UAE healthcare disruptor Housecall appoints Houbara as PR and communications partner

Dubai, UAE, 22 August 2022: Housecall, a UAE home-grown start-up dedicated to transforming the future of healthcare, has appointed award-winning communications consultancy, Houbara Communications, to drive awareness around its accessible and value-based primary care services.

Co-founded by the Emirati brothers Humaid and Omar Al Zaabi, Housecall provides primary care services to patients without the need for physical facilities. Through its digital mobile application, Housecall offers virtual consultations and in-home visits by experienced primary healthcare physicians. Patients can also have key lab tests conducted at home, renew prescriptions, and have medication delivered to their doorstep through using the app. All services are covered by major medical insurance providers in the UAE, providing better value through reducing co-payment and travel costs for patients. Houbara will support Housecall in its communication efforts regionally, including strategies and initiatives to reflect its position as a game changer in the healthcare industry.

Commenting on the appointment, Loretta Ahmed, Founder and CEO of Houbara Communications said, “The healthcare industry has changed rapidly in the past decade with digitalization playing a key role across all points of the patient journey. The pandemic has only accelerated this, and people are increasingly invested in their own health and wellbeing. We are looking forward to supporting Housecall with its communications programme as it continues to grow and reshape the future of primary healthcare in the UAE.”

Humaid AlZaabi, Co-founder, Housecall, added: “Founded in the UAE, Houbara demonstrated very similar core values to ours, especially in terms of being agile and inventive. We are confident in their ability to deliver a well-designed communications approach and look forward to a successful partnership with the agency.”

About Houbara Communications

Houbara Communications is an integrated creative and content-driven communications consultancy with partners across the Middle East. The team comprises over 20 consultants, with almost half of the culturally diverse team speaking Arabic as a first language. In 2019, Loretta Ahmed completed the acquisition of Grayling Middle East from Huntsworth Plc to become an independent agency, cementing a 20-year presence in the UAE and beginning a whole new chapter.

Houbara remain part of Huntsworth’s global family, representing their global clients across the Middle East and providing regional clients with access to their global network.

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About Housecall

The Housecall mobile app makes it easy to book an unrushed doctor visit in the comfort of your own home. Licensed and qualified doctors can order labs, write prescriptions, and refer you to other specialists. Housecall is owned and operated by DrOnCall Ltd, an ADGM registered company. The Housecall app can be downloaded on the App Store for iOS and the Google Play Store for Android devices. Website: