Award-winning GCC consumer communications firm TOH joins the PRCO Group

PRCO is one of the world’s leading privately-owned communications companies with eight international offices

Dubai, Tuesday 10th December 2019; PRCO, one of the world’s largest privately-owned communications firm, today announces that TOH has joined the Group.

This move will result in a global network of over 100 communications professionals, offering best-in-class consumer and lifestyle campaigns to a world-class client portfolio across offices in London, Dubai, Hong Kong, Milan, Moscow, Munich and Shanghai.

TOH, founded in 2011 by Sophie Toh, has become an award-winning GCC consumer communications agency that delivers excellence for over 70 world-class clients. Joining PRCO will open up a raft of opportunities for both sides, allowing clients and the teams alike to capitalize on dynamic new horizons. Sophie will join the existing Directors and become a Director of PRCO Ltd overseeing the running of the GCC and UK offices.

Robert Lyle, Chairman of PRCO said, “For over 30 years, PRCO has been delivering globally integrated communications campaigns for leading travel, real estate and luxury goods companies. We believe that our clients will benefit from the obvious synergies between a global luxury agency and the region’s leading consumer agency.”

Sophie Toh, Founder and CEO of TOH says, “When I founded TOH in 2011, my vision was simple; to build an award-winning agency that delivers outstanding campaigns for some of the world’s best-known brands. After nearly ten years of success in the GCC, this partnership with PRCO represents our exciting next step. I’m delighted that clients will quickly feel the impact of our global shift through new and enhanced services and the ability to reach a wide range of relevant markets and audiences. Equally, it’s important to me that the TOH brand is propelled forward, and that my talented team have vastly expanded career choices.”

Lumina Capital Partners acted as the advisors to TOH during the transaction.



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