PRCA MENA and The Work Crowd Join Forces in New Partnership

Dubai, 5th September 2023 – PRCA MENA, the leading professional association for public relations and communications in the Middle East and North Africa, is excited to announce a strategic partnership with The Work Crowd, an innovative tech platform designed to connect organisations and specialist independents. This collaboration opens doors for businesses to tap into a local and global community of pre-vetted consultants and freelancers specialising in PR and Marketing.

The benefits of this partnership extend to both PR agencies seeking talented freelancers and independent professionals seeking engaging projects. The platform stands apart as a curated space, accessible to carefully vetted individuals and project-based work both locally in the region and beyond. The Work Crowd have been operating in the UK and Europe for the last five years and are delighted to have launched in the UAE to support growing businesses and the freelance community.

Alice Weightman, Co-Founder of The Work Crowd, expressed enthusiasm for the new venture, stating, ” Our platform enables members to access a wide range of local and global projects while fostering connections with fellow professionals through our extensive network and dynamic events. Each profile in our network is verified, ensuring a seamless and trustworthy experience for all”.

Monika Fourneaux, Head of PRCA EMEA, highlighted the surge in freelancer memberships over the past six months. “We have consistently witnessed a growing demand for freelancers from our member PR agencies,” Monika stated. “This partnership with The Work Crowd significantly enriches our membership benefits. PRCA MENA members can enjoy exclusive discounts on The Work Crowd’s fees.”

This strategic partnership between PRCA MENA and The Work Crowd is set to transform the landscape of PR agency-freelancer collaborations, enabling greater accessibility and efficacy within the industry.

For more information about this partnership and its advantages, please contact: Alice Weightman <>


About The Work Crowd

The Work Crowd are a global community of 4,500 PR & Communications experts, mentors, advisors and freelancers who have a plethora of industry sector experience. We work with 2000 Start-ups, Scale-ups, corporates, charities and Government Bodies across 10 countries who are looking for business critical skills and knowledge. Our global communication experts help organisations to gain the knowledge, support and expertise to implement their business goals. Our diverse community are PR & Communications experts in their industry field of knowledge, who help formulate strategic decisions, drawing upon their knowledge and expertise.

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