News room

Inaugural episode drops on 15 July with new ones released every two months. Dubai, UAE – 17 June 2025: PRCA Mena – the regional arm of the world’s largest PR body – has launched its first-ever regional podcast, Al Sidq – Arabic…

Dubai, UAE, 27 May 2025: PRCA Mena – the regional arm of the world’s largest PR body – has today launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication…

Dubai, UAE - 9 May 2025: PRCA Mena – the regional arm of the world’s largest PR body – will host its flagship Annual Conference on Thursday, 18 September 2025. This year’s edition will bring a refreshed format, with the NextGen Summit…

Dubai, UAE 5 April 2025 – Global Women in PR (GWPR) MENA is proud to announce the appointment of Lynn Al Khatib, Vice President, Communications of Chalhoub Group, as its new board member. Lynn is a seasoned communications professional with…

Dubai, United Arab Emirates, 24 April 2025: CARMA, the global leader in media intelligence and research solutions, has expanded its international presence with the launch of a new office in Tokyo, Japan. This marks CARMA’s 23rd office worldwide,…

Dubai, UAE – 16 April 2025: PRCA Mena – the regional arm of the world’s largest professional PR association – is delighted to announce the winners of the PRCA Mena Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from…

A contribution of only AED 13 can provide someone with their only meal of the day Dubai, UAE – 28 March 2025: In the spirit of Ramadan, PRCA Mena (Public Relations and Communications Association Middle East & North Africa), in partnership…

Dubai, UAE – 12 March 2025: PRCA Mena – the regional arm of the world’s largest public relations and communications association (PRCA) – has announced the United Nations High Commissioner for Refugees (UNHCR) as the official Humanitarian…

Dubai, United Arab Emirates, 28th February 2025: Following a competitive pitch, Brazen MENA has been selected as CFI’s strategic partner for all public relations needs. As an award-winning agency, with accolades such as the MEPRA Home-Grown…

Dubai, UAE – 19 February 2025: The world’s largest PR body, the Public Relations and Communications Association (PRCA) has launched the results of its inaugural Q1 Confidence Index, marking the first wave of a survey designed to track industry…

Dubai, UAE – 31 January 2025: PRCA Mena – the regional arm of the largest public relations and communications association in the world – is delighted to welcome Publsh as its newest member, further strengthening the region’s growing…

Dubai, UAE – January 21, 2025: PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking.…

The PRCA has appointed Sarah Waddington CBE as CEO in an interim role until June 2025. Waddington is a professional advisor and non-executive director with Wadds Inc., co-founder and director of Socially Mobile and a former president of the…

Dubai, UAE – November 21, 2024: PRCA Mena - the regional arm of the world’s largest PR association, has officially launched the PRCA Mena Mental Health Report 2024 in collaboration with its long-standing partner, YouGov. This report provides…

Riyadh, Saudi Arabia – October 23, 2024: JUMMAR PR & COMMUNICATIONS company has signed an agreement with Burgerizzr, the largest fresh burger fast-food chain in Saudi Arabia, to provide public relations services. On October 13, Saudi…

Dubai, UAE – 8 October 2024: PRCA Mena - the regional arm of the world’s largest public relations and communications association (PRCA) has revised its logo and visual identity as part of a larger brand update, further cementing its role…

Al-Yacoub is a seasoned C-suite advisor in strategic and financial communications with a track-record of achievements across vital sectors and critical projects Riyadh, 25th September 2024: Instinctif Partners, one of the leading and fastest…

Dubai, UAE, 14 August 2024 – Emile Woolf Middle East, a leading global provider of strategic learning solutions for corporates, has appointed Houbara Communications as its PR agency for the region. Houbara will be responsible for implementing…

Dubai – 5th August 2024: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced PRHub as its latest corporate member. PRHub is a PR agency in the UAE and MENA market, dedicated…

Dubai, UAE – [July 24, 2024]: Current Global MENAT, part of Middle East Communications Network (MCN), has added its latest addition to its Dubai team with the appointment of Mai Hajouj as Senior Associate, Integrated Media. Mai joins Current…

[Dubai, June 27, 2024] Shakespeare Communications, a boutique PR firm based in Dubai, is thrilled to announce its newest client, Krypton Global Investment Consultants LLC (KGI). KGI is a leading consulting firm headquartered in the UAE, with…

Dubai, UAE, June 6, 2024: Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion. Founded by Howard and Vivien Wong, Little Moons became a viral sensation…

Dubai, UAE - 23 May 2024: Current Global PRCA MENA Small Consultancy of the Year and recent winner of both the PRWeek Global and SABRE EMEA Best Middle East Campaign awards has hired Yousef Manna, who joins as a Junior Associate, following successfully…

UAE, Dubai - 6th May 2024: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) has today announced Jummar PR as its latest corporate member. Jummar PR is a local Saudi public relations company…

Dubai, 26th April 2024: The PRCA MENA Awards 2024 ceremony took place last night at Taj Hotel at business bay in Dubai, celebrating winners across 34 categories. Instinctif Partners MENA was honored with the prestigious title of Large Consultancy…

Dubai, UAE – 28th March 2024: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) is thrilled to announce the restructuring of its MENA Regional Board, a pivotal move aimed at fortifying strategic…

Radwa Allabban and Purti Simon will contribute expertise to drive positive transformation for women in the communications field DUBAI, United Arab Emirates; 20 March 2024: In its next chapter of strategic growth, the Middle East and North Africa…

Dubai, 14th March 2024 - PRCA MENA proudly announces the establishment of the People and Culture Committee, aimed at addressing critical talent-related topics within the Public Relations industry. Led by Alice Weightman, CEO of global talent…

Remote Work Prevails as Industry Adapts, Yet Diversity Efforts Persist – 2023 PRCA MENA Census Key findings: Remote Working: Remote work has become a fixture in the MENA PR sector, with 35% of practitioners working in the office…

Dubai, UAE – 29 February 2024, - PRCA MENA, in partnership with MCG Talent, recently organized an insightful workshop centered around "The Power of Tiny Changes." The event was attended by over 40 PR professionals, and offered a platform for…

The Public Relations and Communications Association (PRCA) is thrilled to announce the opening of entries for the Young Lions Competitions in the UK, MENA, and APAC regions. Aspiring young PR professionals have…

Global media intelligence leader buys mmi Analytics extending its strength in the beauty, fashion, and luxury goods category The combined organisation will scale media, influencer, and eTail insight offerings on a global basis Dubai,…

Ellyse Management specializes in Luxury PR, Brand Communications, Events, and Talent Management. The company maintains a strategic presence in Dubai, Paris, Milan, and Miami, facilitating close collaboration with clients to develop tailored…

PRCA MENA People and Culture Committee About: The PRCA MENA People and Culture Committee is a group that addresses all talent related topics to the Public Relations industry professionals. The PRCA MENA People and Culture Committee…

December 5, 2023    TrailRunner-Legends joint venture to provide strategic business advisory and communications support to global sports clients spanning leagues, teams, educational institutions, investors, ownership groups, and…

Dubai, UAE - 6 December 2023: Katch International, a PR agency that has been doing things its own unique way since its creation in 2011, is proud to announce the launch of its new department focused on sustainability and responsible operations.…

Following a successful night at the AMEC Awards, CARMA scoops 11 gold awards. All 16 of their shortlisted entries were recognised. CARMA’s success was across multiple categories, including Best Multi-market Reporting, Most Impactful…

Dubai - 15th November 2023: The Public Relations and Communications Association in the Middle East and North Africa (PRCA MENA) successfully hosted its regional Conference and Digital Awards in Riyadh, Saudi Arabia, on the 8th of November. In…

SCAN THE QR CODE BELOW TO VIEW THE FULL REPORT The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has released its 'Value in PR' report during the PRCA MENA Digital Awards and Conference 2023 in Riyadh,…

The Public Relations and Communications Association (PRCA) is delighted to announce the appointment of James Hewes as its chief executive. Hewes is currently president and chief executive at FIPP, the international network for global media.…

With Dubai Fitness Challenge 2023 being just around the corner, Dubai Cares is pleased to launch “A Step for Education” as an employee engagement initiative where corporate social responsibility meets corporate wellness. Being rolled out…

Dubai, UAE, 4th October 2023 – Dubai Watch Week, the leading global non-commercial horology platform, has appointed Houbara Communications as its PR partner for its upcoming sixth edition set to take place from November 16 to 20, 2023, at…

Dubai, 21st September 2023 – PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, is thrilled to introduce the lineup of speakers for the highly anticipated PRCA MENA Conference 2023. This…

Dubai, UAE, September 14, 2023 – Today, PRCA MENA, the leading Public Relations Communications Association of the Middle East and North Africa, organised the PRCA MENA Leaders Breakfast in partnership with Guinness World Records, hosted at…

Flint Culture, an award-winning communications consultancy that combines specialist expertise in culture and creative industries, has announced the appointment of Elizabeth Sen as its new MENA Managing Director. Sen will lead Flint Culture’s…

Abu Dhabi, 25 August 2023 – To mark the upcoming Emirati Women’s Day, Audi Abu Dhabi unveils a historic digital campaign that honours the incredible accomplishments of Emirati Women while championing inclusion and honouring legacy. Through…

Dubai, UAE - Atteline, an award-winning integrated communications agency founded and headquartered in the UAE, has announced the launch of its new sustainability specialism, solidifying its commitment to environmental and social responsibility…

In commemoration of International Youth Day, W7Worldwide, a leading local marketing communication agency in Saudi Arabia, has released a short video that highlights the pivotal role played by Saudi youth in the nation's development, particularly…

Global creative PR agency, The Romans celebrated its first anniversary in the UAE in epically tasty fashion by baking up what is thought to be the biggest ever Roman Colosseum made out of cake! Designed and brought to life by Abu Dhabi mother-and-daughter…

DUBAI, UAE – July 28, 2023 – Qorvis announces the launch and registration of Qorvis GeoPols Dubai Multi Commodities Centre (Qorvis), the company’s physical presence in the United Arab Emirates (UAE). “The strategic expansion positions…

14 July 2023, Dubai, United Arab Emirates - Empyre Communications, Dubai’s leading PR & Communications agency, which oversees a large portfolio of luxury, hospitality, lifestyle, real estate and tech clientele, has been appointed by Roya…

  For more information, please contact: Communications@prca.mena.global

Dubai, UAE – June 15th 2023: Gambit Communications has won two major PR tenders from Majid Al Futtaim Group, being appointed as the new PR agency for its Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment business units in…

UAE, 2nd June 2023 – Audi Abu Dhabi announced  that pre-orders for the highly anticipated Q8 e-tron, the latest addition to Audi's luxury electric vehicle (EV) lineup, are now open. Starting at AED 410,000, the Audi Q8 e-tron represents the…

Dubai, UAE – May 23rd 2023: Gambit Communications continues its rapid expansion with the announcement of six new hires, following further multinational client wins for the burgeoning independent communications agency. The diverse group…

The award-winning PR agency reveals a sleek and sophisticated new look Dubai, 8th May 2023: Dubai-based PR agency, SOCIATE Communications, has revealed its revamped brand identity with a strong focus towards creativity. Through this brand…

Dubai, 19th April 2023: Brand consultancy and communications agency, Coffee Communications welcomes La Marzocco to its PR clientele list. Awarded with the ‘Best Luxury Coffee Makers in the World’ La Marzocco is an artisan company specializing…

10th April 2023, DUBAI, UAE Delma Exchange, a leading foreign currency exchange provider has appointed Catch Communications as its PR agency in the region. This partnership aims to enhance Delma Exchange's share of voice, community engagement…

Dubai, 6th April 2023: Ali & Sons, the official distributor for Audi in Abu Dhabi and Al Ain, has been recognised as Dealer of the Year by Audi Middle East for the second consecutive year. The annual awards ceremony hosted in the UAE last…

Dubai, 5th April 2023: The PRCA MENA Awards 2023 will take place on Thursday, 4th May 2023, at the Hilton Palm Jumeirah in Dubai. The event will celebrate excellence in public relations and communications, and pay tribute to the late PRCA Director…

April 4, 2023: APCO recently acquired two outstanding companies: Gagen MacDonald and Camarco. Bringing these firms into APCO broadens their ability to provide a full suite of advisory services that help clients navigate the challenges of today…

31st March 2023, Dubai - Guinness World Records, in collaboration with PRCA MENA, reunited to help package and distribute meals to labour camps in need. The incredible initiative brought members together to promote the spirit of giving during…

7th March 2023: The C&B and 3Gem Research & Insights report was designed specifically to identify the importance of CSR across select countries in the GCC, Levant and North Africa. CSR grew in tandem regionally, with the UAE still maintaining…

Dubai, United Arab Emirates - 23 February 2023: The Romans, which launched in Dubai last August, welcomes Euan McLelland, who joins to grow the business and cement its reputation for exceptional creative PR services in the region. McLelland,…

United Arab Emirates: February 20, 2023 – Volkswagen Middle East launches a campaign titled ‘Made for Life’ featuring the Volkswagen fleet through the lens of talented photographers in the region. Building on Volkswagen's Made for Families…

16 February 2023: London: Media, marketing & communications agency Four Communications Group (Four) has achieved B Corp certification, becoming one of the first 1,000 companies in the UK to do so. The accreditation also covers Four’s operations…

The Emirates Airline Festival of Literature is the biggest celebration of stories in the Arab region and one of the top literary festivals in the world. The festival will be celebrating its 15th anniversary from 1-6 February 2023 with a starry…

Nine out of ten (90%) PR and communications professionals in Middle East and North Africa adopted some form of flexible working in 2022, according to the new PRCA MENA PR and Communications Census. The data tells a story of an industry growing…

Dubai – 20th December 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced One Group as a new partner. Based in the Kingdom of Saudi Arabia (KSA), One Group provides consulting…

We’ve been made aware of fraudulent organisations using the PRCA’s name as part of phishing scams. In the past few weeks members and non-members have received emails inviting them to purchase ‘PRCA Contact lists’. These emails are…

Dubai – 30th November 2022: The PRCA MENA Digital Awards took place last night at the Address Montgomerie Hotel, Dubai to celebrate the best in digital PR and communications across the Middle East and North Africa. This year’s headline…

PR agency leaders in every region of the world expect increased profitability over the next 12 months, according to the new ICCO World PR Report 2022-2023. The expected profitability score was 7.0 out of 10, up from 6.7 in 2021. PR leaders,…

LEAD Agency’s Sofie Rebecca Høj and Advice’s Morten Vester Haldrup of Denmark have won Gold at the 2nd annual ICCO Next Generation PR Word Cup. Argentina’s Guido Zanoni and Agustina Mikulka won Silver, and Poland’s Ewa Grabek and Szymon…

Dubai - 7th November 2022: The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative B2B PR agency Jargon PR as its latest corporate member. With a presence in London, Manchester,…

United Arab Emirates: November 2, 2022 – Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball…

Dubai – 19th October 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards. The Awards, sponsored by 3Gem Research, reflect the outstanding work…

Dubai, 28 September 2022: The Public Relations and Communications Association (PRCA) has announced the relaunch of its PRCA MENA NextGen and NextGen Arabia group for English and Arabic speaking PR professionals. The PRCA MENA NextGen Group…

Kit & Kaboodle takes pride in offering a superior quality interior collection to transform living spaces into dream homes. The brand collaborates with renowned international manufacturers to craft exclusive furniture and premium décor accessories…

Dubai – 6th September 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has opened entries for the region’s two most prestigious PR Awards – The PRCA MENA Digital Awards and PRCA MENA Awards. Both…

United Arab Emirates: August 31, 2022 – Volkswagen Middle East’s charismatic crossover, the T-Roc, receives a facelift and will launch in the region in September at a starting price of AED89,999  (excluding VAT). The T-Roc has sold over…

UAE, 31st August 2022 – Audi Abu Dhabi today announced the arrival of the all-new 2023 Audi e-tron S Sportback in showrooms across the capital and Al Ain. The fully electric performance model is the latest to join the dealer’s electric…

Dubai - 23rd August 2022: PRCA MENA is bringing back face-to-face training courses in Dubai starting September 2022. The first set of courses will be led by mBrain.me’s Founder Wendy Shaw, who has been based in Dubai since 2000. Continuously…

The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced leading creative PR agency The Romans as its latest corporate member. Based in London, New York and most recently, Dubai, The Romans…

United Arab Emirates, Dubai; July 26 2022 – As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design,…