Originally published by Campaign Middle East Every article you’re about to read in the coming quarter is going to tell you the same thing: it’s been an unprecedented time. That has caused disruption. With disruption comes opportunity. And those that can step up and take that opportunity will win *pause for applause*. Then, instead of […]

You don’t need a crystal ball to see that 2021 will be a tough year for communicators. PRCA MENA Board Member, Alex Malouf  pens down his thoughts for 2021. I hope I haven’t put you off reading this blog, but I wanted to spell out in simple terms what we communicators can expect in 2021. […]

Love it or hate it, influencer marketing is becoming not only necessary but possibly the most relevant channel to reach larger volumes of consumers. The global industry is expected to grow to be worth $9.7bn this year, according to The State of Influencer Marketing 2020: Benchmark Report. It does however tend to be a bit […]