The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.
The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.
All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA MENA provides an international framework within which its members can develop global networks and new business referrals.