PRCA MENA Awards 2021 Winners Announced

The Public Relations and Communications Association (PRCA), the world’s largest professional PR body, marked its 5th annual PRCA MENA Awards last night at its first virtual awards ceremony.

Dubai, United Arab Emirates, 4th March, 2021

The PRCA Regional Awards celebrate and recognise the best of teams, campaigns and individuals in the PR and communications industry. Staying true to the past 12 months, this year’s awards, sponsored by 3Gem, was hosted virtually over Zoom 3rd March 2021.

The event saw leading practitioners and campaigners from the industry from across the Middle East and North Africa region presenting their quality of work which was a testament to the event being a huge success.

The awards were judged by the biggest names in the world from the PR, communications and journalism industry. A total of 24 highly commended and winners were announced at the awards night for their excellence of work in different categories.

The night was headlined by Weber Shandwick MENAT taking home the Large Consultancy of the Year Award, The PR Leader of the Year award was won jointly by Matt Slater and Gregg Fray, Seven Media and Bianca Riley, Account Director at Atteline, was honoured as the Rising Star of the Year.

Francis Ingham MPRCA, Director General, PRCA, said: “The past twelve months have been remarkable -and they’ve seen our industry produce equally remarkable work. The 2021 PRCA MENA awards recognise and celebrate that work, and showcase the positive impact our industry delivers every day. Every finalist tonight has delivered outstanding work. And the winners have delivered the very best that our industry has to offer.”

We would like to extend a sincere thank you to our host of the evening Mimi Nicklin – International Bestselling Author of Softening the Edge, empathetic leader and business coach – and to our amazing panel of judges who had the near impossible task of selecting this year’s finalists.

The full list of winners can be seen below.

Best PR Campaign: B2B – Matrix PR – Acronis

Best PR Campaign: B2C – Hill+Knowlton Strategies – Huawei Live Sale

Best Integrated Campaign – Seven Media – Together We Are Good

Best PR Campaign: Media Relations – The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA- The Worlds Tallest Donation Box

Best PR Campaign: Influencer Relations – Atteline – Liverpool Football Club Launch

Best PR Campaign: Digital – Eleven PR – The Womanity Foundation

Best PR Campaign: Crisis Communications – M&C Saatchi and Discovery-The Strength of Discovery

Best PR Campaign: Game Changer – Hill+Knowlton Strategies – Gamers Without Borders

International Campaign Award – W7Worldwide – Communicating Through Covid-19 – W7Worldwide Covid-19 Resources Centre

Results On A Budget: Atteline – Aura & Leem

Regional PR Campaign: The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA- The Worlds Tallest Donation Box

Strategic Communications Campaign Weber Shandwick MENAT – Mastercard MEA

Best Digital and New Media CampaignThe Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA- The Worlds Tallest Donation Box

Best Health and Wellbeing CampaignEdelman – Abu Dhabi Health Services Co. (SEHA)

Employee Engagement AwardDubai Holding

Best Corporate Social Responsibility Campaign – The Womanity Foundation

Best Communications During COVID-19ASDA’A BCW – Snapchat

Best Ethical or Good Cause Initiative During COVID-19Tish Tash – THE SME RISE COLLECTIVE

Rising Star of the YearBianca Riley – Atteline

PR Leader of The Year – Seven MediaMatt Slater & Gregg Fray

In-House Team of the YearHilton

Small Consultancy of the YearMarkettiers MENA

Medium Consultancy of the Year – Tish Tash PR & Communications

Large Consultancy of the YearWeber Shandwick MENAT





The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world.