UAE Female Owned Start-Ups and SMEs Battle to Win AED 700k Prize in New Competition
Female owned licenced start-ups and SME businesses in the UAE are invited to enter TTrajectory to win a prize worth AED 700,000 and a year of business support and marketing services to drive growth and revenue and take them to a new level of success in 2022.
TTrajectory has been created by female-owned and operated independent marketing and communications agency, TishTash, alongside agency friends and partners BSA Ahmad Bin Hezeem & Associates LLP law firm, Social Studio, Female Fusion Network, The Communication Works and Business expert and mentor Kelly Lundberg, all of whom are committed to supporting the SME and local business community of the UAE as seen with previous initiatives including SME Rise Collective, the award-winning initiative that gave over 300 businesses marketing support during Covid.
The small business and SME community of the UAE is a major component of economic growth for the UAE. Not only are SMEs an important contributor to the GDP of the country, but they play a major role in creating employment, supporting the economy and offer a source of creativity and innovation, developing services and capabilities never available before in the market – so supporting and nurturing them to success is essential.
According to recent figures by the Department of Economic Development about 48% of SMEs are owned by women, and most of them are sole proprietors. Yet whilst the number of female-owned businesses is good, women in business still face many challenges including lack of access to funding despite their businesses being equally or more profitable than their male counterparts.
Committed to investing in women, TishTash and their partners aim to make a real difference to one female business with newly announced TTrajectory offering one female-owned licenced business in the UAE the chance to win a significant and business changing prize worth over AED 700,000, which is as follows:
- 12 month PR Package (AED 180,000)
- 2 media/influencer events (AED 40,000)
- Media Training Package with The Communication Works (AED 25,000)
- 12-month social media and content package (AED 195,000)
- Digital Marketing Package – including ad spend (AED 40,000)
- Branding/Re-branding package and Brand Guideline Developments (AED 50,000)
- 2 photography sessions (1 first 6 months and 2nd 6 months) with Goldfish Photography & Video (AED 5,000)
- VIP Immersive/Strategy day focusing on Insight & Ideation, Strategy, evergreen marketing plan or operations with Kellie Whitehead, Marketing & business strategist for female entrepreneurs (AED 10k)
- 12-month Business Mentor Programme with Kelly Lundberg (AED 50,000)
- 12-month Legal Support – 75 hours to cover contracts, compliance, counsel etc (AED 150,000)
- Annual Membership to Female Fusion Network
The prize will activate on 1st January 2022 and will support the company with much-needed marketing and business services support to help them scale and grow in the new year ahead.
Talking about the launch of TTrajectory, Natasha Hatherall, CEO and Founder of TishTash said, “I believe in the power of the SME and as an active member of the business community of the UAE and as the owner of a marketing agency with many clients, I hear the challenges that start-ups and small businesses face every day. One of the biggest challenges remains cash flow and where to allocate precious funds, with marketing and communications being one of the most critical to business success, but yet often de-prioritised or not invested significantly enough due to budgets. My wish is that TTrajectory can help take one local business to the next level and create a real difference in their journey.”
How to apply:
Female owned businesses licenced in the UAE, with less than 50 employees are eligible to apply to TTrajectory by applying online by 5pm, 28th October here: https://bit.ly/ttrajectory
Applicants will be shortlisted to five companies who will be selected to go in front of a panel of leading business figures, entrepreneurs and experts in November 2021. The finalists will pitch to an industry panel of experts and answer questions all hosted live.
Now is the time to soar – with TTrajectory!