Current Global MENAT hires Senior Director to accelerate the agency’s growth

Dubai, UAE - 15 May 2024: Current Global MENAT, part of Middle East Communications Network (MCN), has hired Sinead O’Connor as Senior Director to help build the agency’s next phase of growth. Now in its second year, Current Global MENAT…

Industry Day at Seamless Middle East

An absolute powerhouse of insightful conversations and forging great connections! Huge thanks to our stellar speakers: Imad Lahad, Amel Osman, Peter Jacob, Judy Bakieh, and Joseph John Nalloor, for an incredible panel discussion on the ever-evolving…

Jummar PR Joins PRCA MENA As a New Corporate Member

UAE, Dubai - 6th May 2024: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced Jummar PR as its latest corporate member. Jummar PR is a local Saudi public relations company…

CARMA Names Tim Webb CEO for Europe and the Americas

UAE, May 1, 2024: CARMA, a global leader in communications Insights and technology, has appointed Tim Webb as Chief Executive Officer overseeing its operations in Europe and the Americas. Tim takes over from Richard Bagnall who held the role…

OPPO Assigns JUMMAR as Its Consultant of Communications and Public Relations In Saudi Arabia

Riyadh, Kingdom of Saudi Arabia – April 30, 2024: OPPO, the Chinese company specializing in the manufacture of electronics and smart devices, has selected JUMMAR PR & COMMUNICATIONS company, to provide services of public relations and…

Winners Announced: PRCA MENA Awards 2024 Recognizes Outstanding PR Achievements

Dubai, 26th April 2024: The PRCA MENA Awards 2024 ceremony took place last night at Taj Hotel at business bay in Dubai, celebrating winners across 34 categories. Instinctif Partners MENA was honored with the prestigious title of Large Consultancy…

PRCA MENA Welcomes New Board Members at Inaugural Meeting

The PRCA MENA Board reconvened on Tuesday, April 23rd, as newly appointed members gathered for their inaugural meeting. This gathering marked an important moment for the organization's commitment to excellence in public relations and communications…

MENA Young Lions PR Competition 2024 – Winners Announced

Dubai, 29th March 2024: PRCA MENA, the Public Relations and Communications Association in the Middle East and North Africa, is pleased to announce that Gambit Communications’ Alexandra Richards and Sara Al Dehni have won the MENA Young Lions…

PRCA MENA Announces Restructuring of MENA Regional Board

Dubai, UAE – 28th March 2024: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) is thrilled to announce the restructuring of its MENA Regional Board, a pivotal move aimed at fortifying strategic…

PRCA MENA Announces Shortlist for Young PR Lions MENA Competition 2024

Dubai, UAE – 26 March 2024: PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced. Five teams have been shortlisted to win the accolade this year and one of…

W7Worldwide celebrates Ramadan, highlighting spiritual growth and compassion

Deepen Your Worship, Strengthen Your Bonds: W7Worldwide's Ramadan Message   Jeddah: As the holy month of Ramadan is upon us, W7Worldwide, a leading marketing communications consultancy agency in Saudi Arabia, has released a heartfelt…

Global Women In PR MENA Welcomes Two New Board Members to Tackle Industry Challenges

Radwa Allabban and Purti Simon will contribute expertise to drive positive transformation for women in the communications field DUBAI, United Arab Emirates; 20 March 2024: In its next chapter of strategic growth, the Middle East and North Africa…

TishTash Communications Named in Fast Company Middle East’s Best Workplaces for Women 2024 List

Dubai, 19th March 2024 - TishTash Communications was recognized in the Fast Company Middle East's Best Workplaces for Women 2024 list, named for Empowering Women Through Bold Initiatives. The award-winning agency’s female-centric workplace…

Katch International Expands In the Middle East with the Opening of Third Global Office in Saudi Arabia

In operation since 2010, with offices already in both Dubai and London, the innovative PR agency is setting its sights even higher with this most recent expansion, with the Riyadh based office having opened its doors on March 1st   …

PRCA MENA Announces Formation of People and Culture Committee

Dubai, 14th March 2024 - PRCA MENA proudly announces the establishment of the People and Culture Committee, aimed at addressing critical talent-related topics within the Public Relations industry. Led by Alice Weightman, CEO of global talent…

W7Worldwide Celebrates International Women’s Day, Highlighting Motherhood in the Age of Social Media

Jeddah, In recognition of the International Women's Day 2024, celebrated annually on 8th March, W7Worldwide, a renowned marketing communications consultancy agency, has released an inspiring video highlighting the impact of a mother's fame…

Instinctif Partners announces Julian Walker as CEO

London, 13 March 2024 – Leading EMEA communications firm Instinctif Partners Group has announced the arrival of Julian Walker as CEO. Most recently Chief Communications Officer at CWT, Julian has a strong track-record of leading in-house…

PRCA MENA Census report 2023

Remote Work Prevails as Industry Adapts, Yet Diversity Efforts Persist – 2023 PRCA MENA Census Key findings: Remote Working: Remote work has become a fixture in the MENA PR sector, with 35% of practitioners working in the office…

BPG launches new digital platforms showcasing integrated offering and regional expansion

The launch coincides with the opening of BPG Arabia, its new headquarters in Riyadh to strengthen services for a growing roster of Saudi clients. “We built this website to be a living, breathing extension of Brand BPG, reflecting our…

Ruder Finn Acquires UAE-Founded Agency, Atteline, Expanding its Middle East and Global Footprint

This acquisition complements Ruder Finn’s consistent double-digit growth in recent years and is the global agency’s first acquisition in the region Award-winning Atteline will bring a team of over 30 communication experts to Ruder…

PRCA MENA and MCG Talent partner to Host Workshop on The Power of Tiny Changes

Dubai, UAE – 29 February 2024, - PRCA MENA, in partnership with MCG Talent, recently organized an insightful workshop centered around "The Power of Tiny Changes." The event was attended by over 40 PR professionals, and offered a platform for…

Brazen MENA MEPRA’s Homegrown Agency of the Year Welcomes New Account Director

The MEPRA award-winning ‘Homegrown Agency of the Year 2023’ makes new senior hire as part of monumental growth plan for 2024   Dubai, United Arab Emirates, 26th February 2024: With over ten years experience in…

PRCA MENA Regional Awards 2024 – Finalists Announced

Dubai, UAE - 22 Feb 2024: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional  Awards 2024. The annual ceremony creates an opportunity…

Young Lions Competitions in UK, MENA and APAC now open for entry

The Public Relations and Communications Association (PRCA) is thrilled to announce the opening of entries for the Young Lions Competitions in the UK, MENA, and APAC regions. Aspiring young PR professionals have…

PRCA MENA Welcomes Kaizzen as a New Member

Kaizzen, a leading integrated communications agency, is known for its knowledge-based PR and service-oriented approach. It comes with a sound expertise in supporting clients in reaching Europe, the Middle East,…

Instinctif Partners Strengthens Sustainability Practice in MENA with Key Appointment

Alaa Badawi joins as Associate Partner for Sustainability at Instinctif Partners MENA 7th Febraury 2024 UAE – Instinctif Partners, a leading EMEA communications consultancy, is reinforcing its commitment to sustainability with the strategic…

CARMA announces acquisition of mmi Analytics, expanding expertise in Beauty, Fashion, and Lifestyle sectors

Global media intelligence leader buys mmi Analytics extending its strength in the beauty, fashion, and luxury goods category The combined organisation will scale media, influencer, and eTail insight offerings on a global basis Dubai,…

BPG expands and strengthens integrated offering with internal promotions and new hires

BPG doubles down on Creative and Integrated CX through a series of promotions and new hires. BPG’s newly promoted Creative Directors include Aaron Leung, Ahmad Al Otaibi and Nicolaas Van Der Merwe Benjamin Schwartz has been promoted…

Conrad Dubai Appoints MEPRA’s Homegrown Agency of the Year Brazen MENA to handle Communications

The MEPRA award-winning ‘Homegrown Agency of the Year 2023’ will be looking after all PR and communications for the luxury property on Sheikh Zayed Road   Dubai, United Arab Emirates, 23th January 2024: Conrad Dubai Hotel, located…

PRCA MENA Welcomes Ellyse Management as a New Member

Ellyse Management specializes in Luxury PR, Brand Communications, Events, and Talent Management. The company maintains a strategic presence in Dubai, Paris, Milan, and Miami, facilitating close collaboration with clients to develop tailored…

PRCA MENA’s Leaders Breakfast: Uniting Art and Sustainability

Dubai, 17 January – PRCA MENA, The Public Relations and Communications Association in the Middle East and North Africa, kicked off the year with its first Leaders Breakfast. The event took place at Mawaheb, an inclusive art café and art…

TrailRunner International Expands Operations in the Middle East with Key Hires

US strategic communications firm continues investment in the region to meet the evolving needs of existing and prospective clients Abu Dhabi/Dubai, UAE – 15th January 2024: TrailRunner International (TRI), a leading global strategic…

PRCA MENA’s People and Culture Committee

PRCA MENA People and Culture Committee About: The PRCA MENA People and Culture Committee is a group that addresses all talent related topics to the Public Relations industry professionals. The PRCA MENA People and Culture Committee…

PRCA MENA Welcomes Current Global as a New Member

Current Global delivers results-driven, award-winning campaigns for clients around the world. Born of PR, with native integrated communications skills, they apply deep expertise in earned, social, owned, and paid media to connect to any audience…

TrailRunner International joins PRCA MENA as a new corporate member

The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced strategy and communications advisory firm, TrailRunner International, as its latest corporate member. Based in Abu Dhabi,…

BusinessWire: TrailRunner International and Legends Launch New Sports Industry Advisory Group

December 5, 2023    TrailRunner-Legends joint venture to provide strategic business advisory and communications support to global sports clients spanning leagues, teams, educational institutions, investors, ownership groups, and…

PRCA MENA Webinar: PR Insights Post COP 28: Reflections, Challenges, and Strategies

Join us for an engaging and insightful webinar as we bring together two leading public relations agencies to reflect on their experiences and key learnings from COP 28. This post-event discussion will delve into the intricacies of communication…

PRCA MENA Welcomes Ma’aden as a New Member

Ma’aden is the largest multi-commodity mining and metals company in the Middle East and among the fastest-growing mining companies in the world, with revenues of SAR 40.3 billion ($10.7 billion) in 2022. Ma’aden is developing the mining…

Katch International Launches a Dedicated Department Focused on Sustainability and Brand Strategy in Partnership with Blurred

Dubai, UAE - 6 December 2023: Katch International, a PR agency that has been doing things its own unique way since its creation in 2011, is proud to announce the launch of its new department focused on sustainability and responsible operations.…

Instinctif Partners Launches MENA Public Policy Advisory to Help Organizations Navigate a Changing World

Government Advisor Alexander M. Wegner appointed Partner, Head of Public Policy, MENA   November 30, 2023, UAE: Instinctif Partners, a leading EMEA communications consultancy, is expanding its internationally-renowned Public Policy offering…

Hanson Search joins PRCA MENA as a new corporate member

Dubai, 29th November 2023: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the executive search and talent advisory consultancy Hanson Search, as its latest corporate member. The…

CARMA brings home the gold at AMEC’s Global Measurement Effectiveness awards

Following a successful night at the AMEC Awards, CARMA scoops 11 gold awards. All 16 of their shortlisted entries were recognised. CARMA’s success was across multiple categories, including Best Multi-market Reporting, Most Impactful…

W7Worldwide Emphasizes TV’s Ongoing Relevance in the Digital Age

Jeddah, 22nd Nov 2023:    W7Worldwide, a renowned marketing communications consultancy agency, celebrates World Television Day by releasing a compelling video emphasizing the continued significance of television despite the burgeoning…

PR Arabia joins PRCA MENA as a new member

Dubai, 21st November – The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced the full-service public relations and communications firm PR Arabia, as its latest corporate member. Based…

Exploring the evolution of PR in MENA: Highlights from Riyadh’s PRCA MENA Conference

Dubai - 15th November 2023: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) successfully hosted its regional Conference and Digital Awards in Riyadh, Saudi Arabia, on the 8th of November. In…

CARMA Appoints Amjad Fakhouri as Commercial Director as it Expands its Presence in Saudi Arabia

Riyadh, November 13th 2023: CARMA, the leading global media intelligence company has appointed Amjad Fakhouri as the Commercial Country Director of KSA as it looks to expand its presence in the Kingdom.   In his new role, Fakhouri…

PRCA MENA Digital Awards 2023 Winners Celebrated in Riyadh

Riyadh, Saudi Arabia – 10th November 2023: The PRCA MENA Digital Awards were held on Wednesday, 8th of November 2023 at the Movenpick Hotel & Residences Riyadh, Saudi Arabia to celebrate the best in Digital PR and Communications across…

PRCA MENA’s ‘Value in PR’ Report: From navigating reputation and crisis to financial trends in the MENA region

SCAN THE QR CODE BELOW TO VIEW THE FULL REPORT The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report during the PRCA MENA Digital Awards and Conference 2023 in Riyadh,…

Boosting PR Campaign Performance with Artificial Intelligence

AI Applications Deliver Numerous Advantages to PR Anticipated $135 Billion AI Contribution to Saudi Economy by 2030. AI Writing Tools Complement, Not Replace, Human Writers.   Jeddah: Despite the mounting concerns surrounding…

Chestertons MENA appoints Rebecomms for PR and communications services

Dubai, UAE, 31 October 2023 … Dubai-based real estate advisory Chestertons MENA has appointed Rebecomms for regional PR and communications services.   Rebecomms will handle all Middle East media relations and corporate communications…

PRCA appoints James Hewes as Chief Executive

The Public Relations and Communications Association (PRCA) is delighted to announce the appointment of James Hewes as its chief executive. Hewes is currently president and chief executive at FIPP, the international network for global media.…

PRCA MENA welcomes BPG Group as its newest member

Dubai, 25th October — The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA), has today announced BPG Group as its latest corporate member. BPG (formerly Bates PanGulf, a WPP company) has helped…

‘Media Navigator by Action’ Reveals Key Trends in Media Consumption and Public Perception

Nicosia, Cyprus, October 2023 – Award-winning integrated communications agency, Action Global Communications, unveiled the results of a large-scale international survey that delved into media consumption patterns and the public perception…

Dubai Cares – Step For Education

With Dubai Fitness Challenge 2023 being just around the corner, Dubai Cares is pleased to launch “A Step for Education” as an employee engagement initiative where corporate social responsibility meets corporate wellness. Being rolled out…

Atlantis Dubai reappoints Brazen MENA for three year PR roster

The award-winning agency will oversee the comms for both Atlantis, The Palm and Atlantis The Royal, as the destination looks to further cement its presence in the MENA and Levant regions Dubai, United Arab Emirates, 16th October 2023:…

BPG announces doubling down on investment in AI tools at 27th annual offsite

The offsite brought together BPG’s teams from its full-service hubs in UAE, Kuwait and Saudi Arabia, as well as BPG Cloudworks – a borderless remote team that stretches from North America and Europe to Egypt, Lebanon, India, Indonesia…

DUBAI WATCH WEEK APPOINTS HOUBARA COMMUNICATIONS AS PR PARTNER

Dubai, UAE, 4th October 2023 – Dubai Watch Week, the leading global non-commercial horology platform, has appointed Houbara Communications as its PR partner for its upcoming sixth edition set to take place from November 16 to 20, 2023, at…

W7Worldwide’s Inspiring Video Commemorates Saudi Arabia’s Remarkable Journey on its 93rd National Day

In commemoration of the 93rd Saudi National Day, which is celebrated annually on September 23rd, W7Worldwide, an acclaimed independent marketing communications consultancy agency in the region, has unveiled a captivating 1.05-minute video titled…

PRCA MENA opens entries for the MENA Regional Awards 2024

Dubai, 25th September 2023 - The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) is pleased to announce that entries for the highly anticipated MENA Regional Awards 2024 are now officially open. The…

Speakers announced for the PRCA MENA Conference and Digital Awards 2023

Dubai, 21st September 2023 – PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, is thrilled to introduce the lineup of speakers for the highly anticipated PRCA MENA Conference 2023. This…

Bernays” and “International Property Media” sign MoU to launch real estate awards in “Saudi Arabia

Riyadh, KSA, 18 September 2023: “Bernays”, the world's leading public relations and consulting Bahrain-based company-, has signed a memorandum of understanding (MoU) with International Property Media, a global company considered one of…

PRCA Platinum Awards 2023 winners announced

The PRCA Platinum Awards 2023 ceremony took place last night at No. 11 Cavendish Square in London to recognise and celebrate the very highest standards in public relations. This year’s headline sponsors were CARMA, Milk & Honey, notified,…

PRCA MENA Leaders Breakfast Turns Into A Record Breaking Event at the Guinness World Records Office

Dubai, UAE, September 14, 2023 – Today, PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, organised the PRCA MENA Leaders Breakfast in partnership with Guinness World Records, hosted at…

PRCA MENA Conference 2023 Agenda Revealed – The PR Event in Riyadh you shouldn’t miss!

Dubai, 13th September 2023 – PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is delighted to unveil the agenda for its highly anticipated PRCA MENA Conference 2023,…

PRCA MENA and The Work Crowd Join Forces in New Partnership

Dubai, 5th September 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is excited to announce a strategic partnership with The Work Crowd, an innovative tech platform…

Elizabeth Sen appointed as Flint Culture’s Regional Managing Director for MENA

Flint Culture, an award-winning communications consultancy that combines specialist expertise in culture and creative industries, has announced the appointment of Elizabeth Sen as its new MENA Managing Director. Sen will lead Flint Culture’s…

Weber Shandwick promotes Ghaleb Zeidan to Regional MD

DUBAI, UAE – 30 AUGUST 2023: Weber Shandwick MENAT has announced the promotion of Ghaleb Zeidan to Regional Managing Director for UAE, Culture, Learning & Development, and Partnership. For the past five years Zeidan has ably helmed the…

W7Worldwide holds the status of being a key ally for the Social Responsibility Association

Riyadh: W7Worldwide and the Social Responsibility Association has recently signed a strategic partnership agreement to deliver sustainability solutions and media services, and the agreement was signed at the Association's headquarters in Riyadh. The…

Audi Abu Dhabi’s Digital Campaign for Emirati Women’s Day Celebrates ‘Stories of Progress’ across Generations

Abu Dhabi, 25 August 2023 – To mark the upcoming Emirati Women’s Day, Audi Abu Dhabi unveils a historic digital campaign that honours the incredible accomplishments of Emirati Women while championing inclusion and honouring legacy. Through…

BRAZEN MENA BOLSTERS TEAM WITH A HAT-TRICK OF HIRES AS IT ENTERS NEXT PHASE OF GROWTH

Dubai, United Arab Emirates, 23 August 2023: Brazen MENA has added three exceptional hires to its team as it enters its next phase of growth as a mid-sized PR agency. Account Manager, Amina Ehsan; Senior Account Executive, Kristina Fernandes…

Interview Feature – Faris Aljameel One Group Vice Chairman

One Group: Saudi PR - Where Excellence Meets Innovation Faris Aljameel, Vice Chairman of One Group, a prominent  PRCA MENA partner and Headline sponsor of the upcoming PRCA MENA Conference and Digital Awards, sheds light on the company's…

Atteline Launches New Sustainability Division and Pledges to be the First B Corp Certified UAE Headquartered Integrated Communications Agency

Dubai, UAE - Atteline, an award-winning integrated communications agency founded and headquartered in the UAE, has announced the launch of its new sustainability specialism, solidifying its commitment to environmental and social responsibility…

One Group Announced as Headline Sponsor for PRCA MENA Conference and Digital Awards 2023

Dubai, 15th of August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is delighted to announce One Group as the official headline sponsor for this year’s Conference…

PRCA publishes updated Accessible Communications Guidelines for 2023

The Public Relations and Communications Association (PRCA) has published an updated edition of its Accessible Communications Guidelines - in partnership with Current Global - to help PR and communications professionals deliver accessible content. The…

W7Worldwide’s Video Celebrates Saudi Arabian Youth’s Role in National Development

In commemoration of International Youth Day, W7Worldwide, a leading local marketing communication agency in Saudi Arabia, has released a short video that highlights the pivotal role played by Saudi youth in the nation's development, particularly…

PRCA MENA announces Conference and Digital Awards 2023 celebrations to take place in Riyadh, Saudi Arabia

Dubai, 8th August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is thrilled to announce their Conference and Digital Awards 2023, set to take place on Wednesday,…

Dubai PR agency The Romans turns I – celebrates with giant cake Colosseum!

Global creative PR agency, The Romans celebrated its first anniversary in the UAE in epically tasty fashion by baking up what is thought to be the biggest ever Roman Colosseum made out of cake! Designed and brought to life by Abu Dhabi mother-and-daughter…

PRCA MENA and MCG Talent Sign Partnership to Empower PR Agencies in Talent Acquisition

Dubai, 2nd August 2023 - PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is pleased to announce their new partnership with renowned recruitment agency MCG Talent. This…

W7Worldwide report: PR key to sustainability and ease climate impact

Amid the growing threat of climate change, W7Worldwide — Saudi Arabia’s leading homegrown marketing consulting agency — recently published an insight report titled “The PR Role in Climate Crisis” to press home the urgency of the situation. According…

Qorvis Expands Presence in Middle East with Dubai Multi Commodities Centre (DMCC) Launch

DUBAI, UAE – July 28, 2023 – Qorvis announces the launch and registration of Qorvis GeoPols Dubai Multi Commodities Centre (Qorvis), the company’s physical presence in the United Arab Emirates (UAE). “The strategic expansion positions…

W7Worldwide video highlights PR’s wider role in society

Saudi Arabia’s leading home-grown marketing communication agency releases short video to mark World Public Relations Day W7Worldwide, an award-winning marketing communications consultancy agency, has released a 43-second video, in celebration…

PRCA MENA Digital Awards Now Open for Submissions, Introduces Best Use of AI in a Campaign Category

Dubai, United Arab Emirates – 17 July 2023: The highly anticipated PRCA MENA Digital Awards have officially opened for submissions, this year, with a new category: Best Use of AI in a Campaign. Designed to recognise and celebrate exceptional…

Empyre Communications Wins Luxury Real Estate Company, Roya Lifestyle Developments, Set to Launch SLS Residences on Palm Jumeirah

14 July 2023, Dubai, United Arab Emirates - Empyre Communications, Dubai’s leading PR & Communications agency, which oversees a large portfolio of luxury, hospitality, lifestyle, real estate and tech clientele, has been appointed by Roya…

PRCA marks milestone in governance review with appointment of Interim Change Director

10th July 2023: The Public Relations and Communications Association (PRCA) has appointed Andraea Dawson-Shepherd as Interim Change Director. The appointment marks a milestone in the PRCA’s governance review process, as the organisation…

Global Media Intelligence Firm CARMA Expands to Indonesia

Dubai, United Arab Emirates, 6th July 2023: Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. CARMA Asia Managing Director, Andrew Nicholls, describes Indonesia as both an important…

MENA Region Secures Gold at Cannes Young PR Lions Competition

Dubai - 4 July, 2023: Judy Bakieh and Sarah Alsalem, account managers at Gambit Communications in Dubai, are the winners of this year's prestigious Cannes Young PR Lions competition, making them the first individuals from their region to achieve…

Team MENA wins Gold at Cannes Young PR Lions

Dubai, United Arab Emirates, 26 June 2023: MENA’s Judy Bakieh and Sarah Alsalem, account managers at Gambit Communications in Dubai, are the winners of this year’s Cannes Young PR Lions competition making them the first in their region to…

BRAZEN MENA LOOKS TO THE FUTURE WITH NEW BRANDING AND LAUNCH OF CLUB BRAZEN

Dubai, United Arab Emirates, 22 June 2023: Brazen MENA, the multi-award-winning PR agency, has announced the launch of its new branding, positioning, as well as Club Brazen - an exciting value-add proposition to take the company into its next…

PRCA MENA strengthens presence in Saudi Arabia

Dubai, United Arab Emirates – 19 June, 2023: With an aim to explore further opportunities and discuss the development of the PR industry, Monika Fourneaux, Head of EMEA at PRCA, visited PRCA MENA partner One Group in Riyadh, Saudi Arabia last…

Gambit Communications Wins Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment Tenders

Dubai, UAE – June 15th 2023: Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency for its Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment business units in…

Renna Markson appointed as Managing Director of PRCA

The Public Relations and Communications Association (PRCA) is pleased to announce the appointment of Renna Markson as its new Managing Director. This promotion comes as a recognition of her exceptional dedication and valuable contributions to…

PRCA MENA & Middlesex University Collaborate To Host An Online Workshop on Generative AI

Dubai, June 6, 2023 – Are you ready to step into the future of AI education and unlock the mysteries of generative artificial intelligence? PRCA MENA in collaboration with Middlesex University Dubai invites you to join an extraordinary webinar…

Pre-order Audi’s newest EV addition, the Q8 e-tron, in Abu Dhabi and Al Ain

UAE, 2nd June 2023 – Audi Abu Dhabi announced  that pre-orders for the highly anticipated Q8 e-tron, the latest addition to Audi's luxury electric vehicle (EV) lineup, are now open. Starting at AED 410,000, the Audi Q8 e-tron represents the…

SOCIALEYEZ SIGNIFICANTLY BOOSTS DIGITAL ENGAGEMENT FOR THE NAS SPORTS TOURNAMENT 2023

Dubai – United Arab Emirates, 26 May 2023: SOCIALEYEZ, the Middle East’s leading digital agency has further underpinned its commitment to producing powerful and meaningful social media content for sporting events in the region through its…

Gambit Communications Drives Expansion with Six New Hires

Dubai, UAE – May 23rd 2023: Gambit Communications continues its rapid expansion with the announcement of six new hires, following further multinational client wins for the burgeoning independent communications agency. The diverse group…

The PRCA Platinum Awards return to celebrate exceptional achievers in Global Communications

May 18th 2023, PRCA Global - The Public Relations and Communications Association (PRCA) is proud to announce the highly anticipated return of the PRCA Platinum Awards, dedicated to acknowledging and honoring exceptional achievements in global…

ATMOSPHERE CORE APPOINTS BRAZEN MENA TO HANDLE THE COMMUNICATIONS FOR TWO OF ITS WORLD-CLASS BRANDS: ATMOSPHERE HOTELS & RESORTS AND COLOURS OF OBLU

Dubai, United Arab Emirates, 10th May 2023: Atmosphere Core, the leading hospitality travel operator which is celebrating its 10 year anniversary this year, has appointed Brazen MENA to handle the communications across its portfolio of world-class…

SOCIATE Unveils New Logo Standing Out as Creative Communications Agency

The award-winning PR agency reveals a sleek and sophisticated new look Dubai, 8th May 2023: Dubai-based PR agency, SOCIATE Communications, has revealed its revamped brand identity with a strong focus towards creativity. Through this brand…

Catch Communications Introduces Mental Wellbeing Program for Employees Through Partnership with Amal Counsel

Dubai, 3rd May 2023: UAE-based communications consultancy announces mental wellbeing support for all employees by joining hands with Amal Counsel. The partnership with Amal Counsel will give all Catch Communications employees access to mental…

Coffee Communications now represents LA Marzocco across the GCC

Dubai, 19th April 2023: Brand consultancy and communications agency, Coffee Communications welcomes La Marzocco to its PR clientele list. Awarded with the ‘Best Luxury Coffee Makers in the World’ La Marzocco is an artisan company specializing…

Al-Hamami: “Holidays offer interaction opportunities and may involve risks”

PR practitioners do not enjoy the luxury of vacations. Riyadh, 18th April 2023: Reputation Management Consultant Ali Al-Hamami said: “Eid Al-Fitr brings joy and happiness and enhances the sense of togetherness and support. It is an occasion…

MENA Young Lions Competition 2023 – Winners Announced

Dubai, 12th April 2023: The Public Relations and Communications Association (PRCA) is pleased to announce that Gambit Communications’ Judy Bakieh and Sarah Alsalem have won the MENA Young Lions Competition 2023 for their #WalkInTheirShoes…

Delma Exchange Appoints Catch Communications as PR Partner

10th April 2023, DUBAI, UAE Delma Exchange, a leading foreign currency exchange provider has appointed Catch Communications as its PR agency in the region. This partnership aims to enhance Delma Exchange's share of voice, community engagement…

TishTash Celebrates a number of Promotions in their Team

10th April 2023: TishTash Communications recognises and rewards the hard work, dedication and talent of their team members. The agency is proud to celebrate the promotions of Moushmi Bhatia, Zein Khalaf and Darshana Dinesh Kumar. Their dedication…

MOROCCO’S PERFORMANCE DURING THE FIFA WORLD CUP QATAR 2022 HAS RESULTED IN ITS GLOBAL PERCEPTION IMPROVING ON EVERY LEVEL

7th April 2023: A new report released today by CARMA, the world’s leading media intelligence provider, shows how Morocco’s perception has shifted thanks to its stellar performance during FIFA World Cup Qatar 2022 – and as such, its global…

Ali & Sons awarded Audi Dealer of the Year in the Middle East

Dubai, 6th April 2023: Ali & Sons, the official distributor for Audi in Abu Dhabi and Al Ain, has been recognised as Dealer of the Year by Audi Middle East for the second consecutive year. The annual awards ceremony hosted in the UAE last…

PRCA MENA ANNOUNCES SHORTLIST FOR YOUNG PR LIONS MENA COMPETITION 2023

Dubai, 6th April 2023: PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country. Three teams have been shortlisted to win the accolade this year and one of them will…

Nikita Sachdev, Founder & CEO of Luna PR Accepted Into Forbes Business Council

Dubai, United Arab Emirates - Nikita Sachdev, the CEO and Founder of Luna PR, an award-winning PR and Marketing agency for the verticals of fintech, web3, and emerging tech, has been accepted into the Forbes Business Council, the foremost growth…

PRCA MENA Awards 2023 rescheduled in honour of late Director General Francis Ingham

Dubai, 5th April 2023: The PRCA MENA Awards 2023 will take place on Thursday, 4th May 2023, at the Hilton Palm Jumeirah in Dubai. The event will celebrate excellence in public relations and communications, and pay tribute to the late PRCA Director…

Earned Effect Study Explores the Impact of Campaigns that Earn Coverage and Conversation on Business Performance

DUBAI – APRIL 2023: The Weber Shandwick Collective (TWSC), the world’s leading earned-first network, announced the findings of its Earned Effect study, conducted in partnership with the Institute of Practitioners in Advertising (IPA), that…

Volkswagen Middle East hits record high sales in Q1 2023

Dubai, United Arab Emirates; April 05, 2023 – Volkswagen Middle East celebrated a sales milestone with Q1 2023 being the highest sales quarter for the brand since the first quarter of 2015. Saudi Arabia, the largest market in the Middle…

APCO Makes Two Major Acquisitions: Gagen MacDonald and Camarco

April 4, 2023: APCO recently acquired two outstanding companies: Gagen MacDonald and Camarco. Bringing these firms into APCO broadens their ability to provide a full suite of advisory services that help clients navigate the challenges of today…

The Wonder Women of MENA: PRCA’s Monika Fourneaux

About Monika Fourneaux, Head of PRCA EMEA Monika’s current role incorporates management of MENA, as well as Europe and Africa. Monika joins the association with more than 10 years of experience, having served as Marketing and Communication…

PRCA MENA announces Katch International as it’s new member

Dubai, 3rd April 2023: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced award-winning PR agency, Katch International, as its latest corporate member. Katch International is an innovative…

PRCA MENA and Guinness World Records reunite for Another Incredible Initiative this Ramadan

31st March 2023, Dubai - Guinness World Records, in collaboration with PRCA MENA, reunited to help package and distribute meals to labour camps in need. The incredible initiative brought members together to promote the spirit of giving during…

Join the Volkswagen family this Ramadan with unmissable offers at Al Nabooda Automobiles Dubai

Dubai, March 29 2023 – Al Nabooda Automobiles Dubai invites residents and citizens to join the Volkswagen family with special Ramadan offers. Offers are available across a variety of models and customers can expect to enjoy a  7-year free…

PRCA statement on Francis Ingham

16th March 2023: Today the PRCA Board has been informed that Francis Ingham has passed away after a short illness. Our thoughts and prayers go out to his family and friends at this incredibly difficult time. The PRCA board is very grateful to…

Cicero & Bernay Communication Consultancy and 3Gem Research Insights launch the third annual MENA CSR Survey 2022Report

7th March 2023: The C&B and 3Gem Research & Insights report was designed specifically to identify the importance of CSR across select countries in the GCC, Levant and North Africa. CSR grew in tandem regionally, with the UAE still maintaining…

THE MARKETING SOCIETY EXTENDS ITS GENDER EQUALITY CAMPAIGN, ‘THINK EQUAL’, WITH WEBER SHANDWICK

The pioneering initiative aims to bridge the gender gap and accelerate female leadership in the workplace through synergies with industry partners Dubai, UAE, 2nd March 2023: The Marketing Society, a leading global community of the world’s…

TishTash Communications Implements Policy for Paid Fertility and Menopause Leave

Dubai, 28th February 2023: TishTash Communications, the award-winning, independent integrated marketing communications agency headquartered in Dubai, with offices in Saudi Arabia and the UK, employs 48 women in its fully female workforce. As…

THE ROMANS DUBAI WELCOMES EUAN MCLELLAND AS CREATIVE LEAD

Dubai, United Arab Emirates - 23 February 2023: The Romans, which launched in Dubai last August, welcomes Euan McLelland, who joins to grow the business and cement its reputation for exceptional creative PR services in the region. McLelland,…

Empyre Communications Wins The St. Regis Downtown, Dubai and Delta Hotel, DIP

23 February 2023, Dubai, United Arab Emirates: Empyre Communications, Dubai’s leading Public Relations and Marketing agency, which oversees a rich portfolio of luxury, hospitality, beauty, fashion, corporate and tech brands, has been appointed…

Al Nabooda Automobiles awarded Volkswagen Dealer of the Year in the Middle East

February 22, 2023: Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has been awarded Dealer of the Year in the Middle East by the Volkswagen brand. The dealer also won Best Sales Dealer…

Volkswagen Middle East activates the ‘Made for Life’ campaign in the Middle East

United Arab Emirates: February 20, 2023 – Volkswagen Middle East launches a campaign titled ‘Made for Life’ featuring the Volkswagen fleet through the lens of talented photographers in the region. Building on Volkswagen's Made for Families…

Mental health in PR: New industry-wide CPD-accredited training programme launches to help manage work-related pressure and stress

In response to recent PRCA/CIPR research revealing that more than 90% of PR professionals experienced poor mental health in 2022, integrated communications agency fox&cat today launches Under the tree: a free training programme designed…

APLF Appoints Catch Communications as PR and Communications Partner

APLF, the leading leather trade show that develops business platforms, networking, educational and award programmes for the global leather industry, has appointed Catch Communications to spearhead their media and communications activity in the…

Four announces B Corp certification

16 February 2023: London: Media, marketing & communications agency Four Communications Group (Four) has achieved B Corp certification, becoming one of the first 1,000 companies in the UK to do so. The accreditation also covers Four’s operations…

ASDA’A BCW appoints industry expert Rami Halawani as Executive Vice President – Client Services

Dubai, UAE; January 25, 2023: ASDA’A BCW, the region’s leading communications consultancy, has appointed Rami Halawani, a strategic communications and marketing professional with over two decades of experience, as its Executive Vice President…

Gambit Communications Wins BMW Group Middle East PR Pitch

Dubai, UAE – January 25th 2023: Following an extensive tendering process, Gambit Communications has been appointed BMW Group Middle East’s new PR agency in the region. The win sees Gambit take on PR and communications for the BMW and MINI…

The Emirates Airline Festival of Literature

The Emirates Airline Festival of Literature is the biggest celebration of stories in the Arab region and one of the top literary festivals in the world. The festival will be celebrating its 15th anniversary from 1-6 February 2023 with a starry…

PRCA MENA Regional Awards – Finalists Announced

Dubai, 23rd January 2023: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world…

PRCA MENA Hosts The First Leader’s Breakfast of 2023

17 January 2023, Dubai - Breakfast meetings are exciting, and they become much more so when they are planned with some of the top communicators. PRCA MENA members gathered once again for an exceptional leaders breakfast, which was held for…

PR industry embraces flexible working, but work remains on gender equality – 2022 PRCA MENA Census

Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible working in 2022, according to the new PRCA MENA PR and Communications Census. The data tells a story of an industry growing…

PRCA MENA Census report 2022

PR industry embraces flexible working, but work remains on gender equality – 2022 PRCA MENA Census  Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible working in 2022,…

January Sale – 20% off all PRCA PR and communications training courses starts today

The Public Relations and Communications Association (PRCA) has kicked off 2023 with its annual January Sale, giving its members (and non-members) 20% off all training. The discount – available with code JANSALE23 – applies to over 100…

PRCA MENA ignites new partnership with One Group

Dubai – 20th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced One Group as a new partner. Based in the Kingdom of Saudi Arabia (KSA), One Group provides consulting…

ED TECH START UP FILO APPOINTS CATCH COMMUNICATIONS AS THEIR PR PARTNER IN THE MIDDLE EAST

19th December 2022, DUBAI, UAE Catch Comms have onboarded Filo, the world's only instant tutoring platform that connects students to a live tutor in just 60 seconds, round the clock from around the world. Catch will be leading their media…

Seddiqi Holding Re-Appoints Houbara Communications

Seddiqi Holding, the holding group for the Seddiqi family that operates companies across various sectors, including Ahmed Seddiqi & Sons, Swiss Watch Services and Seddiqi & Sons Investment (Seddiqi Properties and Mizzen), has re-appointed…

Phishing scams – PRCA member notice

We’ve been made aware of fraudulent organisations using the PRCA’s name as part of phishing scams. In the past few weeks members and non-members have received emails inviting them to purchase ‘PRCA Contact lists’. These emails are…

PRCA MENA Announces New Member Property Finder

Dubai – 12th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) announces MENAT’S leading PropTech company Property Finder as its latest in-house member. A pioneering PropTech company…

PRCA MENA welcomes Bernays Worldwide as latest member

Dubai – 7th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the institutional communication focused firm Bernays Worldwide, as its latest corporate member. Headquartered…

WINNERS OF PRCA MENA DIGITAL AWARDS 2022 ANNOUNCED

Dubai – 30th November 2022: The PRCA MENA Digital Awards took place last night at the Address Montgomerie Hotel, Dubai to celebrate the best in digital PR and communications across the Middle East and North Africa. This year’s headline…

Audi Abu Dhabi celebrates the 51st UAE National Day with Rain

UAE, 24 November 2022 – It’s raining down exciting offers at Audi Abu Dhabi this 51st UAE National Day as it partners with one of the capital’s most loved homegrown cafés, Rain, to celebrate the unity of the UAE. As part of the collaboration,…

Leeds Beckett University win ICCO’s Inaugural University PR World Cup

Leeds Beckett University’s Olivia Withnell and Rose Halpin have won the inaugural University edition of ICCO’s PR World Cup (UPRWC). Beating off competition from ten other student teams from UAE, UK, USA, South Africa and Hungary, the…

PR Leaders Predict Increased Profitability in Face of Global Challenges

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders,…

Gambit Communications Makes Dedicated Sustainability & ESG Hire

Dubai, UAE – 22nd November 2022: Gambit Communications has appointed Showkat Rather in its first ever dedicated Sustainability & ESG comms role, as it further reinforces its green credentials in the burgeoning market for environmental…

CARMA Wins Ten Awards at the prestigious AMEC Awards 2022

The leading global media intelligence firm was recognised for their work in PR and communications measurement with HSBC, Honda, Dubai Police and Tourism Ireland Dubai, United Arab Emirates, 18 November 2022 – CARMA won three gold, three…

Team Denmark Win Next-Gen PR World Cup

LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup. Argentina’s Guido Zanoni and Agustina Mikulka won Silver, and Poland’s Ewa Grabek and Szymon…

Houbara launches inaugural ESG Report

First independent PR agency in the UAE to lead on ESG Reporting Dubai, UAE, 14 November 2022: Houbara, an integrated creative and content-driven communications agency, today released its inaugural Environmental, Social, and Governance (ESG)…

Next Generation PR World Cup finalists announced

Thirteen pairs of talented young PR professionals have won national and regional creative campaign competitions to make it through to the global final of the second annual ICCO Next Generation PR World Cup. On Monday, 7th November, the finalists…

PRCA MENA announces Jargon PR as new members

Dubai - 7th November 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative B2B PR agency Jargon PR as its latest corporate member. With a presence in London, Manchester,…

Catch Communications appointed by Hedge & Sachs as PR partner

Boutique communications consultancy Catch Communications has been onboarded by Hedge & Sachs as PR partner for the GCC. Founded in 2021, Hedge & Sachs is an independent asset management firm offering clients personal financial advice…

PRCA calls for members globally to join its 2023 PR and Communications Council

The Public Relations and Communications Association (PRCA) is calling on PRCA members globally to join its 2023 PR and Communications Council, with applications open until 16th November. The PR and Communications Council provides a formal…

Volkswagen amplifies #NotWomensFootball Campaign ahead of Tournament in Qatar

United Arab Emirates: November 2, 2022 – Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball…

TOUGHLOVE ADVISORS APPOINTS BRAZEN MENA TO MANAGE THEIR PUBLIC RELATIONS AND SOCIAL MEDIA PORTFOLIO

Dubai, United Arab Emirates, 1 November 2022: TOUGHLOVE, the purpose-driven business advisory company has recently appointed Brazen MENA to head up their PR and social media communications. Launched in Q1 of 2021, TOUGHLOVE is run by nine topflight…

Weber Shandwick certified as a Great Place to Work UAE

Weber Shandwick, the in-culture communications agency, has been officially certified as a Great Place to Work® UAE after a thorough and independent analysis conducted by Great Place to Work® Middle East. This certification is based on direct…

PRCA MENA DIGITAL AWARDS FINALISTS REVEALED

Dubai – 19th October 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work…

PRCA APAC Launches Australia Network

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced the launch of its PRCA APAC: Australia Network. The group launch follows significant membership growth in the region and is the latest initiative aimed…

PRCA MENA Welcomes Five New Board Members

29 September 2022, Dubai: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointments of five new members to its board. Natasha Hatherall is CEO and founder of TishTash Communications,…

PRCA MENA announces the relaunch of its NextGen groups

Dubai, 28 September 2022: The Public Relations and Communications Association (PRCA) has announced the relaunch of its PRCA MENA NextGen and NextGen Arabia group for English and Arabic speaking PR professionals. The PRCA MENA NextGen Group…

Volkswagen Middle East launches TikTok campaign to promote Aftersales services

Dubai, United Arab Emirates; September 26, 2022 – Volkswagen Middle East launches a campaign on TikTok to establish its commitment to providing great Aftersales services. The campaign forms part of a wider Aftersales campaign by the brand…

PRCA MENA welcomes Luna PR as members

Dubai – 22nd September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today announced global award-winning PR and marketing agency Luna PR as its latest corporate member. Founded by…

SOCIATE is excited to announce that Kit & Kaboodle is now part of our clientele.

Kit & Kaboodle takes pride in offering a superior quality interior collection to transform living spaces into dream homes. The brand collaborates with renowned international manufacturers to craft exclusive furniture and premium décor accessories…

PRCA Statement on Her Majesty The Queen

The Public Relations and Communications Association (PRCA) has issued the following statement to mark the passing of Her Majesty The Queen. PRCA Director General Francis Ingham MPRCA said: "The Queen was the epitome of all that is best…

Dubai Women’s Run Appoints Catch Communications as PR Partner

Dubai Women’s Run, the largest female-focused sporting event in the MENA region, has appointed Catch Communications to spearhead PR & comms activity for its 2022 edition. Founded in 2010, the annual sporting event celebrates the spirit…

PRCA MENA: Entries open for Digital and Regional Awards

Dubai – 6th September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both…

Volkswagen Middle East hits record high sales in over 6 years

United Arab Emirates, Dubai; September 05 2022 – Volkswagen Middle East celebrated a sales milestone in August with more cars sold in the month since December 2015. August was also a huge success for the seven-seater Teramont, continuing to…

PRCA MENA welcomes Murdoch University Dubai as new University Partner

Dubai – 5th September 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced Murdoch University Dubai as a new University Partner member. Murdoch University Dubai is a core branch…

The new T-Roc: a sharpened form of confidence arriving to the Middle East

United Arab Emirates: August 31, 2022 – Volkswagen Middle East’s charismatic crossover, the T-Roc, receives a facelift and will launch in the region in September at a starting price of AED89,999  (excluding VAT). The T-Roc has sold over…

Bell Pottinger reflections & landmark global survey to headline PRCA Ethics Month

The Public Relations and Communications Association (PRCA) Global Ethics Council will mark this September’s Ethics Month with a series of reflections from industry leaders on Bell Pottinger’s expulsion from the Association five years ago. Bell…

PRCA launches Global PR Ethics Survey

The PRCA Global Ethics Council has launched a first-of-its-kind global research project, in partnership with Washington D.C.-based Ethics & Compliance Initiative, to examine the state of ethics and compliance in Public Relations (PR) and…

All-new 2023 Audi e-tron S Sportback available in showrooms across Abu Dhabi and Al Ain

UAE, 31st August 2022 – Audi Abu Dhabi today announced the arrival of the all-new 2023 Audi e-tron S Sportback in showrooms across the capital and Al Ain. The fully electric performance model is the latest to join the dealer’s electric…

Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office wins the World Media Award for Content Leadership & Innovation

London 2nd August 2022: The World Media Group announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the World Media Award (WMA) for Content Leadership & Innovation…

Houbara Communications promotes senior talent

Dubai, UAE, 25 August 2022: Houbara Communications, an award-winning communications consultancy in the region, has promoted Vicky El-Kassir to Director and Raaziqa Hassen to Account Director to support business growth. Commenting on its recent…

PRCA face-to-face training returns to Dubai

Dubai - 23rd August 2022: PRCA MENA is bringing back face-to-face training courses in Dubai starting September 2022. The first set of courses will be led by mBrain.me’s Founder Wendy Shaw, who has been based in Dubai since 2000. Continuously…

UAE healthcare disruptor Housecall appoints Houbara as PR and communications partner

Dubai, UAE, 22 August 2022: Housecall, a UAE home-grown start-up dedicated to transforming the future of healthcare, has appointed award-winning communications consultancy, Houbara Communications, to drive awareness around its accessible and…

Cicero & Bernay wins Property Finder

Cicero & Bernay Communication Consultancy (C&B), an independent, UAE-based communication firm, has announced the onboarding of Property Finder, the MENA region’s property technology company.  C&B aims to take lead on all Property…

PRCA MENA announces The Romans as new members

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member. Based in London, New York and most recently, Dubai, The Romans…

THE FIRST GROUP APPOINTS BRAZEN MENA TO HANDLE THEIR PUBLIC RELATIONS AND SOCIAL MEDIA PORTFOLIO

The award-winning agency will be looking after the group’s collection of restaurants as well as its newly opened hotel, The First Collection Business Bay Dubai, United Arab Emirates, 10th August 2022: The First Group, the leading expert…

ICCO launches Global PR Youth Board to inspire creativity and push boundaries

The International Communications Consultancy Organisation (ICCO) has launched a new Global PR Youth Board (GPRYB) to foster collaboration and creativity among young public relations professionals across the globe. In partnership with…

Volkswagen launches Brand Attributes Campaign to enhance customer affinity even further

United Arab Emirates, Dubai; July 26 2022 – As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design,…

TishTash Communications Expands with UK Launch

TishTash Communications, the award-winning, independent integrated marketing communications headquartered in Dubai is celebrating its tenth anniversary after a significant phase of growth with further expansion and the opening of its first office…

Introducing the Headline Sponsors for PRCA MENA Digital Awards 2022

3Gem are full service, global suppliers of online market research with in house panels of over 10 Million globally. Operating in an ever-changing global market dynamic, our research teams help brands balance global values with local nuances. Services…

Houbara Partners with carbon management expert, elementsix, to bring authenticity to ESG communications

Dubai, UAE, 6 July 2022: Houbara, an integrated creative and content-driven communications agency, today announced that it has entered into a strategic partnership with elementsix, a Dubai-based carbon management and climate change solutions…

International University Advisory Group: Resource of the Week

The PRCA International University Advisory Group (IUAG) was established in April 2022 to address the enduring gap between academia and professional practice across the global PR and communications industry. Led by Jared Meade and Ana Adi,…

Nearly Two-Thirds of Businesses in the UAE and Saudi Arabia Lack an ESG Framework: ASDA’A BCW Survey

  Exclusive research conducted to mark the launch of OnePoint5, ASDA’A BCW’s new ESG advisory dedicated to the MENA region Dubai, UAE; June 30, 2022: Nearly two-thirds (60%) of businesses in the United Arab Emirates (UAE) and…

FREDERIC SICRE STRENGTHENS APCO WORLDWIDE’S GLOBAL STRATEGIC CAPABILITIES AND INSIGHTS

Frederic Sicre, former managing director and executive board member of the World Economic Forum (WEF), joined APCO Worldwide’s International Advisory Council (IAC) as a senior advisor, Founder and Executive Chairman Margery Kraus announced…

Markettiers MENA Announces Appointment of a new General Manager to further bolster the team

  Mia Esat joins markettiers MENA as its new General Manager for the region MENA’s first dedicated broadcast specialist further strengthens its team by welcoming additional appointments; Account Director and Senior Account Manager …

PRCA MENA visits the Coffee Communications HQ in Dubai, UAE

Dubai, UAE, 17th June 2022: "It was lovely meeting with such a great team of young & talented marketing experts! Thank you Natasha Al Fadhli for having us & we look forward to supporting the continued growth of Coffee Communications…

Cicero & Bernay and 3Gem Research launch MENA CSR Report 2021

Dubai, UAE, 17th June 2022: The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey…

The ICCO Global Summit comes to Dubai – EARLY BIRD REGISTRATION NOW OPEN

The ICCO Global Summit returns as an in-person event this year, taking place at the Hilton Dubai Palm Jumeriah on 12th and 13th October. Delegates can expect to hear from an eclectic variety of international speakers, as well as enjoy social…

PRCA MENA Welcomes Empyre Communications To The World’s Largest PR Professional Body

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) announces its latest corporate member, Empyre Communications, a leading public relations and marketing agency. Based in Dubai, the agency focuses…

Meet the Middle East’s most loved brands for 2022

Talkwalker and Hootsuite have just published the third edition of their Brand Love 2022 report, in which they study over 1500 brands to determine the world’s most loved brands and how they did it. Besides the ranking, the report has developed…

LEADING MEDIA AND DIGITAL CONGLOMERATE – CARMA AND SOCIALEYEYZ – ADDS ABU DHABI CUSTOMS TO ITS PORTFOLIO

Press Release: Dubai, 7th June 2022 – CARMA and SOCIALEYEZ, the region’s leading media and digital sister agencies, are proud to announce the addition of Abu Dhabi Customs to their already extensive roster. CARMA, the leader in global…

Coffee Communications Strengthens its Team with Six New Hires

The Dubai-based PR & communications agency welcomed six new hires in Q1 of 2022, strengthening its offering for clients across beauty, fashion, hospitality, and luxury lifestyle sectors. 6 June 2022, Dubai: Coffee Communications, a brand…

SOCIATE Onboards Dubai Offshore Sailing Club as their New PR Client

25th May 2022, Dubai - The Dubai based award-winning integrated communications agency SOCIATE announces the onboarding of Dubai Offshore Sailing Club as their newest client. The agency will engage in public relations activities to expand their…

Volkswagen partners with Anghami to promote Auto Car Mode feature to ensure safer driving

Dubai, United Arab Emirates; May 25, 2022 – Volkswagen Middle East partners with Anghami, the leading music streaming platform in the Arab world, to promote safe driving through Anghami’s Auto Car Mode, a unique User Interface (UI). According…

VISION 2030 TRANSFORMS PERCEPTION OF THE KINGDOM OF SAUDI ARABIA

CARMA, the leading global media intelligence provider, reveals how Vision 2030 is the primary news-driver for the Kingdom of Saudi Arabia in the last 15 months 19th May 2022: In-depth research by CARMA on the shift in media perception of…

Talkwalker and YouGov publish a report on GCC consumer behavior in Ramadan 2022

This Ramadan, GCC consumers had different priorities and motives when choosing between CPG brands. In fact, Talkwalker and YouGov MENA have partnered to survey GCC consumers and found that 66% consider ‘price’ as the primary factor when…

BRAZEN MENA BOLSTERS TEAM WITH TWO PROMOTIONS AFTER A STRONG START TO 2022

Dubai, United Arab Emirates, 10th May 2022: Brazen MENA, six-times winner of Small PR Consultancy of the year, has bolstered its team with the promotion of Alexia Lawrence-Jones to Director and Khyati Megchiani to Account Manager. Alexia…

Acer Middle East Appoints Gambit Communications for PR and Social Media Remits

Dubai, UAE – May 10th 2022: Acer Middle East has appointed Gambit Communications for both its Public Relations and Social Media remits in the region, following a multiple-agency tender. Acer has tasked the Dubai-born independent communications…

APCO WORLDWIDE LAUNCHES INSTITUTE FOR REGIONAL TRAINING

Strategic Communications Institute to Be Headquartered in Saudi Arabia APCO Worldwide today launched the APCO Institute, a new educational resource for training and development programs designed to enhance the skills and knowledge of professional…

PRCA MENA, Europe and Africa appoint Monika Fourneaux-Ceskova as Head of EMEA

Monika Fourneaux-Ceskova MPRCA has been appointed as the new Head of EMEA. She succeeds PRCA MENA General Manager Hayley Clements MPRCA who leaves the association after a successful two-year period, during which the PRCA expanded significantly…

Shamal Communications expands into more than 80 markets worldwide through the Enterie PR network

Shamal Communications to provide an opportunity for international brands to expand in the dynamic Gulf region Enterie is now present in over 80 markets, including the US, Europe, Middle East and Africa Dubai, United Arab Emirates,…

Gear up for the most powerful Golf R yet to arrive in the Middle East

– The all-new Golf R has 235 kW / 320 HP making it capable of accelerating to 100km/h in a mere 4.8 seconds – Outstanding agility: 4MOTION all-wheel drive with R Performance Torque Vectoring, high-performance brake system – An optional…

Action Global Communications duo win MENA Young Lions Competition 

The Public Relations and Communications Association (PRCA) is pleased to announce that Action Global Communications’ Sabrina Khisaf and Clive Fernandes have won the MENA Young Lions Competition 2022 for their ‘Now it’s your turn’ campaign.…

SOCIALEYEZ Onboards a new associate Director

Marwan Diaa Associate Director at SOCIALEYEZ SOCIALEYEZ’s Associate Director, Marwan Diaa’s vast experience in the field of communications, marketing, advertising, and social media, combined with his passion for dynamic markets and…

TALKWALKER’S ‘SHAPE TOMORROW’ REPORT: CONSUMER INTELLIGENCE WILL MULTIPLY GROWTH RATES FOR BRANDS

Talkwalker’s new ‘Shape Tomorrow’ report looks at how brands can build a brighter tomorrow by connecting with their true heart – consumers The future of the financial industry in the Middle East is poised for a radical transformation…

Re:Set launches “The Playing Field,” a female-led initiative in the UAE to empower women in leadership

Dubai, UAE - 8 March 2022: Re:Set, a UAE-founded company which serves as a platform for tools and stories around mental health and well-being, education, parenting, gender and inclusion, is proud to launch, The Playing Field, an innovative female-led…

SOCIATE’S ONBOARDS SENSASIA SPA & INSTAGLAM AS TWO NEW PR CLIENTS

24th March 2022 - The Dubai based communications agency SOCIATE has acquired two new clients SENSASIA Spas & INSTAGLAM to manage the Public Relations, Influencer Relations and Social Media for both. These clients are set to expand SOCIATE’s…

PRCA MENA celebrates outstanding PR campaigns across the region at its sixth awards ceremony

PRCA MENA announced winners across 26 categories for campaigns undertaken by communications professionals in the region during 2021    Dubai, United Arab Emirates, 17 March, 2022 – In recognition of the most outstanding PR campaigns…

Taa Marbouta: Applications reopen for MENA’s first women-to-women PR mentorship programme

Taa Marbouta, a first-of-its-kind initiative launched in MENA by PRCA MENA, Global Women in PR MENA, and Memac Ogilvy to advance the careers of women, today announced that applications for its woman-to-woman mentorship programme have reopened.…

#HealthLove – 2 Week Countdown

19th March Women’s Health event from Times Square Centre and TishTash Communications share first look at free to attend, public event that brings female and family healthcare first With two weeks to go, #HealthLove takes place on Saturday,…

PRCA Platinum Awards to celebrate crème de la crème of global communications

The Public Relations and Communications Association (PRCA) has introduced a new awards programme to recognise the very highest standards in communications practice from around the world. Entry to the PRCA Platinum Awards will be available…

SOCIATE’S PR PORTFOLIO HAS WELCOMED A NEW CLIENT, CARLTON DUBAI CREEK

Carlton Hotels & Suites are dedicated to providing exceptional service and affordability. In Dubai, they blend Middle Eastern culture – a tradition of warm hospitality – with all the modern comforts a world traveller needs. With unrivalled…

CARMA & SOCIALEYEZ, APPOINTS PAULINE SORBA – KAO AS GENERAL MANAGER OF PEOPLE MANAGEMENT, CULTURE & PERFORMANCE

CARMA, the leading, global media intelligence agency has recently appointed Pauline Sorba-Kao as General Manager of People Management, Culture and Performance to oversee 665 employees across 19 countries working for CARMA and SOCIALEYEZ, CARMA’s…

PRCA Publishes Accessible Communications Guidelines Spring Edition

The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines - in partnership with Current Global - to help PR and communications professionals deliver accessible…

SOCIATE onboards Bab Al Shams Desert Resort as PR Client

17 February 2022, UAE , Dubai - SOCIATE, the Dubai based communications agency will manage the Public Relations and Influencer Relations mandate for Bab Al Shams Desert Resort. A luxury desert hotel, Bab Al Shams is a resort like no other.…

New consultancy in Central & Eastern Europe forges partnership with Houbara Communications

The agency launches with a Senior Advisory Board including Loretta Ahmed, founder and CEO of Dubai-based Houbara Communications, and Lord Chadlington  Offering Middle East firms market access advisory and counsel for Central and…

UAE professionals ‘working more efficiently’ in 4.5 day week – new PRCA MENA & 3GEM research

7 out of 10 (70%) professionals in the United Arab Emirates (UAE) feel they work more efficiently within a 4 and a half day working week, according to new researched carried out by PRCA MENA and 3Gem Research & Insights. The UAE cut its…

Houbara Communications Marks Second Anniversary with Novel Impact Programme

Dubai, UAE, 8 February 2022 – Houbara Communications, an integrated creative and content-driven communications consultancy, is celebrating its second birthday by expanding its Impact Programme with ‘Twobara’. As part of the program,…

PRCA opens global Cannes Young Lions PR Competitions

The Public Relations and Communications Association (PRCA) has opened three prestigious Cannes Young Lions PR Competitions managed by PRCA UK, PRCA MENA, and PRCA APAC, respectively. In partnership PRovoke Media, the Cannes Young Lions PR…

TishTash Turns 10!

Award Winning Regional Agency Celebrates a Decade of Success and Company Culture with Record Growth and Expansion in 2022 TishTash Communications, the award-winning, Dubai based independent integrated marketing communications agency is celebrating…

Volkswagen and Disney celebrate the power of courage and kindness in latest collaboration

This marks the fourth year of successful collaborations between Volkswagen Middle East and The Walt Disney Company Middle East The latest activation features a series of inspirational short videos and Enchanted Castle at the Dubai dealership This…

Mandarin Oriental Hotel Group Appoints Gambit Communications for Regional PR Remit

Dubai, UAE – January 10th 2021: Gambit Communications has been appointed as the regional PR agency for Mandarin Oriental Hotel Group, the award-winning owner and operator of some of the world’s most luxurious hotels, resorts and residences. The…

PRCA MENA Regional Awards – Finalists Announced

Dubai, United Arab Emirates 20 December 2021 PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its regional Awards, which have been judged by some of the biggest names in the world of PR,…

The future is hybrid: New PRCA MENA Census uncovers trends in region’s PR professions

The future is hybrid: New PRCA MENA Census uncovers trends in region’s PR professions Less than a fifth of Middle East and North Africa (MENA) PR and communication professionals (16%) expect to return to the traditional five-day office…

WINNERS OF PRCA MENA DIGITAL AWARDS 2021 ANNOUNCED

The PRCA MENA Digital Awards took place last night to celebrate the best in digital PR and communications across The Middle East and North Africa. The annual ceremony (in its third year) was held at the Cheeky Camel, Bonnington Hotel, JLT,…

DAIMLER COMMERCIAL VEHICLES MENA APPOINTS BRAZEN MENA TO HANDLE ITS PR

Dubai, United Arab Emirates, 6th December 2021: Daimler Commercial Vehicles MENA, which is one out of six Regional Centres worldwide, responsible for all Commercial Vehicles related activities of Daimler Truck AG in the Middle East and North…

CARMA drives home its media intelligence effectiveness at AMEC Awards winning six trophies

• CARMA’s wins emphasized its ability to work with clients of all sizes and in all categories at the awards. Particular strength was demonstrated in the dynamic and rapidly evolving automotive sector with both Volkswagen and Honda Motors…

SHAKESPEARE COMMUNICATIONS CELEBRATES NEW ZANZIBAR PROPERTY CLIENT WIN

[Dubai, November 30, 2021] Continuing its run of client-winning success, Dubai’s leading boutique agency, Shakespeare Communications, is now the UAE representative of Blue Amber, the most significant property development in East Africa to…

Middle East’s First Consultancy Dedicated to Workplace Culture Launches in the UAE

‘together’ aims to create a movement that inspires brands to make culture their superpower   Dubai, 23 November 2021: The region’s first of its kind consultancy dedicated solely to workplace culture has launched today in the UAE,…

Volkswagen celebrates 45 years of Golf GTI with a special exhibit showcasing the evolution of the iconic hatch

Dubai, United Arab Emirates; November 22, 2021 – It’s celebration time for Golf GTI enthusiasts in the UAE as Volkswagen Middle East marks the 45th anniversary of one of its most iconic cars with a special ‘The Power of Eight’ exhibition. The…

Global PR industry ‘roaring back’ – ICCO World PR Report 2021

Global agency heads are overwhelmingly optimistic about profitability, according to figures revealed in today’s International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with…

Redhill Strengthens Leadership Team

SINGAPORE, 10 November 2021 – Redhill, a Singapore headquartered full-service global communications agency, has announced new hires and internal promotions to bolster its senior leadership team. Anit Kurian, based in Dubai, UAE, has been…

Shakespeare Communications Represents Disruptive Indoor Air Quality Start-Up AirZones

Dubai, November 8, 2021 - SHAKESPEARE Communications is dancing on air after being appointed the incumbent PR team for disruptive UAE start-up AirZones. AirZones is the first fully-independent star rated standard for indoor air quality, launched…

PRCA MENA Digital Awards Finalists Revealed

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital…

MINI Launches Test Drives with Breast Cancer Survivor in Dubai in Campaign Created by Serviceplan Middle East

Dubai, November 1st 2021: To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create a campaign featuring an eye-catching pink MINI in a clever visual pun on official advice to check for…

De Montfort University appoints Houbara as communications partner for Expo2020 activities

Dubai, UAE, 31 October 2021 –  De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE. As a founding…

COMCO Southeast Asia announces Middle East & Africa expansion as it culminates its 5th anniversary celebration 

Dubai, UAE, October 26, 2021: Culminating its 5th anniversary celebration, communications agency COMCO Southeast Asia (SEA) announced its expansion to the Middle East and Africa. COMCO has been leading the marketing innovation of premier brands…

PRCA seeks PR academics for new International Student Advisory Group

LONDON, 25th October, 2021 The world’s largest professional PR Association is inviting applications from PR and communications academics around the world interested in joining its new International Student Advisory Group. The International…

Team Singapore declared ICCO Next-Gen PR World Cup Champions

Mutant Communications’ Heather Seet and Victoria Brown have today won Gold at ICCO’s inaugural Next Generation PR Word Cup. The UK’s Elliot Payne and Sophie Webster won Silver, and France’s Maria Da Silva and Vasileios Vrakas claimed…

World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer

World Mental Health Day: Three in five MENA PR professionals want more mental health support from their employer ● 1,728 PRs in region surveyed by YouGov for PRCA MENA Mental Health Report ● 42% say mental health worse due to pandemic,…

Inaugural PR World Cup Finalists Announced

LONDON, 6th October 2021 Eleven countries will compete for gold in the first-ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen…

New Hires at Gambit Communications as Rapid Expansion Continues

Agency welcomes Crystal Tanios and Dana Alomar on board Dubai, UAE – October 6th 2021: Gambit Communications is continuing its rapid expansion with the announcement of two new hires, welcoming Crystal Tanios and Dana Alomar to its team. The…

PRCA MENA Members News – CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA

CARMA OFFERS KEY INSIGHTS INTO GROWTH OF ISLAMIC BANKING AND ITS PERCEPTION BY THE MEDIA Utilising its global reach, international talent and expertise, cutting edge tools and regional knowledge, the leading global media intelligence provider…

PRCA Asia Pacific Launches

Dubai, 30th September, 2021 - The Public Relations and Communications Association (PRCA) today announced the launch of PRCA Asia Pacific to reflect its rapid growth across the whole Asia Pacific region. This replaces the more narrowly-defined…

CARMA, THE GLOBAL LEADER IN MEDIA INTELLIGENCE, APPOINTS KRISTIN DEVEY AS CHIEF MARKETING OFFICER

Press Release, 26th September 2021: Kristin Devey has joined CARMA as Chief Marketing Officer tasked with driving its ambitious growth plans to double in size over the next five years. Leading a global marketing team, Devey joins CARMA’s…

Are you a Female Business Owner Wanting to grow your business? Enter TTrajectory

UAE Female Owned Start-Ups and SMEs Battle to Win AED 700k Prize in New Competition Female owned licenced start-ups and SME businesses in the UAE are invited to enter TTrajectory to win a prize worth AED 700,000 and a year of business support…

PRCA launches new Global Advisory Board to turbocharge international growth

The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest…

PRCA MENA Awards and Digital Awards are open for entries

Dubai, UAE – 14 September 2021: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA…

Talkwalker acquires Reviewbox

The integration will complement Talkwalker’s leading consumer intelligence platform by providing their clients with additional product review capability. Talkwalker, a leading consumer intelligence company, announced today that it has acquired…

PRCA MENA appoints Baha Hamadi to board of directors

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board. Hamadi has over 15 years of practice in integrated…

PRCA backs call by media to protect journalists in Afghanistan

The PRCA is supporting a joint letter by three major US newspapers calling on the US government to protect journalists and free speech in Afghanistan.   The New York Times, the Wall Street Journal, and The Washington Post published…

PRCA Announces Global Qualifications Board

The Public Relations and Communications Association (PRCA) has revealed a new global Qualifications Board to oversee the strategy and development of its qualifications programme. The Qualifications Board is comprised of communications leaders…

New @PRCA_HQ Twitter Handle to serve global PR industry

The Public Relations and Communications Association (PRCA) has changed its Twitter handle from @PRCA_UK to @PRCA_HQ. The change comes as the world’s largest professional PR body recently announced the launch of its Africa Network,…

Active Digital Marketing Communications moves to a four day week!

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Yes, it’s true, we have moved to a four day week! Over the last 18 months, it has been challenging to not only run a business but to also balance the well being and health of our team members and when we look at all the discussions around…

Saakshi Khubani progresses to PR Executive role at SOCIATE

Joining #teamSOCIATE as a PR intern in 2020, Saakshi’s passion for the industry and innate PR talent saw her hired as the agency’s Junior PR Executive. Quick to learn and put her newfound knowledge in action, Saakshi has progressed to her…

New PRCA Africa Network Board brimming with talented innovators

The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as…