Our trainers are all approved professionals with a wealth of international experience both as practitioners and training providers. Many currently run their own companies, consultancies or PR and communications teams, and hence provide relevant insights along with practical examples and structured learning.

To view a list of our face to face training courses, please click here.

If you have any questions regarding training, PRCA MENA trainers or if you’re interested in becoming a trainer for PRCA MENA, please contact training@prca.mena.global.

Wendy Shaw

Wendy is an experienced Coach, Trainer & Facilitator and works with individuals, teams and organisations around the globe.

Based in Dubai since 2000, Wendy is passionate about empowering others to bring more creativity, compassion and courage to navigate leadership, relationships, performance and communication challenges in their roles.

Founder of mBrain.me, Wendy has trained literally hundreds of leaders, managers, teams, coaches, mentors and trainers.

As a Coach, Wendy has worked with professionals at all levels and individuals to overcome challenges, explore their dreams and goals in all areas of their lives.

Continuously looking for effective tools and modalities that enable professional and personal development for herself and others, Wendy is the first mBraining trainer in the UAE and loves opportunities to share the power of multiple Brain Integration Techniques (mBIT) to enable people to (re)connect with their heart and gut in today’s extremely head based business world.

Wendy has a strong hospitality background and almost 30 years experience in the world of Learning & Development. She is a certified Trainer of mBIT, NLP, Time Line Therapy®, Hypnosis & an experienced Executive Coach and member of the International Coach Federation.

Wendy is also BNI Master Trainer for UAE & Qatar and helping leaders and business professionals further develop their networking and leadership skills. She also delivers programs for Business Schools around the globe.

Kelly Lundberg

Kelly Lundberg is a bestselling author and multi-award-winning entrepreneur. The former celebrity stylist currently hosts of her own, popular top-rated podcast delivering on her mission, her call to account in which she sets out to inspire at least 5 people a day to take action.

A TEDx speaker, Personal Brand Expert and Business Mentor, Kelly is proudly Scottish and based in Dubai. She works globally with CEOs, entrepreneurs and some of the biggest retail and luxury brands worldwide, helping them to elevate their personal brand to maximise income and impact.

A keynote speaker, Kelly hosts events and delivers motivational sessions across the world on entrepreneurship and personal branding. A self-appointed member of the ‘5AM Club’, you’ll often find Kelly working out by the beach at sunrise. She has a loyal social media following, sharing her style, sundowners, and authentic business tips.

Lara Sous

Lara is the Regional Public Relations & Digital Media Manager at MG Motor Middle East, responsible for overseeing the communications activities of the famous British-Born brand – now one of the region’s best-selling car brands – across nine markets.

Having joined MG Motor in 2020, Lara’s core responsibilities include handling the brand’s communications across all channels, developing media relation strategies, handling product launches, events and campaigns and evaluating opportunities for partnerships, sponsorships. She oversaw the highly successful MG ZST #MGTakeItToTheMax launch campaign, which won several honours at the PRCA MENA Digital and PRCA MENA PR awards.

Prior to joining MG, Lara worked in the Marketing Department at AUDI Volkswagen Middle East and at two of the region’s top agencies. More recently, Ogilvy, where she has worked on various accounts in the Tech, Tourism, Fashion and Automotive industries, and prior to that at Service Plan Group where she looked after the BMW Group Accounts across the MENA region.

Originally from Lebanon, Lara is a graduate from the Lebanese American University and is well versed in Arabic, English and French. She has called Dubai, United Arab Emirates, her home since 2013 and she comes with over 14 years of experience from the MENA region.

Nicki Wilson

Nicki started her career in recruitment in 2011, She has built up one of the best reputations in the market. Not only for her ability to deliver excellent candidates but for the added value and knowledge she has of the industry. She started Genie in 2017 and it has become the go to agency for everything consumer. Working with over 300 businesses across the GCC and with a fierce team of 13 women, she has a passion for leading with empathy and smashing glass ceilings all whilst having a lot of fun.

Nicki is seen as a thought leader in the region due to her extensive network and contacts. Born into an entrepreneurial family she was exposed to F&B, manufacturing, retail, entertainment and the consumer industry from an early age. She has worked with a huge amount of the most instantly recognizable brands in the world. Her client list covers all the big players and she has won an extensive amount of exclusive agreements through her unique approach and experience of the industry.

Alina Islam

Alina is the CEO and Founder of Digitalina, a boutique digital marketing agency in Dubai that specializes in Meta & Google Advertising campaigns. The team works with a range of clients in the UAE, UK, and Canada, and across different industries such as education, fitness, children’s activities, beauty and wellness, real estate, automotive and more.