The PRCA MENA Awards 2020 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa.

Leading practitioners attended the awards at the W Dubai – The Palm on the evening of Wednesday, 5th February.

Francis Ingham MPRCA, Director General, PRCA, said: “The PR industry in the Middle East and North Africa is in fantastic shape. Without exception, the quality of work showcased at last night’s PRCA awards was world-beating. We congratulate all of the winners for raising the bar even higher.”

The full list of winners can be seen below.

Best PR Campaign: B2C Edelman – #RSATravelPhotoFails

Best PR Campaign: B2B ASDA’A BCW – Networ

Best Integrated Campaign Jotun Paints – Master Painter

Best PR Campaign: Influencer Relations Q Communications – DHL Express, Mo Salah: The Social Human Network

Best PR Campaign: Digital Weber Shandwick MENA – How to break the internet in Saudi Arabia / Netflix

Best PR Campaign: Crisis Communications Hill+Knowlton Strategies – Best of BAKU

Best PR Campaign: Game Changer M&C Saatchi Public Relations – MOBILY – #EVERYONESKINGDOM

Results on a budget Atteline – STEAMathalon, future-proofing he next generation

Best Regional Campaign Seven Media – Special Olympics World Games

Social Impact BPG Orange – Loreal #STEMINIST

Best PR Campaign: Media Relations Seven Media – Special Olympics World Games

Strategic Communications Campaign Cicero & Bernay Public Relations – Azizi Developments

Rising Star of the Year Markettiers – Hadeel Mansour

PR Leader of the Year Houbara Communications – Loretta Ahmed

Small Consultancy of the Year Brazen

Large Consultancy of the Year Hill+Knowlton Strategies

In-House Team of the Year Discovery





The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

For more information, visit our website.