Press Release: Dubai, 7th June 2022 – CARMA and SOCIALEYEZ, the region’s leading media and digital sister agencies, are proud to announce the addition of Abu Dhabi Customs to their already extensive roster.

CARMA, the leader in global media intelligence will be responsible for all media monitoring and measurement to ensure it is able to provide SOCIALEYEZ with key insights to build the best possible social media strategy and content plan, which the award-winning digital agency will now head up.

The team at CARMA will overtake the media monitoring and measurement aspect of the account, delivering what matters through a unique combination of cutting-edge technology and human expertise to capture relevant media coverage and provide analytics that drive the organization forward.

In parallel, SOCIALEYEZ will work with Abu Dhabi Customs as the lead agency for social media strategy, management and content development.

The recorded insights and rich variety of data provided by CARMA will help SOCIALEYEZ personalise a marketing strategy for Abu Dhabi Customs across all their social channels on a business and consumer level.

Through actionable insights, SOCIALEYEZ will be able to automate advice and recommendations on a massive scale, giving users a highly relevant service that is completely personalised to their needs, goals and behaviour.


Mazen Nahawi, CEO of CARMA and Founder of SOCIALEYEZ comments: “This award once again demonstrates how clients across the region are looking for specialized insights to work hand in hand with social marketing capabilities which are agile, scalable and most of all have perfected all things related to Arabic social-media content,” explained MN. “CARMA provides niche monitoring and insights from all key platforms including TikTok, Snapchat, TV and trade press. SOCIALEYEZ is the go-to partner for the most creative and demanding clients who need to combine strategy, creativity and insights at high speed.”


To schedule an interview, or for further information please contact Imogen Long or Alexia Lawrence-Jones at Brazen MENA

E: SOCIALEYEZ@wearebrazenpr.com | T: +971 4 240 8395



CARMA is the world’s most experienced media intelligence service provider. Established in 1984 and relaunched in 2016, the company has grown today to work with over 3,500 brands and organisations across the world. CARMA helps its clients use media intelligence to navigate and understand the disrupted media landscape, operate strategically, and demonstrate success with industry-leading Media Monitoring and communications evaluation programs. CARMA blends expert technologies, powering real-time data insights, with a global team of experienced PR measurement consultants. Led by Co-Managing Partners – former FIBEP Chair Mazen Nahawi and current AMEC Chair Richard Bagnall – and with 450+ staff across five continents, CARMA’s unparalleled experience, expertise and client service makes it the first-choice media intelligence provider for any organisation looking to understand the media and refine and prove the value of their public relations.


For more information about CARMA International Ltd, its expert team, and their work, visit www.carma.com