News room

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders,…

LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup. Argentina’s Guido Zanoni and Agustina Mikulka won Silver, and Poland’s Ewa Grabek and Szymon…

Dubai - 7th November 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative B2B PR agency Jargon PR as its latest corporate member. With a presence in London, Manchester,…

United Arab Emirates: November 2, 2022 – Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball…

Dubai – 19th October 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work…

Dubai, 28 September 2022: The Public Relations and Communications Association (PRCA) has announced the relaunch of its PRCA MENA NextGen and NextGen Arabia group for English and Arabic speaking PR professionals. The PRCA MENA NextGen Group…

Kit & Kaboodle takes pride in offering a superior quality interior collection to transform living spaces into dream homes. The brand collaborates with renowned international manufacturers to craft exclusive furniture and premium décor accessories…

Dubai – 6th September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both…

United Arab Emirates: August 31, 2022 – Volkswagen Middle East’s charismatic crossover, the T-Roc, receives a facelift and will launch in the region in September at a starting price of AED89,999  (excluding VAT). The T-Roc has sold over…

UAE, 31st August 2022 – Audi Abu Dhabi today announced the arrival of the all-new 2023 Audi e-tron S Sportback in showrooms across the capital and Al Ain. The fully electric performance model is the latest to join the dealer’s electric…

Dubai - 23rd August 2022: PRCA MENA is bringing back face-to-face training courses in Dubai starting September 2022. The first set of courses will be led by mBrain.me’s Founder Wendy Shaw, who has been based in Dubai since 2000. Continuously…

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member. Based in London, New York and most recently, Dubai, The Romans…

United Arab Emirates, Dubai; July 26 2022 – As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design,…

Dubai, UAE, 6 July 2022: Houbara, an integrated creative and content-driven communications agency, today announced that it has entered into a strategic partnership with elementsix, a Dubai-based carbon management and climate change solutions…

Frederic Sicre, former managing director and executive board member of the World Economic Forum (WEF), joined APCO Worldwide’s International Advisory Council (IAC) as a senior advisor, Founder and Executive Chairman Margery Kraus announced…

Dubai, UAE, 17th June 2022: The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey…

Talkwalker and Hootsuite have just published the third edition of their Brand Love 2022 report, in which they study over 1500 brands to determine the world’s most loved brands and how they did it. Besides the ranking, the report has developed…

25th May 2022, Dubai - The Dubai based award-winning integrated communications agency SOCIATE announces the onboarding of Dubai Offshore Sailing Club as their newest client. The agency will engage in public relations activities to expand their…

This Ramadan, GCC consumers had different priorities and motives when choosing between CPG brands. In fact, Talkwalker and YouGov MENA have partnered to survey GCC consumers and found that 66% consider ‘price’ as the primary factor when…

Strategic Communications Institute to Be Headquartered in Saudi Arabia APCO Worldwide today launched the APCO Institute, a new educational resource for training and development programs designed to enhance the skills and knowledge of professional…

– The all-new Golf R has 235 kW / 320 HP making it capable of accelerating to 100km/h in a mere 4.8 seconds – Outstanding agility: 4MOTION all-wheel drive with R Performance Torque Vectoring, high-performance brake system – An optional…

Talkwalker’s new ‘Shape Tomorrow’ report looks at how brands can build a brighter tomorrow by connecting with their true heart – consumers The future of the financial industry in the Middle East is poised for a radical transformation…

PRCA MENA announced winners across 26 categories for campaigns undertaken by communications professionals in the region during 2021    Dubai, United Arab Emirates, 17 March, 2022 – In recognition of the most outstanding PR campaigns…

The Public Relations and Communications Association (PRCA) has introduced a new awards programme to recognise the very highest standards in communications practice from around the world. Entry to the PRCA Platinum Awards will be available…

The Public Relations and Communications Association (PRCA) has published the Spring Edition of its Accessible Communications Guidelines - in partnership with Current Global - to help PR and communications professionals deliver accessible…

7 out of 10 (70%) professionals in the United Arab Emirates (UAE) feel they work more efficiently within a 4 and a half day working week, according to new researched carried out by PRCA MENA and 3Gem Research & Insights. The UAE cut its…

Award Winning Regional Agency Celebrates a Decade of Success and Company Culture with Record Growth and Expansion in 2022 TishTash Communications, the award-winning, Dubai based independent integrated marketing communications agency is celebrating…

Dubai, United Arab Emirates 20 December 2021 PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its regional Awards, which have been judged by some of the biggest names in the world of PR,…

Dubai, United Arab Emirates, 6th December 2021: Daimler Commercial Vehicles MENA, which is one out of six Regional Centres worldwide, responsible for all Commercial Vehicles related activities of Daimler Truck AG in the Middle East and North…

‘together’ aims to create a movement that inspires brands to make culture their superpower   Dubai, 23 November 2021: The region’s first of its kind consultancy dedicated solely to workplace culture has launched today in the UAE,…

SINGAPORE, 10 November 2021 – Redhill, a Singapore headquartered full-service global communications agency, has announced new hires and internal promotions to bolster its senior leadership team. Anit Kurian, based in Dubai, UAE, has been…

Dubai, November 1st 2021: To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create a campaign featuring an eye-catching pink MINI in a clever visual pun on official advice to check for…

LONDON, 25th October, 2021 The world’s largest professional PR Association is inviting applications from PR and communications academics around the world interested in joining its new International Student Advisory Group. The International…

LONDON, 6th October 2021 Eleven countries will compete for gold in the first-ever ICCO Next Generation PR World Cup Final later this month. To qualify for the global final, contestants had to win a national or regional competition, overseen…

Dubai, 30th September, 2021 - The Public Relations and Communications Association (PRCA) today announced the launch of PRCA Asia Pacific to reflect its rapid growth across the whole Asia Pacific region. This replaces the more narrowly-defined…

The Public Relations and Communications Association (PRCA) has today revealed details of its Global Advisory Board – a new body designed to expand the Association’s international operations, and build on its position as the world’s largest…

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has today appointed Baha Hamadi, Head of Communications at Crescent Enterprises, to its board. Hamadi has over 15 years of practice in integrated…

The Public Relations and Communications Association (PRCA) has changed its Twitter handle from @PRCA_UK to @PRCA_HQ. The change comes as the world’s largest professional PR body recently announced the launch of its Africa Network,…

The Public Relations and Communications Association (PRCA) has revealed the names of ten African PR leaders who will form the inaugural Board of the Association’s new Africa Network. The PRCA launched its Africa Network in April as…

Dubai, United Arab Emirates – PRCA MENA’s NextGen Arabia Group is launching an online community platform, Hala NextGen, intending to give back to the upcoming generation of Arabic Public Relations Professionals. The initiative will deepen…

PRCA MENA welcomes Shakespeare Communications as latest member The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced Shakespeare Communications as its latest corporate member. Based…

Further expanding into the e-commerce industry, SOCIATE is excited to announce that Decosouq is now part of the SOCIATE family! Decosouq is a one-stop e-marketplace for buying and selling second-hand furniture and home decor. They make the…

Dubai, UAE – May 30th 2021: Gambit Communications has been appointed as the Public Relations agency for Sharjah Sustainable City, the first fully-integrated residential sustainable city in Sharjah, which aims to create a net zero energy, vibrant…

– Volkswagen collaborates with LEGO Middle East to combine their respective values in customer care – Volkswagen looks to create fun and inspiring content to enhance its Aftersales service for customers    Dubai, United Arab…

Malek Shlone works across SOCIATE’s PR and Marketing departments   20 May 2021, Dubai - Hailing from Lebanon, Malek relocated to Dubai in 2021. With his sights set on expanding his portfolio and diversifying his professional experience,…

PRCA MENA and Global Women in PR MENA co-launched the mandate following the arrival of Taa Marbouta on International Women’s Day 2021. Four-point mandate provides men in PR and comms with an avenue to support the programme’s aims. …

W7Worldwide achieved a record-breaking year, sweeping the board with a total of 5 regional and global Public Relations and Communications Industry Awards, 55 nominations and 3 recommendations. The award wins make the agency a leading…

[Dubai, April 12, 2021] Dubai’s leading boutique PR company, Shakespeare Communications, continues its stratospheric growth with the appointment of The Dreamwork Collective as the latest client to join the company’s growing roster. Dubai-headquartered…

Dubai, 7th April, 2021: PRCA MENA is pleased to announce that Hill+Knowlton Strategies METIA’s Karim Khafaji and Aliasgar Gulshan have won the MENA Young Lions PR competition 2021 for their 6 Degrees of Empowerment campaign. The star pairing…

Dubai, UAE - 24 March 2021: PRCA MENA is one step closer to finding the best young PR professionals in the region as the Young PR Lions MENA finalists are announced. Six teams have been shortlisted to win the accolade this year and one…

The NextGen and NextGen Arabia committees are aimed at providing events, information, support and advice to young PR professionals.   Dubai, UAE - 23 March 2021: On 23rd March 2021 the Middle East and North Africa branch of the Public…

• Cicero & Bernay Public Relations and YouGov launch first annual regional corporate social responsibility survey report. • The questions were curated and formulated to best emphasise and reflect the current CSR ecosystem pre- and post-COVID-19. •…

  سعادة الدكتورة نوال الحوسني ضيفة شرف على إطلاق البرنامج برنامج الإرشاد المجاني يسعى لمساعدة النساء الشابات على إزالة العوائق المهنية…

La plus importante association de Relations Publiques et de Communication au monde, la Public Relations and Communications Association, ou PRCA, a tenu hier sa 5ème cérémonie de remise des « PRCA MENA Awards ». Dubaï, Émirats arabes…

The International Communications Consultancy Organisation (ICCO) and the Public Relations and Communications Association (PRCA) today announced CARMA as their global and exclusive Media Monitoring & Analysis Partner. One of the world’s…

Google, Edelman, Microsoft, and The World Bank set to feature at flagship event. Dubai, United Arab Emirates - February 9th 2021  The PRCA has today unveiled its full agenda for this year’s second annual Virtual International Summit, which…

SOCIATE is excited to announce that MENALAC is now part of our clientele for PR, Newsletters, and Social Media Management.   Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit…

FORMER CEO PATOU NUYTEMANS PROMOTED TO NEW GLOBAL ROLE DUBAI – UNITED ARAB EMIRATES.  January 20th, 2021 Ogilvy announced that David Fox will assume the role of the Chief Executive Officer for Memac Ogilvy in the Middle East and North…

Dubai, United Arab Emirates: 18th January 2021 The PRCA has partnered with Cannes Lions for the fourth successive year for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world. Entries…

Jeddah:   CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.  The response to the virus put tremendous pressure on healthcare systems in every country and the…

22nd December 2020, Jeddah: Technology has been central to society’s adaptability, providing infrastructure, connectivity, business continuity and community in the COVID-19 era.  Large-scale national efforts to utilize technology in support…

Jeddah: Competing against leading international agencies, ambitious GCC Communications Agency W7Worldwide took away the ICCO Best Technology Award for their PR campaign. The ICCO Awards saw finalists from countries all over the world, including…

Boutique Communications consultancy, Catch Communications has been appointed to represent Royal Palace Group interior brands - Royal Furniture and The Home. With a longstanding history of excellence in interiors, Royal Furniture which launched…

Leading Saudi marketing communications consultancy agency W7Worldwide, successfully managed the communications for the VirtuPort Middle East and North Africa Information Security Conference 2020 (MENAISC 2020), which was virtually held from…

October 2020, United Arab Emirates: To mark Mental Health Week, PRCA MENA has launched the results of its joint report with YouGov, which surveyed 1,923 PR and professionals across MENA. The survey revealed that one in twelve (8%) of MENA…

Boutique lifestyle consultancy Catch Communications have launched its training arm, Catch Academy in the UAE. The Academy was ideated with one aim – empower business owners & Marcom professionals in the GCC, to develop and nurture a thriving…

Welcome to the future, in the form of a gloriously retro drive thru event as TishTash PR partners with Costa Coffee 15th September saw over 200 influencers and media and a combined audience of millions in terms of social media following and…

The Public Relations and Communications Association (PRCA) Ethics Council has today launched its annual global #PRCAethics Month in September, under a thematic banner, “The PoweR of Ethical PR.” A range of free-of-charge #PRCAethics educational…

20th August, 2020 – PublicAffairsAsia is pleased to announce the timeline for The 2020 Gold Standard Awards, which will this year be operated in conjunction with the PRCA South East Asia and the International Communications Consultancy Organisation. Nominations…

The SME Rise Collective is proud to announce they have hit their milestone target of supporting 100 SMEs in the UAE with marketing and communications support since their launch 4 months ago. With SMEs making up such an important part of the…

Dubai, UAE 13th July: PRCA MENA has today announced a select offering of free training for SMEs as part of The SME Rise Collective – an initiative from one of their corporate member Tish Tash. The SME Rise Collective has so far helped…

Dubai, United Arab Emirates- 12th July 2020 PRCA MENA has launched a ‘Return to Work Support Package’ following its latest survey results suggesting an industry uncertain about an office return. The Support Package is stocked with…

What started as a journey between two small agencies in the region has become a behemoth of a collective that is proving that the collective power of a community really can create change. The SME Rise Collective is extremely proud to announce…

21 June 2020 - Dubai, UAE: A PRCA MENA survey of agency and in-house leaders reveals an industry divided on a physical return to the office. The industry’s leading regional figures were asked “Which one of these statements, if any,…

Dubai, United Arab Emirates - 10th June 2020   PRCA MENA is proud to announce 23 of its members, including General Manager Hayley Clements, have been recognised as the region’s most influential and brightest PR professionals by…

The renewed focus on internal communications is certainly one of the most crucial of all the changes that the covid-19 epidemic has imposed on companies worldwide. In the space of a few weeks, HR and communications departments were thrust at…

Dubai, UAE, May 17, 2020: In a move to cushion local businesses in the wake of the dreaded COVID-19 pandemic, boutique communication agency, Matrix Public Relations, has signed on three companies on a pro bono basis. The companies were…

LONDON, 14th May, 2020 The Public Relations and Communications Association (PRCA) today released the results of its second international Business Confidence Tracker, with separate datasets for members in Latin America; the Middle…

United Arab Emirates, 10th May 2020. Markettiers have pulled together a couple of the best Podcasts around right now! Listen up: whilst Netflix is becoming our daily staple as we binge-watch series and films at an unprecedented rate, many…

Here’s the PRCA team’s lockdown reading list – the delightful, amusing, sombre and the most imaginative selection of stories. Since the lockdown, our array of activities has been mostly limited to working from home, zooming, and distracting…

Hill+Knowlton Strategies launches its globally renowned behavioural science unit, SMARTER+ in the region “Behavioural science draws on over 30 years of research into human behaviours and seeks to understand what can help trigger change.…

Earlier in the month, we announced six months of free individual membership to anyone who had lost their job in the industry, or to anyone who is self-employed and had seen a significant decline in their income. Since then more than 100 PR…

Dubai United Arab Emirates, 09th April 2020 - The PRCA’s Global COVID-19 Taskforce has launched a free consultation service to help communications leaders manage their organisations and agencies through the COVID-19 crisis. 77% of PR businesses…

The Public Relations and Communications Association (PRCA) has today announced its latest measure to support the self-employed and those made redundant as a result of the COVID-19 crisis. Effective immediately, the PRCA will offer six…

LONDON, 23rd March, 2020 The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus…

The PRCA MENA Awards 2020 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the W Dubai – The Palm…

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has welcomed ASA Ventures Chief Communications Officer, Nitin Nambiar as its newest Board Member. With 16 years of international experience…

PRCO is one of the world’s leading privately-owned communications companies with eight international offices Dubai, Tuesday 10th December 2019; PRCO, one of the world’s largest privately-owned communications firm, today announces that…

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), has announced PR firm Atteline as its newest member. Atteline is a fashion, beauty, and design PR agency headquartered in Dubai,…