Prices for our training courses do not include VAT.
| Date/Time | Training Courses |
|---|---|
| 19/04/2018 6:00 pm - 7:30 pm | Making the most of Facebook for PR Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips. |
| 20/04/2018 1:30 pm - 3:00 pm | Digital Landscape for PR This webinar examines the landscape against which the PR profession must now operate. |
| 23/04/2018 6:00 pm - 7:30 pm | Pitching to Win New Business Webinar This PRCA MENA webinar examines what actually happens in the sales process - from the client's point of view. |
| 24/04/2018 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe. |
| 26/04/2018 6:00 pm - 7:30 pm | Winning With Procurement for PR Agencies Procurement is increasingly involved with marketing - from agency selection to fee negotiation. |
| 02/05/2018 6:30 pm - 8:00 pm | Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running. |
| 10/05/2018 6:00 pm - 7:30 pm | Supercharge PR Campaigns for LinkedIn With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? |
| 11/05/2018 1:30 pm - 3:00 pm | Gaining Coverage in a Digital Media World With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix the... |
| 14/05/2018 6:00 pm - 7:30 pm | Pitching to Win New Business Webinar Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort... |
| 16/05/2018 1:30 pm - 3:00 pm | Running Effective Political Campaigns: Influence the Political Agenda Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda. |
| 17/05/2018 1:30 pm - 3:00 pm | Climbing the PR Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. |
| 22/05/2018 9:00 am - 1:00 pm | PR 101 - Face-to-face Starting with a look at the differences between PR and other communications disciplines such as advertising, PR 101 will present the tools and everyday activities involved in the profession alongside case studies and opinion from industry experts. |
| 23/05/2018 6:00 pm - 7:30 pm | The Power of Pinning: Pinterest Hacks for PRs With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales. |
| 24/05/2018 1:30 pm - 3:00 pm | How to Write a Killer Award Entry Delegates will understand the mind-set of a judge and the key ingredients for a winning entry, including what will be rejected. They will learn how to write and present their campaigns and entries to meet award criteria and how to add that extra flair that makes an entry stand out. The outcome: attendees will win more awards for themselves and their clients. Those attending will get a chance to practice writing award winning summaries and get feedback in the session. |
| 24/05/2018 6:30 pm - 8:00 pm | How does SEO work? A guide for PR practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. |
| 29/05/2018 8:45 am - 1:00 pm | Online Crisis Communications: Managing Reputation in a Digital Age - Face-to-face As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. |
| 29/05/2018 1:30 pm - 3:00 pm | Paid Media Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results. |
| 05/06/2018 8:45 am - 1:00 pm | Planning a Strategic PR Campaign - Face-to-face This half-day workshop explores the elements of a PR campaign, what works and why. Based on a mix of theory, case studies and group activities, the session introduces fresh approaches to help find that winning idea – not just enhancing creativity, but applying creative ideas strategically to meet clear objectives. |
| 05/06/2018 6:00 pm - 7:30 pm | Mental Health Awareness One in four people in the UK will experience ofsome form mental illness this year. That's the same proportion of people who have asthma. However, many of us would be much less comfortable talking about our mental health than a physical condition. Mental illness is a very broad spectrum of conditions and they are very common in the population. This practical webinar will equip you in taking care of your mental well-being and that of others, and supporting colleagues who may experience mental ill-health. |
| 06/06/2018 8:45 am - 1:00 pm | Creating Engaging Content from a Smartphone - Face-to-face With smartphones becoming an integral part of our lives and over half of the world’s traffic coming from mobile devices, it makes sense that as PR professionals, we should be increasingly looking towards our phones as tools in our content creation. As technology develops and smartphones become ever smarter, there are more and more ways we can use our phones to capture engaging content for our brands and organisations. |
| 06/06/2018 6:00 pm - 7:30 pm | Build Brand 'You' in 9 Minutes a Day Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online – and it amounts to 45 minutes a week. In just a few months, you can establish yourself as a thought leader, raise the profile of your company and appeal to more clients, as well as skyrocket you and your company's SEO. Whether you focus your magic 9 minutes on creating a more searchable LinkedIn profile, penning expert blog content or making connections on Twitter, this webinar will give you takeaway tips on how to spend your precious time online. |
| 07/06/2018 1:30 pm - 3:00 pm | Using Video in Social Media for PR With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. |
| 08/06/2018 1:30 pm - 3:00 pm | Unleash Your Inner Creative This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team. |
| 11/06/2018 1:30 pm - 3:00 pm | Moving from Internal Communications to Employee Engagement The online seminar will take you through ways to move from internal communication activity through to building employee engagement for the future. |
| 11/06/2018 7:00 pm - 8:30 pm | Getting maximum impact from a disappearing PR budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times? The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you. |
| 12/06/2018 8:45 am - 1:00 pm | B2B PR: Creating Engaging Content - Face-to-face There is a common belief that B2B brands can not create the kind of appealing content that works well on social media, particularly as the online world becomes increasingly visual. Whilst it may be true that a lot of B2C products and brands have an advantage in terms of the amount of content readily available, there are certainly plenty of opportunities out there for B2B brands that are ready to think more broadly about their content sources. |
| 14/06/2018 1:30 pm - 3:00 pm | Translation, Localisation & Transcreation Workshop Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will explain how transcreation takes translation further than the adaptation of content in one language to another whilst protecting the meaning of the words. We will talk though how it brings together marketing, linguistics, creative copywriting and design, taking account of tone, nuance, colour and style. |
| 15/06/2018 1:30 pm - 3:00 pm | Ethics in PR The course comprises of a short presentation outlining where PR meets the law, including recent or relevant cases, it also covers the standards and broad ethical aims of the PR industry and specifically the PRCA code of conduct. |
| 18/06/2018 7:00 pm - 8:30 pm | Producing Engaging Content in Public Sector Communications The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about making sure your activity hits the mark and this means being able to produce engaging content. It has moved from talking about the channels to recognising they are only as good as the content being shared. How do you make the most of what you have? How can you get noticed? Are you still too focused on using specific social media channels? Do you need to understand what the technology can help you to do? Do you understand how to find and develop interesting information to support your organisation? The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities. |
| 21/06/2018 1:30 pm - 3:00 pm | Crisis PR in a Digital World This workshop examines the trends behind the new type of PR crisis. |
| 21/06/2018 1:30 pm - 3:00 pm | Digital Disruption - The Next Wave? PR is a fundamental driver in the new customer centric world, helping businesses to achieve their goals, but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the the next wave of digital disruption with innovations such as virtual reality? Are HR teams ready to deliver the training that PR teams - both in house and agency - will require? How will it affect our modern culture? Who are PR professionals going to compete with in this new world? |
| 22/06/2018 1:30 pm - 3:00 pm | Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. |
| 25/06/2018 6:30 pm - 8:00 pm | Running Effective Political Campaigns: Influence the Political Agenda Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda. |
| 29/06/2018 7:00 pm - 8:30 pm | Developing an Internal Communications Strategy This practical webinar provides an overview of the key stages needed to develop an internal communications strategy. |
| 02/07/2018 6:30 pm - 8:00 pm | Introduction to Public Affairs The PRCA is offering a course for those who would like to gain an insight into public affairs work. |
| 03/07/2018 1:30 pm - 3:00 pm | Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running. |
| 05/07/2018 6:30 pm - 8:00 pm | Stepping into Leadership This online course is aimed at mid-career level PR women who are ready to take that next step into a leadership role. |
| 06/07/2018 1:30 pm - 3:00 pm | Gaining Coverage in a Digital Media World With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix the... |
| 11/07/2018 6:00 pm - 7:30 pm | Making the most of Facebook for PR Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips. |
| 12/07/2018 6:00 pm - 7:30 pm | How to manage your time and workload more effectively This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done. |
| 17/07/2018 1:30 pm - 3:00 pm | Generating Sales with Social Media Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar. |
| 26/07/2018 1:30 pm - 3:00 pm | Influencer relations Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar. |
| 30/07/2018 1:30 pm - 3:00 pm | An Introduction to Sustainability for Communications Professionals Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well. |
| 01/08/2018 6:00 pm - 7:30 pm | Supercharge PR Campaigns for LinkedIn With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? |
| 01/08/2018 6:30 pm - 8:00 pm | How does SEO work? A guide for PR practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. |
| 07/08/2018 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe. |
| 09/08/2018 6:00 pm - 7:30 pm | The Power of Pinning: Pinterest Hacks for PRs With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales. |
| 14/08/2018 1:30 pm - 3:00 pm | Understanding Search in a Social Media World With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip. |
| 16/08/2018 1:30 pm - 3:00 pm | Climbing the PR Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. |
| 22/08/2018 1:30 pm - 3:00 pm | Harnessing the power of Twitter for PR With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy. |
