Prices for our training courses do not include VAT.

For more information on specific courses or want to know more email Training@prca.mena.global.

Date/Time Training Courses
01/06/2020
11:30 am - 12:30 pm
PRCA Designing Your Future - Virtual Training
Summary: Will your company and role be different after the crisis? What do you want your future look like? Take time to re-evaluate what you do and how the way your work has changed… what are the opportunities for you to design and create a new normal.   What attendees...
01/06/2020
6:00 pm - 7:30 pm
Your Role in New Business Pitching - Online Webinar
Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability...
03/06/2020
11:00 am - 12:30 pm
Effective Internal Communication and How to Communicate Company News and Updates
Event overview - The COVID-19 pandemic is placing unprecedented demands on us, as business leaders. The extent of the problem is not yet understood. The long-term impact is unknown and so business leaders are faced with having to make tough decisions. Often however, the harder task is the communication of...
03/06/2020
1:00 pm - 2:00 pm
Online Crisis Communications - Virtual Training
Summary:  As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations....
03/06/2020
6:00 pm - 7:30 pm
Behavioural Economics – The science behind successful PR - Online Webinar
‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR...
04/06/2020
1:30 pm - 3:00 pm
Using Video in Social Media for PR and Communications - Online Webinar
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. Event Overview This session explores the opportunities available to you to use video to engage...
09/06/2020
1:30 pm - 3:00 pm
Digital Disruption - The next wave? - Online Webinar
Summary: PR is a fundamental driver in the new customer centric world, helping businesses to achieve goals but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the for the next wave of digital disruption from innovations such as...
10/06/2020
1:30 pm - 3:00 pm
Getting to Grips with Grammar - Online Webinar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. Event Overview How will attendees benefit This course will give you the confidence to use punctuation...
10/06/2020
6:00 pm - 7:30 pm
Introduction to Writing for PR and Communications Practitioners - Online Webinar
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll...
11/06/2020
1:30 pm - 3:00 pm
Influencer Relations - Online Webinar
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar. Event Overview Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how...
11/06/2020
6:00 pm - 7:30 pm
Producing Engaging Content in Public Sector Communications - Online Webinar
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about...
17/06/2020
1:00 pm - 2:00 pm
Social media content strategy - Virtual Training
As the world continues to evolve at breakneck speed, we cannot continue to communicate in silos. An integrated communications strategy needs to utilise content that works both online and offline. This PRCA session will explore the key elements required to develop effective social media content, and where to find it....
25/06/2020
6:00 pm - 7:30 pm
Purposeful Communication and Communicating Purpose - Online Webinar
Purpose is the new black. Or is it? Even a cursory review of recent PR awards might suggest that a campaign needs to be ‘purposeful’ to have a chance of winning one of those coveted awards? But with growing concerns about 'woke washing' and questions being asked about whether Purpose...
07/07/2020
1:30 pm - 3:00 pm
Harnessing the power of twitter for PR and Communications - Online Webinar
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice. Event Overview How attendees will benefit: Attendees...
07/07/2020
6:00 pm - 7:30 pm
Crisis PR in a Digital World - Online Webinar
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field...
08/07/2020
1:30 pm - 3:00 pm
Generating Sales with Social Media - Online Webinar
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar. Event Overview This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention. Step-by-step, proven best...
14/07/2020
6:00 pm - 7:30 pm
Developing an Internal Communications and Engagement Strategy - Online Webinar
This practical webinar provides an overview of the key stages needed to develop an internal communications strategy. Event Overview How attendees will benefit Gain an overview of best internal communications practice with an introduction into the practical steps needed to develop a strategy. Who should attend Anyone working in internal...
15/07/2020
1:30 pm - 3:00 pm
How to Manage your Time and Workload more Effectively - Online Webinar
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done. Event Overview How attendees will benefit: Attendees will: Learn to track time effectively...
16/07/2020
1:30 pm - 3:00 pm
Introduction to Google Analytics for PR and Communications - Online Webinar
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines,...
22/07/2020
6:00 pm - 7:30 pm
How to Create an Effective Blog - Online Webinar
With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse –...
04/08/2020
6:00 pm - 7:30 pm
Managing Accounts across International Markets - Online Webinar
Discover how to efficiently manage your accounts across markets by increasing your cultural awareness. Learn about cross-cultural communications strategies that will help you avoid the potential pitfalls of juggling various stakeholders, local markets, and audiences from different countries. Event Overview Who should attend This webinar is ideal for all PR...
05/08/2020
1:30 pm - 3:00 pm
Understanding Finance - Online Webinar
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. Event Overview How attendees...
05/08/2020
6:00 pm - 7:30 pm
The Diversity Dividend: Beyond the tickbox to business performance and self-knowledge - Online Webinar
So, imagine being at a party but no one’s talking to you, no one offers you a drink, no one nods towards the dancefloor. How does that feel? If this is five days a week, 48 weeks a year, you’re stressed, working long hours, consider the cumulative impact on your...
11/08/2020
6:00 pm - 7:30 pm
Measuring and Evaluating PR Campaigns - Online Webinar
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of...
12/08/2020
1:30 pm - 3:00 pm
Climbing the PR and Communications Career Ladder - Online Webinar
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. Event Overview How attendees will benefit Attendees will understand what their employers are looking for in senior consultants and be able to put together a promotion plan in...
13/08/2020
1:30 pm - 3:00 pm
How does SEO work? A guide for PR and Communications Practitioners - Online Webinar
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. Event Overview How attendees will benefit This SEO and PR webinar provides a...
13/08/2020
6:00 pm - 7:30 pm
Making Great PR Campaigns with Instagram - Online Webinar
This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences. Event Overview There are over 600 million Instagrammers in the World. And 400 million of them go on the platform...