PRCA MENA DIGITAL AWARDS FINALISTS REVEALED

Dubai – 19th October 2022: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.

The Awards, sponsored by 3Gem Research, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Tuesday, 29th November, at Address Montgomerie, Emirates Hills, Dubai.
The 10 award categories were judged by some of the industry’s most innovative minds. For more information about purchasing tickets to the 2022 Digital Awards ceremony, please contact digitalawards@prca.mena.global

Finalists:

Best Use of Video in a Campaign:
APCO Worldwide – UMNIAH for Sustainability
Ras Al Khaimah Tourism Development Authority – #RAKCalling
Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
W7Worldwide – Dispelling PR Myths

Best Use of Social Influencers in a Campaign:
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
Gambit Communications – Gambit Communications & BBC Studios: The Green Planet
QANECT – KIA FIFA Arab World Cup Hospitality Program: Influencer Engagement
Ras Al Khaimah Tourism Development Authority – #RAKCalling

Best Performance in a Digital Campaign:
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
Ras Al Khaimah Tourism Development Authority – #RAKCalling
Current Global – Breaking Barriers: Current Global and PepsiCo
W7Worldwide – Building Cultural Bridges

Best Use of Content Marketing in a Campaign:
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
QANECT – Launch of Adrift ANDA in Doha, Qatar

Ras Al Khaimah Tourism Development Authority – #RAKCalling
Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)

Best Social Media Campaign:
ASDA’A BCW – The Human Side of Network #NetworkSpeaks
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
Current Global – Breaking Barriers: Current Global and PepsiCo

Best Digital Marketing Campaign:
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
Ras Al Khaimah Tourism Development Authority – #RAKCalling
Weber Shandwick MENAT – Dorco Shave Squad (Weber Shandwick MENAT and Dorco)
W7Worldwide – Dispelling PR Myths

Best Use of Paid Media in a Campaign:
Cicero & Bernay Communication Consultancy – OPPO Reno7 Series Launch
Matrix Public Relations – How Matrix PR Secured 10,000 New Accounts in 1 Month through a New Formula
Ras Al Khaimah Tourism Development Authority – #RAKCalling
Weber Shandwick MENAT – Usain in the Membrane (Weber Shandwick MENAT and Epson)
W7Worldwide – Building Cultural Bridges

Digital Professional of the Year:
Empyre Communications – Zoe Serras
Gambit Communications – Judy Bakieh
Matrix Public Relations – Melwyn Abraham

Best Use of Reporting and Measurement in a Campaign:
QANECT – QBIC Hackathon Campaign
W7Worldwide – Demystifying Saudi Arabia’s Digital Journey

Digital Team of the Year:
TishTash Communications
Weber Shandwick MENAT

About PRCA

The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations. Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
For more information visit https://prca.mena.global/