M&C Saatchi Public Relations becomes first PR agency to be appointed by the esteemed lifestyle brand
Dubai, UAE; 5 December 2019 – Dubai’s renowned Cove Beach has appointed M&C Saatchi to look after all PR and media relations for the progressive brand.
Located at Caesars Palace Bluewaters Dubai, Cove Beach attracts the world’s most influential jetsetters; with its Mediterranean ambiance and weekly themed parties, it is a place to see and be seen.
M&C Saatchi Public Relations will deliver both consumer and corporate campaigns for Cove Beach’s UAE operations, as well as international projects, such as the Venus Pool & Lounge summer takeover which recently concluded at Caesars Palace in Las Vegas.
Commenting on the appointment, Adel Ghazzawi, Co-Founder of Cove Beach said: “We’ve been working with M&C Saatchi on an ad-hoc basis throughout 2019 and are delighted to appoint them as our retained agency partner following the success of our collaboration this year.”
Amy Brill, Head of PR for M&C Saatchi Public Relations UAE said: “Less than three years into launching our PR operations in the Middle East, we are proud to be working with a slew of esteemed brands, delivering award-winning campaigns across the region and are now delighted to be working with Cove Beach at Caesars Palace Bluewaters Dubai on an ongoing basis. We look forward to further propelling the success and awareness of the world-class venue.”
With its sophisticated style, live entertainments and the hottest parties with an international repertoire of themed nights each evening, Cove Beach is one of the premiere beach clubs and dining venues in the UAE.