Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR and communication across 13 countries within the region.

PRCA MENA was launched in 2016 with the aim of raising standards in PR and communication. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

Ahmad Itani MPRCA said: “Having belonged to the industry for the better part of 20 years, I am honoured to join the prestigious ranks of PRCA MENA as a Vice Chairman. The regional public relations landscape is consistently changing and adapting, and PRCA MENA is the pillar that brings industry professionals and luminaries together to formulate the future of communication. I, therefore, pledge to uphold this assignment with integrity and look forward to helping define the sector in the region and beyond.”

Francis Ingham MPRCA, Director General of PRCA MENA said: “’I am delighted to welcome Ahmad Itani as the new Vice Chairman of PRCA MENA. His expertise and stature will be of inestimable value to us as we grow in size and scope throughout the entire region. I look forward to working together closely over the coming years”.

Ahmad is a firm believer in ‘letting the facts do the talking,’ pushing the boundaries of brand communication to new heights and keeping abreast of the rapid evolution of the communication industry. He motivates his team to combine a mastery of traditional PR skills with a command of new-age and visual storytelling, and under his guidance, C&B has grown its presence to 19 countries spanning the Middle East and the Indian subcontinent.

PRCA MENA works for the greater benefit of the industry by lobbying on the industry’s behalf and provides an international framework within which its members can develop global networks and new business referrals.

-ENDS-

About Cicero & Bernay

Cicero & Bernay Public Relations (C&B) is an award-winning, fully integrated communication agency. It delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands through its expert multilingual team. Established in 2005 and headquartered in Dubai, C&B has a network of affiliate offices in 19 countries in the MENA region and Indian subcontinent, and an innate knowledge of local business in each of these locations.

Our ethos is to let the facts do the talking, from making a measurable impact on our clients’ businesses through research and insights to developing innovative ideas and result-oriented campaigns that deliver long-term, positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret, and Leverage.