PRCA Virtual International Summit Returns – Forging a New Path
Google, Edelman, Microsoft, and The World Bank set to feature at flagship event.
Dubai, United Arab Emirates – February 9th 2021
The PRCA has today unveiled its full agenda for this year’s second annual Virtual International Summit, which will explore how PR and communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world.
Split over two days in order to welcome speakers and delegates from all around the world, the Summit will draw global PR and business leaders on the 30th and 31st March.
Following last year’s inaugural Summit where more than 700 delegates tuned in from 35 different countries, this year shapes to be one of this year’s top global industry events. From New York to New Delhi, the Summit will showcase communications excellence by some of the most innovative brands and organisations, like Google and Edelman. Attendees will learn about new and emerging trends in communications practice and how PR professionals are helping to forge a new path for organisations across the world.
Global organisations speaking at the Summit include (more to be revealed soon):
Brands: Campaign Middle East, Google, Microsoft, and Standard Bank Group.
Agencies: Avian WE, Edelman, Omnicom, and Zeno Group.
Organisations: AMEC, Institute for Public Relations (IPR), FIBEP, and The World Bank.
PRCA Director General Francis Ingham MPRCA said:
“Our International Summit is truly global. With speakers from giant brands like Microsoft and Google to organisations like AMEC, who are at the cutting edge of measuring PR’s true impact, delegates will be treated to the very best global perspectives.
“Last year was brutal for everyone, but growth is returning – and dare I say, considerably. Our Summit will explore these opportunities that lie in wait to help forge a new path for organisations and society across the world.”