Dubai, United Arab Emirates, 23 August 2023: Brazen MENA has added three exceptional hires to its team as it enters its next phase of growth as a mid-sized PR agency.

Account Manager, Amina Ehsan; Senior Account Executive, Kristina Fernandes and PR-Coordinator, Marry Joy Lastra have all joined Brazen MENA after a summer of exceptional growth.

Ex-ITP, with more than six years of experience, Saudi-born Amina previously looked after LPM, while leading across the Maldives Tourism board. She will be heavily involved in the management of senior clients, as well as developing and nurturing the junior team.

A UAE born and bred native, Kristina joins from Al Masaood Group and will flex her excellent little black book of media and influencer contacts to deliver best-in-class results the agency has become renowned for.

Last, but certainly not least, Marry Joy, will act as a team support ensuring all accounts teams run like clockwork. Furthermore, as a member of AMEC, she will lead Brazen MENA’s evolvement as it develops a newer and far more sophisticated method of media evaluation.

Louise Jacobson, Managing Partner of Brazen MENA comments: “At the heart of Brazen MENA is its people. We always have, and always will, continue to prioritise a positive, inclusive company culture, injected with a huge sense of fun – and after each one performing exceptionally in their interviews, I’m excited to be welcoming this wonderful trio of superb PR talent. I can’t wait to see Amina, Kristina and Marry Joy grow and prosper in their new roles.”

Brazen MENA has a roster of leading global and local clients including Marriott International, Dubai Economy and Tourism, Hilton, Sunset Hospitality, Battersea Power Station and The First Group.


For more information please contact Louise Jacobson at Brazen

T. +971 4 240 8395 M. + 971 52 873 6960 E.


About Brazen MENA

  • Brazen MENA was established in Dubai, UAE in 2015 and is one of the region’s leading lifestyle agencies
  • Famous for harnessing the power of PR to manange reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients
  • As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications
  • Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more
  • The agency’s senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community
  • Shortlisted for 100+ MENA Industry Awards
  • 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year
  • Caterer ME F&B PR firms Power List 2022 – 2023
  • MEPRA 2017 – 2019 Awards Winners: Best Retail Campaign for The Galleria, Best Beauty Campaign for Bio-Oil, Young Communicator of the Year, Best Consumer Services for The Galleria and Atlantis, The Palm, and Best Use of Traditional Media Relations for Careem.
  • PRCA MENA 2017 – 2020 Awards Winners: Highly Commended PR Leader of the Year, Highly Commended Best Social Impact for Freedom Pizza, Best Media Relations Campaign for Careem, and Regional Campaign of the Year for Wendy’s
  • GCC Enterprise Awards 2019 – Most Innovative Content Marketing Agency in Dubai
  • MEPRA 2022 – 2022 Award Winners: Gold Award for Best F&B Campaign
  • PRCA MENA 2022 – 2022 Awards Winners: Highly Commended Influencer Campaign of the Year, and Small Consultancy of the Year