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Kick start your professional development in the New Year by booking on to one of our training sessions. There is a PRCA training course to help you develop as a professional – whatever the stage of your career.

All our courses have a practical focus, meaning the skills, techniques and best practice covered in our training can be used with immediate effect. We deliver content rich, cutting edge and relevant learning experiences which deliver benefit for both the organisation and the individual.

Take advantage of our January sale and get 20% off all PRCA MENA training booked during January! 

Date/Time Training Courses
1:30 pm - 4:30 pm
TikTok: Tips and Trends for Digital PR and Social Media Campaigns
TikTok is a wildly popular app for making and sharing short videos. But as a global phenomenon, it is so much more. This seminar covers the rise, the risk, and the rewards for brands on the platform. We’ll dissect best practice and share lots of videos. TikTok’s influence goes way...
7:00 pm - 8:30 pm
How to Create an Effective Blog
Event Overview How attendees will benefit Attendees will: Gain a clear understanding of what a blog is and how to deploy it. Be able to advise a client on when to say yes (or no) to a blog. Be able to integrate the blog into a full on and off...
2:30 pm - 4:00 pm
Building Resilience: Understanding Your Own Wellbeing & Mental Health
Event Overview: A positive way to approach this subject is to view our mental wellbeing in much the same way that we have been approaching our physical wellbeing in recent years. With a proactive mindset, building ‘good health’, adopting life styles and working practices to optimise our good health to...
1:30 pm - 4:00 pm
Creativity in B2B PR and Communications
Event Overview The seminar covers: Why creativity matters (market share and ROI) How B2C and B2B PR strategies differ Managing B2B client expectations Developing USPs and points-of-difference B2B message platforms B2B communications properties Creativity in B2B media relations Creative writing for B2B clients Generating creative B2B ideas The seminar includes...
2:30 pm - 7:00 pm
Brand and Brand Storytelling
Event Overview How you will benefit Instead of approaching a PR brief by asking ‘what stories are there?' you will learn to ask 'what is your Brand?' How is it perceived by other people? What are the key elements that define our Brand? What can we do to make it...
1:30 pm - 5:30 pm
Confidence, Clarity, Control – How to become a brilliant spokesperson
Event Overview How attendees will benefit Attendees will gain an understanding in best practice approaches and methods when speaking in public or preparing another to speak to. Who should attend PR consultants with limited experience of appearing on broadcast media and for those wanting to maximize the impact of media...
2:30 pm - 4:00 pm
How does SEO work? A guide for PR and Communications Practitioners
Event Overview How attendees will benefit This SEO and PR webinar provides a detailed and practical examination of exactly what factors really do have an influence on search result rankings. It also provides a thorough grounding in the tools to use to make informed decisions about search, PR and content...
7:00 pm - 8:30 pm
Measuring and Evaluating PR Campaigns
Event Overview How attendees will benefit Attendees will: Gain an overview on the latest thinking in evaluation and what is available Understand how to apply it to your campaigns Understand how to make it an integral piece of your management Who should attend This course is aimed at all levels who...
2:30 pm - 4:00 pm
Climbing the PR and Communications Career Ladder
How attendees will benefit Attendees will understand what their employers are looking for in senior consultants and be able to put together a promotion plan in order to develop their careers further. Who should attend Junior consultants looking for promotion and those with in-house or other experience joining a consultancy....
1:30 pm - 4:30 pm
You and your clients: A coaching session
Event Overview Description Want to sharpen your skills with clients? Are you creating partnerships that ensure that you and your team are respected and trusted with the work you do? Do your client relationships reflect your ability to deliver great results? Have you got good client skills and want to...