Dubai, United Arab Emirates 17 December 2020:

The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa.

In a free socially distanced event at Jumeirah Zabeel House, Dubai, the night was an opportunity for the industry to recognise the truly great work that took place across the region during a difficult year.

The awards, sponsored by 3Gem, was hosted by Tom Bushell, from the Coca Cola Arena. And of course, thank you to our amazing panel of Judges who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

The night’s big winners were Hill+Knowlton Strategies winning ‘Best Use of Video in Campaign’, ‘Best Use of Social Influencers in a Campaign’, ‘Best Social Media Campaign’.  Weber Shandwick MENAT took home the award for ‘Digital Team of the Year’ and Khaled Rashed AlShehhi, Executive Director of Production and Digital Communication Sector, Ministry of Cabinet Affairs, Public Diplomacy Office – UAE won Digital Professional of the Year and Joanne Walker, Seven Media was Highly Commended for the Digital Professional of the Year award.

Hayley Clements, General Manager PRCA MENA, said

“Congratulations to all our winners – I couldn’t be prouder. Last night was a wonderful opportunity for our industry to come together (socially distanced) free-of-charge to celebrate the outstanding digital work we have seen across our region this year. We’ve all missed that face-to-face connection with our PR colleagues and peers, so it was great to have that back.”

The full list of winners can be seen below:

 

Best Use of Reporting and Measurement in a Campaign

Winner

Cicero & Bernay Public Relations – Nissan Sunny Programmatic PR Launch

 

Best Use of Video in a Campaign

Winner

Hill+Knowlton Strategies – Diriyah Season

Highly Commendable

APCO Worldwide – Democrance

W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan

 

Best Use of Social Influencers in a Campaign

Winner

Hill+Knowlton Strategies – Gamers Without Borders

Highly Commendable:

Gambit Communications – The Ritz-Carlton

Atteline – Aura and Leem COVID-19 Campaign

 

Best Use of Paid Media in a Campaign

Winner

RAW Agency – Al Ansari Exchange

 

Best Performance in a Digital Campaign

Winner

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

Highly Commendable:

Hill+Knowlton Strategies – Huawei Live Sale

 

Best Social Media Campaign

Winner

Hill+Knowlton Strategies – Instagram –  #MonthOfGood

Highly Commendable

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

 

Best Use of Content Marketing in a Campaign

Winner

BPG Group – Deezer

Highly Commendable

Weber Shandwick MENAT – Epson Entrepreneurs

 

Best Digital Marketing Campaign

Winner

Seven Media – Together We Are Good And The UAE Response To Covid

Highly Commendable

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

 

Digital Team of the Year

Winner

Weber Shandwick MENAT

Highly Commendable

Hill+Knowlton Strategies

 

Digital Professional of the Year

Winner

Khaled Rashed AlShehhi – Ministry of Cabinet Affairs, Public Diplomacy Office – UAE

Highly Commendable

Joanne Walker – Seven Media

 

Best Digital Journalist/Blogger

Winner

Natasha Hatherall-Shawe – #CovidDiaries

 

For further details, contact Hayley.clements@prca.mena.global

 

About the PRCA


The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
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