Arab Youth Survey

The 8th May  2018 marked the 10th Annual Arab Youth Survey, presenting the evidence, insights and opinions of the Arab youth in the MENA region. With youth unemployment in the region now above 25%, the need for this research is central to find out the issues being faced. A comprehensive interview process, conducting 3,500 face […]

The Rise of Specialist Collaborators

“Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford Whether you call it a collaborative model, or call it a collective, one thing is certain and that’s that the rise of highly specialised freelancers and boutique agencies, working together on a common project, is becoming increasingly common. In years […]

Creativity goes hand in hand with a ‘future’ ready business

We are frequently asked to be creative or apply creative thinking in the work we do or even the lives we lead. A common mistake made by many, is understanding what creativity is and how to go about delivering it, it’s definitely not something you turn off or on, or learn, rather its instinctive, a […]