The PRCA MENA Digital Awards took place last night to celebrate the best in digital PR and communications across The Middle East and North Africa.

The annual ceremony (in its third year) was held at the Cheeky Camel, Bonnington Hotel, JLT, Dubai and presented by Laura Naylor – TV & Radio presenter/Emcee & Host.

The awards, which were sponsored by 3Gem, united the regions PR and communications community to recognise and celebrate the truly great work that has taken place across the region during another difficult year.

Hayley Clements, General Manager PRCA MENA, said

“It was wonderful to see so many familiar industry PR and communications celebrate their accomplishments over the last 12 months. We all know it hasn’t been the easiest of times, but it is evident the new way of working has been embraced by our community and wholly proves the digital impact in the PR and Communications space. The MENA Digital Awards created the perfect opportunity to allow attendees to network and celebrate their outstanding work. Congratulations to all our winners and entrants and we look forward to seeing what can be achieved in 2022”.

The night’s big winners were:

Digital Team of the Year – Weber Shandwick MENAT

Digital Professional of the Year – Shannon O’Neill, Seven Media

Best Digital Journalist of the Year – Natasha Hatherall-Shawe, Tish Tash

Best Use of Video in a Campaign – Weber Shandwick MENAT

Best Use of Social Influencers in a Campaign – MG Motor & Performance Communications

Best Use of Reporting and Measurement in a Campaign – W7 Worldwide Marketing Communications Consultancy Agency

Best Social Media Campaign – UAE Government Media Office

Best Use of Content Marketing in a Campaign – DMCC Authority

Best Use of Content Marketing in a Campaign – ASDA’A BCW

Best Performance in a Digital Campaign – Cicero and Bernay Communication Consultancy

Best Use of Paid Media in a Campaign – Weber Shandwick MENAT

Best Digital Marketing Campaign – UAE Government Media Office

A big thank you goes to our amazing panel of Judges, who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).