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| Date/Time | Training Courses |
|---|---|
| 16/08/2018 1:30 pm - 3:00 pm | Climbing the PR Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. |
| 19/08/2018 9:00 am - 11:00 am | Planning your Social Media Strategy & Content - Face-to-Face Understand how to strategically plan, set-up and run social media successfully to reach your target market |
| 21/08/2018 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe. |
| 22/08/2018 1:30 pm - 3:00 pm | Understanding Finance Event Overview How attendees will benefit Attendees will gain: An understanding and appreciation of the role of finance How to interpret and use a set of accounts in order to manage and improve profitability A broad overview of key financial terms and why they are relevant to you and your... |
| 30/08/2018 9:00 am - 1:00 pm | Motivating and Leading Teams - Face-to-Face Leading and motivating your team can be challenging. Different strokes for different folks! Discover how to access the intelligences of the heart and gut (blended with some Neuro Linguistic Programming) to better connect and relate to your individual team member’s values and be able to motivate them into taking action. mBraining is a new powerful coaching and leadership modality resulting from extensive neuroscience research and behavioural modelling. This course includes a 4 hour training session on 30.08.18 with a mandatory 2 hour follow up session on 27.09.18 |
| 04/09/2018 9:00 am - 1:00 pm | Online Crisis Communications: Managing Reputation in a Digital Age - Face-to-Face As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. This half day PRCA session will help you to assess and mitigate those risks, and develop strategies to ensure you are prepared to respond to issues that arise and/or escalate online. |
| 04/09/2018 1:30 pm - 3:00 pm | Communicating in the Middle East & North Africa The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. |
| 06/09/2018 1:30 pm - 3:00 pm | Translation, Localisation & Transcreation Workshop Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. |
| 06/09/2018 6:00 pm - 7:30 pm | Cultural Awareness Have you ever seen an advert and thought, “What were they thinking?” Can you think of an example of one that you thought was particularly good? What if we told you that appearances can be deceiving? When producing creative material, brands need to make sure that they are in-tune with the target market, down to the tiniest details. Things one culture may find 'odd' or 'off-putting' could be the key to succeeding in another country. |
| 07/09/2018 1:30 pm - 3:00 pm | Unleash Your Inner Creative Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team. |
| 12/09/2018 9:00 am - 11:00 am | Facebook & Instagram Advertising - How to Increase Revenue & ROI from Advertising & Analytics Techniques - Face-to-face After the introduction of Instagram and Facebook’s algorithm - it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting. |
| 14/09/2018 1:30 pm - 3:00 pm | Social Media Metrics Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key Performance Indicators to ensure your client or your organisation is getting it's correct return on investment? This Webinar shows you exactly what is available and what social media metrics you should deploy. |
| 14/09/2018 1:30 pm - 3:00 pm | Unleash Your Inner Creative This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team. |
| 18/09/2018 9:00 am - 1:00 pm | Setting up Targeted Google & Display Ad’s - Face-to-faceDubai, Dubai Including SEM into your digital marketing strategy is becoming even more important with all the competition out there in the region. It also enhances your SEO and has proven metrics to increase conversions & ROI. It is extremely important to have a good understanding of the Google Ad’s tool as well as the planning strategy throughout to ensure your adverts and budget are used wisely and effectively. |
| 18/09/2018 6:00 pm - 7:30 pm | Building an Internal Communications Campaign that Works This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign. |
| 03/10/2018 1:30 pm - 3:00 pm | Using Video in Social Media for PR With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. |
| 03/10/2018 6:00 pm - 7:30 pm | Build Brand 'You' in 9 Minutes a Day Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. |
| 04/10/2018 6:00 pm - 7:30 pm | Digital Landscape for PR and Communications The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter, Pinterest, LinkedIn and Facebook – there is a new backdrop to the practice of PR. This webinar examines the landscape against which the PR profession must now operate. |
| 11/10/2018 1:30 pm - 3:00 pm | Wellbeing at Work – An Introduction to Stress and Mental Health Communications is a fast-moving and high-pressure environment which makes it rewarding and exciting. However, working in such an industry can also bring challenges too. Society is thankfully making progress in breaking down the stigma surrounding mental health and more specifically, mental ill health. |
| 12/10/2018 1:30 pm - 3:00 pm | Rest, Recovery and Recharge - The Value of Sleep According to the Sleep Council nearly half of us are getting six hours sleep or less a night and four out of five people complain of disturbed or ‘toxic’ sleep. With the pace of life, the uncertainty around the world and the stresses we are under in our lives, it is imperative we make room for proper rest and recovery. |
| 15/10/2018 6:00 pm - 7:30 pm | Behavioural Economics – The Science Behind Successful PR ‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR works. So do our clients. But exactly how does PR produce its business effects? At last, Behavioural Economics is beginning to provide a scientific explanation. |
| 16/10/2018 9:00 am - 1:00 pm | Social Media For Business Use - Face-to-Face Social Media is one of the most sought after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieve holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the planning and implementation – right up to the analysis and tracking ROI. |
| 19/10/2018 1:30 pm - 3:00 pm | Getting to Grips with Grammar Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. |
| 19/10/2018 4:00 pm - 7:30 pm | Introduction to Writing for PR and Communications Practitioners This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives. |
| 24/10/2018 6:00 pm - 7:30 pm | Ethics in PR and Communications The classroom course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct. |
| 02/11/2018 1:30 pm - 3:00 pm | Gaining Coverage in a Digital Media World Online news is more popular than traditional newspapers. Add into the mix the Independent become the first national newspaper title to move to a digital-only future accompanied by a plethoria of magazines and media titles beefing up their digital offering and it’s plain to see – gaining coverage in the digital media is a vital skill set for any PR professional. |
| 06/11/2018 6:00 pm - 7:30 pm | Women in Senior Leadership: A Guide to Taking Charge of Your Career This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skills and attitudes to reach the very top of the career ladder. |
| 07/11/2018 6:00 pm - 7:30 pm | Introduction to Public Affairs The PRCA is offering a course for those who would like to gain an insight into public affairs work. |
| 08/11/2018 6:00 pm - 7:30 pm | How does SEO Work? A Guide for PR and Communications Practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. |
| 13/11/2018 4:00 pm - 5:30 pm | Employee Change Communications Change is constant. A cliché but true. Organisations are realising that employee communications and engagement are critical for change to be sustainable, and are increasingly looking to internal communicators to support change programmes. |
| 15/11/2018 1:30 pm - 3:00 pm | Everyday Mindfulness – An Introduction According to Mindful.org, mindfulness is ‘the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.’ Easy to say but much harder in practice in the 21st century. |
| 15/11/2018 6:00 pm - 7:30 pm | How to Manage Your Time and Workload More Effectively This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done. |
| 16/11/2018 1:30 pm - 3:00 pm | Making Snapchat Work for PR Campaigns Snapchat has gone from being a simple photo and video sharing app to a PR and marketing tool that PR professionals simply cannot ignore. |
| 19/11/2018 6:00 pm - 7:30 pm | Crisis PR in a Digital World For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist. |
| 21/11/2018 6:00 pm - 7:30 pm | Harnessing the Power of Twitter for PR This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice. |
| 22/11/2018 6:00 pm - 7:30 pm | Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. |
| 23/11/2018 1:30 pm - 3:00 pm | Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. |
| 27/11/2018 6:00 pm - 7:30 pm | Getting Maximum Impact From a Disappearing PR Budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? |
| 28/11/2018 6:00 pm - 7:30 pm | Your Role in a New Business Pitch Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability (most don’t). The seminar is designed for pitch leaders. How will you decide who to involve? |
| 29/11/2018 1:30 pm - 3:00 pm | Paid Media Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. |
| 05/12/2018 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe. |
| 06/12/2018 1:30 pm - 3:00 pm | Supercharge PR Campaigns for LinkedIn With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? |
| 10/12/2018 6:00 pm - 7:30 pm | Producing Engaging Content in Public Sector Communications The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. |
| 11/12/2018 1:30 pm - 3:00 pm | Digital Disruption - The Next Wave? PR is a fundamental driver in the new customer centric world, helping businesses to achieve goals but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the for the next wave of digital disruption from innovations such as virtual reality and the Internet of things? |
| 12/12/2018 1:30 pm - 3:00 pm | Climbing the PR and Communications Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. |
| 13/12/2018 1:30 pm - 3:00 pm | Influencer Relations Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar. |
| 14/12/2018 1:30 pm - 3:00 pm | Making Great PR Campaigns with Instagram This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences. |
| 07/01/2019 6:00 pm - 7:30 pm | Behavioural Economics – The Science Behind Successful PR ‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR works. So do our clients. But exactly how does PR produce its business effects? |
| 08/01/2019 1:30 pm - 3:00 pm | Generating Sales with Social Media Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar. |
| 10/01/2019 6:00 pm - 7:30 pm | Running Effective Political Campaigns: Influence the Political Agenda Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda. |
| 14/01/2019 6:00 pm - 7:30 pm | Unleash Your Inner Creative Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team. |
| 16/01/2019 6:00 pm - 7:30 pm | Introductory Google Analytics for PR Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines, and more. |
| 22/01/2019 1:30 pm - 3:00 pm | An Introduction to Sustainability for Communications Professionals Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well |
| 23/01/2019 1:30 pm - 3:00 pm | Facebook for PR and Communications Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. |
| 25/01/2019 1:30 pm - 3:00 pm | How to Create an Effective Blog With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement. But blogging can be immensely powerful for an organisation if constructed right and deployed correctly |
| 30/01/2019 1:30 pm - 3:00 pm | Getting to Grips with Grammar Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. |
| 30/01/2019 6:00 pm - 7:30 pm | Introduction to Writing for PR and Communications Practitioners This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives. |
| 05/02/2019 1:30 pm - 3:00 pm | Understanding Search in a Social Media With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip. |
| 06/02/2019 1:30 pm - 3:00 pm | Build Brand 'You' in 9 Minutes a Day Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO |
| 06/02/2019 1:30 pm - 3:00 pm | Using Video in Social Media for PR With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. |
| 07/02/2019 1:30 pm - 3:00 pm | Wellbeing at Work – An Introduction to Stress and Mental Health Communications is a fast-moving and high-pressure environment which makes it rewarding and exciting. However, working in such an industry can also bring challenges too. Society is thankfully making progress in breaking down the stigma surrounding mental health and more specifically, mental ill health. |
| 07/02/2019 6:00 pm - 7:30 pm | How does SEO work? A guide for PR and Communications Practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. |
| 08/02/2019 1:30 pm - 3:00 pm | Rest, Recovery and Recharge - The Value of Sleep According to the Sleep Council nearly half of us are getting six hours sleep or less a night and four out of five people complain of disturbed or ‘toxic’ sleep. With the pace of life, the uncertainty around the world and the stresses we are under in our lives, it is imperative we make room for proper rest and recovery. |
| 12/02/2019 6:00 pm - 7:30 pm | Building an Internal Communications Campaigns that Works This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign. |
| 14/02/2019 1:30 pm - 3:00 pm | Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. |
| 14/02/2019 6:00 pm - 7:30 pm | The Power of Pinning: Pinterest Hacks for PRs With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales |
| 20/02/2019 6:00 pm - 7:30 pm | Ethics in PR and Communications The classroom course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct |
| 01/03/2019 1:30 pm - 3:00 pm | Gaining Coverage in a Digital Media World Online news is more popular than traditional newspapers. Add into the mix the Independent become the first national newspaper title to move to a digital-only future accompanied by a plethoria of magazines and media titles beefing up their digital offering and it’s plain to see – gaining coverage in the digital media is a vital skill set for any PR professional. |
| 04/03/2019 4:00 pm - 5:30 pm | Good Media Relations This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact. |
| 05/03/2019 1:30 pm - 3:00 pm | Communicating in the Middle East & North Africa The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives. |
| 06/03/2019 1:30 pm - 3:00 pm | Cultural Awareness Have you ever seen an advert and thought, “What were they thinking?” Can you think of an example of one that you thought was particularly good? What if we told you that appearances can be deceiving? When producing creative material, brands need to make sure that they are in-tune with the target market, down to the tiniest details. Things one culture may find 'odd' or 'off-putting' could be the key to succeeding in another country. Join us to gain the insight you need to launch your global campaigns. |
| 06/03/2019 6:00 pm - 6:30 pm | Your Role in a New Business Pitch Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability (most don’t). The seminar is designed for pitch leaders. How will you decide who to involve? |
| 08/03/2019 1:30 pm - 3:00 pm | Everyday Mindfulness – An Introduction According to Mindful.org, mindfulness is ‘the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.’ Easy to say but much harder in practice in the 21st century. |
| 12/03/2019 6:00 pm - 7:30 pm | How to Manage Your Time and Workload More Effectively This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done. |
| 13/03/2019 6:00 pm - 7:30 pm | Introduction to Public Affairs The PRCA is offering a course for those who would like to gain an insight into public affairs work. |
| 14/03/2019 1:30 pm - 3:00 pm | Translation, Localisation & Transcreation Workshop Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. |
| 19/03/2019 6:00 pm - 7:30 pm | Crisis PR in a Digital World For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. |
| 20/03/2019 6:00 pm - 7:30 pm | Women in Senior Leadership: A Guide to Taking Charge of Your Career This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skills and attitudes to reach the very top of the career ladder. |
| 22/03/2019 1:30 pm - 3:00 pm | Harnessing the Power of Twitter for PR This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice. |
| 25/03/2019 1:30 pm - 3:00 pm | Measuring and Evaluating PR Campaigns PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. |
| 02/04/2019 6:00 pm - 7:30 pm | Digital Landscape for PR and Communications The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter, Pinterest, LinkedIn and Facebook – there is a new backdrop to the practice of PR. This webinar examines the landscape against which the PR profession must now operate. |
| 04/04/2019 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe. |
| 04/04/2019 6:00 pm - 7:30 pm | Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. |
| 09/04/2019 1:30 pm - 3:00 pm | Supercharge PR Campaigns for LinkedIn With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? |
| 10/04/2019 6:00 pm - 7:30 pm | Making Great PR Campaigns with Instagram This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences. |
| 11/04/2019 1:30 pm - 3:00 pm | Climbing the PR and Communications Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. |
| 26/04/2019 1:30 pm - 3:00 pm | Getting to Grips with Grammar Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. |
| 26/04/2019 6:00 pm - 7:30 pm | Introduction to Writing for PR and Communications Practitioners This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives. |
| 06/05/2019 6:00 pm - 7:30 pm | Behavioural Economics – The Science Behind Successful PR ‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR works. So do our clients. But exactly how does PR produce its business effects? |
| 08/05/2019 1:30 pm - 3:00 pm | Social Media Metrics Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key Performance Indicators to ensure your client or your organisation is getting it's correct return on investment? This Webinar shows you exactly what is available and what social media metrics you should deploy. |
| 09/05/2019 6:00 pm - 7:30 pm | How does SEO work? A guide for PR and Communications Practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. |
| 10/05/2019 1:30 pm - 3:00 pm | Unleash Your Inner Creative Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team. |
| 16/05/2019 6:00 pm - 7:30 pm | Building an Internal Communications Campaigns that Works This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign. |
| 22/05/2019 1:30 pm - 3:00 pm | Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. |
| 23/05/2019 1:30 pm - 3:00 pm | How to Write a Winning Award Entry This course will be run by Victoria Tomlinson, chief executive of Northern Lights who has been a judge for many prestigious awards – read her blog 10 inside secrets to winning an award – from the judges. She says, “The most frustrating thing as an award judge is when you have to reject campaigns because of poor presentation or lack of evidence for the results. Without these, the most creative campaigns will not make it to the shortlist. This course will help you focus your entry and show how to demonstrate results so that you go on the winning pile!” |
| 30/05/2019 12:00 am | Paid Media Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. |
| 03/06/2019 6:00 pm - 7:30 pm | Getting Maximum Impact from a Disappearing PR Budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? |
| 04/06/2019 6:00 pm - 7:30 pm | Build Brand 'You' in 9 Minutes a Day Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. |
| 05/06/2019 6:00 pm - 7:30 pm | Ethics in PR and Communications The classroom course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct. |
| 07/06/2019 1:30 pm - 3:00 pm | Wellbeing at Work – An Introduction to Stress and Mental Health Communications is a fast-moving and high-pressure environment which makes it rewarding and exciting. However, working in such an industry can also bring challenges too. Society is thankfully making progress in breaking down the stigma surrounding mental health and more specifically, mental ill health. |
