Connecting the disconnected     The phrases “WFH” and “Self-Isolation” have never been more part of our daily vernacular. Despite the doom and gloom, with cancellations, postponements and many closures, all is not lost. Whilst media are going into Corona overdrive, brands and agencies are now having to think differently, and creatively in order […]

It’s no secret that the podcast scene in the Middle East is booming! Aptly enough – given the Middle East’s rich history that is steeped in oral tradition. Have you ever met an Arab who doesn’t love a good story? Talkwalker Quick Search: 186K mentions of podcasts in the MENA region since the beginning of […]

As content creation specialists, we regularly write thought leadership articles and opinion editorials on behalf of our clients, which we pitch to relevant magazines. Usually, these articles are developed exclusively for a particular channel or title, and the likelihood of publication agreed with the editor prior to us creating them. Assuming this pitch process has […]