LETTERS FROM THE DESK – MICHAEL HYLTON

Open Letters – From the desk of Michael Hylton Consultant at Instinctif Partners, and NextGen Committee Member 15 September 2021 Dear 21-year-old Mike, Firstly, congratulations on how far you’ve come in the last few years, who would…
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PRCA PULSE BY RAMI DEEB, PRCA MENA MEMBER, MARKETING EXECUTIVE AT TALKWALKER

It’s not only about being yourself in a sea of uniformity, you must admit when you messed up and move on.  Your phone won’t stop buzzing. Emails flooding your inbox. Your heart sinks because you know what’s coming but you just don’t…
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LETTERS FROM THE DESK – SHALEEN J SUKTHANKAR

Open Letters – From the desk of Shaleen J Sukthankar Senior Manager, Client Experience at Weber Shandwick, and NextGen Committee Member 23 August 2021 Dear 21-year-old Shaleen, This is 29-year-old Shaleen, from 2021! As you embark…
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PRCA PULSE By Raghad Elassi​, NextGen MENA Arabia Chair, Senior Public Relations Specialist OSN​ ​

Earlier this month, PRCA NextGen Arabia has launched Hala NextGen, a network designed for Arabic-speaking professionals to connect, engage, collaborate, and guide the PR community across the MENA region.  You can find all relevant information…
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PRCA PULSE By Ahmad Itani, Chairman PRCA MENA, Founder & CEO of Cicero & Bernay Communication Consultancy​ ​

Over the past two years, nothing had been discussed and redefined as passionately as the communication field through the looking glass of professional endeavours as well as a concept and industry. The reason is overemphasised at this point,…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Nisha Idicula Senior Consultant at Hill+Knowlton Strategies, and NextGen Committee Member 8 August 2021 Hey there younger Nisha,  It’s 2021 and I’m you, from the future. I won’t bother giving…
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PRCA PULSE By Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation (ICCO)

The PRCA strapline is the power of communication. And we’ve seen that power more than ever during this period of pain, stress, transformation, and now strong recovery. Whether that’s communication between individuals; or businesses and their…
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Ring-fencing an Olympic sponsorship, by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs

The Tokyo 2020 Olympic Games have only just started, and Japan leads the medal table. If this were to continue, the Japanese’s disaffection with the event could dissipate and expose the domestic sponsors as fair-weather friends with their…
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Letters from the Desk – Rhea Mathew

Open Letters – From the desk of Rhea Mathew Social Media Manager at Battenhall, and NextGen Committee Member 5 July 2021 Hi 18-year-old Rhea, This is the Rhea from the future. I am writing to you today because there are a few…
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FOUR WAYS TO PROTECT YOURSELF FROM ENERGY VAMPIRES

By Mai Elsayed, NextGen MENA Committee member, Clinical Hypnotherapist with Psychotherapy Skills, Internationally Published Author and PR Manager at Seven Media   We all get surrounded by toxic folks at a point in our lifetime. Knowing…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Melinda Mesiano Account Director at M&C Saatchi, and NextGen Committee Member 22 June 2021 Dear Rookie Mel, You’re growing up so fast and learning so quickly! You’re ambitious, yet wary;…
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When One Door Closes, The Door To Digital Commerce Opens

In March 2020, COVID-19 truly made its mark as a global pandemic, one that quickly evolved with no evident end in sight. The impact on businesses was unparalleled and for many retailers who were forced to close, the shift to digital became inevitable…
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