From crafting a new visual identity to launching a new social media series, sub-departments, and a sister agency; it’s been a buzzing and exciting 12 months for Dubai-based communications agency SOCIATE
SOCIATE, an integrated communications agency in Dubai with a creative arm in London, is celebrating its sixth birthday.
Launched in 2015, SOCIATE has evolved since its doors first opened, seeing new talent join the growing team and sub-departments come to life.
Accompanying the agency’s thriving verticals – PR, Marketing, Events, and Design – SOCIATE now also offers English copywriting, Arabic translation, social media management, and content creation as sub-services.
Agency Founder, Rosa Bullock comments, “It’s incredible to see how far SOCIATE has come since I launched it. I always look back at our first year of business – we were a team of two and we hot-desked between my dining table and a coffee shop. We then moved on to a business centre before getting our own office. Our team has welcomed new talent from across the world and our range of services has grown too”. She continues, “2020 was a challenging time for companies of all sizes. It fills me with immense pride to see our team members still on board, working hard, and winning new accounts despite the challenges posed by the pandemic”.
Six agency milestones to celebrate SOCIATE’s sixth birthday:
1. SOCIATE rings in a new year with a new logo
Inspired by aligning its verticals into a streamlined offering, SOCIATE’s mission to associate itself with client objectives is translated into its new logo.
The agency’s brand colours – orange for public relations, pink for marketing, blue for events, and yellow for design are also reflected in its new logos.
2. SOCIATE wins Highly Commended accolade at PRCA MENA 2021 Awards
SOCIATE is now an award-winning agency, receiving the Highly Commended accolade at the PRCA MENA 2021 Awards. SOCIATE’s I Quit Plastic Corporate Social Responsibility (CSR) campaign for its client, Sprudel, earned the communications agency the exciting accolade. The campaign was conceptualised and managed by SOCIATE’s PR Manager & Storyscaper, Tazeen Jafri, and executed by PR Executive & Trend Spotter, Saakshi Khubani.
3. SOCIATE launches its Live Area, a mini in-house social media studio
Earlier this year, SOCIATE launched a Live Area in its office to communicate, connect with, and create content on Instagram Live. The Live Area puts #teamSOCIATE, its industry partners, and clients in the spotlight as they discuss popular topics, share updates, and host Q&As. The Live Area also gives SOCIATE’s clients a platform to personally market their brand.
4. SOCIATE lights up screens with Live In The Moment & SOCIATE Bil Arabi
Following the success of its educational and interactive Live In The Moment series on Instagram, hosted in English, SOCIATE launched an Arabic version.
SOCIATE Bil Arabi is hosted by Arabic PR Executive and Social Media Maestro, Malek Shlone, every two weeks. Each bite-sized episode sees Malek discuss SOCIATE’s Arabic services, interview SOCIATE’s clients and media friends, and explore agency culture with a live Instagram audience.
5. SOCIATE launches Copywriting and Content sub-departments
Positioning itself as an extension of its clients’ communications team, SOCIATE has added two new feathers to its cap. 2021 saw the launch of two burgeoning sub-departments: copywriting and content.
SOCIATE’s copywriting department is spearheaded by its Communications Strategist and Copywriter, Nichole Miranda, while its content department is led by its Content Strategist and Shutterbug, Emjay Fernandez.
Copywriting: Nichole can be contacted at email@example.com Content: Emjay can be contacted at firstname.lastname@example.org
6. SOCIATE launches sister agency, SOCIALITE
April was a month of “firsts” for SOCIATE. It hosted its first-ever Blogger Mingle where it also debuted its sister agency, SOCIALITE. An Influencer Relationship agency, SOCIALITE works with a network of bloggers and influencers to help clients better connect with their target audience.
For more information or to discuss your new project, please contact the team at email@example.com
Amid these milestones, SOCIATE has also hosted its quarterly Mingles while onboarding new international talent. To keep up with SOCIATE’s latest updates, please visit www.sociate.ae or follow it on Instagram here.