PRCA APAC Launches Australia Network

The Public Relations and Communications Association Asia Pacific (PRCA APAC) has announced the launch of its PRCA APAC: Australia Network.

The group launch follows significant membership growth in the region and is the latest initiative aimed at providing events, information, support, and advice to practising PR and communications professionals in Australia.

Founding Members include:

  • Helen Graney, CEO, Jack Morton and Weber Shandwick, Australia
  • Richard Brett, CEO, Ogilvy, Australia, and New Zealand
  • Jo Scard, Founder and CEO, Fifty Acres, Australia
  • Alice Smith, Deputy Managing Director, Archetype, Australia
  • Amelia Tipping, Managing Director, Hill+Knowlton Strategies
  • Rebecca Wilson, EVP International, WE Communications, Australia
  • Melissa Shawyer, Co-Founder and Managing Director, The PR Group, Australia
  • Hollie Jones, Senior Account Director, Liquid PR, Australia
  • Karen Coleman, Managing Director, Archetype, Australia
  • Jessica Makin, Senior PR Manager Operations & Workplace Communications, Amazon, Australia
  • Andy Scales, Director, CampaignLab, Australia
  • Craig Badings, Partner Sydney, SenateSHJ, Australia

The Australia Network is dedicated to supporting the industry in Australia as well as representing the countries in APAC and globally. Focused on igniting ambition and uniting practitioners across the region, the Network will highlight best practice and champion PR’s importance in business and society.


Commenting on the launch of the Network, Tara Munis, Head of PRCA Asia Pacific said:

“Given the resources and incredible platform of the PRCA, we have the power to implement and support initiatives that address challenges in the Australian PR and communications industry. We believe that through the leadership and expertise of our new Board, we can further strengthen Australia’s position as industry leaders in APAC.”

Find out more about the Network here.

Further information available on request:

Tara Munis

Head of PRCA Asia Pacific


+852 9727 4865


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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.


We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).