PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy.

The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai. PR and communications professionals will be allocated a training budget as well as a bespoke guide and staff will be able to learn new skills, develop best practice, and stay abreast of the latest developments in areas they already operate in.

The academy follows the recent success of the Qcademy by Q Communications, a training academy for an 18 strong team in both Dubai and Abu Dhabi specialising in integrated PR campaigns and strategic, cutting-edge event management.

Samantha Bartel MPRCA, Managing Partner, Instinctif Partners Middle East said: “We are thrilled to announce that the Academy of Excellence has gone global and has launched in our offices in the Middle East. Run in conjunction with the PRCA, the training programme is ground breaking in the industry and provides access to a wealth of courses to help employees develop their skills. The Academy originally launched just over three years ago in London and was the first of its kind. It has been a great success to date with Francis Ingham, Director General of the PRCA describing it as “The first and the best Academy”. We hope this success is replicated in the Middle East.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “I am thrilled that Instincif Partners have put together a comprehensive training plan and are investing in their staff with both internal and external training, thus developing talented PR and Communications professionals. It’s truly great to see the shift in traditional learning and using creative ways of continuous professional development.”