PRCA MENA and MCG Talent partner to Host Workshop on The Power of Tiny Changes

Dubai, UAE – 29 February 2024, – PRCA MENA, in partnership with MCG Talent, recently organized an insightful workshop centered around “The Power of Tiny Changes.” The event was attended by over 40 PR professionals, and offered a platform for industry leaders to explore innovative strategies for enhancing communication and talent acquisition.

The workshop kicked off with Justin McGuire, CEO of MCG Talent, offering a comprehensive exploration of current talent trends in the UAE and KSA. Leveraging his wealth of experience, McGuire delivered invaluable insights into the dynamic landscape of talent acquisition and retention. Attendees gained practical strategies for optimising their Employee Value Proposition (EVP), empowering them not only to attract but also retain top-tier talent. McGuire’s presentation anticipates the upcoming release of MCG Talent’s EVP guide.

Following McGuire’s presentation, Leopold Ajami, Founder of Novel Philosophy Academy, took the stage to delve into the power of persuasion and the profound impact of small changes in messaging and communication. Ajami’s engaging discourse shed light on how subtle alterations can yield significant results, empowering participants to craft compelling narratives that resonate with their audience.

Key Takeaways:

  • Understanding current talent trends and recruitment strategies in the UAE and KSA.
  • Harnessing the power of persuasion to enhance communication effectiveness.
  • Leveraging small changes in messaging to achieve meaningful outcomes.


About PRCA MENA: PRCA MENA is the leading professional body for the PR and communications industry in the Middle East and North Africa region. Committed to promoting excellence and best practices, PRCA MENA serves as a hub for networking, professional development, and industry insights.


About MCG Talent: MCG Talent is a premier recruitment agency specializing in Communications, Marketing, Creative, and Digital sectors. With a track record of excellence spanning years, MCG Talent is dedicated to connecting top-tier talent with leading organizations across the MENA region.

The collaborative workshop between PRCA MENA and MCG Talent underscores a shared commitment to driving innovation and excellence in the PR and communications industry. By exploring the transformative potential of tiny changes, participants gained valuable insights into enhancing their professional effectiveness and achieving tangible results.