PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism.


The annual awards create an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the Middle East and North Africa.


Winners of this years Regional Awards will be announced at the awards ceremony on 25th April 2024 in Dubai, United Arab Emirates.

Best Integrated Campaign Large Companies

Action Global Communications – Game, Set, Action!

APCO Worldwide – Make It In The Emirates Forum

ASDA’A BCW – A Luminous Green Milestone

BPG Group – Under Armour: Fasting and Going Faster

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Tadweer – Redefining recycling through community awareness with Tadweer

Weber Shandwick MENAT – Unlocking Her Potential

Best Integrated Campaign Small/Medium Companies

Current Global – Heinz – Ketch Up & Down

Gambit Communications – Icons of Porsche Returns!

Ras Al Khaimah Tourism Development Authority – #GetMoreSummer Campaign

Sticky Ginger – Hendrick’s Cucumber Day 2022

Best PR Campaign: B2B Large Companies

Action Global Communications – Tahaluf/LEAP 2023

APCO Worldwide – Make It In The Emirates Forum

BPG Group – Transforming Regional Logistics through Digital Innovation and Sustainability

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Weber Shandwick MENAT – Is Your Business Ready to ‘Breakthrough’?

Best PR Campaign: B2B Small/Medium Companies

Gambit Communications – Turning the Tables on Cybercriminals!

W7 Worldwide – Working at Pace for KSA’s Leading Supermarket

Best PR Campaign: B2C Large Companies

ASDA’A BCW – Jasady

ASDA’A BCW – Truth about weight

BPG Group – Sony | For The Music

Atteline – Botim 3.0 Launch

Four Agency – SUSTAINABILITY MEETS LUXURY AT THE RITZ-CARLTON ABU DHABI, GRAND CANAL

Lhamim Marketing – Ixina

Weber Shandwick MENAT – Sport is Never Done

Weber Shandwick MENAT – Offering more choice and control in entertainment

Best PR Campaign: B2C Small/ Medium Companies

Current Global MENAT – Heinz – Ketch Up & Down

Gambit Communications – A Polestar is Born!

Gambit Communications – Icons of Porsche Returns!

Gambit Communications – Proud to be Green!

Best PR Campaign: Media Relations Large Companies

ASDA’A BCW – A Luminous Green Milestone

Atteline – Houna Initiative

BPG Group – Communicating Trust with KPMG Lower Gulf

Four MENA  – Generation 42 Abu Dhabi

Weber Shandwick MENAT – Disrupting the industry with the Dyson Zone

Best PR Campaign: Media Relations Small/ Medium Companies

Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish

Current Global – Global Village – A More Wonderful World

Gambit Communications – Icons of Porsche Returns!

Gambit Communications – A New Golden Era!

Katch International – Altantis the Royal Grand Reveal

W7Worldwide – Redefining Ramadan Dining Experiences

Best PR Campaign: Influencer Relations

ASDA’A BCW – Jasady

Atteline – Leem Modest Fashion in KSA

BPG Group – Sony | Live Life Loud

Gambit Communications – Proud to be Green!

Lhamim Marketing – Rooh Sweet

Weber Shandwick MENAT – Sport is Never Done

Best PR Campaign: Crisis Communications

Cicero & Bernay Communication Consultancy – Dubai Culture X C&B

Weber Shandwick MENAT – Opening SeaWorld® Yas Island, Abu Dhabi

Best PR Campaign: Game Changer Large Companies

ASDA’A BCW – Truth About Weight

BPG Group Adyen: Global leader to local hero

Weber Shandwick MENAT – Gifting Lives with ‘Hayat’

Weber Shandwick MENAT – Miami Band x Yas Island

Weber Shandwick MENAT – Putting the Best Burger to the Test

Best PR Campaign: Game Changer Small/Medium Companies

Current Global – Heinz – Ketch Up & Down

Gambit Communications – A Polestar is Born!

Gambit Communications – Proud to be Green!

Gambit Communications – Turning the Tables on Cybercriminals!

Best PR Campaign: Digital

ASDA’A BCW – Truth About Weight

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Gambit Communications – Proud to be Green!

Lhamim Marketing – Bolt

Weber Shandwick MENAT – Navigating to Freedom with AI

W7Worldwide – Communicating the Unifying Spirit of Ramadan

Results on a Budget

Atteline – Houna Initiative

Cosmopole – Launch of Avobar in Abu Dhabi

The Muse.Co – SI: Lead Generation Campaign

Weber Shandwick MENAT – McNuggets: Making 40 a Golden Jubilee

Regional PR Campaign of the Year

ASDA’A BCW – A Luminous Green Milestone

Current Global – Greenhouse Accelerator: Nurturing A New Gen of Eco-Conscious Entrepreneurs

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Weber Shandwick MENAT – Yas Island’s Upbeat Summer Feat. Miami Band

Strategic Communications Campaign Large Companies

Action Global Communications – ADEK – National Identity Mark

ASDA’A BCW – A Luminous Green Milestone

BPG Group – Putting People at the Centre of Cybersecurity, with Proofpoint.

Four Agency – Positioning Abu Dhabi as the top choice in the region for doing business by 2025

Ethara with Seven Media – Official launch of Ethara

Weber Shandwick MENAT – A Lasting Legacy

Strategic Communications Campaign Small/Medium Companies

Current Global – Greenhouse Accelerator: Nurturing A New Gen of Eco-Conscious Entrepreneurs

Gambit Communications – Turning the Tables on Cybercriminals!

The Muse.co – Hayatna Campaign

W7 Worldwide – Working at Pace for KSA’s Leading Supermarket

Best Digital and New Media Campaign

Action Global Communications -Jiu-Jitsu in Space

ASDA’A BCW – Jasady

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Performance Communications – Launch of the New MG HS Plug-in Hybrid EV

The Muse Co. – F&B and Rooms Bookings Digital Campaign for The Ned Doha

Weber Shandwick MENAT – Navigating to Freedom with AI

Best Health and Wellbeing Campaign

ASDA’A BCW – Jasady

Atteline – Houna Initiative

Four Agency and Majid Al Futtaim Lifestyle – THE BIG BUSINESS OF BEAUTY: Launching the only standalone Shiseido Store Launch outside of Asia

Weber Shandwick MENAT – Gifting Lives with ‘Hayat’

Employee Engagement Award

Action Global Communications – Got. Got. Need!

Mastercard – 2023: The Year of Wellbeing

Vodafone – Shokran Men Hena Lebokra Campaign

Weber Shandwick MENAT – Together We Thrive

Best Corporate Social Responsibility Campaign

Action Global Communications: EAD – Mission To Zero

Atteline  -UNHCR x Peacefull

BPG Group – Buddying up to stop bullying, with Cartoon Network

Cicero & Bernay Communications Consultancy – Dubai Culture X C&B

Dubai Holding – Life Goals: For the Good of Their Tomorrow

Gambit Communications – Turning the Tables on Cybercriminals!

Weber Shandwick MENAT – Inclusivity at your Fingertips

International Campaign Award

Abu Dhabi Future Energy Company (Masdar) – #PowerToChange

Marqers – ‘Marqers ‘Saudi Towards Space’ PR Campaign

Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign

Weber Shandwick MENAT – Grand Opening of SeaWorld® Yas Island, Abu Dhabi

TEAM AWARDS

Small Consultancy of the Year

Current Global MENAT

Matrix PR

W7Worldwide

Medium Consultancy of the Year

Brazen MENA

Gambit Communications

Katch International

Large Consultancy of the Year

Atteline

Cicero & Bernay Communications Consultancy

Instinctif Partners MENA

Seven Media

Weber Shandwick MENAT

In-House Team of the Year

Mastercard

Miral Destinations

Ras Al Khaimah Tourism Development Authority, PR & Communications Team

INDIVIDUAL AWARDS

Rising Star of the Year

Dana Oraibi – Coffee Communications

Dhara Bhatia – Katch International

Diksha Chadha – Action Global Communications

Elige Ibrahim – Weber Shandwick MENAT

Hanine El Massri – Atteline

Iman Dawood – BPG Group

Karishma Hingorani – Weber Shandwick MENAT

Khyati Megchiani – Brazen MENA

Natasha George – ASDA’A BCW

Rachael Buyers – Weber Shandwick MENAT

Sara Abuhassira – Weber Shandwick MENAT

Sarah Al Salem – Gambit Communications

Stephanie Dafeta – Atteline

PR Leader of the Year

Abdulrahman Inayat – W7 Worldwide

Rashad Al Ghadban – Miral Destinations

Sophie Simpson – Atteline

Event Launch of the Year Large Companies

Action Global Communications – Bringing The Lion King to Abu Dhabi

Action Global Communications – Tahaluf: LEAP 2023

ASDA’A BCW – A Luminous Green Milestone

Atteline – PDM Valaya Launch

BPG Group – Sony | For The Music

Four Agency – FIRST PHANTOM OF THE OPERA EVER IN RIYADH

Ras Al Khaimah Tourism and Development Authority – #NaturallyMagical: The Ras Al Khaimah New Year’s Eve Spectacle

Ethara with Seven Media – Official launch of ADGP 2023

Weber Shandwick MENAT – A Lasting Legacy

Event Launch of the Year Small/Medium Companies

Current Global – Heinz – Ketch Up & Down

Gambit Communications – Icons of Porsche Returns!

W7 Worldwide – Redefining Ramadan Dining Experiences

Best Travel and Lifestyle Campaign Large Companies 

Four Agency – SAVE MORE, SEE MORE, BE MORE

Weber Shandwick MENAT – Yas Island’s Ridiculously Awesome Chief Island Officer

Weber Shandwick MENAT  – Yas Island’s Upbeat Summer Feat. Miami Band

Best Travel and Lifestyle Campaign Small/Medium Companies

Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish

Current Global – Global Village: A More Wonderful World

Gambit Communications – A New Golden Era!

Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign

W7 Worldwide – Redefining Ramadan Dining Experiences

W7Worldwide – Launching Dammam’s Newest 5-Star Hotel

Best Student Campaign

Aastha Chaurasia – Best Student Campaign

Aastha Kurup – DEWA Water Conservation

Canris Mendoza – Best Student Campaign

Dellaney Botelho – The Gaming Gala

Kashish Punjabi – Murdoch University Dubai

Lougain Ismail – Vivid Veil

Zuha Mariam – Crossroads to Emerald City

Intern of the Year

Aastha Chaurasia – Murdoch University Dubai

Adnan Siddiqui – Weber Shandwick MENAT

Dellaney Botelho – Action Global Communications

Hanan Shihab Mohamed – Seven Media

Olga Constantinides – The Muse.Co