The Role of Women in the Automotive Industry

Recognizing the importance of diversity in driving innovation and showcasing the breadth of opportunities available is an integral part in building organizational cultures. On this special day, International Women’s Day, I can’t help but…
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International Women’s Day 2023

Today marks a significant day for women not just here in the UAE, but all over the globe. International Women’s Day. A global day which actually came together well over a century ago, in 1911, to celebrate the social, economic, cultural and…
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How to make workplaces more social

By Hilmarie Hutchison, CEO of Matrix Public Relations Who would have thought that ‘hybrid’ would be associated with the way we work? The global pandemic brought about mammoth changes across sectors compelling organizations to redefine…
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The future never seemed so close: 3 Tech Trends for Comms in 2023

2023 looks set to mark a new era for the tech sector as emerging technologies redefine the way people access and share information. For communications and marketing professionals, it’s time to sit up and pay attention. Here are three trends…
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Metaverse – Just hype or a game changer?

The first time I heard the term “Metaverse” my reaction was, “Do I need to care?” Every second day a new buzzword that promises to disrupt the ever evolving tech industry is born leaving the common man completely flustered! Within a…
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From the Streets to the Boardroom: What Rap and PR Have in Common

At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with…
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PR Trends All Comms Professionals Need To Keep An Eye Out For in 2023

The world today is transforming at an unimaginable pace. The ongoing shifts in consumer behavior, the persistence of remote working models, and the challenges that accompany digital transformation such as the misuse of information across social…
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How to politely say no to a new client.

Turning down a piece of new business is not easy. Not everybody finds that comfortable. However, this is exactly what you need to do from time to time. Just as clients do their due diligence before hiring an agency to work with, agencies…
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Time for influencers to be more than a pretty face and be the voice for sustainability

The meteoric rise of social media has rendered public opinion the most powerful socio-political force in the world, and the influencer is at the heart of this movement. With influence comes responsibility. This equation applies to any prominent…
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Communications in the Age of Crypto – in Conversation with Coinbase

Martyna in conversation with Elliott Suthers, Communications Director, Corporate and Global at Coinbase While it has its opponents and strong critics, data suggests that cryptocurrencies and cryptocurrency powered financial applications are…
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Metaverse unlocks playground of discovery and reputational risk – PRCA Global Ethics Council Annual Perspective

The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology. The…
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Can PR strengthen conversations around Mental Health?

For most of the working force, a major part of their lives is spent at workplaces. This means that having a fulfilling job is essential for everyone’s general and mental well-being. A state of well-being where an individual recognizes his…
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