How to politely say no to a new client.

Turning down a piece of new business is not easy. Not everybody finds that comfortable. However, this is exactly what you need to do from time to time. Just as clients do their due diligence before hiring an agency to work with, agencies…
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Time for influencers to be more than a pretty face and be the voice for sustainability

The meteoric rise of social media has rendered public opinion the most powerful socio-political force in the world, and the influencer is at the heart of this movement. With influence comes responsibility. This equation applies to any prominent…
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Communications in the Age of Crypto – in Conversation with Coinbase

Martyna in conversation with Elliott Suthers, Communications Director, Corporate and Global at Coinbase While it has its opponents and strong critics, data suggests that cryptocurrencies and cryptocurrency powered financial applications are…
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Metaverse unlocks playground of discovery and reputational risk – PRCA Global Ethics Council Annual Perspective

The PRCA Global Ethics Council has published its 2022 Annual Perspective, featuring insight from 30 global leaders, exploring the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology. The…
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Can PR strengthen conversations around Mental Health?

For most of the working force, a major part of their lives is spent at workplaces. This means that having a fulfilling job is essential for everyone’s general and mental well-being. A state of well-being where an individual recognizes his…
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It is time businesses moved beyond the small talk on sustainable development

Many companies have mastered playing the SDG bingo — where you hang your hat on as many Sustainable Development Goals (SDGs) as possible just to look good. Having weak links to the SDGs or any other ESG metrics will make you lose credibility. The…
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Behind the scenes at Expo 2020 Dubai

The main reason we set up markettiers MENA almost eight years ago now was because of our excitement around the Expo bid. The collective excitement around the whole country, the buzz on the ground and the way it brought everyone together, showed…
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Deliberate or Unconscious Bias is holding women back and here’s how to level the playing field – Ananda Shakespeare

“Get the PR girl to write up the press release,” he said, indicating the task be assigned to a woman with decades of experience. Probably everybody in the PR sector has heard such a request uttered during their career. I know I have.…
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Four Ways to elevate women’s voices and make the PR industry a level playing field – Nitin Mantri

Just two years into the new decade and the world has seen an astounding number of breakthroughs in science and technology. Shared knowledge resulted in the fastest development and rollout of the Covid-19 vaccine; WHO approved the world’s first…
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Whether deliberate or unconscious, bias makes it difficult for women to move ahead. Knowing that bias exists isn’t enough, so what action is needed to level the playing field? – Natasha Hatherall – Shawe

Education then action is key to breaking the bias Nothing can beat bias except education that destroys ignorance and to this end, it is important to recognise the leaps and bounds we have made within society around gender bias, mainly regarding…
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Entrepreneurship and the importance of building a support system Words by Aakanksha Tangri, Founder of Re:Set

Entrepreneurship and the importance of building a support system Words by Aakanksha Tangri, Founder of Re:Set   Entrepreneurship is often a lonely journey — one filled with the highest of highs and the lowest of lows. You tend to…
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LETTERS FROM THE DESK – Natasha Baker

Open Letters – From the desk of Natasha Baker Associate Account Director at Ogilvy, and NextGen Committee Member   12 December 2021   Dear Natasha, After four years of studying, you have graduated and secured your…
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