Prices for our training courses do not include VAT.

Date/Time Training Courses
25/06/2018
6:00 pm - 7:30 pm
Pitching to Win New Business Webinar
Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort and it's not just talent. What are they doing better?
25/06/2018
6:30 pm - 8:00 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
28/06/2018
6:00 pm - 7:30 pm
Winning With Procurement for PR Agencies
Procurement is increasingly involved with marketing - from agency selection to fee negotiation.
02/07/2018
9:00 am - 11:00 am
How to Increase Website Traffic Using SEO Techniques - Face-to-face
Google change the goal posts weekly when it comes to website and search engine optimisation so it is important that all marketing material is optimised and in-line with the website set-up. This is a marketing view of SEO looking at monthly activities that we can carry out in-order to improve website traffic and digital PR is also strong factor to influence the performance.
02/07/2018
6:30 pm - 8:00 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
03/07/2018
1:30 pm - 3:00 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information. During more than two decades of planning for and handling a series of crises, Michael Bland has developed a ‘quick fix' training programme which helps the experienced and the inexperienced alike with a series of practical checklists. These have been tested under fire and enable the PR professional to hit the ground running.
03/07/2018
6:00 pm - 7:30 pm
Developing an Internal Communications Strategy
This practical webinar provides an overview of the key stages needed to develop an internal communications strategy.
04/07/2018
1:30 pm - 3:00 pm
Everyday Mindfulness - An introduction
This webinar will explore how to bring mindfulness techniques into our daily lives, as a powerful stress management and resilience tool, combating the myriad daily pressures.
05/07/2018
6:30 pm - 8:00 pm
Stepping into Leadership
This online course is aimed at mid-career level PR women who are ready to take that next step into a leadership role.
06/07/2018
1:30 pm - 3:00 pm
Gaining Coverage in a Digital Media World
With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix the...
11/07/2018
6:00 pm - 7:30 pm
Making the most of Facebook for PR
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from FacebookLive to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.
12/07/2018
6:00 pm - 7:30 pm
How to Manage Your Time and Workload More Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
17/07/2018
1:30 pm - 3:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
18/07/2018
7:00 pm - 8:30 pm
Introductory Google Analytics for PR
This basic overview of Google Analytics and Google Webmasters Tools will give attendees a sense of what they can achieve with the masses of useful data they provide to improve the work they do for clients.
19/07/2018
9:00 am - 11:00 am
Facebook & Instagram advertising - “How to increase revenue & ROI from advertising & analytics techniques” (Advanced) Face-to-FaceDubai, Dubai
Introduction After the introduction of Instagram and Facebook’s algorithm - it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.   What Delegates Learn...
23/07/2018
1:30 pm - 3:00 pm
Harnessing the Power of Twitter for PR
Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter.
25/07/2018
7:00 pm - 8:30 pm
How to Create an Effective Blog
This webinar will bring you all the key steps you need to create a truly successful blog that gains big readership numbers and active engagement with its audience. This no-nonsense session will show you how to run a blog for focus groups, internal communications, product development, customer complaints and stakeholders.
26/07/2018
1:30 pm - 3:00 pm
Influencer relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
30/07/2018
1:30 pm - 3:00 pm
An Introduction to Sustainability for Communications Professionals
Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. Whether you work in-house or at an agency, this webinar will help you to get a better grasp on how to do it well.
31/07/2018
9:00 am - 11:00 am
SEO “How to increase website traffic & ROI” (Advanced)Dubai, Dubai
Introduction To keep up with the ever-changing Google search goal posts there are up to date marketing techniques that we can carry out to support and improve a websites performance. This includes onsite website tasks as well as external activities. Being aware of performance via Google Analytics is also vital...
31/07/2018
1:30 pm - 3:00 pm
Getting to Grips with Grammar
An essential refresher for PR professionals who need to produce high-quality written work. If you've ever been confused about where to place an apostrophe or how to use a semicolon properly, this is the course for you.
31/07/2018
7:00 pm - 8:30 pm
Introduction to Writing for PR and Communications
Attendees will learn the fundamentals of essential PR writing. They will see how to write effectively for different media and will be able to adapt their style to suit different audiences.
01/08/2018
6:00 pm - 7:30 pm
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
01/08/2018
6:00 pm - 7:30 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
07/08/2018
1:30 pm - 3:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
07/08/2018
6:00 pm - 7:30 pm
Measuring and Evaluating PR Campaigns
This course is aimed at all levels who would like to develop their understanding in measuring and evaluating PR campaigns.
08/08/2018
1:30 pm - 3:00 pm
Making Great PR Campaigns with Instagram
This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.
09/08/2018
1:30 pm - 3:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
14/08/2018
1:30 pm - 3:00 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
16/08/2018
1:30 pm - 3:00 pm
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
22/08/2018
1:30 pm - 3:00 pm
Harnessing the power of Twitter for PR
With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.
14/09/2018
1:30 pm - 3:00 pm
Unleash Your Inner Creative
This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.
18/09/2018
6:00 pm - 7:30 pm
Building an internal communications campaign that works
Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.