Seddiqi Holding Re-Appoints Houbara Communications

Seddiqi Holding, the holding group for the Seddiqi family that operates companies across various sectors, including Ahmed Seddiqi & Sons, Swiss Watch Services and Seddiqi & Sons Investment (Seddiqi Properties and Mizzen), has re-appointed Houbara Communications as its PR and communications partner in the UAE. Houbara Communications was first appointed as the company’s partner in 2017, under its previous ownership as Grayling Momentum.

Commenting on the appointment, Loretta Ahmed, Founder and CEO of Houbara Communications said: “We are extremely excited about being re-appointed as Seddiqi Holding’s PR and communications partner. We place great value on the long-standing relationships we have across our client base and take great pride in the quality of strategic counsel and creative execution we are trusted to deliver year in, year out.”

Seddiqi Holding was established in 2007 to consolidate the existing companies owned by the Seddiqi family into a holding group. The group includes Ahmed Seddiqi and Sons, the leading luxury watch and jewellery retailer in the region, with over 70 brands across over 50 locations in the UAE. The company has since diversified the business with the establishment of Mizzen, the lifestyle arm of the business and real estate with Seddiqi Properties. As a pioneer in luxury, Seddiqi Holding’s vision is to transform time into cherished moments and is committed to forging the right partnerships to grow the company’s unique, luxury portfolio, while delivering quality and value to stakeholders. The group demonstrates unrivalled excellence and passion for quality by adopting a strategic approach in line with global demands and market trends.