Prices for our training courses do not include VAT.

For more information on specific courses or want to know more email Training@prca.mena.global.

Kick start your professional development  by booking on to one of our training sessions. There is a PRCA training course to help you develop as a professional – whatever the stage of your career.

All our courses have a practical focus, meaning the skills, techniques and best practice covered in our training can be used with immediate effect. We deliver content rich, cutting edge and relevant learning experiences which deliver benefit for both the organisation and the individual.

Date/Time Training Courses
23/06/2021
1:00 pm - 3:00 pm
Influencer Relations
Event Overview Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings. For too long, journalists and bloggers have complained of untargeted approaches and...
01/07/2021
6:30 pm - 7:30 pm
The Trusted Advisor: How to Win and Retain Clients’ Confidence
Event Overview How attendees will benefit: Attendees will learn short-cuts on the journey between operative and valued advisor Who should attend: Anyone who wants to forge closer ties with their key client contacts The trainer is the former CEO of GCI UK and GCI Europe, a network of 28 offices with 53 multi-country...
06/07/2021
12:30 pm - 3:00 pm
Getting to Grips with Grammar
Event Overview How will attendees benefit This course will give you the confidence to use punctuation and sentence structure correctly and address common English grammar mistakes in a commonsense and light-hearted format.  It will  provide reassurance to every writer and provide delegates with a renewed confidence in the documents they...
07/07/2021
6:30 pm - 9:30 pm
Introduction to Writing for PR and Communications Practitioners
Event Overview How attendees will benefit Attendees will learn the fundamentals of essential PR writing. They will see how to write effectively for different media and will be able to adapt their style to suit different audiences. Who should attend This foundation seminar is ideal for people new to PR...
14/07/2021
6:00 pm - 7:30 pm
How to Manage your Time and Workload more Effectively
Event Overview How attendees will benefit Attendees will: Learn to track time effectively Understand how time-tracking can be used to make you a more efficient PR pro Develop techniques for setting priorities and meeting deadlines Learn how to tell what’s important, and what’s not Learn how to stop technology from...
15/07/2021
1:30 pm - 3:00 pm
Introduction to Google Analytics for PR and Communications
Event Overview How attendees will benefit: In this webinar, we will cover: •   Introduction to the Google Analytics dashboard •   How to glean insights from Google Analytics •   Site admin •   Creating custom reports •   Segmentation •   Goals and events •   Overview of Search Console / Google Webmasters Tools   Who should attend? Anyone with a planning role,...
27/07/2021
6:00 pm - 7:30 pm
Crisis PR and Communications in a Digital World
Summary: For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing...
28/07/2021
6:00 pm - 7:30 pm
Harnessing the Power of Twitter for PR and Communications
Event Overview How attendees will benefit: Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter. Who should attend: PR professionals who are new to social media in...
29/07/2021
1:30 pm - 3:00 pm
Measuring and Evaluating PR Campaigns
Event Overview How attendees will benefit Attendees will: Gain an overview on the latest thinking in evaluation and what is available Understand how to apply it to your campaigns Understand how to make it an integral piece of your management Who should attend This course is aimed at all levels who...
03/08/2021
1:30 pm - 3:00 pm
Successful Media Messages
Event Overview The webinar covers: Stakeholder mapping: different messages for different audiences Ascertaining USPs or Primary Differentiation. The Arielle Jackson Technique What makes a successful media message? Seven Key Criteria Avoiding jargon, corporate-speak and obscurity Securing clients’ approval: a method for presenting media messages Testing media messages before deployment Monitoring...
04/08/2021
12:30 pm - 1:30 pm
You and your clients: A coaching session
Event Overview   Description Want to sharpen your skills with clients? Are you creating partnerships that ensure that you and your team are respected and trusted with the work you do? Do your client relationships reflect your ability to deliver great results? Have you got good client skills and want...
05/08/2021
1:30 pm - 3:00 pm
LinkedIn for PR and personal branding
Event Overview With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?...
09/08/2021
6:00 pm - 7:30 pm
Making Great PR Campaigns with Instagram
Event Overview There are over 600 million Instagrammers in the World. And 400 million of them go on the platform every day. Six in ten online adults have an Instagram account, sharing 95 million photos and videos every day. And there are 15 million organisations active on the platform. Given...
12/08/2021
12:30 pm - 3:30 pm
Branding and start ups
Event Overview How will attendees benefit Attendees will get a solid understanding of what a brand is and how they can play a key role in moulding it for their company. The course will look at the key building blocks of a brand and how to create a strong brand...
19/08/2021
6:00 pm - 7:30 pm
Climbing the PR and Communications Career Ladder
Event Overview How attendees will benefit Attendees will understand what their employers are looking for in senior consultants and be able to put together a promotion plan in order to develop their careers further. Who should attend Junior consultants looking for promotion and those with in-house or other experience joining...
24/08/2021
1:30 pm - 3:00 pm
Understanding Finance
Event Overview How attendees will benefit Attendees will gain: An understanding and appreciation of the role of finance How to interpret and use a set of accounts in order to manage and improve profitability A broad overview of key financial terms and why they are relevant to you and your...
26/08/2021
12:30 pm - 3:30 pm
Mastering Measurement for More Effective Communications
Event Overview How delegates benefit Understanding the basic principles of measurement How to embed measurement into the business Understand and use key concepts and vocabulary of measurement Ability to demonstrate the value of PR within the broader business context Engage with other business functions Improved planning, campaign management and ROI...