE Highlights Six Milestones In Celebration Of Sixth Birthday

From crafting a new visual identity to launching a new social media series, sub-departments, and a sister agency; it’s been a buzzing and exciting 12 months for Dubai-based communications agency SOCIATE SOCIATE, an integrated communications…
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PRCA MENA welcomes Shakespeare Communications as latest member

PRCA MENA welcomes Shakespeare Communications as latest member The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced Shakespeare Communications as its latest corporate member. Based…
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It’s a Girl Thing. PERIOD

TishTash to run virtual day of awareness for female health and wellbeing on June 29th TishTash, the award-winning, UAE agency leaders in female-focused brand PR and communications will host “It’s a Girl Thing. Period” on Tuesday, June…
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TishTash expands their team with new PR Director appointment

Integrated marketing communications agency, TishTash Marketing and Public Relations, has had a very successful start to the year with a plethora of new and exciting wins, as well as scooping the best Medium Consultancy accolade at the PRCA PR…
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New Client Release: SOCIATE Communication signs e-commerce platform Decosouq as a PR client

Further expanding into the e-commerce industry, SOCIATE is excited to announce that Decosouq is now part of the SOCIATE family! Decosouq is a one-stop e-marketplace for buying and selling second-hand furniture and home decor. They make the…
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Digital investment & demand for strategic services inspire global PR confidence – PRCA Confidence Tracker

Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker. 275 PRCA and ICCO members took part in a single-question study…
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Nichole Miranda is now SOCIATE’s Communications Strategist 

Nichole Miranda, SOCIATE’s former Senior Account Executive, is now the Communications Strategist and Grass-fed Copywriter heading SOCIATE’s Copywriting sub-department  31 May 2021, Dubai- Copywriting specialist, Nichole Miranda, has…
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Gambit Communications Wins Sharjah Sustainable City PR Remit

Dubai, UAE – May 30th 2021: Gambit Communications has been appointed as the Public Relations agency for Sharjah Sustainable City, the first fully-integrated residential sustainable city in Sharjah, which aims to create a net zero energy, vibrant…
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TISHTASH CLIENT WIN: BEAUTIFULLY BRITISH! – THE CERTIFIED ORGANIC HEALTH AND BEAUTY BRAND TAKING THE REGION BY STORM – NEAL’S YARD REMEDIES!  

Dubai, 27 May: TishTash are delighted to be representing the iconic and award-winning British certified organic health and beauty brand, Neal’s Yard Remedies. With branches across Dubai in The Dubai Mall, Dubai Marina Mall, Wafi Mall, Meadows…
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SOCIATE Communications Signs Noor Takaful As Social Media Client

SOCIATE welcomes award-winning ethical insurance provider, Noor Takaful, to its Marketing portfolio 25 May 2021, Dubai - Joining forces with the organisation’s internal communications team, SOCIATE has been contracted to handle Noor Takaful’s…
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Where care meets joy: A collaboration between Volkswagen and LEGO® Middle East to create the best customer care possible

– Volkswagen collaborates with LEGO Middle East to combine their respective values in customer care – Volkswagen looks to create fun and inspiring content to enhance its Aftersales service for customers    Dubai, United Arab…
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PRCA Ethics Council Announces New Leadership

DUBAI, 24th May, 2021 The Public Relations and Communications Association (PRCA) has announced that Nitin Mantri and Israel Opayemi will join Mary Beth West MPRCA as Co-Chairs of the PRCA Ethics Council for 2021-22. The move sees inaugural…
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Performance Communications welcomes new Deputy Managing Director for Middle East operations

23 May 2021, Dubai, UAE - Performance Communications has announced the appointment of Amanda Fox-Pryke as its new Middle East Deputy Managing Director, joining the leadership team for the specialist communications agency’s regional operation…
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SOCIATE welcomes Malek Shlone as its new Arabic PR Executive and Social Media Maestro 

Malek Shlone works across SOCIATE’s PR and Marketing departments   20 May 2021, Dubai - Hailing from Lebanon, Malek relocated to Dubai in 2021. With his sights set on expanding his portfolio and diversifying his professional experience,…
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Action Global Communications expands Action Travel division into MENA to deliver game-changing destination promotion expertise for travel and hospitality brands

Launch follows Action-led study which shows strong demand for inbound UAE travel from Russia   Dubai, UAE – Tuesday 18 May, 2021: Action Global Communications, an integrated international communications network spanning three continents,…
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APCO WORLDWIDE LAUNCHES ‘.POMELO’—A FULL-SERVICE CREATIVE PRACTICE IN MENA

Dubai – May 5, 2021: APCO Worldwide has launched “.Pomelo,” a new full service creative practice in the MENA region, as it continues to invest and bolster its market-leading advisory and advocacy capabilities. Operating from Jordan,…
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Taa Marbouta mandate calls on men to help address shortage of women PR leaders

PRCA MENA and Global Women in PR MENA co-launched the mandate following the arrival of Taa Marbouta on International Women’s Day 2021. Four-point mandate provides men in PR and comms with an avenue to support the programme’s aims. …
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Hilton Announces Partnership with FreshOnTable to Source Local Produce in the UAE

Menu made exclusively from local ingredients will be available for a limited time at Waldorf Astoria Dubai International Financial Centre and Conrad Abu Dhabi Etihad Towers  4thMay 2021, Dubai, United Arab Emirates: Hilton has signed an…
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Seedtag celebrates Earth Month by planting 400 trees

Seedtag has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa and Latin America. This initiative will offset 130 tonnes of CO2. Around…
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W7Worldwide Becomes GCC Region’s Leading Independent Communications Agency with Record Number of Industry Awards

W7Worldwide achieved a record-breaking year, sweeping the board with a total of 5 regional and global Public Relations and Communications Industry Awards, 55 nominations and 3 recommendations. The award wins make the agency a leading…
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ELEVEN PR LAUNCHES GEN11

The new offering will connect brands with creative talent across the Middle East to generate local, authentic, creative and cost-effective brand content.   Dubai, UAE – Integrated communications agency, ELEVEN PR, has announced the…
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APCO Worldwide Analyzes Technology Trends Impacting the Future in Definitive APCO MENA Tech Trends Report

Dubai-UAE: 20 April, 2021 – APCO Worldwide, an independent global public affairs and strategic communications consultancy, today announced the findings of a new forward-looking report that examines the most consequential technology trends…
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SHAKESPEARE COMMUNICATIONS NOW REPRESENTS DUBAI PUBLISHER THE DREAMWORK COLLECTIVE

[Dubai, April 12, 2021] Dubai’s leading boutique PR company, Shakespeare Communications, continues its stratospheric growth with the appointment of The Dreamwork Collective as the latest client to join the company’s growing roster. Dubai-headquartered…
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SOCIATE Communications Rolls Out The Red Carpet And Launches SOCIALITE In April

 8 April 2021, Dubai - SOCIATE, a one-stop communications agency based in Dubai with a creative arm in London, has diversified its services with the launch of SOCIALITE, an exclusive new Influencer Relationship agency. Opening its digital…
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Gambit Communications Bolsters Team with New Hires Across Senior and Junior Level

Dubai, UAE – April 7th, 2020: Following several new client wins in the first quarter of the year, Gambit Communications has announced hires at senior and junior level, building on a successful first-ever awards season where they gathered 24…
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Hill+Knowlton Strategies METIA’s Karim Khafaji and Aliasgar Gulshan win MENA Young Lions Competition

Dubai, 7th April, 2021: PRCA MENA is pleased to announce that Hill+Knowlton Strategies METIA’s Karim Khafaji and Aliasgar Gulshan have won the MENA Young Lions PR competition 2021 for their 6 Degrees of Empowerment campaign. The star pairing…
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PRCA Africa Network Launches

Dubai, UAE –  1st April 2021: The Public Relations and Communications Association (PRCA) today launched its Africa Network under the overall chairmanship of Jordan Rittenberry and with four regional chairs from around the continent. The…
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Air Seychelles seasonal route communications take flight with Houbara

Dubai, UAE, 31 March 2021 – Air Seychelles, the national airline of the Republic of Seychelles, has appointed Houbara Communications to raise awareness about its new, seasonal flight route between Dubai and the Seychelles, operating from 27…
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PRCA MENA ANNOUNCES SHORTLIST FOR YOUNG PR LIONS MENA COMPETITION 2021

Dubai, UAE - 24 March 2021: PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced. Six teams have been shortlisted to win the accolade this year and one…
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Communication Strategies to Rebuild Tourism & Hospitality Industry

Jeddah 23 March 2021: The travel, tourism, and hospitality industry suffered devastating effects since the onset of the Covid-19 pandemic, with the UN’s World Tourism Organization (UNWTO) reporting that international tourist arrivals were…
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Aurora50 partners with Houbara Communications to drive positive change across UAE boardrooms

Dubai, UAE, 23 March 2021 – Aurora50, a social enterprise focused on achieving gender-balanced boardrooms in the UAE, has appointed Houbara Communications to drive awareness and understanding of the vital work they are doing in the area of…
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PRCA MENA announces the relaunch of its NextGen Group

The NextGen and NextGen Arabia committees are aimed at providing events, information, support and advice to young PR professionals.   Dubai, UAE - 23 March 2021: On 23rd March 2021 the Middle East and North Africa branch of the Public…
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خالد الشحي ينضم إلى مجلس إدارة جمعية العلاقات العامة والاتصالات في الشرق الأوسط وشمال إفريقيا

خالد الشحي ينضم إلى مجلس إدارة جمعية العلاقات العامة والاتصالات في الشرق الأوسط وشمال إفريقيا   [الإمارات العربية المتحدة، 21 مارس 2021] أعلنت…
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PRCA MENA appoints Khaled AlShehhi to board of directors

United Arab Emirates, 22 March 2021 –   The Public Relations and Communications Association MENA is proud to announce the assession of Khaled AlShehhi to its board. He is currently the Executive Director of Digital Communication…
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UAE TOPS MENA REGION AS MOST ACTIVE IN CSR

• Cicero & Bernay Public Relations and YouGov launch first annual regional corporate social responsibility survey report. • The questions were curated and formulated to best emphasise and reflect the current CSR ecosystem pre- and post-COVID-19. •…
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GCC Agency W7Worldwide Announced Winner of Best International Campaign PRCA MENA Awards 2021

W7Worldwide ranked 1st as the only independent home-grown GCC communications agency with as many nominations among the region’s major international players Shortlisted in an incredible 20 award categories. The Award win firmly established…
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#HireaPRCAmember launch flies the flag for members’ ethical and professional standards

- Organisations should prioritise PRCA members when hiring agencies, freelancers, and employees - PRCA publishes list of ‘gold standard’ agencies that have held CMS for many years Dubai, United Arab Emirates, March 10, 2021: Working…
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“جمعية العلاقات العامة والاتصالات” و”نساء عالميات في العلاقات العامة” تطلقان برنامج “تاء مربوطة” لمعالجة أزمة الإرشاد النسائي في مجال العلاقات العامة

  سعادة الدكتورة نوال الحوسني ضيفة شرف على إطلاق البرنامج برنامج الإرشاد المجاني يسعى لمساعدة النساء الشابات على إزالة العوائق المهنية…
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PRCA MENA, Global Women in PR MENA co-launch Taa Marbouta to tackle female mentorship shortage in PR

Her Excellency, Dr. Nawal Al-Hosany appeared as the launch’s Guests of Honour. The free-for-all mentorship programme seeks to help young women break the professional barriers that hold them back. The programme is backed by an impressive…
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MG Motor Refreshes its Brand in The Middle East as It Embarks on a New Journey Towards Future Mobility and Connectivity

British-born MG Motor refreshes its brand with a new look and feel to celebrate its vision, focused on future mobility and connectivity. The brand kicks off its new brand campaign under the ‘Do More’ slogan, celebrating its milestones…
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Les gagnants des “PRCA MENA Awards 2021” sont annoncés

La plus importante association de Relations Publiques et de Communication au monde, la Public Relations and Communications Association, ou PRCA, a tenu hier sa 5ème cérémonie de remise des « PRCA MENA Awards ». Dubaï, Émirats arabes…
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PRCA MENA Awards 2021 Winners Announced

The Public Relations and Communications Association (PRCA), the world’s largest professional PR body, marked its 5th annual PRCA MENA Awards last night at its first virtual awards ceremony. Dubai, United Arab Emirates, 4th March, 2021 The…
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PR leaders globally feel overwhelmingly optimistic – PRCA Confidence Tracker Results

Dubai, United Arab Emirates -  7th March, 2021 Public relations leaders are feeling increasingly optimistic about their organisation’s future according to the results of the PRCA’s latest global confidence tracker. More than…
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CARMA announced as ICCO and PRCA global and exclusive Media Monitoring & Analysis Partner

The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring & Analysis Partner. One of the world’s…
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Introducing Fuse – The Brand New Global PRCA Podcast

The world’s largest professional PR body will launch a brand new podcast focused on influence and innovation for PR, Marketing and creative professionals around the world. The podcast – led by broadcaster pioneer Dan Gold MPRCA - promises…
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TishTash Launches BeauTT – Limited Edition Beauty Box

March, the month of International Woman’s Day is marked by the release of the very first #BeauTT box, curated and sold by TishTash, the region’s experts in beauty, wellness and lifestyle PR and marketing. The #BeauTT box contains an exclusive…
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PRCA Virtual International Summit Returns – Forging a New Path

Google, Edelman, Microsoft, and The World Bank set to feature at flagship event. Dubai, United Arab Emirates - February 9th 2021  The PRCA has today unveiled its full agenda for this year’s second annual Virtual International Summit, which…
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TishTash Talent Launches with a Focus on Fearless Females

Leading PR and marketing agency, TishTash has relaunched its talent division with an exclusive focus on representing women across media, entrepreneurship and industry. ‘Unapologetically female’ – TishTash is the female owned and female…
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Kevin Hasler, Senior Director – APCO Worldwide Appointed to PRCA MENA Regional Board

The Public Relations and Communications Association MENA has appointed Kevin Hasler, Senior Director - APCO Worldwide, as a Regional Board Member. The PRCA MENA Regional Board provides a formal mechanism to consult the region’s most senior…
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Introducing SOCIATE’s new client; MENALAC

SOCIATE is excited to announce that MENALAC is now part of our clientele for PR, Newsletters, and Social Media Management.   Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit…
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Instinctif Partners launches ESG and responsibility offering

Instinctif Partners has launched a new offering which enables businesses to build back better in a post-Covid world by integrating environmental, social and governance issues in their strategies and business activity. With COP26 on the horizon,…
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KERRY MENAT GROUP APPOINTS CATCH COMMUNICATIONS TO REPRESENT DAVINCI GOURMET IN THE MIDDLE EAST

Part of the KERRY group & global leader in the world of speciality beverages – DaVinci Gourmet appoints Catch Communications to support their launch in the Middle East region. Originating from Seattle, DaVinci Gourmet is a true pioneer…
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Ogilvy Names David Fox as CEO Middle East and North Africa

FORMER CEO PATOU NUYTEMANS PROMOTED TO NEW GLOBAL ROLE DUBAI – UNITED ARAB EMIRATES.  January 20th, 2021 Ogilvy announced that David Fox will assume the role of the Chief Executive Officer for Memac Ogilvy in the Middle East and North…
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Global creative agency 180 launches Middle East and North Africa Hub

Dubai — January 17, 2021 — Today, Amsterdam and Los Angeles-based creative agency 180 announced a significant expansion and evolution of its business model into the Middle East and North Africa region, with the launch of 180 MENA, based…
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SOCIATE promotes agency team member, Tazeen Jafri, to PR Manager

Tazeen Jafri, SOCIATE’s former Senior PR Executive, starts the new year with a new and more senior role as the agency’s PR Manager   18 January 2021, Dubai- Media relations maven, Tazeen Jafri, has been promoted to PR Manager at SOCIATE.…
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PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest

Dubai, United Arab Emirates: 18th January 2021 The PRCA has partnered with Cannes Lions for the fourth successive year for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world. Entries…
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AHMAD ITANI ANNOUNCED AS NEW PRCA MENA CHAIRMAN AND ICCO MIDDLE EAST PRESIDENT

Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B) has become Chairman of the Public Relations and Communications Association (PRCA) MENA. He succeeds Omar Qirem, Chief Executive Officer of Edelman Middle East, who…
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TishTash ‘Year of You’ Returns for its Virtual Third Edition

Dubai, 13th January 2021 – Specialist beauty, health and wellness PR and marketing agency TishTash announces the return of its most successful event – Year of You. Kicking off on the 24th of January, the goal of the week-long series of workshops,…
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W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now

Jeddah:   CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.  The response to the virus put tremendous pressure on healthcare systems in every country and the…
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SOCIATE Celebrates The New Year With A New Logo

The communications agency’s new logo echoes its prioritisation of branding consistency, verticle alignment, and an evolving visual identity  06 January 2021, Dubai - SOCIATE, a 360-degree communications agency in Dubai with a creative…
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Vegan celebrity entrepreneur Kamilla Omarzay and Chef Davide Gardini to launch vegan pizza range at BiCE Ristorante this January

~Renowned Italian restaurant BiCE Ristorante at Hilton Dubai Jumeirah is set to dazzle guests with delicious vegan pizzas ~ Dubai, January 2021:  Renowned Italian dining venue, BiCE Ristorante in the heart of PRCA MENA members Hilton Dubai…
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W7Worldwide and Avaya Set Out A 7-Step Communications Guide for Technology Companies Towards COVID-19 Recovery

22nd December 2020, Jeddah: Technology has been central to society’s adaptability, providing infrastructure, connectivity, business continuity and community in the COVID-19 era.  Large-scale national efforts to utilize technology in support…
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Winners Of PRCA MENA Digital Awards 2020 Announced

Dubai, United Arab Emirates 17 December 2020: The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa. In a free socially distanced event at Jumeirah…
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FURTHER AWARDS SUCCESS FOR FABRICK

1 December 2020 Last night PRCA member agency, Fabrick, was announced the winner of two categories at the 2020 Construction Marketing Awards with one of the team also winning the coveted Emerging Talent award. Wins were secured in the categories…
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GCC Agency W7Worldwide Proves Its Global Credentials with ICCO Technology Award

Jeddah: Competing against leading international agencies, ambitious GCC Communications Agency W7Worldwide took away the ICCO Best Technology Award for their PR campaign. The ICCO Awards saw finalists from countries all over the world, including…
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TishTash Debuts Region’s First Agency Advent Calendar

Dubai, 29th November, 2020 TishTash PR & Marketing officially launched “24 Days of TishTash” – the region’s first agency advent calendar, this festive season. In appreciation of the support of selected media and influencers, the…
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W7Worldwide’s 7-Steps to Maximizing Virtual Events in COVID-19

COVID-19 had an immediate impact on the events industry with conferences and exhibitions cancelled due to global travel restrictions and social distancing measures.  After the initial shock to the industry, event organizers quickly turned to…
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CATCH COMMUNICATIONS WINS COMMS BRIEF FOR ROYAL GROUP INTERIORS

Boutique Communications consultancy, Catch Communications has been appointed to represent Royal Palace Group interior brands - Royal Furniture and The Home. With a longstanding history of excellence in interiors, Royal Furniture which launched…
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PRCA COVID-19 Taskforce publishes globally-crowdsourced report of communications lessons

The PRCA’s Global COVID-19 Communications Taskforce has published a new crowdsourced report showcasing insight on the pandemic from 75 industry leaders operating across 23 countries. How to recover fast from the pandemic aims to elevate…
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World PR Report captures impact of COVID-19 on PR

PR agencies reported a global decrease in client fee income with consumer brand accounts hit the hardest, according to the latest ICCO World PR Report. The 2020 ICCO World PR report, published in partnership with Provoke Media and Opinium,…
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W7Worldwide Successfully Manages Communications for Leading Cybersecurity Conference MENAISC 2020

Leading Saudi marketing communications consultancy agency W7Worldwide, successfully managed the communications for the VirtuPort Middle East and North Africa Information Security Conference 2020 (MENAISC 2020), which was virtually held from…
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Founders of Daniel Marks, MCG&Co and SEVENTWENTY launch new recruitment agency DMCG Global

The Founders of three recruitment power houses, Daniel Marks, MCG&Co and SEVENTWENTY, join forces to create a new recruitment agency DMCG Global. This exciting new venture for the creative, marketing and technology sectors, provides a global…
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Grand Millennium Hotel Business Bay Appoints Brazen MENA To Handle Its UAE PR Portfolio

Dubai, United Arab Emirates, 11th October 2020: Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations for the UAE. The five-times awarded MEPRA and PRCA Small Agency of the Year, has been brought on board…
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PRCA MENA celebrates Mental Health Week

October 2020, United Arab Emirates: To mark Mental Health Week, PRCA MENA has launched the results of its joint report with YouGov, which surveyed 1,923 PR and professionals across MENA. The survey revealed that one in twelve (8%) of MENA…
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TISHTASH KICK OFF 500 CLUB PILOTS

6 brands to participate in pilot for new influencer club that targets those with 500 followers to deliver authentic and effective return on investment for brands #TishTash500Club To meet the ever-changing demands of influencer marketing and…
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“Kekst CNC RISE” launches to help startups and high-growth companies in the Middle East accelerate growth ambitions

The firm’s new offering delivers communications solutions including narrative workshops, investor engagement strategies and more to help start-ups realise their business ambitions Dubai, 29, September 2020: As the Middle East is transformed…
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Boutique lifestyle consultancy Catch Communications have launched its training arm

Boutique lifestyle consultancy Catch Communications have launched its training arm, Catch Academy in the UAE. The Academy was ideated with one aim – empower business owners & Marcom professionals in the GCC, to develop and nurture a thriving…
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CNN launches Academy in Abu Dhabi to train the region’s next generation of journalists

The first CNN Academy in the world opens its doors for applications today for journalists of the future to learn about multiplatform storytelling. Starting in January 2021, the intensive learning programme will offer a full-time five-week…
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BRAZEN MENA LAUNCHES INSTACREDS

THE FIRST-EVER CREDENDTIALS USING INSTAGRAM ALLOWS AUDIENCES TO FIND OUT MORE ABOUT THE AWARD-WINNING AGENCY, ITS TEAM, WORK AND SERVICES IN AN INSTANT   Dubai, United Arab Emirates, 20 September 2020: Brazen MENA, five-times winner…
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#TishTashThru

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee 15th September saw over 200 influencers and media and a combined audience of millions in terms of social media following and…
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#PowerOfPR: Championing the value of public relations

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PRCA MENA welcomes Bashir Mraish Consultancy as newest member

Amman – Jordan – 07/09/2020 Public Relations and Communications Association MENA (PRCA MENA) has welcomed Bashir Mraish Consultancy (BMC) as its latest Corporate member. Bashir Mraish Consultancy (BMC) is a leading public relations consultancy…
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PRCA Ethics Council Launch Global #PRCAethics Month

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.” A range of free-of-charge #PRCAethics educational…
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PRCA MENA has partnered with the COO Network to deliver support and strong networking opportunities for current and aspiring Chief Operating Officers (COO)

Dubai, United Arab Emirates 01 September 2020: The partnership has been developed to support the most aspiring and ambitious COOs across Middle East and North Africa to access professional development in the form of receiving insights, mentoring…
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PRCA MENA Launches the prestigious Digital Awards 2020

Dubai, United Arab Emirates 30 August 2020: The best in the digital PR and communications profession can now enter into the PRCA MENA Digital Awards 2020 for the chance to be recognised and celebrated by the world’s largest PR Association. The…
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PublicAffairsAsia pairs-up with PRCA and ICCO to launch 2020 Gold Standard Awards

20th August, 2020 – PublicAffairsAsia is pleased to announce the timeline for The 2020 Gold Standard Awards, which will this year be operated in conjunction with the PRCA South East Asia and the International Communications Consultancy Organisation. Nominations…
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W7Worldwide Advises Corporates to Step Up Their Public Affairs Efforts to Aid COVID-19 Recovery

Wednesday 19th August 2020 COVID-19 has significantly changed the relationship between business and government as the crisis impacted every country, threatening not only its people, but also their economies.  Governments consolidated their…
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Major new study into podcast landscape in Saudi Arabia reveals 86% of podcast listeners tune in to brand-funded podcasts

Major new study into podcast landscape in Saudi Arabia reveals 86% of podcast listeners tune in to brand-funded podcasts  markettiers MENA releases first ever report into the podcast landscape in Saudi Arabia 78% of the population…
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100 SMEs supported in Key Milestone for SME Rise Collective  

The SME Rise Collective is proud to announce they have hit their milestone target of supporting 100 SMEs in the UAE with marketing and communications support since their launch 4 months ago. With SMEs making up such an important part of the…
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BPG Orange rolls out new integrated communications packages to support businesses as they focus on recovery

BPG Orange is leveraging 40+ years of experience and insights to support startups and SMEs in the current economic climate DUBAI, UAE; 27 July, 2020:  Dubai-headquartered integrated communications agency BPG Orange, part of the BPG Group…
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W7Worldwide Publishes COVID-19 Post Lockdown Digital PR Guide to Help Companies Hit the Ground Running Again

In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post…
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PRCA MENA Supporting SME Rise Collective

Dubai, UAE 13th July: PRCA MENA has today announced a select offering of free training for SMEs as part of The SME Rise Collective – an initiative from one of their corporate member Tish Tash. The SME Rise Collective has so far helped…
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Jonathan Fisher Joins PRCA MENA as NextGen Vice Chair

Fisher will support the group’s Chair, Lauren Brush, in driving initiatives for the Middle East’s rising public relations leaders Dubai, UAE – 09 July 2020: PRCA MENA, the trade association for the public relations sector in the Middle…
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W7Worldwide Releases Its 2019 Annual Report

W7Worldwide Marketing Communications Consultancy Agency released its 2019 Annual Report, detailing a solid business performance in achieving a number of extraordinary goals in the public relations, corporate reputation and image management department…
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PRCA MENA launches a ‘Return to Work Support Package’

Dubai, United Arab Emirates- 12th July 2020 PRCA MENA has launched a ‘Return to Work Support Package’ following its latest survey results suggesting an industry uncertain about an office return. The Support Package is stocked with…
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UAE-based Q Communications launches into the UK & Ireland

Following its 10-year milestone this year, the UAE homegrown agency has entered international markets as it eyes strong recovery post Covid-19 UAE, July 2020: UAE homegrown communications consultancy, Q Communications has announced its foray…
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BRAZEN MENA APPOINTS FIRST-EVER CLIENT SERVICES DIRECTOR

DUBAI, UNITED ARAB EMIRATES JULY 1 2020: Brazen MENA has appointed its first-ever Client Services Director, Alexia Lawrence-Jones, in a newly-made role for the award-winning agency. Alexia Lawrence-Jones, who joins from Impact Porter Novelli,…
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The SME Rise Collective’s Milestone Victory – 76 SMEs Supported With Marketing Packages

What started as a journey between two small agencies in the region has become a behemoth of a collective that is proving that the collective power of a community really can create change. The SME Rise Collective is extremely proud to announce…
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COVID-19 Q&A MENA Series with Cicero & Bernay Public Relations

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…
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COVID-19 Q&A MENA Series with Active DMC

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…
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PRCA MENA Survey: Industry Uncertain About Office Return

21 June 2020 - Dubai, UAE: A PRCA MENA survey of agency and in-house leaders reveals an industry divided on a physical return to the office. The industry’s leading regional figures were asked “Which one of these statements, if any,…
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Strong trust in the UAE across all major institutions despite economic challenges and future uncertainty: 2020 Edelman UAE Trust Barometer

15 June 2020 – United Arab Emirates – The 20th anniversary edition of the Edelman UAE Trust Barometer reveals that trust in the UAE remains high. This year, for the UAE, government remains the most trusted of all four institutions, above…
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COVID-19 Q&A MENA Series with Brazen

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…
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PRCA MENA members headline Middle East Power Book

Dubai, United Arab Emirates - 10th June 2020   PRCA MENA is proud to announce 23 of its members, including General Manager Hayley Clements, have been recognised as the region’s most influential and brightest PR professionals by…
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Partner News – Records breaking goes online

Dubai, United Arab Emirates, 10th June 2020 Being together without getting together – is this possible now? We proudly present our new categories for online records - giving you hundreds of possibilities to engage with consumers, audiences,…
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COVID-19 Q&A MENA Series with Golin

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…
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‘Our industry must call out injustice and champion fairness’ – PRCA Director General

Dubai, 3rd June, 2020 PRCA Director General Francis Ingham MPRCA: "The recent tragic deaths and violence in the United States and elsewhere have shone a light on the racial inequality that persists all around the world. We must confront…
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Golin is PRWeek’s Global Agency of the Year.. Again!

Golin Wins PRWeek’s 2020 ‘Global Agency Award’ for Second Year Running. Commitment to relevance and #ProgressivePR sees Golin leading the industry Dubai, UAE; 01 June 2020: Golin was named “Global Agency of the Year 2020” by…
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What do journalists want? Getting the most from your press releases – Ananda Shakespeare, CEO & Founder, Shakespeare Communications

Getting the attention of the media these days can seem like a daunting task. Journalists are busier than ever, and between running down news stories, updating their online portals and remembering to update their publication’s social media…
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Internal communications in times of crisis: a perspective from North Africa – Alexandre Beaulieu, Regional Director for North Africa, TBWA

The renewed focus on internal communications is certainly one of the most crucial of all the changes that the covid-19 epidemic has imposed on companies worldwide. In the space of a few weeks, HR and communications departments were thrust at…
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COVID-19 Q&A MENA Series with Atteline

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of…
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PRCA Launches Global Ethics Council

Dubai, United Arab Emirates - 20th May 2020 The PRCA today announced the launch of its Global Ethics Council (PRCA GEC), to uphold and elevate ethical standards in the public relations and communications industry. Its inaugural Chairman is…
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Matrix Public Relations to support local companies with free PR services as COVID-19 continues to bite

Dubai, UAE, May 17, 2020: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis. The companies were…
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PRovoke has named seven firms as its EMEA Agencies of the Decade

18th May 2020 PRovoke has named seven firms as its EMEA Agencies of the Decade — Brands2Life, Farner, Hanover, H+K Strategies, Hope&Glory, LLYC and Weber Shandwick. The seven will be honoured at the upcoming virtual SABRE Awards,…
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Virtual International Summit Q&A: Managing Director of Cicero & Bernay, Tariq Al Sharabi.

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…
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Second PRCA International Business Confidence Tracker: Industry Increasingly Positive

LONDON, 14th May, 2020 The Public Relations and Communications Association (PRCA) today released the results of its second international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle…
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United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19

United Minds Forms Workforce Re-entry Specialty to Help Companies Manage Employee Workplace Return from COVID-19 - Offering combines organisational consulting with public health expertise and issues management - Dubai, UAE – May 11,…
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W7Worldwide Releases Guide to Corporate Social Responsibility During Ramadan in the Covid-19 Crisis

10th May 2020, Jeddah: W7Worldwide Marketing Communications Consultancy Agency has released a 7-step guide on how companies and organizations can engage the community during Ramadan through Corporate Social Responsibility campaigns amid…
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Lend us your ears… Some of the best isolation podcasts to tune into!

United Arab Emirates, 10th May 2020. Markettiers have pulled together a couple of the best Podcasts around right now! Listen up: whilst Netflix is becoming our daily staple as we binge-watch series and films at an unprecedented rate, many…
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Virtual International Summit Q&A: Dr. Clāra Ly-Le

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…
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Virtual International Summit Q&A: Jane Fordham

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world on…
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A Lockdown Reading List

Here’s the PRCA team’s lockdown reading list – the delightful, amusing, sombre and the most imaginative selection of stories. Since the lockdown, our array of activities has been mostly limited to working from home, zooming, and distracting…
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UAE-founded public relations agency, Atteline, offering pro bono PR consultation amid COVID-19 pressures

Dubai, UAE - 28 April, 2020: UAE PR agency, Atteline, has announced it will be offering pro-bono consultation and strategic planning sessions for home-grown business, and other B2C brands with a regional presence, during this challenging…
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PRCA: International PR Community Positive in Face of COVID-19 Challenge

PRCA: International PR Community Positive in Face of COVID-19 Challenge   Dubai, United Arab Emirates – 28th April 2020 The PRCA today released the results of its first international Business Confidence Tracker, with separate…
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Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region

Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change.…
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Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest

Global Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest   The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center…
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W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis

W7Worldwide Guide to Effective Employee Engagement in the Covid-19 Crisis   DUBAI, UNITED ARAB EMIRATES, 23rd  April 2020:    As part of its efforts to support organizations through the Covid-19 crisis, communications agency…
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Q&A with 100th New Member – Shadi Moazami

Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR…
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PRCA Reduces Central Costs; Focuses on New Service Model

The Public Relations and Communications Association (PRCA) today announced details of central cost reductions as it reconfigures its model to deliver services centrally. The principle changes relating to staffing include: - The furloughing…
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PRCA launches NextGen Global Creative Challenge

Dubai, United Arab Emirates; 12th April 2020   The Public Relations and Communications Association (PRCA) has announced a global competition, NextGen Global Creative Challenge, to inspire and celebrate the industry’s creativity,…
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PRCA COVID-19 Taskforce launches support service for communications leaders

Dubai United Arab Emirates, 09th April 2020 - The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses…
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FIRST OF ITS KIND STUDY REVEALS THERE ARE 5.1 MILLION REGULAR PODCAST LISTENERS IN SAUDI ARABIA – AND WOMEN ARE LEADING THE CHARGE

Middle East’s first ever report into the podcast landscape of KSA due to be released in May 2020 15% of adult population in Saudi Arabia listens to podcasts at least once a week, with one in four women describing themselves as regular…
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Guinness World Records – Completely mirrored building in Saudi Arabian desert breaks record

The Royal Commission for AlUla (RCU) constructed this unique building in the deserts of AlUla, Saudi Arabia. The shimmering square has earned them a Guinness World Records title for the largest mirrored building in the world, measuring 9,740…
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PRCA offers free membership to professionals affected by COVID-19

The Public Relations and Communications Association (PRCA) has today announced its latest measure to support the self-employed and those made redundant as a result of the COVID-19 crisis. Effective immediately, the PRCA will offer six…
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W7Worldwide Crisis Communications Report

Protecting Your Organization’s Communications Amid the COVID-19 Pandemic – 7 Steps to Follow Jeddah – Saudi Arabia: The COVID-19 pandemic has escalated faster than anyone anticipated, with the World Health Organization declaring…
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Industry research: COVID-19 significantly impacts PR industry in MENA

Industry research: COVID-19 significantly impacts PR industry in MENA PRCA MENA has announced the results of its COVID-19 survey which aims to provide a better understanding of how communications professionals and organisations are coping…
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PRCA & CIPR issue joint statement on COVID-19 outbreak

LONDON, 23rd March, 2020 The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus…
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PRCA MENA announces Hayley Clements as the new general manager

Hayley Clements will be replace Melissa Cannon as the new General Manager of PRCA Melissa Cannon MPRCA, General Manager, PRCA MENA, is leaving the association after leading PRCA MENA to greater growth over the last two years. Cannon will…
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BRAZEN MENA TURNS FIVE AND LAUNCHES NEW ‘TRAILBLAZING PR’ PROPOSITION

Dubai, UAE, 17TH February 2020, Dubai based PR agency Brazen MENA has just turned five and has launched its new ‘trailblazing PR’ proposition to celebrate. The five times small consultancy of the year for MEPRA and PRCA MENA has also rebranded…
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WINNERS OF PRCA MENA AWARDS 2020 ANNOUNCED

The PRCA MENA Awards 2020 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the W Dubai – The Palm…
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Houbara Communications launches in Dubai

Grayling Dubai rebrands to Houbara Communications, the newest independent PR firm in Dubai   Houbara Communications launches in Dubai today, marking the entry of the first new independent communications agency of 2020 in the emirate.…
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Managing Partner Samantha Bartel Appointed to PRCA MENA Regional Board

Dubai, United Arab Emirates (UAE), 27 January 2019: Samantha Bartel, Managing Partner & CEO Instinctif Partners MENA, has been appointed to the Regional Board of leading industry body Public Relations and Communications Association MENA…
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Nitin Nambiar joins PRCA MENA Board of Management

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has welcomed ASA Ventures Chief Communications Officer, Nitin Nambiar as its newest Board Member. With 16 years of international experience…
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Dubai’s Cove Beach appoints M&C Saatchi Public Relations

M&C Saatchi Public Relations becomes first PR agency to be appointed by the esteemed lifestyle brand     Dubai, UAE; 5 December 2019 – Dubai’s renowned Cove Beach has appointed M&C Saatchi to look after all PR and media…
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Middle East Census

AVEs the most common evaluation method for PR pros in the Middle East

More of region's PR pros use advertising value equivalent (AVE) than elsewhere in world Digital and strategy of increasing importance to PR practitioners in Middle East A third of respondents consider PR a profession, most think it…
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Award-winning GCC consumer communications firm TOH joins the PRCO Group

PRCO is one of the world’s leading privately-owned communications companies with eight international offices Dubai, Tuesday 10th December 2019; PRCO, one of the world’s largest privately-owned communications firm, today announces that…
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INSTINCTIF PARTNERS MENA MAKES THREE APPOINTMENTS TO CONTENT & CREATIVE PRACTICE

Dubai, United Arab Emirates (UAE), 05 November 2019: International business communications consultancy, Instinctif Partners, has responded to unprecedented demand for services in MENA by significantly expanding its regional Content & Creative…
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DMCC AWARDED ‘GLOBAL FREE ZONE OF THE YEAR’ FOR A RECORD FIFTH CONSECUTIVE YEAR

  The Financial Times’ fDi Magazine awarded DMCC with the prestigious accolade of ‘Global Free Zone of the Year’ for an unprecedented fifth year running DMCC claimed seven awards in total, and was recognised for its support…
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PRCA MENA welcomes Atteline as its newest members

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has announced PR firm Atteline as its newest member. Atteline is a fashion, beauty, and design PR agency headquartered in Dubai,…
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Grayling Dubai becomes an independent agency upon completion of sale from Huntsworth

The acquisition of Grayling Dubai from its parent company Huntsworth plc by its CEO, Loretta Ahmed, has been completed, creating a new independent agency for the region. The business will retain close ties to the Grayling network as it remains…
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Inayat, the youngest member to join PRCA MENA Regional Board

Public Relations and Communications Association (PRCA) has announced the line-up of its inaugural regional board. Abdulrahman Inayat, co-founder of W7Worldwide, Marketing Communications Consultancy Agency, has been elected to be a member of…
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4 ways to win at influencer marketing

By: Lama Abdelbarr   According to Talkwalker’s influencer marketing survey, 69% of respondents ranked influencer marketing as a strategic priority for 2019. That’s no surprise, given that influencer marketing has been proven…
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UAE’S FIRST PODCAST REPORT REVEALS PODCASTING IS MOST TRUSTED FORM OF MEDIA AMONGST REGULAR LISTENERS

76% of the population are familiar with the term podcasting Regular podcast listeners spend 26% more than non-podcast listeners 93% of people who listen to a podcast, finish it A third of podcast shows are in Arabic   DUBAI,…
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PRCA MENA Announces Regional Board

PRCA MENA today announced the composition of its inaugural Regional Board. With senior agency and in-house leaders from across the MENA region, the Regional Board will set the strategic direction of PRCA MENA as the organisation continues…
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PRCA MENA welcomes Middlesex University Dubai as first Middle East University Partner

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), a trade association headquartered in London, the United Kingdom, has announced its newest partnership with Middlesex University Dubai…
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FIRST OF ITS KIND STUDY REVEALS THERE ARE 1.3 MILLION REGULAR PODCAST LISTENERS IN THE UAE

  Middle East’s first ever report into the podcast landscape of the UAE due to be released in August Initial statistics reveal regular podcast listeners trust the medium more than any other form of media   DUBAI, UNITED…
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Katch International Heads Back to Where it All Began with New London Office

Katch International has reopened its doors in London, as it gets ready to disrupt the UK market with a unique brand of PR & Communications, Social Media Management, Brand Consultancy and Showroom services, representing Neat Meat, Hyde Park…
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PRCA MENA launches membership offering in Lebanon

The Public Relations and Communications Association (PRCA) MENA has announced the launch of PRCA Lebanon. ​ PRCA Lebanon will be the latest chapter of PRCA MENA, the professional membership association representing PR and communications…
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PRCA MENA announce new partnership with Talkwalker

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced its newest partnership with social listening and analytics company Talkwalker. The partnership will include joint events,…
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Ahmad Itani announced as Vice Chairman of PRCA MENA

Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR…
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PRCA to launch NextGen Arabia, following in footsteps of successful first NextGen group

Dubai, United Arab Emirates - 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the…
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Instinctif Partners MENA starts the year with team expansion

Dubai, UAE, 27th February 2019 Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows…
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Winners Of PRCA MENA Awards 2019 Announced

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The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown…
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PRCA MENA welcomes ASDA’A BCW as latest Member

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) welcomes ASDA’A BCW as the association’s newest Member. ASDA’A was originally founded in 2000 as an independent agency by Sunil John, who continues…
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Omar Qirem announced as new PRCA MENA Chairman and ICCO Middle East President

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for…
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Middle East Predictions for 2019

In pod(cast) we trust Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion…
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markettiers4dc launches end-to-end strategic consultancy as brands admit they are confused by value of podcast

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity…
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Advertising Value Equivalents or Ambitious Versatile Experts

When it comes to measurement and evaluation, how confident are you discussing measurement with clients? According to the International Communications Consultancy Organisation (ICCO) 2017 world report, 83% of respondents in the MENA region still…
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SEVEN STUDIOS SET TO SHAKE-UP VIDEO PRODUCTION INDUSTRY IN THE GCC

Launched by the owners of leading PR agency Seven Media, start-up offers quality social media videos and a new take on corporate story-telling   ABU DHABI: The owners of Seven Media, one of the region’s leading PR agencies, have launched…
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FinTech Abu Dhabi Summit 2018

Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and…
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PRCA and PRWeek relaunch Fast Track mentoring programme across UK, MENA, and Southeast Asia

The PRCA and PRWeek are pleased to announce that they are launching the 2018/19 Fast Track mentoring programme, now available across the UK, MENA, and Southeast Asia. Fast Track is aimed at inspiring the next generation of PR and communications…
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Weber Shandwick MENA Announces New Leadership Structure for UAE Senior Management Team

New Appointments see Ghaleb Zeidan Promoted to UAE MD Role Along with Promotions for Rachel Dunn and Noura Al-Sarraj Dubai, 3rd  October 2018 – Weber Shandwick MENA, one of the region’s leading communications and marketing solutions…
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HILL + KNOWLTON STRATEGIES ANNOUNCES NEW GLOBAL STRUCTURE

NEW YORK, October 5th, 2018 – Hill+Knowlton Strategies (H+K) announces, effective immediately, the formation of a new leadership team with the appointment of Richard Millar and Lars Erik Grønntun as Global Presidents, reporting jointly to…
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PRCA MENA to codify best practice with new Client-Consultancy Charter

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter. Developed through consultations with…
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PRCA MENA Client-Consultancy Charter

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial…
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PRCA MENA announces new General Manager as Leanne Foy leaves after two years

Leanne Foy MPRCA, General Manager, PRCA MENA, is leaving the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years. Foy will be replaced as General Manager by Melissa Cannon MPRCA, who…
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PRCA MENA Announce 2019 Awards open for Entries

PRCA MENA is pleased to announce that the 2019 PRCA MENA Awards are officially open for entries. The awards are a fantastic opportunity to gain well deserved recognition for the best campaigns, teams, and individual communicators over the…
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PRCA MENA strengthens partnership with Guinness World Records

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year. The collaboration aims to strengthen the existing relationship and connect members and organisations to create…
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PRCA MENA announces Chairman in Egypt

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.   Mohammed brings with him 20 years of experience of working with multinational,…
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We’re Media Partners of the 2nd Annual MENA Search Awards!

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.   Last year, the first MENA Search Awards went off with…
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MENA Young Lions PR – Winners 2018

PRCA MENA is pleased to announce that the Hill+Knowlton Strategies team of Mohamad Saber and Peter Hermina have won the MENA Young Lions PR Competition with their campaign ‘Half a Million Dollars.’ They will go on to represent the region…
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MENA Young Lions PR Competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes…
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Winners of PRCA MENA Awards 2018 announced

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown…
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PRCA and IABC sign agreement for cooperation across EMENA

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global…
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PRCA MENA PR Young Lions Competition Open for Entries

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the third year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The MENA PR Young Lions competition is the pre-selection competition…
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PRCA MENA Awards Shortlist 2018

We are delighted to announce the full shortlist for the PRCA MENA Awards 2018. Campaign Categories: Regional Campaign of the Year Brazen - Wadi shops for success Matrix PR - Face It All With Himalaya Seven Media – Abu Dhabi …
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How to write a winning award entry

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they…
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GWPR SURVEY REVEALS SIGNIFICANT GENDER GAP AT TOP

Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide*…
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PR 101 Training Session

After spending four hours in this 101 session I must say I felt pretty tired toward the end, but for the better as it had been such an intense crash course in the basics of PR, which I personally had very little prior experience in. Once the…
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PRCA announces expulsion of Bell Pottinger

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital…
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Over-servicing – five ways to turn losses into profit

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development…
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Training terms and conditions

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued.…
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PRCA MENA launches Matchmaker Service to help match clients with agencies

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker…
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PRCA MENA Launches Digital PR and Communications Report 2017

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has revealed the findings of its first Digital PR and Communications Report, with insights across the following key areas: In-house budgeting…
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PRCA MENA launches face-to-face training in Dubai

PRCA MENA has partnered with the Media Network, the news, networking and data centre for the Middle East media community, to provide half day face-to-face training courses in Dubai. The face-to-face training is in addition to over 40 online…
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PRCA MENA is pleased to announce that it is partnering with Action UAE for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as online training webinars and will…
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Social Media Photography – Shooting for Brands

Shooting photography for social media can seem a little daunting because your posts are basically going up against those of influencers – who have tens of thousands of followers – and seem to get an unachievable amount of likes on each post.…
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Weber Shandwick team win MENA Young Lions PR Competition

PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity,…
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PRCA MENA announces shortlist for Young PR Lions MENA competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes…
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Pushing the boundaries on best practice

Awards and PR often seem to go hand in hand. Whilst there are ample opportunities to submit your best work for recognition amongst industry peers, I was particularly excited about this one! The PRCA MENA Awards held on February 8th was a first…
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Winners-Large Consultancy of the Year

It was on April 1st 2010 that the journey of Seven Media began in the unlikely setting of a portacabin in Ras Al Khaimah. As co-founder Matt Slater and I stood in the prefabricated building (the makeshift headquarters of RAK Media City), signing…
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Matrix PR’s first Red Carpet moment at the PRCA MENA awards 2017!

Napolean Bonaparte once said – “Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” The inaugural PRCA Awards 2017 saw Matrix PR, one of the oldest agencies in the region, do just that. On a…
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What a first awards…

The great and the good of the local public relations and communications industry descended on the H Hotel last week to celebrate and award the leading lights and most compelling campaigns of the past 12 months at the inaugural PRCA MENA Awards. The…
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Winners of inaugural PRCA MENA Awards announced

The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the H Hotel…
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PRCA MENA announces Young Lions PR competition in partnership with Cannes Lions

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under…
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PRCA and PRWeek launch new tranche of Fast Track mentoring scheme

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast…
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PRCA MENA Announces ‘17 for 17’: 17 recommendations for great communications in 2017

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth…
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Five principles every ghostwriter needs to follow

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas…
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17 for 2017: Changing media, changing the creative process, changing behaviours.

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within…
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17 for 2017: Are the lines blurring?

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies,…
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PRCA MENA Awards-Shortlist

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The…
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MCG Associates are announced as headline sponsors of PRCA MENA Awards

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises…
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17 for 2017: Top Tips

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies…
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17 for 2017: 3 key things

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing…
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17 for 2017: Trends in a nutshell

The Greek philosopher Socrates once quoted: “The secret of change is to focus all your energy, not fighting the old, but on building the new”.  This is a sentiment that applies to our rapidly changing industry which has had to evolve and…
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17 for 2017: Clutter-busting content for the New Year

The blurring lines between marketing, PR and social media, which have characterised the communications business over the past 12 months, look set to shape the outlook for 2017. Companies have a larger-than-ever mix of earned, paid and owned…
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17 for 2017: Predictions for PR and communications for 2017

2016 has been a year of flux for the MENA landscape. From influencers growing their followers, to long established radio stations and print publications sadly closing their doors and the likes of Expo 2020 live streaming its logo launch onto…
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17 for 2017: The year of digital

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study…
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Top 5 PR and Communications Hacks You Need to Follow in 2017

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications…
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17 for 2017

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is…
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17 for 2017: ME, MYSELF AND AI

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes…
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PRCA MENA and Instinctif Partners launch training academy

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen…
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PRCA MENA partners with LexisNexis

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence…
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PRCA MENA Awards-Judges Announced

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international…
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PRCA MENA Partners with Dubai Lynx

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences…
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Launch of PRCA MENA Awards

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from…
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PRCA Supports new Mental Health Initiative for Young Public Affairs and Lobbying Practitioners

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying
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