AI and PR – a Powerful Partnership

It’s all changing. PR pros today are applauding the integration of AI into PR services – symbolizing a major shift in the way these services are offered. Let’s take a look at just 3 AI-led capabilities that are influencing the PR industry: 1.…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Like Lara Sous Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Like Injeel Moti Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Including Bianca Riley Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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Advancing Your Communications Career in MENA: Hear How Regional Leaders Including Louay Al Samarrai Made It Happen!

Alice Weightman, Chair of the PRCA MENA People and Culture committee sat down with senior leaders of the communications industry and the committee members of PRCA MENA to share insights from their impressive careers, offering guidance on how…
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“Client Centric, Team First”: How Work Culture Drives Success

Words By: Tala Al Massri, Junior Account Manager at Atteline "Client centric, team first" is an ideology our Managing Director and Founder, Sophie Simpson, has been sharing with Atteline’s clients and new business leads during my 917 days…
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Introducing Active Studios: Your Partner for Video Production Services (and a little bit about my personal journey) By Mechelle Cordon Manuel

In the world of digital content, video production has become a powerful medium for storytelling, brand communication, and thought leadership. Active Studios, under the umbrella of Active DMC, stands as a beacon of creativity and innovation.…
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Internal Comms – It starts with the ‘do’ not the ‘know’

Too often, internal communications focuses on telling people stuff. But surely the point is to get people to do things. Starting from the actions you need from people and not the facts and data you are going to throw at them is a smarter way…
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Managing Clients

You are the Role model in Client Management for your trainees  Managing clients well, building relationships and trust, is a much sought after skill in all aspects of marketing, be it public relations, advertising, event management or any…
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Strategic Shifts: PRCA MENA’s Projections for 2024 in AI, Industry Influence, and Online Communication

Dear friends and colleagues What will 2024 bring? As we finalise projects and prepare our next strategies, I am struck by some of the valuable exchanges we’ve had within our PRCA MENA community about where we are and what is coming next: Navigating…
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Beyond The Resume: Redefining PR Success In 2024

In an industry marked by constant change, insights from classrooms and neatly listed credentials on a resume only scratch the surface of a PR professional's capabilities. Beyond formal qualifications are skills that truly define success in this…
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The Work Crowd CEO, Alice Weightman’s Key Takeaways from the PRCA MENA Event 2023 in Riyadh

I was invited by the PRCA MENA to attend their first conference and awards in The Kingdom of Saudi Arabia and present an award for the best Digital professional of the Year 2023. The overwhelming feeling, I got from the day was a real entrepreneurial…
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