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| Date/Time | Training Courses |
|---|---|
| 30/03/2020 6:00 pm - 7:30 pm | Successful Media Relations This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to... |
| 01/04/2020 1:30 pm - 3:00 pm | Creating and Curating Compelling Content for Social Media Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and... |
| 01/04/2020 6:00 pm - 7:30 pm | Understanding Search in a Social Media World With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip. Event Overview This comprehensive workshop looks at how your business can take advantage of social media’s undisputed impact on search engine queries,... |
| 03/04/2020 6:00 pm - 7:30 pm | Successful Media Messages Advertising agencies are brilliant at coming up with memorable messages which stay in our minds and change our perceptions. PR agencies are less skilled in this area, and it’s a problem. The heart of a PR programme which changes behaviour is – just as in advertising – a strong, sticky... |
| 07/04/2020 1:30 pm - 3:00 pm | Crisis Management Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are... |
| 07/04/2020 6:00 pm - 7:30 pm | Running Effective Political Campaigns: Influence the Political Agenda Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an... |
| 09/04/2020 1:30 pm - 3:00 pm | Gaining Coverage in a Digital Media World With MailOnline, the world's largest English language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix... |
| 09/04/2020 6:00 pm - 7:30 pm | Digital Landscape for PR and Communications The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter,... |
| 15/04/2020 8:30 am - 1:30 pm | The Art of Managing Stakeholders - Face to Face If you have experienced challenging stakeholders, then it’s time to review your approach. Whether clients, owners, colleagues or bosses, the relationship is only as good as the communication. What Delegates Learn Your circle of influence – accepting what you can and cannot achieve for yourself and others. Clarifying expectations... |
| 15/04/2020 6:00 pm - 7:30 pm | Introduction to Public Affairs The PRCA is offering a course for those who would like to gain an insight into public affairs work. Event Overview How will attendees benefit Attendees will gain: A comprehensive introduction into the discipline of public affairs Practical advice on lobbying, within an ethical framework Knowledge of where to source... |
| 24/04/2020 1:30 pm - 3:00 pm | Creating Great B2B Social Media Campaigns A popular myth is that social media doesn’t work effectively in B2B campaigns - but nothing could be further from the truth. In this webinar we reveal, through examples and case studies, how social media can increase the engagement of any B2B campaign. From developing a strategy to implementing dozens... |
| 29/04/2020 9:00 am - 11:00 am | MINDFULL to Mindful - Face to Face In today’s crazy stressful world of business, Mindfulness is becoming a trending topic. This 2 hour workshop will provide tips and techniques tools on how to bring your attention into focus, become more present in the now and improve connecting with the people or task in front of you. ... |
| 05/05/2020 1:30 pm - 3:00 pm | Social Media Metrics Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, LinkedIn or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key... |
| 05/05/2020 1:30 pm - 3:00 pm | The Power of Emotions in PR and Communications Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not... |
| 12/05/2020 6:00 pm - 7:30 pm | Women in Senior Leadership: A guide to taking charge of your career This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into... |
| 19/05/2020 6:00 pm - 7:30 pm | Social Media in Public Affairs There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used. Event Overview How will attendees... |
| 21/05/2020 6:00 pm - 7:30 pm | Ethics in PR and Communications The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of... |
| 22/05/2020 1:30 pm - 3:00 pm | Unleash your Inner Creative Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and... |
| 27/05/2020 6:00 pm - 7:30 pm | Getting Maximum Impact from a Disappearing PR and Communications Budget A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But... |
| 28/05/2020 1:30 pm - 3:00 pm | Paid Media Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. Event Overview How attendees... |
| 28/05/2020 6:00 pm - 7:30 pm | Moving from Internal Communications to Employee Engagement Getting the best from the workforce is not a ‘nice to have’ it is essential. Employees are the businesses biggest asset and if they are fully supportive and involved it can magnify what is achieved. They are the people making daily contact with customers and service users so when the... |
| 01/06/2020 6:00 pm - 7:30 pm | Your Role in New Business Pitching Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability... |
| 02/06/2020 1:30 pm - 3:00 pm | Digital Disruption - The next wave? PR is a fundamental driver in the new customer centric world, helping businesses to achieve goals but business transformation is fundamentally altering the intertwining worlds of sales and marketing. Are PR managers prepared to deal with the next wave of digital disruption from innovations such as virtual reality and the... |
| 03/06/2020 6:00 pm - 7:30 pm | Behavioural Economics – The science behind successful PR ‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR... |
| 04/06/2020 1:30 pm - 3:00 pm | Using Video in Social Media for PR and Communications With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. Event Overview This session explores the opportunities available to you to use video to engage... |
| 10/06/2020 1:30 pm - 3:00 pm | Getting to Grips with Grammar Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. Event Overview How will attendees benefit This course will give you the confidence to use punctuation... |
| 10/06/2020 6:00 pm - 7:30 pm | Introduction to Writing for PR and Communications Practitioners This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll... |
| 11/06/2020 1:30 pm - 3:00 pm | Influencer Relations Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar. Event Overview Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how... |
| 11/06/2020 6:00 pm - 7:30 pm | Producing Engaging Content in Public Sector Communications The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about... |
| 07/07/2020 1:30 pm - 3:00 pm | Harnessing the power of twitter for PR and Communications This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice. Event Overview How attendees will benefit: Attendees... |
| 07/07/2020 6:00 pm - 7:30 pm | Crisis PR in a Digital World For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field... |
| 08/07/2020 1:30 pm - 3:00 pm | Generating Sales with Social Media Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar. Event Overview This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention. Step-by-step, proven best... |
| 14/07/2020 6:00 pm - 7:30 pm | Developing an Internal Communications and Engagement Strategy This practical webinar provides an overview of the key stages needed to develop an internal communications strategy. Event Overview How attendees will benefit Gain an overview of best internal communications practice with an introduction into the practical steps needed to develop a strategy. Who should attend Anyone working in internal... |
| 15/07/2020 1:30 pm - 3:00 pm | How to Manage your Time and Workload more Effectively This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done. Event Overview How attendees will benefit: Attendees will: Learn to track time effectively... |
| 16/07/2020 1:30 pm - 3:00 pm | Introduction to Google Analytics for PR and Communications Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines,... |
| 21/07/2020 1:30 pm - 3:00 pm | Facebook for PR and Communications Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's... |
| 22/07/2020 6:00 pm - 7:30 pm | How to Create an Effective Blog With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse –... |
| 28/07/2020 1:30 pm - 3:00 pm | Supercharge PR Campaigns for LinkedIn With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? Event Overview What attendees learn How to: Discover the many ways LinkedIn is a powerful tool... |
| 04/08/2020 6:00 pm - 7:30 pm | Managing Accounts across International Markets Discover how to efficiently manage your accounts across markets by increasing your cultural awareness. Learn about cross-cultural communications strategies that will help you avoid the potential pitfalls of juggling various stakeholders, local markets, and audiences from different countries. Event Overview Who should attend This webinar is ideal for all PR... |
| 05/08/2020 1:30 pm - 3:00 pm | Understanding Finance This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. Event Overview How attendees... |
| 05/08/2020 6:00 pm - 7:30 pm | The Diversity Dividend: Beyond the tickbox to business performance and self-knowledge So, imagine being at a party but no one’s talking to you, no one offers you a drink, no one nods towards the dancefloor. How does that feel? If this is five days a week, 48 weeks a year, you’re stressed, working long hours, consider the cumulative impact on your... |
| 11/08/2020 6:00 pm - 7:30 pm | Measuring and Evaluating PR Campaigns PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of... |
| 12/08/2020 1:30 pm - 3:00 pm | Climbing the PR and Communications Career Ladder This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. Event Overview How attendees will benefit Attendees will understand what their employers are looking for in senior consultants and be able to put together a promotion plan in... |
| 13/08/2020 1:30 pm - 3:00 pm | How does SEO work? A guide for PR and Communications Practitioners SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. Event Overview How attendees will benefit This SEO and PR webinar provides a... |
| 13/08/2020 6:00 pm - 7:30 pm | Making Great PR Campaigns with Instagram This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences. Event Overview There are over 600 million Instagrammers in the World. And 400 million of them go on the platform... |
