Registration Opens: Wednesday, 31st January 2024, 12:00 noon
Registration Deadline: Friday, 1st March, 2024, 17:00

A fantastic opportunity for you to take home Gold at Cannes!

The PRCA MENA Young Lions PR Competition is the pre-selection competition for the Cannes Young Lions PR Competition 2024.

As well as participating in the international competition, the winning duo will spend time at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions.

Once you have paid to register your team, you must email details of your team members to

Event Type: Industry Event


How the MENA competition works

The MENA Young Lions PR competition is the pre-selection competition based on the actual competition that takes place in Cannes, with two delegates from one company being selected for the competition in Cannes. The brief will be set by a local charity who will act as the ‘client’, and participants are given 24 hours to create a campaign.

The cost to enter is 2,000 AED per (PRCA member) team and 2,700 AED per (non-member) team. The competition is only open to consultancies.


Registration opens 12:00 noon on Wednesday, 31st January 2024.

The MENA competition will take place over an identical timeframe as the Cannes PR Young Lions Competition, but during a working day: Tuesday, 12th March, 2024, 10:00 – Wednesday, 13th March, 2024, 10:00 (24 hours).

The brief is provided by a local charity. It will be circulated by email at 10:00 on Monday, 11th March.

Completed campaigns will need to be emailed back to the PRCA MENA by 10:00 on Wednesday, 13th March – in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a MENA Jury.

A shortlist of 6 campaigns will then via zoom deliver a 5 minute presentation to the Jury, explaining the PR campaign on Tuesday, 26th March, 2024.

The winning team will be notified by Wednesday 27th March 2024.


Wednesday, 31st January 2024: Open for entries

Friday, 1st March, 2024: Registration Closes 17:00

Monday, 11th March 2024: Charity revealed

12th March, 2024: Creative Brief Issued 10:00

13th March, 2024: Entries Due by 10:00

Tuesday, 26th March, 2024: Finalists pitch to MENA Jury in Dubai

Wednesday 27th March 2024: MENA winners announced

Dates TBC June: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition

MENA Competition Rules

The competition is open to any full-time working professionals in the PR industry, aged 30 years or younger (this includes PR freelancers). Only two participants are required to form a team, and organisations are welcome to enter multiple teams. Each participant must be aged 30 years or younger (born after 23rd June, 1993) and able to travel to Cannes in June 2024.

PRCA MENA will cover two Young Lions 2024 Competitor passes, for both members of the winning team. Please note that flights and accommodation are not included.

For more information, please email