Prices for our training courses do not include VAT.

For more information on specific courses or want to know more email Training@prca.mena.global.

Kick start your professional development  by booking on to one of our training sessions. There is a PRCA training course to help you develop as a professional – whatever the stage of your career.

All our courses have a practical focus, meaning the skills, techniques and best practice covered in our training can be used with immediate effect. We deliver content rich, cutting edge and relevant learning experiences which deliver benefit for both the organisation and the individual.

Date/Time Training Courses
29/09/2021
12:30 pm - 4:00 pm
How to Win Clients in a World Challenged by COVID-19
Event Overview Who should attend? This course is suitable for agency owners and senior directors or anyone responsible for attracting clients (new business). What attendees will learn Delegates will learn how to create propositions that attract the right clients and have high conversion rates and a low cost of sale....
30/09/2021
1:30 pm - 3:00 pm
Managing an Integrated Communications Campaign
Event Overview Increasingly today comms campaigns, be they marketing or PR led, are becoming integrated with the need to have many marketing communications disciplines included in the same campaign. But different disciplines have different demands and requirements ranging from creativity to planning and implementation to evaluation. This 90-minute webinar takes...
30/09/2021
1:30 pm - 3:00 pm
Your Role in New Business Pitching
Event Overview How attendees will benefit Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client's real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation. The outcome: attendees will increase...
05/10/2021
1:30 pm - 3:00 pm
Building an Internal Communications Campaign that Works
Event Overview What attendees will learn: The webinar will overview the key components required to design a campaign, focusing on insight, setting SMART objectives, audience segmentation and evaluation. To bring this to life, the webinar will overview a campaign planning template and refer to a range of recent award-winning campaigns...
07/10/2021
12:30 pm - 4:00 pm
Creativity in B2B PR and Communications
Event Overview The seminar covers: Why creativity matters (market share and ROI) How B2C and B2B PR strategies differ Managing B2B client expectations Developing USPs and points-of-difference B2B message platforms B2B communications properties Creativity in B2B media relations Creative writing for B2B clients Generating creative B2B ideas The seminar includes...
07/10/2021
6:00 pm - 7:30 pm
Developing a Strategic Mindset
Event Overview Webinar Overview In this 90-minute webinar, delegates will learn not just what strategic thinking is, but how to make it an integral part of their everyday thinking process and how to deploy that thinking and systematic approach effectively in every PR  campaign and event they undertake.   Who...
12/10/2021
12:30 pm - 4:00 pm
Developing the Best Version of Yourself
Event Overview How will attendees benefit Learn how to own their power to choose and to take responsibility Embrace mindsets and approaches that empower them and improve their performance Identify and develop their strengths, values and work purpose Create stories around their work that make it more meaningful for them...
12/10/2021
12:30 pm - 3:00 pm
Getting Maximum Impact from a Disappearing PR and Communications Budget
Event Overview How delegates will benefit Consider the options for no or low-cost communication activity Look at how to maximise the impact Understand the technology that is available Learn how to encourage a team to be creative Find out how others are making it work What delegates will learn How...
12/10/2021
12:30 pm - 3:30 pm
How to Nail the Creative Process from Start to Finish
Event Overview This interactive workshop will look at what it takes to get into a creative mindset and, once you’ve nailed it, how to keep that mindset fresh and healthy so you can draw on it as and when you need to. We’ll look at what insights you need and...
14/10/2021
12:30 pm - 3:00 pm
Getting to Grips with Grammar
Event Overview How will attendees benefit This course will give you the confidence to use punctuation and sentence structure correctly and address common English grammar mistakes in a commonsense and light-hearted format.  It will  provide reassurance to every writer and provide delegates with a renewed confidence in the documents they...
14/10/2021
12:30 pm - 3:30 pm
Personal Branding and Impact
Event Overview Being self-aware enough to develop all of your ‘best bits’ into a uniquely personal brand, that makes a positive impact is the key to success in the modern workplace. How will delegates benefit Learn about what makes you, you. Discover what it is about you that is brand-worthy,...
14/10/2021
1:00 pm - 3:30 pm
Employee Change Communications
Event Overview How attendees will benefit You’ll leave with a fresh insight into the questions you should be asking clients and colleagues considering change and be better able to advise and support. And you’ll hear how you can deepen your knowledge and practice even further. What we’ll cover This seminar...
14/10/2021
6:00 pm - 7:30 pm
Introduction to Writing for PR and Communications Practitioners
Event Overview How attendees will benefit Attendees will learn the fundamentals of essential PR writing. They will see how to write effectively for different media and will be able to adapt their style to suit different audiences. Who should attend This foundation seminar is ideal for people new to PR...
21/10/2021
12:30 pm - 3:30 pm
Crisis Management Secrets from an Editorial Lawyer
Event Overview Attendees will learn: How the key editorial decisions are made; Who makes them; The key regulatory and legal protections against false reporting; How best to deploy those protections; How to use the “Golden Hour” to prevent PR crises happening at all; How thereby to improve your crisis PR...
21/10/2021
12:30 pm - 4:30 pm
Productive Conflict and Difficult Conversations
Event Overview How will attendees benefit Attendees will gain insight into the role of productive conflict in their work as well as the cost of conflict avoidance.  They will learn their own conflict style and how to interact with others in conflict situations.  They will build confidence in raising controversial...
21/10/2021
12:30 pm - 3:00 pm
The Tweet-Suite: Using Twitter to turbo charge your PR and Communications Campaigns
Summary: So… you’re on Twitter. Of course, you are. You already know your way around #hashtags, @replies, @mentions, retweets, likes, follows, threads? You’re definitely a PR professional. But admit it. Twitter can often be messy, noisy, unstructured, brutal and confusing. The chances are that you already manage at least one...
25/10/2021
6:00 pm - 7:30 pm
Digital Landscape for PR and Communications
Event Overview How attendees will benefit Attendees will, through an in-depth overview of the news and social media platforms, gain a thorough overview of the digital landscape against which PR operates and understand the strategies and tactics that lead to effective campaigns. Who should attend This course is suitable from...
26/10/2021
12:30 pm - 3:00 pm
Issues & Crisis: Putting the human imperative front and centre
Event Overview How will attendees benefit All too often, organisations kid themselves that an agreed message house, a robust Q&A, clear issues management protocols and a crisis manual means they are ready to management reputational risk. Sadly, they sometimes forget one crucial element – the human imperative. Attendees will learn...
26/10/2021
1:30 pm - 3:00 pm
Gaining Coverage in a Digital Media World
Event Overview The demands of the digital media are different to the traditional channels. Digital age journalists have very different needs for their stories. Word counts, sound, movement and the way the reader takes on content has changed the game completely. How attendees will benefit? Attendees will gain an understanding...
27/10/2021
12:30 pm - 4:30 pm
Becoming Confident and Assertive
Event Overview How attendees will benefit Whether you are the type of person who agrees to almost anything to avoid conflict, or the type whose diplomatic skills need a bit of a polish, this half-day course will show you how to say ‘no' effectively, treat yourself and others with respect...
28/10/2021
12:30 pm - 3:00 pm
PR Agency Finances for Account Managers
Event Overview The workshop suggests how team leaders can make a contribution to their agency’s finances by keeping a close check on over-servicing and negotiating more effectively with clients whose demands exceed their service allocation. Who it’s for: account managers and other team leaders who do not have a background...