The Public Relations and Communications Association (PRCA) has partnered with PRWeek to launch a new campaign highlighting the value of PR to business and society.

The campaign comes as the PRCA publishes new research revealing eight of ten (82%) CEOs and CFOs from FTSE 500 companies view public relations as ‘important’ or ‘very important’ to protecting and strengthening corporate reputation. The study – commissioned by Yolo Comms – shows that public relations is represented at board-level at more than two-thirds (71%) of FTSE 500 companies.

The joint campaign – launched today – aims to showcase the positive contribution public relations makes to business and society. PRWeek will publish a series of articles featuring case studies celebrating the value of PR, while the PRCA has called on PR practitioners globally to share videos championing PR practice using #PowerOfPR.

How you can take part

– Record a 30-60 second video of yourself (filmed horizontally) revealing why you’re proud to work in public relations
– Post on social media using #PowerOfPR while tagging us on Twitter, Instagram and LinkedIn
– Submit a 400-600 word blog for the campaign focusing on the positive impact PR creates for business or society via email.