PRCA MENA today announced the composition of its inaugural Regional Board.

With senior agency and in-house leaders from across the MENA region, the Regional Board will set the strategic direction of PRCA MENA as the organisation continues its expansion plans.

The Regional Board is composed of:

 

Myrna Abou Mrad

The Full Circles, Lebanon

 

Loretta Ahmed

CEO, MEA, Grayling

 

Salem Al Nuiami

Head of Communication, Abu Dhabi Media (ADM)

 

Alexandre Beaulieu

Founder & CEO, TBWA DJAZ

 

Melissa Cannon

General Manager, PRCA MENA

 

Maria Cohn

Managing Director, Strategic Communications, FTI Consulting

 

Mohammed El Batta

Managing Director, Fekra Communications

 

Stephen Harrison MVO MBE

Senior Director, APCO Worldwide

 

Abdulrahman Inayat

Co-founder and Strategic Planning Director, W7Worldwide

 

Francis Ingham

Director General, PRCA. Chief Executive, ICCO.

 

Ahmed Itani

Founder & CEO, C&B

 

Justin Kerr-Stevens

Partner & General Manager, Portland Middle East

 

Howard Kosky

CEO founder, markettiers4DC

 

Alex Malouf

Corporate Communications Manager, Procter & Gamble

 

Omar Qirem

Chief Executive Officer, Edelman Middle East

 

Joumana Rizk-Yarak

Founder & Managing Director, MIRROS Communication & Media Services

 

Suzanne Talhouk

General Manager, Levant

H+K Strategies

 

Melissa Cannon, General Manager, PRCA MENA, said:

“We are delighted to announce such a prestigious and high-powered Board under the Chairmanship of Omar Qirem.

“Our plans for the region are ambitious but thoroughly deliverable. In just a few years, we’ve established the PRCA firmly in our region. With the strategic guidance of our new Regional Board, we will be powering ahead even more strongly in the next couple of years.”

-ENDS-

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA), a trade association headquartered in London, the United Kingdom, has announced its newest partnership with Middlesex University Dubai as its first University Partner in the Middle East. This follows a similar agreement with Middlesex University’s home campus in London, which was announced earlier in 2019.

Starting this September, aligned with the new academic year, the partnership will give students studying in the Middle East unprecedented access to online training, resources, and PRCA events based in the region. Employability will also be enhanced through improved access to the PRCA’s membership which includes some of the largest communications agencies operating across the region, and internationally.

Middlesex University Dubai was first established in 2005 as the first overseas campus. Today it offers a foundation programme along with a wide variety of undergraduate and postgraduate programmes across Business Management, Marketing, Accounting, HR, Education, Psychology, Law, Computer Engineering, Data Science, Digital Media, Advertising and PR, Journalism and Film. Faculty within the Media Department include respected filmmakers, journalists, advertising and PR professionals and the department enjoys close relations with industry. The quality and achievements of the department have been widely recognised – with the University being named the Dubai Lynx University of the Year for 2019, and the Best Media Centre at the Forbes Middle East Higher Education Awards 2019.

Middlesex University Dubai will support the PRCA MENA’s Next-Gen committee to improve learning and development opportunities for communicators at both the start of their careers, as well as future leaders.

Melissa Cannon, General Manager, PRCA MENA, said: “I’m proud to announce University of Middlesex as PRCA MENA’s first Middle East University Partner. Our hope is that this partnership will help foster the next generation of PR and communications professionals within the region, bridging the gap between studying and the industry, and aiding their professional growth. I look forward to involving the university and its students in our upcoming activities.”

-ENDS-

Notes to editors

About Middlesex University Dubai
Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,400 students from over 100 nationalities and offers undergraduate and postgraduate programmes in a wide variety of subject areas; it is the first and only university to offer a face to face LLB (British Qualifying Law) Degree. Middlesex University is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, Grants and professional practice. Middlesex University Dubai prepares its students to be professional, skilled individuals fitted for the modern world, committed to lifelong learning and able to contribute to the communities in which they live and work.

As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai. The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.

For more information about the programmes and the range of Grants available visit www.mdx.ac.ae.

Progammes offered by Middlesex University Dubai

International Foundation Programme

1) BA HONOURS ACCOUNTING AND FINANCE
2) BSc HONOURS BUSINESS ACCOUNTING
3) BA HONOURS BUSINESS MANAGEMENT
4) BA HONOURS BUSINESS MANAGEMENT (FINANCE)
5) BA HONOURS BUSINESS MANAGEMENT (HRM)
6) BA HONOURS BUSINESS MANAGEMENT (MARKETING)
7) BA HONOURS BUSINESS MANAGEMENT (INNOVATION & ENTREPRENEURSHIP)
8) BA HONOURS BUSINESS MANAGEMENT (PROJECT MANAGEMENT)
9) BA HONOURS BUSINESS MANAGEMENT (SUPPLY CHAIN & LOGISTICS)
10) BA HONOURS INTERNATIONAL BUSINESS
11) BSc HONOURS INTERNATIONAL TOURISM MANAGEMENT
12) BA HONOURS MARKETING
13) BEng HONOURS COMPUTER SYSTEMS ENGINEERING
14) BEng HONOURS COMPUTER COMMUNICATIONS AND NETWORKS
15) BEng BUSINESS INFORMATION SYSTEMS
16) BSc HONOURS INFORMATION TECHNOLOGY
17) BSc HONOURS PSYCHOLOGY WITH COUNSELLING SKILLS
18) BSc HONOURS PSYCHOLOGY WITH HRM
19) BSc HONOURS PSYCHOLOGY WITH MARKETING
20) BSc HONOURS PSYCHOLOGY WITH EDUCATION
21) BA HONOURS EARLY CHILDHOOD STUDIES
22) BA HONOURS EDUCATION STUDIES
23) LLB HONOURS LAW
24) LLB HONOURS LAW WITH INTERNATIONAL RELATIONS
25) LLB HONOURS COMMERCIAL LAW
26) BA HONOURS ADVERTISING, PR AND BRANDING
27) BA HONOURS FILM
28) BA HONOURS JOURNALISM AND COMMUNICATION
29) BA HONOURS DIGITAL MEDIA
30) BA HONOURS GRAPHIC DESIGN
31) BA HONOURS FASHION DESIGN

Postgraduate

1) MSc BANKING AND FINANCE
2) MSc INVESTMENT MANAGEMENT
3) MA HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT
4) MA INTERNATIONAL BUSINESS MANAGEMENT
5) MSc CORPORATE AND MARKETING COMMUNICATIONS
6) MSc DIGITAL MARKETING
7) MSc STRATEGIC MARKETING
8) MSc INTERNATIONAL TOURISM MANAGEMENT
9) MSc INTERNATIONAL HOSPITALITY AND EVENTS MANAGEMENT
10) MSc ENGINEERING MANAGEMENT
11) MSc NETWORK MANAGEMENT & CLOUD COMPUTING
12) MSc ROBOTICS
13) MSc BUSINESS INFORMATION SYSTEMS MANAGEMENT (BISM)
14) MSc DATA SCIENCE
15) MSc APPLIED PSYCHOLOGY
16) MA GLOBAL GOVERNANCE AND SUSTAINABLE DEVELOPMENT
17) LLM LAW
18) LLM INTERNATIONAL BUSINESS LAW
19) LLM INTERNATIONAL LAW
20) LLM EMPLOYMENT LAW
21) MA INTERNATIONAL RELATIONS
22) MA EDUCATION (LEADERSHIP & MANAGEMENT)
23) MA EDUCATION (TEACHING & LEARNING)
24) MA EDUCATION (COACHING & MENTORING)
25) MA EDUCATION (SPECIAL EDUCATION NEEDS & DISABILITY)
26) POSTGRADUATE CERTIFICATE IN HIGHER EDUCATION (PGCHE)
27) MA HIGHER EDUCATION
28) MA GRAPHIC DESIGN

MBA

6) GENERAL
7) FINANCE
8) MARKETING
9) BUSINESS EXCELLENCE
10) OPERATIONS AND SUPPLY CHAIN MANAGEMENT
11) SUSTAINABILITY AND CORPORATE RESPONSIBILITY
12) INNOVATION AND ENTREPRENEURSHIP
13) BUSINESS ANALYTICS
14) ISLAMIC ECONOMY
15) HEALTHCARE MANAGEMENT
16) PROJECT MANAGEMENT

 

  • Middle East’s first ever report into the podcast landscape of the UAE due to be released in August
  • Initial statistics reveal regular podcast listeners trust the medium more than any other form of media

 

DUBAI, UNITED ARAB EMIRATES, 29th July, 2019: As the global boom in podcasting continues, new research has revealed that there are 1.3 million regular podcast listeners in the UAE. That’s according to new statistics released today by markettiers MENA, broadcast specialist and supported by global podcasting consultancy 4DC from a first-of-its-kind study into the podcast landscape of the UAE.

 

The results have revealed a nation that values the story-telling nature of the podcast medium, with 16% of the adult population tuning into podcasts at least once a week.

 

Initial results also reveal nine in 10 (92%) of regular podcast listeners trust podcasts more than traditional media. Podcast listeners’ trust slightly drops to 89% for radio and 86% for TV. Perhaps unsurprisingly, social media fares worst in the trust stakes, with only 72% saying they trust what they find on these platforms. Ultimately podcast listeners trust the medium more than any other form of media.

 

A selection of results were revealed at the latest MEPRA member event, Podcasts 101, with the full report due for release in August.

 

Mike Fairburn, of Sony Music Entertainment Middle East and panelist at the Podcast 101 event, referenced the clear appetite and potential for the podcast scene to grow in the region as mobile connectivity and pricing, access and awareness of podcast stores, and engagement with the creative community opened up. Mike Fairburn went on to say ‘the opportunity will be around empowering and supporting creative talents to drive the industry forward through engaging, relevant and informative podcast formats.’

 

Managing Director of markettiers MENA; Cheryl King – comments, “the trust that podcast listeners place in the content they are listening to, represents a huge opportunity that brands shouldn’t ignore. Although the podcast scene in the region is still in its relative infancy, it is clear that it is primed to take off, and forward-thinking brands can get ahead of the curve and capitalise on the appetite for this medium which is undergoing a renaissance like we’ve never seen before.”

The preview data has been released ahead of the full markettiers UAE podcasting report – the first dedicated report looking into the podcast habits of the UAE. Due to be released in August, you can pre-register to receive a copy here: https://markettiers.com/podcasts/

 

Notes to editors

  1. To create this report, markettiers commissioned proprietary research. The research was conducted by Opinion Matters, with 2,006 respondents (1619 non-regular podcast listeners and 387 regular podcast listeners) aged 16+ in the UAE between [27-06-2019] – [03-07-2019]. For comparison, or to fill any data blanks, we look to other markets – primarily the USA – to understand, predict and speculate as to how the UK podcasting scene might develop.

 

About markettiers MENA

markettiers MENA is a global broadcast specialist consultancy. Launched in Dubai in 2014, markettiers MENA is one of five communications companies housed within the markettiers4DC group. Specialising in helping brands reach their target audiences through broadcast media relations and content creation across TV, online and social platforms.

 

About 4DC

4DC is a global end-to-end strategic podcast consultancy. Launched in December 2018, 4DC is one of five communications companies housed within the markettiers4DC group and offers unique, full-service podcast creation and distribution strategy; with a focus on building audience reach and engagement.

Katch International has reopened its doors in London, as it gets ready to disrupt the UK market with a unique brand of PR & Communications, Social Media Management, Brand Consultancy and Showroom services, representing Neat Meat, Hyde Park Fashion, Ours Restaurant, Cask, and Pulse Light Clinic.

London, UK (July 2019): After establishing itself as a creative force to be reckoned with over the past eight years in the Middle East, Katch International has returned to its roots in London, the city where the PR and creative agency was founded almost nine years ago. With an ever-evolving portfolio and massive demand from clients to expand its operations internationally, Founder and Managing Director, Georgina Woollams has decided the time is right for Katch to unleash its services on the UK market by relaunching its London operations with a new office in Chelsea.

 

The team has hit the ground running since opening the London office, having already been appointed to handle the global marketing strategy for Neat Meat, as well as being tasked with representing Ours Restaurant in Knightsbridge for the launch of their refreshed look, new Summer Menu and seasonal collections. Katch will also provide PR and communications services for bespoke handbag service Hyde Park Fashion, Global Restaurant Investment Forum (GRIF), and Cask, the pop-up bar that recently provided F&B pop-ups for Pride 2019, along with Pulse Light Clinic – specialists in laser hair removal, laser & IPL skin treatments, and much more.

 

Renowned for taking an outside-the-box approach to communications, Katch prides itself on breaking the mould of traditional marketing to bring innovation, creativity and a strategic edge to its work. The Dubai-based agency’s client list features a wide range of lifestyle, hospitality, luxury, finance, corporate, and technology brands – companies that have benefited from the 360-degree communications approach that Katch employs. At Katch, there’s no tolerance for bland, boring or vanilla; it’s all about creating campaigns that are truly memorable and instantly impactful.

 

Powered by a diverse team of passionate professionals, Katch’s strength can be found in its ability to adapt to the eclectic demands of each field. By taking advantage of years of collective industry experience and utilising on-trend technologies, the Katch team has been able to achieve excellent results for clients, which include providing the integrated communications for BTS’ first ever show in Saudi Arabia, as well as Dubai World Trade Centre, Rove Hotels, Suitsupply, Starwood Hotels & Resorts, Live Nation, TAG Heuer, VOD Dubai International Jewellery Show, Global Gift Gala, Chef David Myers, and many more.

 

Expressing her excitement about the company’s growth, Georgie Woollams, Founder and Managing Director of Katch International, stated, “When I set up this agency back in 2010 in my hometown of London, I could never have foreseen just how successful Katch would become. It has been an absolute pleasure to watch my team grow and develop into the highly driven and passionate group they are today. After relocating to Dubai back in 2011, we have gone from strength to strength as an agency, disrupting the market with integrative, immersive and experiential campaigns that secure outstanding results for our clients. Our 360-degree approach has now brought us full circle and I am proud to be in a position to reopen our London operations with a new office in Chelsea.”

 

The new Chelsea office sees Katch’s London team providing widespread and highly effective regional and international exposure for clients seeking PR & Communications, Social Media Management, and Brand Consultancy services, along with Wholesale, Retail, Distribution, and Brand Management expertise through the Katch Showroom department.

 

Katch us if you can, in London and Dubai!

For Media enquiries, please contact:

Georgie Woollams, Managing Director, Katch International

georgie@katchthis.com,

21-23 Mossop St, SW3
UK Tel +44 20 8895 6383
UK Mobile +44 7595 555836

The Public Relations and Communications Association (PRCA) MENA has announced the launch of PRCA Lebanon.

PRCA Lebanon will be the latest chapter of PRCA MENA, the professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the Middle East and Northern Africa.

PRCA Lebanon will be chaired by Beirut-based industry leaders Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies, Joumana Rizk-Yarak MPRCA, Managing Director, Mirros and Myrna Abou Mrad el Khoury MPRCA, CEO, The Full Circles. The new chapter will draw on the PRCA’s considerable resources, and 50 years of experience representing the industry.

Founding members include leading Lebanese consultancies Asdaa BCW, H+K Strategies, MIRROS Communication & Media Services, Quantum, and The Full Circles.

PRCA Lebanon will enable members to share best practice, engage in world class training, network with like-minded professionals, and help to raise standards in the industry. Working alongside other countries within the PRCA MENA network and as a member of ICCO (International Communications Consultancy Organisation), PRCA Lebanon will provide an international framework within which its members can develop global networks and links to the rest of MENA, the UK, and the wider world.

Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies, said: “I believe that the time has come to organise and structure the PR industry to empower its professionals. Being a board member of PRCA MENA in Lebanon is one step in the right direction to empower the PR industry in my country and make clear its crucial role to brand reputation, content creation and customer engagement. It is a platform that acts as reference, consultant, and even an incubator that helps PR people grow, transform and learn.”

Joumana Rizk- Yarak MPRCA, Managing Director, MIRROS Communication & Media Services, said: “This is an exciting time to be in the communications and media business, with the world smaller and connectivity stronger today than ever before. I have no doubt that membership of the PRCA will bolster our efforts to give the worthy news stories and achievements we produce a well-deserved global platform, while providing us with a welcome international industry support network.”

Myrna Abou Mrad el Khoury MPRCA, CEO, The Full Circles, said: “Joining a leading PR association will give us a different outlook on the evolution of the industry regionally and globally, the key trends and the case studies making an impact so we try and change our local perspective on PR, which is still often confused with networking and guest invitations. We hope that with our joint efforts, we can change the conversation”.

Melissa Cannon MPRCA, General Manager, PRCA MENA, said: “Lebanon is an important hub for PR and communications excellence in the Middle East, and it is very exciting for the PRCA to be playing a part in its future growth and development. I would like to invite the entire PR and communications industry in Lebanon to get involved and have your say in the issues that matter most to you.”

PRCA Lebanon is holding its launch event on Tuesday, 25th June, 2019 at The Gathering, Pasteur Street, Gemmayze, Beirut, from 18:30 to 21:00. Join us for an evening of insights and networking as we consider: What is PR and why is it important? What is PR’s role in the changing media landscape? How can PR raise standards?

The discussion will be led by Professor Trevor Morris FPRCA, former CEO of Chime Public Relations, and author; and will feature a panel including Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies; Joumana Rizk MPRCA, Managing Director, Mirros Communication & Media; and Ghada Barakat MPRCA, Corporate Communication and Relations Senior Manager, Touch.

PRCA MENA promotes all aspects of public relations and communications work internationally, helping companies, teams and individuals maximise their value to clients and organisations. To find out more please visit https://prca.mena.global/.  To find out more about PRCA Lebanon, click here.

If you would like to join the ranks of founding PRCA Lebanon members to be announced at the launch night (see below), please get in touch with souha.khairallah@prca.org.uk.

ENDS

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced its newest partnership with social listening and analytics company Talkwalker.

The partnership will include joint events, shared expertise, and exclusive benefits tailored for PRCA MENA members.

Talkwalker is a media monitoring and analytics company that empowers over 2,000 brands and agencies to optimise the impact of their communication efforts. They provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

It is currently the only media monitoring and analytics company that offers video recognition, allowing brands to get a 360° dynamic brand view with image, video, and text analysis in one platform.

Lama Barr, Digital Communications Officer – Middle East & Africa, Talkwalker, said: “We are excited to partner with PRCA MENA and develop a closer relationship with agencies and brands in the region. Through this partnership, we will be looking to share our expertise in optimising the digital impact of PR & communications, create networking opportunities, and offer exclusive benefits to members on our suite of marketing products.”

Francis Ingham MPRCA, Director General, PRCA, said: “2019 continues to be a year of substantial growth for the PRCA, both globally and specifically in the MENA region. This new partnership with Talkwalker will provide our members with the tools and knowledge to help measure the impact of their work, whilst also supplying Talkwalker staff with the benefits and recognition of the PRCA. I look forward to working closely with them as this partnership develops”

-ENDS-

Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR and communication across 13 countries within the region.

PRCA MENA was launched in 2016 with the aim of raising standards in PR and communication. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

Ahmad Itani MPRCA said: “Having belonged to the industry for the better part of 20 years, I am honoured to join the prestigious ranks of PRCA MENA as a Vice Chairman. The regional public relations landscape is consistently changing and adapting, and PRCA MENA is the pillar that brings industry professionals and luminaries together to formulate the future of communication. I, therefore, pledge to uphold this assignment with integrity and look forward to helping define the sector in the region and beyond.”

Francis Ingham MPRCA, Director General of PRCA MENA said: “’I am delighted to welcome Ahmad Itani as the new Vice Chairman of PRCA MENA. His expertise and stature will be of inestimable value to us as we grow in size and scope throughout the entire region. I look forward to working together closely over the coming years”.

Ahmad is a firm believer in ‘letting the facts do the talking,’ pushing the boundaries of brand communication to new heights and keeping abreast of the rapid evolution of the communication industry. He motivates his team to combine a mastery of traditional PR skills with a command of new-age and visual storytelling, and under his guidance, C&B has grown its presence to 19 countries spanning the Middle East and the Indian subcontinent.

PRCA MENA works for the greater benefit of the industry by lobbying on the industry’s behalf and provides an international framework within which its members can develop global networks and new business referrals.

-ENDS-

About Cicero & Bernay

Cicero & Bernay Public Relations (C&B) is an award-winning, fully integrated communication agency. It delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands through its expert multilingual team. Established in 2005 and headquartered in Dubai, C&B has a network of affiliate offices in 19 countries in the MENA region and Indian subcontinent, and an innate knowledge of local business in each of these locations.

Our ethos is to let the facts do the talking, from making a measurable impact on our clients’ businesses through research and insights to developing innovative ideas and result-oriented campaigns that deliver long-term, positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret, and Leverage.

Dubai, United Arab Emirates – 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the successful footsteps of the initial NextGen MENA group. A group dedicated to supporting those early into their careers, whilst equipping practitioners with all the tools to progress.

NextGen Arabia will cater specifically to Arabic PR professionals in roles from Junior Account Executives to Senior Account Managers and will provide a forum for discussion, sharing peer-to-peer advice and experiences, and providing inspirational figures to learn from and ignite ambition.

Chaired by markettiers MENA’s Hadeel Mansour, and with a vice-chair soon to be selected, the PRCA NextGen Arabia group will deliver a variety sessions from round tables, guest speakers and socials held in Arabic, which will explore issues/experiences and how to navigate the complex and ever-changing landscape of the PR and communications industry.

Hadeel Mansour, Senior Account Executive at markettiers MENA and Chair of NextGen Arabia, said: “I’m delighted to have the support of the PRCA to realise the idea of another group designed to foster the careers of young PR professionals in Arabic. As Chair of PRCA NextGen Arabia, I’m looking forward to coming together to learn from one another, as well as those we aspire to in the industry.”

The date of the inaugural NextGen Arabia session will be announced shortly and interested members can register for communications around the Group’s activities by emailing PRCA MENA General Manager Melissa Cannon, at melissa.cannon@prca.mena.global with their name and current position.

Melissa Cannon, General Manager of PRCA MENA said: “As a vital part of the communications industry in region, with the launch of NextGen Arabia, we look forward to helping young Arabic professionals share their experiences with peers and role models to ensure the industry in the Middle East and North Africa continues to grow and take its place amongst other major world players.”

-ENDS-

For more information, please don’t hesitate to get in touch with:

Melissa Cannon, GM PRCA MENA
Mobile: 054 352 3740
Email: melissa.cannon@prca.mena.global

Hadeel Mansour, markettiers MENA
Mobile: 056 212 0795
Email: hadeel.mansour@markettiers.com

Dubai, UAE, 27th February 2019

Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows a year in which double-digit revenue growth was achieved by the regional operation.

Khaled Fansa has joined the team as Consultant. A native Arabic speaker with over six years’ consultancy experience, Khaled will support the team’s Arabic content and media relations strategies, Arabization of international material and original copywriting. He has previously worked on corporate communications strategies for global brands including LG, Lenovo, Fitbit, Mashreq, Yahsat, Adidas and Porsche. Khaled also has an in-depth knowledge of the healthcare sector, having worked with pharmaceutical businesses including Novartis, Bayer, Boehringer Ingelheim and AstraZeneca. Khaled holds certificates in Business Communication and Marketing, and Human Resources Management from the London College of Management.

Toni Francisco has been hired as Administration Executive, joining the team from JP Morgan. She brings her HR experience in the fields of recruitment, compensation and benefits; and onboarding and offboarding of staff. She has also worked in marketing, supporting event promotions and product activations.

Samantha Bartel, Managing Partner, Instinctif Partners MENA, commented:

“As one of Instinctif Partners’ fastest growing regions, we are delighted to expand the team with the addition of two new members. Khaled’s experience will enable us to work more closely with Arabic media and enhance the range of services for our expanding client portfolio across the region, while Toni will strengthen our operations and support the team as we set our sights on further growth.”

– Ends –

Notes for Editors

About Instinctif Partners:

Instinctif Partners is a leading international business communications consultancy with six practice areas: capital markets, corporate, public policy, content & creative, engagement and insight & research.

It is a specialist in reputation, influence and engagement. It works with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions.

Instinctif Partners currently employs 400 people in 15 offices across eight countries across Europe, Middle East, Africa, Asia and North America.

The company is one of the fastest growing consultancies in its industry, and in the past year alone has won or been shortlisted for over 30 awards, recognising both client work and the growth of the business as a whole. Accolades include International Agency of the Year 2018 & 2017 at the PR Week Global Awards, Outstanding Large Consultancy of the Year 2018 at the CIPR Excellence Awards, Corporate Consultancy of the Year 2017 at the EMEA SABRE Awards, and City Agency of the Year at the PRCA City and Financial Awards 2016 & 2017. Instinctif Partners also won Gold at the PR Week Best Places to Work 2018 for Large Agency and was named by the London Stock Exchange as one of 1000 Companies to Inspire Britain.

Website: https://instinctif.com/mena/

LinkedIn: https://www.linkedin.com/showcase/instinctif-partners-mena/

Twitter: https://twitter.com/Instinctif_MENA

Instagram: https://www.instagram.com/instinctif_mena/

Contact

Michael Hylton

+971 4 369 9353

michael.hylton@instinctif.com

 

 

 

The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa.

Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 13th February.

The full list of winners can be seen below.

Best PR Campaign: B2B M&C Saatchi Public Relations and Discovery -The Spirit of Discovery

Best PR Campaign: B2C Weber Shandwick – McDonalds World Cup Drive-Thru Experience

Best PR Campaign: B2C Golin MENA – The CHANGE Workshops – WaterWipes

Best Integrated Campaign DMCC – Future of Trade

Best PR Campaign: Influencer Relations Maven Marketing and Events – Olivia and Beauty Pop to Olivia Culpo “Miss Universe” Announces Beauty Pop

Best PR Campaign: Digital Hill+Knowlton Strategies – Keep it Pumping MENA

Best PR Campaign: Crisis Communications TBWA\ DJAZ – Celia Algeria Milk Crisis

Best PR Campaign: Game Changer Hill+Knowlton Strategies – GOSHxSuperhope

Results on a Budget Q Communications – Tourism Ireland

Best Regional Campaign Seven Media – Special Olympics

Social Impact Hill+Knowlton Strategies – GOSHxSuperhope

Large Consultancy of the Year- Weber Shandwick MENA

Rising Star of the Year Grayling – Lauren Ramey

PR Leader Weber Shandwick – Ghaleb Zeidan

Best PR Campaign: Media Relations Seven Media – Laguna Waterpark

Strategic Communications Campaign BPG ORANGE – Sony Middle East & Africa

Small Consultancy of the Year Brazen

In-House Team of the Year Ras Al Khaimah Tourism Development Authority (RAKTDA)

Large Consultancy of the Year Weber Shandwick MENA

-ENDS-

For further information contact:

 

Francis Ingham MPRCA

Director General, PRCA,

francis.ingham@prca.org.uk

 

Barry Leggetter FPRCA

barryleggetter@outlook.com 

07748 677 504

 

Matt Cartmell MPRCA

Deputy Director General

matt.cartmell@prca.org.uk

07930 485 333

 

About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. We represent in excess of 30,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.