Why one author is saying ‘no’ to the unempathetic challenge of International Women’s Day 2021  Given the last twelve months, bestselling author and global empathy advocate Mimi Nicklin is saying “no” to being asked to take on anymore challenges as the International Women’s Day theme #ChooseToChallenge begins to circulate.  The theme for International Women’s Day […]

Originally published by Campaign Middle East Every article you’re about to read in the coming quarter is going to tell you the same thing: it’s been an unprecedented time. That has caused disruption. With disruption comes opportunity. And those that can step up and take that opportunity will win *pause for applause*. Then, instead of […]

You don’t need a crystal ball to see that 2021 will be a tough year for communicators. PRCA MENA Board Member, Alex Malouf  pens down his thoughts for 2021. I hope I haven’t put you off reading this blog, but I wanted to spell out in simple terms what we communicators can expect in 2021. […]