PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest

Dubai, United Arab Emirates: 18th January 2021

The PRCA has partnered with Cannes Lions for the fourth successive year for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world.

Entries for the preliminary PRCA UK and PRCA MENA Young Lions PR Competition have now opened, with contests due to begin in PRCA SEA and PRCA LATAM shortly.

Winners of the respective competitions will go on to represent their global regions at the Cannes Lions International Festival of Creativity in June this year. Entries are open to members and non-members alike.

Entrants for of the preliminary competition will be required to respond to a creative brief from a charity over the course of one day.

Please use the links below to find out more about the PRCA MENA Regional competition:

PRCA MENA PR Young Lions Competition

MENA Competition Rules and Entry Requirements 



18 January: Open for entries

10 March: Registration Closes 17:00

15 March: Charity revealed

16 March: Creative Brief Issued 10:00

17 March: Entries Due by 10:00

24 March: Shortlist Announced

31 March: Finalists pitch to MENA Jury in Dubai

7 April: MENA winners announced

Dates TBC June: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition


You can find out more on this exciting opportunity and how to enter by emailing




About the PRCA

The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.