Around the world, April is a month of celebrating and increasing awareness about climate change and the environment. This year, Earth Month was celebrated under the theme of “Restore Our Earth”, based on the emerging concept that rejects the idea that our only options to save the planet are to mitigate or adapt to the impacts of climate change and other environmental damage. Climate change and deforestation are current problems that companies are tackling in order to contribute to the fight against them.
To commemorate this year’s Earth Month, Seedtag has decided to make a small, yet significant and long lasting, contribution. The Seedtag Forest will feature 400 trees of Grevillea, Cocoa, Coffee, Moringa, Sesbania, Calliandra and Avocado that will be planted in the organisation’s clients’ and employees’ names in reforestation projects in Africa (Kenya and Tanzania) and Latin America (Guatemala, Haiti and Ecuador).
Through this action, Seedtag is able to have a small impact on worldwide reforestation but also on local communities, as they are the ones who take care of the trees and enjoy their fruits. Rural communities involved in Treedom’s projects receive training and financial support to properly take care of the trees.
Seedtag’s clients had the opportunity to participate in the ‘Grow your own forest’ competition to get their own tree in the Seedtag Forest. Following the success of the competition, Seedtag has also decided to plant a tree for each of its employees in the coming months. Accordingly, the 200 employees and 200 highest scoring clients in the competition will receive a tree on Seedtag Forest, with regular updates with pictures and videos of their tree growing throughout its lifespan.
Nicol Flores, Events and Activations Manager at Seedtag, says: “My role at Seedtag is to find ways to develop personal relationships with our clients, but our role as human beings and as a society is to take care of our planet. The Treedom idea came from one of my team members and I thought it was a perfect way to engage with our clients while having a positive impact on the environment and local communities in developing countries. I am particularly proud of this initiative and I hope this will be the first of many environment-focused activations for Seedtag”.