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Date/Time Training Courses
20/09/2017
7:00 pm - 8:30 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
22/09/2017
7:00 pm - 8:30 pm
How to Manage Your Time and Workload More Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
26/09/2017
7:00 pm - 8:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
27/09/2017
9:00 am - 1:00 pm
Creative Campaigns: Ideas that Cut through the Clutter - Face to Face
In a 24/7 media environment where people are bombarded with millions of messages every day, it is more important than ever to cut through the clutter. A creative PR campaign has the power to really capture people’s attention, if planned and executed intelligently.
28/09/2017
1:30 pm - 3:00 pm
Using Video in Social Media for PR
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
05/10/2017
1:30 pm - 3:00 pm
Translation, Localisation & Transcreation Workshop
Summary: Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We...
06/10/2017
1:30 pm - 3:00 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
10/10/2017
1:30 pm - 3:00 pm
An Introduction to Sustainability for Communications Professionals
Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.
10/10/2017
1:30 pm - 3:00 pm
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
11/10/2017
1:30 pm - 3:00 pm
Making the most of Facebook for PR
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
17/10/2017
1:30 pm - 3:00 pm
Good Media Relations
Most journalists speak disparagingly about most PR people, but they all say there are a few who are worth their weight in gold. How do you become one of those few?
17/10/2017
7:00 pm - 8:30 pm
Pitching to Win New Business Online
Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort and it's not just talent. What are they doing better?
19/10/2017
1:30 pm - 3:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
20/10/2017
1:30 pm - 3:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
23/10/2017
8:30 am - 1:00 pm
Presentation Skills - Face to Face
What do you want to achieve from your presentations? Win business, persuade others to your cause or get people involved in or buying something? So why do most presentations focus on ‘talking at’ rather than persuading and engaging? This half day, interactive course will show you how to win pitches and stand out from your peers at conferences.
23/10/2017
2:00 pm - 6:00 pm
Creativity in B2B PR - Face to face
Reading the PR industry’s award winning entries, creativity is a core component of their success. But where do creative ideas come from, how do you make them relevant to your client and above all, ensure they have business impact?
24/10/2017
6:30 pm - 8:00 pm
Stepping into Leadership
This online training session created by GWPR together with ICCO for mid-career PR women will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into...
26/10/2017
1:30 pm - 3:00 pm
Digital Landscape for PR
The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter, Pinterest, LinkedIn and Facebook – there is a new backdrop to the practice of PR. This webinar examines the landscape against which the PR profession must now operate.
26/10/2017
6:30 pm - 8:00 pm
Get Ready for GDPR
We live in an increasingly data driven world. And perhaps no sector of industry utilises, works with and is subject to data as much as the PR and marketing communications sectors. Indeed, in some quarters, 2018 is being hailed as the new age of marketing communications and Public Relations and...
31/10/2017
7:00 pm - 8:30 pm
Introductory Google Analytics for PR
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines,...
06/11/2017
1:30 pm - 3:00 pm
Digital Landscape for PR
The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter,...
06/11/2017
1:30 pm - 3:00 pm
Harnessing the power of twitter for PR
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice. How attendees will benefit: Attendees will walk...
06/11/2017
7:00 pm - 8:30 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
08/11/2017
1:30 pm - 3:00 pm
Cultural Awareness
Have you ever seen an advert and thought, “What were they thinking?” Can you think of an example of one that you thought was particularly good? What if we told you that appearances can be deceiving? When producing creative material, brands need to make sure that they are in-tune with...
14/11/2017
1:30 pm - 3:00 pm
Crisis PR in a Digital World
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field between resource rich organisations and the lone disillusioned ex employee, customer or activist. This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.
15/11/2017
1:30 pm - 3:00 pm
Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key Performance Indicators to ensure your client or your organisation is getting it's correct return on investment? This Webinar shows you exactly what is available and what social media metrics you should deploy.
17/11/2017
1:30 pm - 3:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. Attendees will gain: An...
17/11/2017
7:00 pm - 8:30 pm
Moving from Internal Communications to Employee Engagement
Getting the best from the workforce is not a ‘nice to have’ it is essential. Employees are the businesses biggest asset and if they are fully supportive and involved it can magnify what is achieved. They are the people making daily contact with customers and service users so when the...
21/11/2017
1:30 pm - 3:00 pm
Gaining Coverage in a Digital Media World
With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix the...
22/11/2017
1:30 pm - 3:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
23/11/2017
1:30 pm - 3:00 pm
Communicating in the Middle East & North Africa
The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.
23/11/2017
6:30 pm - 8:00 pm
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
29/11/2017
7:00 pm - 8:30 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
30/11/2017
12:30 pm - 2:00 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
04/12/2017
7:00 pm - 8:30 pm
Build Brand 'You' in 9 Minutes a Day
Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. Whether you focus your magic 9 minutes on creating a more searchable LinkedIn profile, penning expert blog content or making connections on Twitter, this webinar will give you takeaway tips on how to spend your precious time online.
08/12/2017
1:30 pm - 3:00 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
08/12/2017
1:30 pm - 3:00 pm
Unleash your inner creative
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and...
13/12/2017
2:30 pm - 4:00 pm
Getting to Grips with Grammar
An essential refresher for PR professionals who need to produce high-quality written work. If you've ever been confused about where to place an apostrophe or how to use a semicolon properly, this is the course for you. Whether you are drafting a press release, email, proposal, feature or web page, you need to be confident that your work will pass scrutiny.
13/12/2017
2:30 pm - 4:00 pm
Getting to Grips with Grammar
An essential refresher for PR professionals who need to produce high-quality written work. If you've ever been confused about where to place an apostrophe or how to use a semicolon properly, this is the course for you. Whether you are drafting a press release, email, proposal, feature or web page, you need to be confident that your work will pass scrutiny.
13/12/2017
2:30 pm - 4:00 pm
Influencer relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
13/12/2017
7:00 pm - 8:30 pm
Introduction to Writing for PR and Communications
Formally known as Writing Skills for PR Professionals. Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
13/12/2017
8:00 pm - 9:30 pm
Writing skills for PR professionals
Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
14/12/2017
2:30 pm - 4:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
09/01/2018
1:30 pm - 3:00 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
10/01/2018
8:00 pm - 9:30 pm
Getting maximum impact from a disappearing PR budget
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
11/01/2018
2:30 pm - 4:00 pm
Using Video in Social Media for PR
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
18/01/2018
2:30 pm - 4:00 pm
Translation, Localisation & Transcreation Workshop
Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.
19/01/2018
8:00 pm - 9:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
23/01/2018
2:30 pm - 4:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
25/01/2018
2:30 pm - 4:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
25/01/2018
2:30 pm - 4:00 pm
Mental Health Awareness
One in four people in the UK will experience some form of mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.
06/02/2018
2:30 pm - 4:00 pm
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.
07/02/2018
2:30 pm - 4:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
21/02/2018
2:30 pm - 4:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
22/02/2018
7:30 pm - 9:00 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
22/02/2018
8:00 pm - 9:30 pm
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
01/03/2018
8:00 pm - 9:30 pm
Build Brand 'You' in 9 Minutes a Day
Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. Whether you focus your magic 9 minutes on creating a more searchable LinkedIn profile, penning expert blog content or making connections on Twitter, this webinar will give you takeaway tips on how to spend your precious time online.
14/03/2018
2:30 pm - 4:00 pm
Using Video in Social Media for PR
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
14/03/2018
8:00 pm - 9:30 pm
Getting maximum impact from a disappearing PR budget
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
15/03/2018
8:00 pm - 9:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
20/03/2018
2:30 pm - 4:00 pm
Translation, Localisation & Transcreation Workshop
Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.
05/04/2018
2:30 pm - 4:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
11/04/2018
2:30 pm - 4:00 pm
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
11/04/2018
8:00 pm - 9:30 pm
How to manage your time and workload more effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
17/04/2018
2:30 pm - 4:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
17/04/2018
8:00 pm - 9:30 pm
Writing skills for PR professionals
Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
18/04/2018
2:30 pm - 4:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
19/04/2018
2:30 pm - 4:00 pm
Making the most of Facebook for PR
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
26/04/2018
2:30 pm - 4:00 pm
Influencer relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
09/05/2018
2:30 pm - 4:00 pm
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
10/05/2018
2:30 pm - 4:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
15/05/2018
2:30 pm - 4:00 pm
Mental Health Awareness
One in four people in the UK will experience ofsome form mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.
16/05/2018
1:30 pm - 3:00 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
17/05/2018
1:30 pm - 4:00 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
23/05/2018
2:30 pm - 4:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
24/05/2018
8:00 pm - 9:30 pm
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
29/05/2018
2:30 pm - 4:00 pm
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.
06/06/2018
8:00 pm - 9:30 pm
Build Brand 'You' in 9 Minutes a Day
Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. Whether you focus your magic 9 minutes on creating a more searchable LinkedIn profile, penning expert blog content or making connections on Twitter, this webinar will give you takeaway tips on how to spend your precious time online.
07/06/2018
2:30 pm - 4:00 pm
Using Video in Social Media for PR
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
11/06/2018
8:00 pm - 9:30 pm
Getting maximum impact from a disappearing PR budget
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
14/06/2018
2:30 pm - 4:00 pm
Translation, Localisation & Transcreation Workshop
Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style.
18/06/2018
8:00 pm - 9:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
21/06/2018
2:30 pm - 4:00 pm
Digital Disruption - The Next Wave?
PR is a fundamental driver in the new customer centric world, helping businesses to achieve their goals, but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the the next wave of digital disruption with innovations such as virtual reality? Are HR teams ready to deliver the training that PR teams - both in house and agency - will require? How will it affect our modern culture? Who are PR professionals going to compete with in this new world?
25/06/2018
1:30 pm - 3:00 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
02/07/2018
7:30 pm - 9:00 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
03/07/2018
2:30 pm - 4:00 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
11/07/2018
2:30 pm - 4:00 pm
Making the most of Facebook for PR
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
12/07/2018
8:00 pm - 9:30 pm
How to manage your time and workload more effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
17/07/2018
2:30 pm - 4:00 pm
An Introduction to Sustainability for Communications Professionals
Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.
17/07/2018
2:30 pm - 4:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
26/07/2018
2:30 pm - 4:00 pm
Influencer relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
01/08/2018
2:30 pm - 4:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
01/08/2018
8:00 pm - 9:30 pm
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
07/08/2018
2:30 pm - 4:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
09/08/2018
2:30 pm - 4:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
14/08/2018
2:30 pm - 4:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
16/08/2018
2:30 pm - 4:00 pm
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
16/08/2018
2:30 pm - 4:00 pm
Mental Health Awareness
One in four people in the UK will experience ofsome form mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.
17/01/2019
2:30 pm - 4:00 pm
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.
15/03/2019
2:30 pm - 4:00 pm
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.