Audi Abu Dhabi’s Digital Campaign for Emirati Women’s Day Celebrates ‘Stories of Progress’ across Generations

Abu Dhabi, 25 August 2023 – To mark the upcoming Emirati Women’s Day, Audi Abu Dhabi unveils a historic digital campaign that honours the incredible accomplishments of Emirati Women while championing inclusion and honouring legacy. Through compelling stories, the campaign shines a light on three exceptional Emirati women from different generations showcasing, their stories of progress, strength, and determination, demonstrating the boundless potential of Emirati women across time.

The campaign features Khaseibah, an extraordinary Emirati grandmother who has dedicated her life to preserving Emirati heritage, alongside her granddaughter, Reem. Demonstrating exceptional linguistic and sporting abilities, Reem has earned gold, silver, and bronze medals in various competitions for determined individualsMoreover, Reem is a gifted artist, displaying prowess in drawing, stitching, embroidery, and crafting handmade treasures. Azeizah Al Hassani, an Emirati trailblazer and the first female engineer in the sector of unconventional resources in the UAE forms the third inspirational figure in the campaign.

Claire Jackson, Marketing Manager at Audi Abu Dhabi, said, “Audi Abu Dhabi stands firm in its commitment to progress and innovation that is also inclusive and equitable. With this campaign, we aim for these exceptional women’s narratives to inspire and empower women in the UAE to pursue their passions and turn their dreams into reality.”

To view the campaign, visit:

Audi Abu Dhabi Communications

Claire Jackson

Tel.: +971 50 621 4558



Munir Hariri

Account Executive

M: +971 52 1043582                                                      

Houbara Communications

Villa 5, Boutique Offices

Dubai Media City

Dubai, UAE


The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and groundbreaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at

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