PRCA MENA is pleased to announce that the Weber Shandwick team of Angelina Hedra and Viviana Villasmil have won the MENA Young Lions PR Competition, and will go on to represent the region at the Cannes Lions International Festival of Creativity, sponsored by ICCO.

This is the second year PRCA MENA has run the competition which this year saw over 20 entries from teams of two under the age of 30. Teams responded to a brief from Dubai Cares, which performed as the ‘client’. Each team had 24 hours to create a creative and effective campaign.

The Weber Shandwick team won with their ‘#spareoneminuteforchange’ campaign.

Alex Malouf, Jury Chair, Proctor and Gamble said: “There was so much energy, enthusiasm and creativity on display during this year’s MENA Young Lions PR Competition. We were impressed by many of the entries, and it’s fair to say that the region has a strong pipeline of talent on the agency side. Well done to all the entrants, and especially the finalists. The winners of this round will do us proud in Cannes.”

Andreas Keller, Managing Director, Weber Shandwick MENA, Dubai, said: “We are absolutely delighted that Angelina and Viviana were selected by the PRCA to represent the Middle East PR industry at the Young Lions Competition this summer.

“We’ve had many Weber Shandwick teams take part in this competition over the last two years as it provides an excellent platform for young PR professionals to experience the realities of developing integrated campaigns for clients in a pressured environment. Producing Cannes Lions award winning work is something all agencies aspire to do so this is will undoubtedly be a very memorable and enriching experience for both consultants.”