Brazen MENA MEPRA’s Homegrown Agency of the Year Welcomes New Account Director

The MEPRA award-winning ‘Homegrown Agency of the Year 2023’ makes new senior hire as part of monumental growth plan for 2024


Dubai, United Arab Emirates, 26th February 2024: With over ten years experience in the PR industry, Phillippa Kennedy, has joined the team at Brazen MENA as an Account Director.


In her new role, Phillippa will oversee a number of the agency’s key clients, ensuring the excellent results the agency has become synonymous with. In addition, she will spearhead the luxury division, which has grown over the last few years with clients including Atlantis Dubai, Signor Sassi and Veuve Clicquot.


Phillippa joins Brazen MENA from L’OREAL UK where her most recent work includes; the launch of PRADA BEAUTY, brand growth and PR for MUGLER, overseeing all social and press for Viktor & Rolf and previous PR work with Laura Mercier at Shiseido.


A luxury brand expert, Phillippa has worked in PR on both global and local scales with companies such as; L’Oreal, Shiseido and Karla Otto – and her brand portfolio encompasses Prada Beauty, Mugler, YSL Beautè, Viktor and Rolf, Loewe and Maison Martin Margiela.


Alongside PR, her additional expertise is advocacy and influencer analytics, honing-in on social trends across Instagram, Youtube and TikTok, with knowledge on how to best utilise social platforms to enhance results, pivotal in an everchanging media landscape.


Louise Jacobson, Managing Partner Brazen MENA comments: “As Brazen MENA looks to become the GCC’s leading lifestyle PR agency, ensuring we have the crème-de-la-crème of talent is of paramount importance. From the moment I met Phillippa, I knew she had something special – and, as we look forward to an even more promising 2024, she will undoubtedly be an instrumental part bolstering our offering as a whole.


“Phillippa’s experience speaks for itself and we are absolutely delighted to have her on board. I’m very much looking forward to seeing her prosper in her new enterprise as we enter a new and incredibly exciting era of Brazen MENA.”


Phillippa Kennedy added: “I am delighted to be at Brazen MENA and working in the new bustling environment of Dubai alongside an incredibly inspiring team. I have watched Brazen MENAs work with some of the most prestigious brands and am delighted to now be a part of the team driving success across the MENA region.”


For more information, please contact Louise Jacobson at Brazen T. +971 4 240 8395 M. + 971 52 873 6960 E.



About Brazen MENA

· Brazen MENA was established in Dubai, UAE in 2015 and is one of the region’s leading lifestyle agencies

· Famous for harnessing the power of PR to manage reputational touchpoints for brands using its signature approach – creative intelligence – to help deliver the right results for clients

· As well as generating brand awareness, Brazen MENA drives equity and increases footprints for businesses through integrated communications

· Brazen MENA has represented 200+ brands in the region across the verticals of food & beverage, FMCG, travel, fashion, beauty, sport, tech, real estate and many more

· The agency’s senior team sits on the boards of various influential organisations including Global Women in PR MENA, MEPRA and PRCA MENA and is a company that is passionate about driving PR standards in the region and giving back to the community

· Shortlisted for 100+ MENA Industry Awards

· 2018 – 2023 MEPRA & PRCA MENA (Eight Times) Small Consultancy of the Year