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Date/Time Training Courses
20/06/2019
6:00 pm - 7:30 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis.
25/06/2019
9:00 am - 1:00 pm
The Power of Language to connect with your audience - Face to FaceDubai, Dubai
Words have power and you want to ensure you are using language that has meaning to your audience to be able to connect with them.  By fully exploring our audience and identifying their values and motivators, you can discover how to speak their language.   What Delegates Learn  The recipe...
27/06/2019
1:30 pm - 3:00 pm
Rest, Recovery and Recharge - The Value of Sleep
According to the Sleep Council nearly half of us are getting six hours sleep or less a night and four out of five people complain of disturbed or ‘toxic’ sleep. With the pace of life, the uncertainty around the world and the stresses we are under in our lives, it is imperative we make room for proper rest and recovery.
01/07/2019
6:00 pm - 7:30 pm
Good Media Relations
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.
02/07/2019
1:30 pm - 3:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
02/07/2019
6:00 pm - 7:30 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll get tips on writing headlines and ideas for varying your writing style to suit your different audiences and objectives.
03/07/2019
6:00 pm - 7:30 pm
Your Role in a New Business Pitch
Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability (most don’t).
04/07/2019
1:30 pm - 3:00 pm
Everyday Mindfulness – An Introduction
According to Mindful.org, mindfulness is ‘the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or overwhelmed by what’s going on around us.’ Easy to say but much harder in practice in the 21st century.
04/07/2019
6:00 pm - 7:30 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
08/07/2019
6:00 pm - 7:30 pm
Gaining Coverage in a Digital Media World
Online news is more popular than traditional newspapers. Add into the mix the Independent become the first national newspaper title to move to a digital-only future accompanied by a plethoria of magazines and media titles beefing up their digital offering and it’s plain to see – gaining coverage in the digital media is a vital skill set for any PR professional.
09/07/2019
9:00 am - 11:00 am
Facebook & Instagram advertising - “How to increase revenue & ROI from advertising & analytics techniques” (Advanced) - Face to Face
After the introduction of Instagram and Facebook’s algorithm - it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.   What Delegates Learn  Advertising...
09/07/2019
1:30 pm - 3:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
09/07/2019
6:00 pm - 7:30 pm
How to Manage Your Time and Workload More Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
11/07/2019
6:00 pm - 7:30 pm
Women in Senior Leadership: A Guide To Taking Charge of Your Career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skillsand attitudes to reach the very top of the career ladder.
17/07/2019
1:30 pm - 3:00 pm
Facebook for PR and Communications
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
17/07/2019
6:00 pm - 7:30 pm
Introductory Google Analytics for PR
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines, and more.
23/07/2019
1:30 pm - 3:00 pm
An Introduction to Sustainability for Communications Professionals
Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.
23/07/2019
6:00 pm - 7:30 pm
Crisis PR in a Digital World
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist.
24/07/2019
1:30 pm - 3:00 pm
Making Snapchat Work for PR Campaigns
Snapchat has gone from being a simple photo and video sharing app to a PR and marketing tool that PR professionals simply cannot ignore.
24/07/2019
6:00 pm - 7:30 pm
Harnessing the Power of Twitter for PR
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
25/07/2019
1:30 pm - 3:00 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
25/07/2019
6:00 pm - 7:30 pm
How to Create an Effective Blog
With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement. But blogging can be immensely powerful for an organisation if constructed right and deployed correctly.
05/08/2019
9:00 am - 11:00 am
Social Media Content Creation Techniques To Increase Engagement, Sales & ROI - Face to Face
Content is key and if it is not the right content for your target market it can be detrimental to your overall performance. Understanding your target market personas and interests is a critical element to the process so you can create a robust social media strategy with content that generates...
06/08/2019
1:30 pm - 3:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
06/08/2019
1:30 pm - 3:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
07/08/2019
1:30 pm - 3:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
08/08/2019
6:00 pm - 7:30 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
09/08/2019
1:30 pm - 3:00 pm
Making Great PR Campaigns with Instagram
This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.
13/08/2019
6:00 pm - 7:30 pm
Climbing the PR and Communications Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
14/08/2019
1:30 pm - 3:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
15/08/2019
1:30 pm - 3:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales.
20/08/2019
9:00 am - 1:00 pm
Networking Success Strategies - Face to FaceDubai, Dubai
It can be daunting and stressful walking into a networking event, yet Networking is a key business skill and crucial for attending industry events, client and business meetings.  The more comfortable you are, the more successful you will be.   What Delegates Learn  Top tips from successful networkers Setting objective...