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For more information on specific courses or want to know more email Training@prca.mena.global.

Kick start your professional development in the New Year by booking on to one of our training sessions. There is a PRCA training course to help you develop as a professional – whatever the stage of your career.

All our courses have a practical focus, meaning the skills, techniques and best practice covered in our training can be used with immediate effect. We deliver content rich, cutting edge and relevant learning experiences which deliver benefit for both the organisation and the individual.

Date/Time Training Courses
14/04/2021
12:30 pm - 3:30 pm
Producing Thought Leadership That Actually Works
Event Overview How will attendees benefit In the age of purpose, the challenge to produce provocative, high impact thought leadership is never far from your to-do list. Drawing on Rod's personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership...
14/04/2021
7:00 pm - 8:30 pm
How to Manage your Time and Workload more Effectively
Event Overview How attendees will benefit Attendees will: Learn to track time effectively Understand how time-tracking can be used to make you a more efficient PR pro Develop techniques for setting priorities and meeting deadlines Learn how to tell what’s important, and what’s not Learn how to stop technology from...
15/04/2021
1:30 pm - 4:30 pm
Personal Impact
Event Overview How will delegates benefit You will get to grips with the way your behaviour impacts: meetings, groups, and social gatherings. You will have the opportunity to find, then finesse your personal impact in a way that is comfortable for you. Who should attend? Anyone who is interested in being more...
16/04/2021
1:30 pm - 4:30 pm
How to Protect your Reputation via your Legal and Regulatory Rights
Event Overview Attendees will learn: How the key editorial decisions are made; Who makes them; The key regulatory and legal protections against false reporting; How best to deploy those protections; How to use the “Golden Hour” to prevent PR crises happening at all; How thereby to improve your crisis PR...
20/04/2021
2:00 pm - 4:30 pm
Growing Your Own Gravitas: Confidence and Credibility for Women in PR and Communications
Event Overview During the session we unpick ‘gravitas’ and ‘presence’ so that you can acquire practical tools to grow your own. You will learn: • How effective preparation underpins confidence, ‘gravitas’ and ‘presence’ • The value of rehearsal in building self esteem and credibility • Audience and message planning techniques,...
11/05/2021
1:30 pm - 4:30 pm
Better Pitching
Event Overview This course is rooted in understanding of consultancy dynamics and will provide a practical guide through the process from brief to presentation or submission. If followed, the recommendations made will make a difference to your pitch success. Who Should Attend  This is for all those responsible for leading...
12/05/2021
2:30 pm - 5:30 pm
Unleash your Inner Creative
Event Overview Who should attend Anyone who has to develop creative ideas or problem-solve in their role, whether for a press office, a campaign or a new business pitch. What attendees will learn: Preparing properly & the creative brief. Developing a creative attitude – ways to be more creative day...
19/05/2021
1:30 pm - 3:30 pm
Communicate for Impact: Get better results from all your meetings, teleconferences, and emails
Event Overview How attendees will benefit When personal communication works well, you not only understand others better, you are also understood by others more easily. You feel less stressed, more capable and more confident in your own abilities. You’ll start to recognise the different ‘preferred communication styles’ so you can...
20/05/2021
2:30 pm - 3:00 pm
Navigating the Paid Marketing Landscape in 2021 and Beyond
Event Overview In this webinar, we will cover: Campaign Strategy - “Starting with the objective in mind.” - Objective setting for paid activity and how to avoid confusing, expensive and ultimately fruitless efforts! Measuring ROI - Importance of tracking pixels, event tracking and key metrics Audience Research & Development - Tools, tips and...
27/05/2021
2:00 pm - 4:00 pm
How to Write a Winning Award Entry
Event Overview How attendees will benefit Delegates will understand the mind-set of a judge and the key ingredients for a winning entry, including what will be rejected. They will learn how to write and present their campaigns and entries to meet award criteria and how to add that extra flair...
02/06/2021
12:00 pm - 4:00 pm
Issues & Crisis: Putting the human imperative front and centre
Event Overview How will attendees benefit All too often, organizations kid themselves that an agreed message house, a robust Q&A, clear issues management protocols and a crisis manual means they are ready to manage reputational risk. Sadly, they sometimes forget one crucial element – the human imperative. Attendees will learn...
08/06/2021
12:30 pm - 2:30 pm
Developing a Communication Strategy
Event Overview How delegates will benefit: Understand what is required from a communication strategy Know the research, data and insights that are required Learn how to write a communication strategy that will underpin all the communication and PR work Understand how to prepare a document that is accessible to leaders...
09/06/2021
1:30 pm - 3:00 pm
Getting Maximum Impact from a Disappearing PR and Communications Budget
Event Overview This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for. Showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer-term communications plan. From...
09/06/2021
1:30 pm - 3:00 pm
Using Video in Social Media for PR and Communications
Event Overview This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for. Showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer-term communications plan. From...
09/06/2021
6:00 pm - 7:30 pm
Reddit: Tips and Trends for Digital PR and Social Media Campaigns
Event Overview How delegates will benefit Consider the options for no or low-cost communication activity Look at how to maximize the impact Understand the technology that is available Learn how to encourage a team to be creative Find out how others are making it work What delegates will learn How...
23/06/2021
1:00 pm - 3:00 pm
Influencer Relations
Event Overview Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings. For too long, journalists and bloggers have complained of untargeted approaches and...
01/07/2021
6:30 pm - 7:30 pm
The Trusted Advisor: How to Win and Retain Clients’ Confidence
Event Overview How attendees will benefit: Attendees will learn short-cuts on the journey between operative and valued advisor Who should attend: Anyone who wants to forge closer ties with their key client contacts The trainer is the former CEO of GCI UK and GCI Europe, a network of 28 offices with 53 multi-country...
06/07/2021
12:30 pm - 3:00 pm
Getting to Grips with Grammar
Event Overview How will attendees benefit This course will give you the confidence to use punctuation and sentence structure correctly and address common English grammar mistakes in a commonsense and light-hearted format.  It will  provide reassurance to every writer and provide delegates with a renewed confidence in the documents they...
07/07/2021
6:30 pm - 9:30 pm
Introduction to Writing for PR and Communications Practitioners
Event Overview How attendees will benefit Attendees will learn the fundamentals of essential PR writing. They will see how to write effectively for different media and will be able to adapt their style to suit different audiences. Who should attend This foundation seminar is ideal for people new to PR...
14/07/2021
6:00 pm - 7:30 pm
How to Manage your Time and Workload more Effectively
Event Overview How attendees will benefit Attendees will: Learn to track time effectively Understand how time-tracking can be used to make you a more efficient PR pro Develop techniques for setting priorities and meeting deadlines Learn how to tell what’s important, and what’s not Learn how to stop technology from...
15/07/2021
1:30 pm - 3:00 pm
Introduction to Google Analytics for PR and Communications
Event Overview How attendees will benefit: In this webinar, we will cover: •   Introduction to the Google Analytics dashboard •   How to glean insights from Google Analytics •   Site admin •   Creating custom reports •   Segmentation •   Goals and events •   Overview of Search Console / Google Webmasters Tools   Who should attend? Anyone with a planning role,...