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Date/Time Training Courses
26/04/2019
1:30 pm - 3:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
26/04/2019
6:00 pm - 7:30 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives.
06/05/2019
6:00 pm - 7:30 pm
Behavioural Economics – The Science Behind Successful PR
‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR works. So do our clients. But exactly how does PR produce its business effects?
07/05/2019
9:00 am - 11:00 am
Introduction to Facebook Pixel & Advertising Manager - the full advert suite to set up optimized & targeted adverts - Face to Face
Certified accreditation with PRCA MENA Overview Using Facebook Advert Manager along with Facebook Pixel gives marketers an added value opportunity in reaching your target market. This powerful tool has capabilities to launch re-targeting campaigns to warm leads likely to purchase. Knowledge and awareness of the tools algorithm and functionalities is...
08/05/2019
1:30 pm - 3:00 pm
Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key Performance Indicators to ensure your client or your organisation is getting it's correct return on investment? This Webinar shows you exactly what is available and what social media metrics you should deploy.
09/05/2019
6:00 pm - 7:30 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
10/05/2019
1:30 pm - 3:00 pm
Unleash Your Inner Creative
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.
14/05/2019
9:00 am - 1:00 pm
Leading with Compassion & Courage - Face to FaceDubai, Dubai
Introduction Head based leadership is no longer enough!  In times of rapid change and uncertainty, leaders also need to be both compassionate and courageous in their decisions and actions.  Clients and employees need to feel valued and connected in today’s business world. This 4 hour workshop will provide tools on...
15/05/2019
9:00 am - 1:00 pm
Social Media For Business Usage – Utilize social media strategically to increase ROI using organic and sales techniques - Face to Face
Certified accreditation with PRCA MENA Introduction Social Media is one of the most sought after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieve holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the...
16/05/2019
6:00 pm - 7:30 pm
Building an Internal Communications Campaigns that Works
This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign.
22/05/2019
1:30 pm - 3:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
23/05/2019
1:30 pm - 3:00 pm
How to Write a Winning Award Entry
This course will be run by Victoria Tomlinson, chief executive of Northern Lights who has been a judge for many prestigious awards – read her blog 10 inside secrets to winning an award – from the judges. She says, “The most frustrating thing as an award judge is when you have to reject campaigns because of poor presentation or lack of evidence for the results. Without these, the most creative campaigns will not make it to the shortlist. This course will help you focus your entry and show how to demonstrate results so that you go on the winning pile!”
30/05/2019
12:00 am
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.
03/06/2019
6:00 pm - 7:30 pm
Getting Maximum Impact from a Disappearing PR Budget
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed?
04/06/2019
6:00 pm - 7:30 pm
Build Brand 'You' in 9 Minutes a Day
Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO.
05/06/2019
6:00 pm - 7:30 pm
Ethics in PR and Communications
The classroom course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
07/06/2019
1:30 pm - 3:00 pm
Wellbeing at Work – An Introduction to Stress and Mental Health
Communications is a fast-moving and high-pressure environment which makes it rewarding and exciting. However, working in such an industry can also bring challenges too. Society is thankfully making progress in breaking down the stigma surrounding mental health and more specifically, mental ill health.
11/06/2019
9:00 am - 11:00 am
Mindfulness at Work - Face to FaceDubai, Dubai
Introduction In today’s crazy stressful world of business, Mindfulness is becoming a trending topic.  This 2 hour workshop will provide tips and techniques tools on how to bring your attention into focus, become more present in the now and improve connecting with the people or task in front of you....
12/06/2019
1:30 pm - 3:00 pm
Using Video in Social Media for PR
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
13/06/2019
1:30 pm - 3:00 pm
Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
13/06/2019
6:00 pm - 7:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge?
17/06/2019
9:00 am - 11:00 am
Using Instagram for Business - Double your Story views with data driven strategic planning - Face to Face
Certified accreditation with PRCA MENA Introduction  After the introduction of the Instagram algorithm - it is also essential in 2019 to have an Insta-story strategy as it is now viewed more than the posts. The opportunity is huge on this platform and can be used to reach a brand-new audience...
20/06/2019
6:00 pm - 7:30 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis.
25/06/2019
9:00 am - 1:00 pm
The Power of Language to connect with your audience - Face to FaceDubai, Dubai
Introduction  Words have power and you want to ensure you are using language that has meaning to your audience to be able to connect with them.  By fully exploring our audience and identifying their values and motivators, you can discover how to speak their language.   What Delegates Learn  The...
27/06/2019
1:30 pm - 3:00 pm
Rest, Recovery and Recharge - The Value of Sleep
According to the Sleep Council nearly half of us are getting six hours sleep or less a night and four out of five people complain of disturbed or ‘toxic’ sleep. With the pace of life, the uncertainty around the world and the stresses we are under in our lives, it is imperative we make room for proper rest and recovery.
01/07/2019
6:00 pm - 7:30 pm
Good Media Relations
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.
02/07/2019
1:30 pm - 3:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
02/07/2019
6:00 pm - 7:30 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives.
03/07/2019
6:00 pm - 7:30 pm
Your Role in a New Business Pitch
Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability (most don’t).
04/07/2019
1:30 pm - 3:00 pm
Everyday Mindfulness – An Introduction
According to Mindful.org, mindfulness is ‘the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.’ Easy to say but much harder in practice in the 21st century.
04/07/2019
6:00 pm - 7:30 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
08/07/2019
6:00 pm - 7:30 pm
Gaining Coverage in a Digital Media World
Online news is more popular than traditional newspapers. Add into the mix the Independent become the first national newspaper title to move to a digital-only future accompanied by a plethoria of magazines and media titles beefing up their digital offering and it’s plain to see – gaining coverage in the digital media is a vital skill set for any PR professional.
09/07/2019
9:00 am - 11:00 am
Facebook & Instagram advertising - “How to increase revenue & ROI from advertising & analytics techniques” (Advanced) - Face to Face
Certified accreditation with PRCA MENA Introduction After the introduction of Instagram and Facebook’s algorithm - it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer...
09/07/2019
1:30 pm - 3:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
09/07/2019
6:00 pm - 7:30 pm
How to Manage Your Time and Workload More Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
11/07/2019
6:00 pm - 7:30 pm
Women in Senior Leadership: A Guide To Taking Charge of Your Career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skillsand attitudes to reach the very top of the career ladder.
17/07/2019
1:30 pm - 3:00 pm
Facebook for PR and Communications
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
17/07/2019
6:00 pm - 7:30 pm
Introductory Google Analytics for PR
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines, and more.
23/07/2019
1:30 pm - 3:00 pm
An Introduction to Sustainability for Communications Professionals
Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.
23/07/2019
6:00 pm - 7:30 pm
Crisis PR in a Digital World
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist.
24/07/2019
1:30 pm - 3:00 pm
Making Snapchat Work for PR Campaigns
Snapchat has gone from being a simple photo and video sharing app to a PR and marketing tool that PR professionals simply cannot ignore.
24/07/2019
6:00 pm - 7:30 pm
Harnessing the Power of Twitter for PR
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
25/07/2019
1:30 pm - 3:00 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
25/07/2019
6:00 pm - 7:30 pm
How to Create an Effective Blog
With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement. But blogging can be immensely powerful for an organisation if constructed right and deployed correctly.
05/08/2019
9:00 am - 11:00 am
Social Media Content Creation Techniques To Increase Engagement, Sales & ROI - Face to Face
Certified accreditation with PRCA MENA Introduction  Content is key and if it is not the right content for your target market it can be detrimental to your overall performance. Understanding your target market personas and interests is a critical element to the process so you can create a robust social...
06/08/2019
1:30 pm - 3:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
06/08/2019
1:30 pm - 3:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
07/08/2019
1:30 pm - 3:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
08/08/2019
6:00 pm - 7:30 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
09/08/2019
1:30 pm - 3:00 pm
Making Great PR Campaigns with Instagram
This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.
13/08/2019
6:00 pm - 7:30 pm
Climbing the PR and Communications Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
14/08/2019
1:30 pm - 3:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
15/08/2019
1:30 pm - 3:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales.
20/08/2019
9:00 am - 1:00 pm
Networking Success Strategies - Face to FaceDubai, Dubai
Introduction  It can be daunting and stressful walking into a networking event, yet Networking is a key business skill and crucial for attending industry events, client and business meetings.  The more comfortable you are, the more successful you will be.   What Delegates Learn  Top tips from successful networkers Setting...