Athar – Saudi Festival of Creativity

Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrating Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival will become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It will provide a platform for brands and agencies to network and do business. Athar Festival will give attendees a chance to find out where the industry is heading and showcase the business case for creativity.

This year the Festival, Young Talent Academy and Awards takes place at the Crowne Plaza Riyadh during the 13 – 16 November 2023.

For more information visit:

CARMA – Global Partners

Effectively capturing and interpreting media coverage is not easy. That is why finding the right partner is critical.

For over three decades, we have helped organizations leverage media intelligence to navigate and understand today’s disrupted media landscape, act strategically, operate effectively and demonstrate success. With CARMA, you avoid meaningless data and arrive at insights that matter.

We help clients capture, monitor, analyze and interpret relevant content and data, empowering them to make better business decisions and prove ROI.

For further details visit:

Dubai Cares

Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to quality education through the design and funding of programs that aim to be impactful, sustainable and scalable. To date, the UAE-based global philanthropic organization has successfully launched education programs reaching over 21 million beneficiaries in 60 developing countries.

Dubai Cares plays a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all, and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises.

Dubai Cares is a civil society organization formally associated with the United Nations Department of Global Communications (UN DGC), as well as a registered non-government organization under IACAD, the charitable activities regulator in Dubai. The UAE-based global philanthropic organization is authorized to raise funds through direct donations and fundraising campaigns, as well as process all permit approvals with IACAD.

To learn more, please visit

Global Women In PR

 GWPR MENA connects and attracts women in leadership within the communications industry across the region, offering a not-for-profit platform for members to tackle key issues around the role of women in communications as well as the fast-changing landscape within the industry.

Global Women in PR (GWPR) is open for membership with discounted rates for PRCA members.

Membership is open to women who hold senior positions within the PR and communications industry, both agency and ‘in-house’ or who are freelance consultants with significant PR experience of 10 years+.

Visit their website to find out more:

Guinness World Records  

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and more than a million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 10 million fans on Facebook.

The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

Gulf For Good

Gulf for Good is a UAE based non-profit organisation UAE NPO (150021) and a UK Registered Charity (1140294)

Founded in 2001 under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, their adventure challenges fundraise to support underprivileged children around the world.

Each adventure challenge supports a worthy charity in the same country where the challenge takes place. The sponsorship collected by participants is spent on worthwhile child-related projects managed by charities focused in education, housing and healthcare.

Since 2001 to date, Gulf for Good has hosted more than 100 challenges, raising almost USD 5 million for 63 projects in 30 countries helping over 33,300 children in need.

For more information visit their website.

MCG Talent

MCG Talent is an award-winning recruitment agency specialising in marketing, creative, communications, and technology recruitment across the Middle East & Asia. With offices in Dubai, Saudi Arabia, Hong Kong, and Singapore, we connect businesses with top talent worldwide.

Our mission is to match exceptional professionals with companies to drive success. Whether you’re seeking a new challenge or hiring exceptional talent, we excel at creating perfect matches. Our services include permanent recruitment, executive search, and project recruitment, tailored to meet your specific hiring needs.

For more information visit the MCG Talent website.

Murdoch University Dubai

Murdoch University Dubai is a core branch campus of Murdoch University in Perth, Australia – one of the Top 100 Young Universities in the World and also a PRCA University Partner. Murdoch University Dubai have been rated 5-stars in 2022 by the the Knowledge and Human Development Authority (KHDA), under their Higher Education Classification (HEC) system. Murdoch University Dubai offers internationally recognised Foundation, Diploma (International Year One), Undergraduate and Postgraduate degrees. All courses follow the identical academic requirements as the courses offered in Australia, taught by highly qualified international lecturers. The degrees awarded are issued from Australia and are exactly the same as the ones conferred on campus in Australia. We have three trimesters in a year (January, May and September) that enable new students to start their education in any of the three intakes and help current students complete their courses in a shorter time-period with our fast-track option.

One Group

 The Saudi destination for engineering public awareness and leading societal influence, which is based on innovative communication and marketing initiatives, based on idea creation, message realization, maximization of impact, and creation of sustainable partnerships using flexible and modern business models, according to market trends and customers wishing to meet the priorities of stakeholders, and contribute to achieving Programs and objectives of the Kingdom’s Vision 2030.

For further details visit:

The Work Crowd

The Work Crowd are a global community of 4,500 PR & Communications experts, mentors, advisors and freelancers who have a plethora of industry sector experience. We work with 2000 Start-ups, Scale-ups, corporates, charities and Government Bodies across 10 countries who are looking for business critical skills and knowledge. Our global communication experts help organisations to gain the knowledge, support and expertise to implement their business goals. Our diverse community are PR & Communications experts in their industry field of knowledge, who help formulate strategic decisions, drawing upon their knowledge and expertise.

For further details visit:


YouGov is a global provider of analysis and data generated by research in 43 markets from an online panel of almost 10 million.  As market research pioneers YouGov’s data consistently outperforms others on accuracy, as concluded by Pew Research. Combine that with our advanced analytical technology, powered by, and we are able to generate the most accurate, complete, and dynamic portrait of the world. The heart of YouGov is a global online community, where millions of people and thousands of organisations are engaged in a continuous conversation about beliefs and behaviours. YouGov combines this continuous stream of data with deep research expertise and broad industry experience, to provide a more accurate and actionable portrait of what the world thinks.

YouGov’s omnibus service interviews a representative sample of adult’s (aged 18+) within the online population in 20 countries across the Middle East and North Africa twice a week. Omnibus is a cost effective solution which lets you pay by the question at a fraction of the cost of an ad-hoc study. All without compromising on the quality of the data.

For more information about YouGov’s products and services, visit our website.