“Client Centric, Team First”: How Work Culture Drives Success

Words By: Tala Al Massri, Junior Account Manager at Atteline "Client centric, team first" is an ideology our Managing Director and Founder, Sophie Simpson, has been sharing with Atteline’s clients and new business leads during my 917 days…

Introducing Active Studios: Your Partner for Video Production Services (and a little bit about my personal journey) By Mechelle Cordon Manuel

In the world of digital content, video production has become a powerful medium for storytelling, brand communication, and thought leadership. Active Studios, under the umbrella of Active DMC, stands as a beacon of creativity and innovation.…

Internal Comms – It starts with the ‘do’ not the ‘know’

Too often, internal communications focuses on telling people stuff. But surely the point is to get people to do things. Starting from the actions you need from people and not the facts and data you are going to throw at them is a smarter way…

Managing Clients

You are the Role model in Client Management for your trainees  Managing clients well, building relationships and trust, is a much sought after skill in all aspects of marketing, be it public relations, advertising, event management or any…

Strategic Shifts: PRCA MENA’s Projections for 2024 in AI, Industry Influence, and Online Communication

Dear friends and colleagues What will 2024 bring? As we finalise projects and prepare our next strategies, I am struck by some of the valuable exchanges we’ve had within our PRCA MENA community about where we are and what is coming next: Navigating…

Beyond The Resume: Redefining PR Success In 2024

In an industry marked by constant change, insights from classrooms and neatly listed credentials on a resume only scratch the surface of a PR professional's capabilities. Beyond formal qualifications are skills that truly define success in this…

The Work Crowd CEO, Alice Weightman’s Key Takeaways from the PRCA MENA Event 2023 in Riyadh

I was invited by the PRCA MENA to attend their first conference and awards in The Kingdom of Saudi Arabia and present an award for the best Digital professional of the Year 2023. The overwhelming feeling, I got from the day was a real entrepreneurial…

From Classroom to Office – Stepping into PR

Just like many high school graduates, I was pretty clueless about what career path to take. It took me months of confusion, chats with career advisors, and reading tons of articles to finally settle on marketing. I mean, marketing sounded all…

Bridging the Generational Gap: Millennials and Gen Z Reshaping Work Culture

While millennials continue to rise through the ranks, a new generation, Gen Z, has entered the workforce. With both generations possessing different characteristics and expectations, there is a constant comparison between the two. As one of…

Interview Feature – Faris Aljameel One Group Vice Chairman

One Group: Saudi PR - Where Excellence Meets Innovation Faris Aljameel, Vice Chairman of One Group, a prominent PRCA MENA partner and Headline sponsor of the upcoming PRCA MENA Conference and Digital Awards, sheds light on the company's commitment…

‘Creativity – transform your capability’ be more strategic, be smarter using Chat GPT

New tools like Chat GPT make doing creativity easier but means you have to be smarter about how to manage and deliver your creative potential to gain a competitive edge. Discover why you need to be creatively smarter even though new tools like…

What PR Pros need to know about working with startups

You’re just part of the orchestra   As many PR professionals will attest, the type of client you work for can completely change your approach to PR. The most successful clients become engaged partners who collaborate to get the best results.…