PRCA to launch NextGen Arabia, following in footsteps of successful first NextGen group

Dubai, United Arab Emirates – 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the successful footsteps of the initial NextGen MENA group. A group dedicated to supporting those early into their careers, whilst equipping practitioners with all the tools to progress.

NextGen Arabia will cater specifically to Arabic PR professionals in roles from Junior Account Executives to Senior Account Managers and will provide a forum for discussion, sharing peer-to-peer advice and experiences, and providing inspirational figures to learn from and ignite ambition.

Chaired by markettiers MENA’s Hadeel Mansour, and with a vice-chair soon to be selected, the PRCA NextGen Arabia group will deliver a variety sessions from round tables, guest speakers and socials held in Arabic, which will explore issues/experiences and how to navigate the complex and ever-changing landscape of the PR and communications industry.

Hadeel Mansour, Senior Account Executive at markettiers MENA and Chair of NextGen Arabia, said: “I’m delighted to have the support of the PRCA to realise the idea of another group designed to foster the careers of young PR professionals in Arabic. As Chair of PRCA NextGen Arabia, I’m looking forward to coming together to learn from one another, as well as those we aspire to in the industry.”

The date of the inaugural NextGen Arabia session will be announced shortly and interested members can register for communications around the Group’s activities by emailing PRCA MENA General Manager Melissa Cannon, at with their name and current position.

Melissa Cannon, General Manager of PRCA MENA said: “As a vital part of the communications industry in region, with the launch of NextGen Arabia, we look forward to helping young Arabic professionals share their experiences with peers and role models to ensure the industry in the Middle East and North Africa continues to grow and take its place amongst other major world players.”


For more information, please don’t hesitate to get in touch with:

Melissa Cannon, GM PRCA MENA
Mobile: 054 352 3740

Hadeel Mansour, markettiers MENA
Mobile: 056 212 0795