Following the successful inaugural edition of FinTech Abu Dhabi Summit in 2017, markettiers were delighted to come on board once again to support with maximising awareness around the 2nd edition of the Summit, an event exclusively designed and organised by an international financial centre – Abu Dhabi Global Market (ADGM).
BRIEF: FinTech AD 2018
Deliver an integrated communications strategy, to further build upon the success of the inaugural edition and showcase ADGM’s commitment to be the FinTech hub in the MENA region, in the lead up to and during the event.
The event had several stakeholders involved and included a BootCamp Day exclusively for start-ups, an Innovation Adoption Challenge, Demos by upcoming FinTech firms, Regulatory Roundtable, important government MOU signings, Workshops as well as a Summit featuring distinguished regional and international leaders in FinTech.
PR & Communications
markettiers delivered a targeted strategy that delivered broad engagement, through broadcast and traditional PR channels, for the two-day event which saw over 1000+ people attend, including 72 media attendees from 22 media outlets.
Media Partnerships and Social Media
markettiers also handled all local and regional media partnerships and live social media coverage during the two-day event on FinTech AD’s social channels: https://twitter.com/FinTechAD and https://www.instagram.com/fintechad/
Production – Video and Photography
Our production team also covered photography, produced and delivered a video news release and B-roll footage for media outlets, as well as YouTube uploads for the ADGM channel and the highlights and wrap video for social media, which was edited overnight. Watch the video here: https://www.youtube.com/watch?v=d8gHZMPMHRo
Blanket coverage was secured across top-tier local, regional and international media outlets including WAM, The National, Gulf News, Saudi Gazette, Al Ittihad, Al Bayan, Al Watan, Fintech Finance, Forbes Middle East, CNBC, Bloomberg, Abu Dhabi TV, Al Dafra TV, Entrepreneur Middle East, Wamda, Fintech News Middle East, Startup Scene Middle East and Reuters, amongst several others.
Positive sentiment was also recorded across social channels with over 150+ posts generated during the two-day event, as well as #FinTech becoming the top trending hashtag!