The inaugural PRCA MENA Awards 2017 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa.
Leading practitioners attended the awards at the H Hotel in Dubai on the evening of Wednesday, 8th February. The event, hosted by broadcaster and journalist Katie Fielder, saw consultancies, individuals, and in-house teams compete for awards in 13 categories.
The big winners of the night were Weber Shandwick and Golin MENA, winning two awards each. Weber Shandwick won Best B2B Campaign for ‘Dubai Gold & Commodities Exchange (DGCX)’ and Ziad Hasbani, Chief Executive Officer, Weber Shandwick, won PR Leader of the Year.
Golin MENA won both the Results on a Budget award for its ‘Health on Track’ campaign and Baseem Ayache, Associate Manager, Golin MENA, won Rising Star of the Year. Amy Brill, Grayling, was highly commended for the Rising Star of the Year award.
The Large Consultancy of the Year award was handed to Seven Media and the Small Consultancy of the Year award was won by Matrix Public Relations. Markettiers were highly commended in the Small Consultancy of the Year award category.
Best B2C Campaign award was awarded to Q Communications for its campaign ‘Atkins Diet: Challenging Brand Perceptions in the UAE’ and the Best Digital Campaign award was won by Volkswagen for their campaign titled ‘Volkswagen Human Crossing’. Toh PR was highly commended in the Best B2C Campaign category for its ‘Deliveroo ‘Hungry for more’’ work and Seven Media was highly commended for its Abu Dhabi Awards in the Best Digital Campaign category.
The Best Influencer Relations award was handed to Hill+Knowlton Stategies for its work on ‘Lenovo – #HelloMoto’. Instinctif Partners won the Best Crisis Campaign award for its ‘Improving Crisis Preparedness for a GCC Government Agency’ campaign.
Dubai Multi Commodities Center was awarded the Best Integrated Campaign award for its ‘The Future of Trade’ campaign. Impact Porter Novelli was highly commended for its ‘#Giftyoutime’ campaign.
The Best Media Relations Campaign was won by MCS Action for its work on ‘Abu Dhabi Boeing 787-9 Launch’ with Seven Media being highly commended in the same category for its ‘Sharajah Museums Department’ campaign.
Regional Campaign of the Year was awarded to Brazen for its work on delivering a ‘deliciously different’ PR Campaign for Wendy’s. Hill+Knowlton Strategies was highly commended for its British Council campaign.
Leanne Foy, General Manager, PRCA MENA, said: “It is a great pleasure to announce the winners of the inaugural PRCA MENA Awards. The breadth and depth of entered campaigns, teams, and individuals, demonstrates the strength with which PRCA MENA is growing.”
The full list of winners:
Best B2C Campaign: Q Communications – Atkins Diet: Challenging Brand Perceptions in the
Best B2B Campaign: Weber Shandwick – Dubai Gold & Commodities Exchange (DGCX)
Best Digital Campaign: Volkswagen – Volkswagen Human Crossing
Best Influencer Relations: Hill+Knowlton Strategies – Lenovo – #HelloMoto
Best Crisis Campaign: Instinctif Partners – Improving Crisis Preparedness for a GCC Government Agency
Best Integrated Campaign: Dubai Multi Commodities Center – The Future of Trade
Best Media Relations Campaign: MCS Action – Abu Dhabi Boeing 787-9 Launch
Regional Campaign of the Year: Brazen – Brazen delivers a ‘deliciously different’ PR Campaign for Wendy’s
Results on a Budget: Golin MENA – Health on Track
Rising Star of the Year: Baseem Ayache, Golin MENA
PR Leader of the Year: Ziad Hasbani, Weber Shandwick
Small Consultancy of the Year: Matrix Public Relations
Large Consultancy of the Year: Seven Media