“AI Cold War is Here”: are we ready for the AI Race?

After years at the intersection of business, geopolitics, and technology, I see how the DeepSeek release has sparked a vital conversation about the emerging "AI Cold War". While everyone's talking about US-China rivalry, the reality is far more…
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Are earnouts going the way of skinny jeans?

Earnouts, once the “skinny jeans” of M&A deals, are increasingly falling out of favour. For years, they were the perfect compromise: buyers could defer risk, and sellers had a clear incentive to deliver strong post-deal performance.…
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The Future of AI in PR & Communications – A Glimpse into 2029

Hosted by PRCA Cymru and University of South Wales Creative Industries faculty, speakers Shayoni and Jon were reflecting on the question; “5 years into the future, how will AI be integrated into the PR practice and how will it affect the…
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Optimising your journey from PR to Lead Generation for maximum impact

While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads. This has frustrated many a PR professional since time immemorial,…
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We Need To Transform PR Culture To Foster Mental Wellbeing

We need a radical overhaul of culture in the PR industry. That’s the only conclusion to be drawn from the latest Mental Wellbeing Audit of the sector. The scale of the problem is immense - nine out of ten PR professionals report poor mental…
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AI and PR – a Powerful Partnership

It’s all changing. PR pros today are applauding the integration of AI into PR services – symbolizing a major shift in the way these services are offered. Let’s take a look at just 3 AI-led capabilities that are influencing the PR industry: 1.…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Like Lara Sous Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Like Injeel Moti Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Including Bianca Riley Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Including Louay Al Samarrai Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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“Client Centric, Team First”: How Work Culture Drives Success

Words By: Tala Al Massri, Junior Account Manager at Atteline "Client centric, team first" is an ideology our Managing Director and Founder, Sophie Simpson, has been sharing with Atteline’s clients and new business leads during my 917 days…
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Introducing Active Studios: Your Partner for Video Production Services (and a little bit about my personal journey) By Mechelle Cordon Manuel

In the world of digital content, video production has become a powerful medium for storytelling, brand communication, and thought leadership. Active Studios, under the umbrella of Active DMC, stands as a beacon of creativity and innovation.…
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