Date/Time Event
21/08/2019
6:00 pm - 10:00 pm
PRCA MENA Members Drinks
Our upcoming networking event will be hosted with Guinness World Records (GWR). This invitation-only event is intended to foster conversation with some record-breaking fun, provide free drinks and create a space that gives you the opportunity to widen your network and catch up with fellow PR professionals.   On the...
26/08/2019
9:00 am - 11:00 am
Face-to-Face Training: Successfully promote your business using Instagram. Win the right followers & double your ROI
Competition is high on one of the most used platforms in the world. Representing your brand tone of voice correctly and consistently is key. Content creation plans and rigorous strategies are a must to attract your target market easily.   What Delegates Learn Business strategy overview Profile optimization & set-up...
27/08/2019
9:00 am - 1:00 pm
Face-to-Face Training: The Power of Language
Words have power and you want to ensure you are using language that has meaning to your audience to be able to connect with them.  By fully exploring our audience and identifying their values and motivators, you can discover how to speak their language.   What Delegates Learn ·          The...
28/08/2019
All Day
NextGen Arabia Launch
04/09/2019
9:00 am - 11:00 am
Face-to-Face Training: Double your customer reach using The Instagram Story
After the introduction of the Instagram algorithm – it is also essential in 2019 to have an Insta-story strategy as it is now viewed more than the posts. The opportunity is huge on this platform and can be used to reach a brand-new audience without advertising. With the data driven...
23/09/2019
9:00 am - 1:00 pm
Face-to-Face Training: Social Media in PR: Strategy & Measurement
As the world continues to evolve at breakneck speed, we cannot continue to communicate in silos. An integrated communications strategy needs to involve both online and offline campaigns and tactics. But the rules of engagement are not the same for digital and traditional media. This half day PRCA session will...
24/09/2019
9:00 am - 1:00 pm
Face-to-Face Training: Leading with Compassion & Courage
Head based leadership is no longer enough!  In times of rapid change and uncertainty, leaders also need to be both compassionate and courageous in their decisions and actions.  Clients and employees need to feel valued and connected in today’s business world. This 4 hour workshop will provide tools on how...
25/09/2019
9:00 am - 1:00 pm
Face-to-Face Training: Crisis Communications in Social Media
Social media has revolutionised our communications. As PR professionals, we look to these channels to increase brand awareness and loyalty, and to build an emotional connection with our audience. Social media is cheaper, quicker and can be potentially more effective in delivering our messages directly than other communications techniques, however...
07/10/2019
12:00 am
PRCA MENA Breakfast Event
07/10/2019
9:00 am - 1:00 pm
Face-to-Face Training: Social Media For Business Usage – Utilize social media strategically to increase ROI using organic and sales techniques
Social Media is one of the most sought after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieve holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the planning and implementation – right up...
09/10/2019 - 10/10/2019
12:00 am
ICCO Global Summit, Portugal
The ICCO Global Summit, to be held in Lisbon on Wednesday 9th and Thursday 10th October, 2019, will attract over 300 PR and Communications leaders and specialists from around the world. The theme is “Transformation ’19 – Talent and Technology driving the global PR Agenda.” Day 1 will be a...
20/10/2019
9:00 am - 11:00 am
Face-to-Face Training: Introduction to Facebook Ad Manager – the full advert suite to set up optimized & targeted adverts (advanced)
Using Facebook Advert Manager along with Facebook Pixel gives marketers an added value opportunity in reaching your target market. This powerful tool has capabilities to launch re-targeting campaigns to warm leads likely to purchase. Knowledge and awareness of the tools algorithm and functionalities is increasingly important to enhance a lower...
21/10/2019
12:00 am
PRCA MENA Breakfast Event
22/10/2019
9:00 am - 11:00 am
Face-to-Face Training: Mindfulness at Work
In today’s crazy stressful world of business, Mindfulness is becoming a trending topic.  This 2 hour workshop will provide tips and techniques tools on how to bring your attention into focus, become more present in the now and improve connecting with the people or task in front of you.  ...
23/10/2019
9:00 am - 1:00 pm
Face-to-Face Training: Personal Branding
You are your biggest ambassador – the way your present yourself says more than any business card. A strong personal brand leads to improved networking and communication skills, and increased business and career opportunities. Building an impactful personal brand doesn’t happen overnight, it takes work both on and offline to...
29/10/2019
9:00 am - 1:00 pm
Face-to-Face Training: Writing Skills 101
How effectively are you communicating? We don’t buy something because we like the pictures alone – our words may be less nowadays but they are increasingly important. The way you write determines whether people read your full message, understand it, accept it, remember it and act on it.  Writing skills...
05/11/2019
12:00 am
Leaders Series (Leader's Lunch/Breakfast)
06/11/2019
9:00 am - 1:00 pm
Face-to-Face Training: B2B PR: Creating Engaging Content
There is a common belief that B2B brands can not create the kind of appealing content that works well on social media, particularly as the online world becomes increasingly visual. Whilst it may be true that a lot of B2C products and brands have an advantage in terms of the...
13/11/2019
9:00 am - 1:00 pm
Face-to-Face Training: Beyond the Press Release: Writing Skills for PR in a Digital Age
The way we write needs to change. Our audiences’ attention spans are getting shorter, and we are more easily distracted. In the Middle East, press releases are still revered, but we need to make sure they work for the web and are still engaging in today’s image/video led online world....
19/11/2019
9:00 am - 11:00 am
Face-to-Face Training: Facebook & Instagram advertising – “How to increase revenue & ROI from advertising & analytics techniques” (Advanced)
After the introduction of Instagram and Facebook’s algorithm – it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.   What Delegates Learn Advertising...
09/12/2019
9:00 am - 1:00 pm
Face-to-Face Training: Social Media Content & Channel Management
As a PR person in today’s world, if you are not using social media, your days are numbered, but with so many channels to keep track of in this increasingly interconnected age, both personally and professionally, how do you manage your time effectively to stay ahead? This half day PRCA...
11/12/2019
All Day
PRCA MENA Digital Awards
11/12/2019
All Day
PRCA MENA Digital Conference
11/12/2019
9:00 am - 1:00 pm
Face-to-Face Training: Online Crisis Communications: Managing Reputation in a Digital Age
As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. This...
16/12/2019
12:00 am
PRCA MENA End of Year Drinks
01/02/2020 - 02/02/2020
12:00 am
Holmes Report Conference 2020
03/02/2020 - 04/02/2020
12:00 am
PRCA MENA Awards 2020