PRCA MENA strengthens partnership with Guinness World Records

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year.

The collaboration aims to strengthen the existing relationship and connect members and organisations to create bespoke record-breaking campaigns that engage audiences through unforgettable moments.

Leila Issa, Senior Marketing Manager, Guinness World Records, said: “We are pleased to partner with PRCA MENA for the second year, and are looking forward to our continuous collaborations and contributions to the PR industry. As the global authority on record breaking, we support companies, brands and agencies with creative campaigns solutions, and will use this opportunity to support local and regional initiatives.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “It’s a real pleasure to be continuing our partnership with Guinness World Records for a second year. It’s great to have their continued support on our events and initiatives. We thank Guinness World Records for partnering with us and look forward to achieving great things in the year ahead!”


About Guinness World Records

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and more than a million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 10 million fans on Facebook.

To explore the latest news on record-breaking in MENA please visit or to get in touch with Guinness World Records team in Dubai please email


The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA MENA provides an international framework within which its members can develop global networks and new business referrals.