Dubai, United Arab Emirates – 23 February 2023: The Romans, which launched in Dubai last August, welcomes Euan McLelland, who joins to grow the business and cement its reputation for exceptional creative PR services in the region.

McLelland, who has spent almost seven years in the United Arab Emirates, most recently held positions at Hill & Knowlton in its Sports & Entertainment practice and in Creative Strategy. There he worked across various sporting leagues, brands and institutions, including golf on the DP World Tour, Ladies European Tour, Asian Tour and LIV Golf circuits, motorsports and gaming, and led projects ranging from Saudi Arabia’s biggest music festival to its premier culture hub.

As Senior Creative Strategist, Euan will bolster The Romans’ trademark creative approach to communications, working with clients to develop and execute bold, impactful, and purpose-led PR campaigns and press office activities.

Euan was also formerly the PR Manager at Dubai World Trade Centre and a journalist in the UK before moving to the Middle East.

Alexandra Dewar, Partner at The Romans, said:

“Euan is the perfect blend of industry specialist and cultural fit, making him the ideal candidate to help take us to the next phase of growth in the region. We have no doubt that his penchant for creativity and exceptional client service will play a role in cementing The Romans’ position as the UAE’s market leader in creative PR. We are delighted to have found Euan at the perfect time in our journey here.”

Euan McLelland commented: “I first came across The Romans a few years back and have followed their every move since, transfixed by the industry-shaking quality of work they produce for client after client, time after time. In my eyes, The Romans have reset the benchmark for what creative comms can and should be and continue to reimagine where and how PR can deliver.

“So, to be handed that creative baton and be tasked with running with it in this region is an enormous thrill and privilege. Alexandra and I firmly believe that the UAE is a land of abundant opportunity where a creative approach to communications can skyrocket a brand – and I can’t wait to see where that takes us!”

The Romans’ expansion into the Middle East marked the agency’s third global office, joining Brooklyn and its headquarters in London, with further international growth planned for 2023.

About The Romans
The Romans clients include Snap Inc., Formula E, WWE, Pernod Ricard, Lidl and OVO Energy. Launched in 2015, it has been named Agency of The Year at a major awards show every year for the past five years, most recently being Campaign’s Agency of The Year 2022.