Training Courses

Date/Time	Training Courses
25/07/2017 7:00 pm - 8:30 pm	Social Media Metrics Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key Performance Indicators to ensure your client or your organisation is getting it's correct return on investment? This Webinar shows you exactly what is available and what social media metrics you should deploy.
27/07/2017 1:30 pm - 3:00 pm	Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
01/08/2017 8:30 am - 1:00 pm	Online Crisis Communications: Managing Reputation in a Digital Age - Face to Face As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. This half day PRCA session will help you to assess and mitigate those risks, and develop strategies to ensure you are prepared to respond to issues that arise and/or escalate online.
02/08/2017 1:30 pm - 3:00 pm	Climbing the PR Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
03/08/2017 10:30 am - 12:00 pm	How does SEO work? A Guide for PR Practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
08/08/2017 1:30 pm - 3:00 pm	Communicating in the Middle East and North Africa The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.
09/08/2017 9:00 am - 1:00 pm	Raising your Personal Brand - Face to Face Understand your authentic self, define your brand and then unleash it. You are unique, and deserve to shine. In this workshop you will work on understanding what your personal brand is. Exploring your passions, values and visions. Once defined you will work on how you can raise your brand in work and in life. You will leave this workshop with a clear understanding of who you are and how to put your best foot forward.
10/08/2017 1:30 pm - 3:00 pm	Mental Health Awareness One in four people in the UK will experience of some form mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.
15/08/2017 1:30 pm - 3:00 pm	Paid Media Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.
16/08/2017 9:00 am - 1:00 pm	Account Management - Face to Face To have a successful career in PR, developing proficiency with the day-to-day activities is only half of the job; learning how to successfully manage a client account is a vital piece of the pie. From handling different personalities, to resource management and negotiation, a good PR/client relationship depends on a wide range of organizational and interpersonal skills.
06/09/2017 9:00 am - 1:00 pm	PR 101 – An Intro to Public Relations - Face to Face What is public relations? How does it work and what does it take to succeed? From recent graduates and new recruits, to experienced professionals moving into a new role that requires an understanding of PR, this training session aims to provide a comprehensive introduction to the industry. Starting with a look at the differences between PR and other communications disciplines such as advertising, PR 101 will present the tools and everyday activities involved in the profession alongside case studies and opinion from industry experts.
11/09/2017 1:30 pm - 3:00 pm	Understanding Search in a Social Media World With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
12/09/2017 1:30 pm - 3:00 pm	Introductory to Writing for PR and Communications Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
13/09/2017 1:30 pm - 3:00 pm	Mental Health Awareness One in four people in the UK will experience of some form mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health.
13/09/2017 7:00 pm - 8:30 pm	Build Brand 'You' in 9 minutes a day Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO.
14/09/2017 1:30 pm - 3:00 pm	Influencer relations Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
15/09/2017 1:30 pm - 3:00 pm	Digital Disruption - The Next Wave? PR is a fundamental driver in the new customer centric world, helping businesses to achieve goals, but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the for the next wave of digital disruption from innovations such as virtual reality and the Internet of things? Are HR teams ready to deliver the training which PR teams - both in house or agency - will require? How will culture be affected? Who will PRs compete with in this new world?
18/09/2017 1:30 pm - 3:00 pm	Getting to Grips with Grammar An essential refresher for PR professionals who need to produce high-quality written work. If you've ever been confused about where to place an apostrophe or how to use a semicolon properly, this is the course for you. Whether you are drafting a press release, email, proposal, feature or web page, you need to be confident that your work will pass scrutiny.
18/09/2017 7:00 pm - 8:30 pm	Writing skills for PR professionals Writing well is at the heart of effective communications. It is an essential part of a PR professional's role, applied across the job specification to include news releases, features, proposals, reports and writing for the web. Good writing means finding the balance between form and content, structure and style. It means understanding your audience and tailoring written content to suit them.
19/09/2017 1:30 pm - 3:00 pm	Harnessing the Power of Twitter for PR With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.
19/09/2017 7:00 pm - 8:30 pm	How to Create an Effective Blog With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement. But blogging can be immensely powerful for an organisation if constructed right and deployed correctly. This webinar will bring you all the key steps you need to create a truly successful blog that gains big readership numbers and active engagement with its audience. This no-nonsense session will show you how to run a blog for focus groups, internal communications, product development, customer complaints and stakeholders. In a 90 minute briefing session you will learn best practice for creating a powerful and effective blog for your client and see how to create a blog that adds to your client's overall strategy and gets true interaction with the target audience.
20/09/2017 7:00 pm - 8:30 pm	Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
21/09/2017 1:30 pm - 3:00 pm	Getting Maximum Impact from a Disappearing PR Budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed?
22/09/2017 7:00 pm - 8:30 pm	How to manage your time and workload more effectively This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
25/09/2017 7:00 pm - 8:30 pm	Getting maximum impact from a disappearing PR budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
26/09/2017 7:00 pm - 8:30 pm	Producing Engaging Content in Public Sector Communications The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
27/09/2017 9:00 am - 1:00 pm	Creative Campaigns: Ideas that Cut through the Clutter - Face to Face In a 24/7 media environment where people are bombarded with millions of messages every day, it is more important than ever to cut through the clutter. A creative PR campaign has the power to really capture people’s attention, if planned and executed intelligently.
28/09/2017 1:30 pm - 3:00 pm	Using Video in Social Media for PR With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
05/10/2017 1:30 pm - 3:00 pm	Harnessing the Power of Instagram & Snapchat for PR Campaigns With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.