De Montfort University appoints Houbara as communications partner for Expo2020 activities

Dubai, UAE, 31 October 2021 –  De Montfort University, a leading UK public university in Leicester, has appointed Houbara Communications to raise awareness about its ongoing presence and activities at Expo2020 in the UAE.

As a founding partner of the UK Pavilion, De Montfort University will host a series of talks, events, and activities throughout the six-month period of Expo, showcasing its high-impact research, innovative approaches to sustainability, to create unparalleled experiences for visitors and students.

Houbara will support De Montfort University in its communication efforts locally, including strategies and initiatives to reflect its position as a leading global educational institution.


Commenting on the appointment, Loretta Ahmed, Founder and CEO of Houbara Communications said: “We are delighted to partner with De Montfort University and look forward to creating stories that showcase their innovation and research in creating a sustainable future. Our earned-centric mindset builds unique, purpose-driven communication customized for the region and this will help build and enhance DMU’s presence in the Middle East.”


“Houbara demonstrated strong strategic competency and a good understanding of local media. We are confident in their ability to deliver a well-designed communications approach and look forward to a successful partnership with the agency,” said Chris Thundow, press and PR manager for De Montfort University.