PRCA MENA to codify best practice with new Client-Consultancy Charter

In response to the changing client-consultancy relations in PR and communications in MENA, and to meet our commitment to uphold best practice, PRCA MENA has launched its new Client-Consultancy Charter.

Developed through consultations with members, the ten-point Charter is intended to help PR consultancies and client organisations work as effectively as possible together, and to avoid the common issues which can damage relationships. Late payments were highlighted as a particular issue for practitioners working in MENA, and therefore the Charter includes specific provisions around late payment.

The guidance also includes more general principles to improve the client-consultancy relationship, including expectation management and appropriate attitudes towards consultants’ time and clients’ budgets.

The Charter aims to facilitate client-consultancy relations where both client and consultancy deliver against key commitments in order to achieve common goals, and where each partner understands and respects the commercial and operational imperatives of the other. It therefore supplements – rather than replaces – legal contracts and agreed outputs and outcomes.

Francis Ingham MPRCA, Director General, PRCA MENA, said: “Agreeing common rules to govern expectations in the client-consultancy relationship is a major step forward for our industry across the region. Constructed after several months of consultation with agency and client leaders, this Charter emphasises the importance of ethical professionalism within PR. I hope that it will inspire even better relationships within our profession”.

Loretta Ahmed MPRCA, CEO, Grayling Middle East, Turkey and Africa, said: “Setting out the ground rules at the start of any new relationship is key to its success and longevity. We encourage our members to issue the PRCA MENA Charter to their clients in the early days of all new mandates – as contracts are signed and scopes are agreed. Terms and timetables are all well and good but getting the framework of the relationship right to build trust and transparency is just as important. This is where the Charter can really help set expectations from both sides – the best relationships are never one-sided after all”.

PRCA MENA Client-Consultancy Charter

PRCA MENA believes that the best client-consultancy relationships are true partnerships, where both client and consultancy deliver against key commitments to achieve common goals, and where each partner understands and respects the commercial and operational imperatives of the other.

This 10-point Charter is intended to help client organisations and their PR and communications consultancies work together as effectively and as productively as possible; to ensure that consultancies can deliver their very best work to clients within agreed budgets, and that clients get the value and return on investment from their consultancies that they need and expect.

It is in no way intended to replace existing contractual arrangements between clients and their consultancies. Rather, it hopes to add key principles which can make the relationship more effective, improve results and increase return on investment

 

FRAME

Both client and consultancy will strive to comply with all the points of the Charter. Where that is not possible, for whatever reason, we will commit to open and honest discussions to seek alternative agreements.

 

WORKING TOGETHER (1)

The client commitment:

  • Although we are the client, and are purchasing services from the consultancy, we believe that working together in partnership can foster a rewarding and mutually-respectful relationship which will help both parties deliver their business goals.

 

  • We will agree clear two-way working processes for key programme elements (e.g. sign-off; reporting; progress meetings; reviews) and stick to them. We will ensure that mutually-agreed, clearly-articulated expectations are set and agreed at the start of the relationship and reviewed on at least an annual basis.

 

  • We appreciate that the quality of a consultancy’s output will be in direct correlation to the quality of our input so we will always aim to commit time for briefings and updates.

 

  • We will treat the individual members of the consultancy team with the same respect and integrity that we would show to our own employees.

The consultancy commitment:

  • Although we understand that the client is the purchaser of our services, we believe that working together in partnership can foster a rewarding and mutually-respectful relationship which will help both parties meet their business goals.

 

  • We will always aim to deliver consistently high results for the client, sharing learnings from across our wider business wherever relevant.

 

  • We appreciate the importance of working flexibly within the terms of our contract and aim to have systems and processes that meet the client’s current and potential needs. We will manage expectations when it comes to working flexibly.

 

  • We will aim to ensure continuity in our account team to build shared expertise and stable points of contact.

 

  • We will be cognisant of the priorities and culture of the client organisation so that our account team delivers seamlessly and without disruption.

 

  • We will commit time to understand our clients’ brands, audiences, and products so that we are mindful of the brand stretch and limitations and always suggest client-appropriate ideas.

 

SETTING THE SCOPE OF WORK (2)

The client commitment:

  • We will supply comprehensively written briefs with clear objectives and success criteria, which include broader business objectives and information on other marcomms activity (if available).

 

  • If a written brief cannot be supplied, we will set aside time to meet with the consultancy to discuss our goals and enable them to construct their own brief.

 

  • We will set budgets with clear parameters including provision for planning, execution, evaluation, and contingencies. Our evaluation should follow AMEC best practice (Barcelona Principles 2.0) and, as a minimum, we will never accept AVEs as part of our evaluation.

The consultancy commitment:

  • We will deliver timely responses to briefs based on the best advice and insight (including a sound understanding of the client’s business), strategic thinking, experience, and creative execution.

 

  • We will develop relevant (and, where appropriate, innovative) proposals with the potential to be executed through all appropriate communications channels.

 

  • We will always submit proposals which can be achieved within the client’s budget, although we may also offer additional options should further budget be available. Our evaluation should follow AMEC best practice (Barcelona Principles 2.0) and, as a minimum, we will never include AVEs as part of our evaluation.

 

AGREEING TIMESCALES (3)

The client commitment:

  • Whenever possible we will give the consultancy reasonable timescales (a number of weeks, rather than a number of days) for responding to briefs, to enable them to interrogate the brief, conduct insight programmes as necessary, develop overall strategy, and present accurately-costed programmes. We cannot achieve our best work, and find the best partner for that work, if we do not offer consultancies the time they need.

The consultancy commitment:

  • We will deliver material, on or before agreed deadlines, which is concise and accessible when submitting proposals or responding to briefs.

 

  • We will build in ample time for the client to respond ahead of the start of an activity.

 

  • We will be open and honest if we believe that timescales cannot be met because this relationship is a two-way process.

 

MANAGING BUDGETS (4)

The client commitment:

  • We appreciate that consultancy time is a finite, measurable resource. We accept that increases in demands on the consultancy over and above original briefs will need to be funded or that other activities must be reduced in proportion.

 

  • We appreciate that the late cancellation of planned-for projects can impact the consultancy’s ability to manage its resources. We will attempt to avoid late cancellation, but where it is unavoidable we acknowledge that the consultancy should be recompensed for resources provided but not utilised. For peace of mind, how a cancellation is handled financially should feature in our contract with the consultancy.

 

  • We know that delayed payment to our consultancy is unethical, impacts their cash flow, is unsustainable, and affects their ability to pay significant costs including talent and real estate. We therefore commit to paying our consultancy within 30 days.

The consultancy commitment:

  • We commit to spend our clients’ budgets as if they were our own.

 

  • We acknowledge that client budgets are not infinitely elastic and that we must work as closely as possible to the parameters set by the client.

 

  • We will be fully transparent in how we report back on budget spend and give early alerts of potential budget overspends to avoid delivering unpleasant surprises.

 

COMMUNICATING FRANKLY (5)

The client commitment:

  • We will give the consultancy clear, frank, and timely feedback on pitch proposals, continuing campaign recommendations or other materials submitted for approval.

 

  • We will also contribute frankly to enquiries from the consultancy as to our satisfaction with the consultancy’s team and work.

The consultancy commitment:

 

  • We will be prepared (if necessary) to challenge briefs and the client’s response to our proposals, with opinions based on sound insight, strategic thinking, and honesty.

 

  • We will ensure that the client’s business objectives are paramount in everything we do for them.

 

TAKING AN INTEGRATED APPROACH (6)

The client commitment:

  • If a truly integrated response is required we will aim, where possible, to brief all agencies at the same time – and before plans have been finalised by the internal team – thereby ensuring that consultancy input is gained from the outset, and that campaigns will then be truly integrated and channel neutral.

 

The consultancy commitment:

  • When truly integrated responses to briefs are required we will work as constructive and co-operative partners with the client’s other agencies to develop the brief and to deliver joined-up strategy and execution.

 

RAISING BUSINESS AWARENESS (7)

The client commitment:

  • We will ensure that awareness of the consultancy’s brief and progress extends across our business (senior management as well as the wider communications team). It is our responsibility to communicate the outputs and outcomes of our client-consultancy relationship to our colleagues on an ongoing basis.

 

  • We will educate the in-house marketing and communications team so that they fully understand how and when they are required and able to interact with the consultancy.

 

The consultancy commitment:

  • We will invest time in ensuring that the entire account team gains a deep understanding of the client’s business (and, importantly, with clear objectives, success criteria, and broader business objectives that form the core of this understanding).

 

  • We will be cognisant of the client’s wider business objectives when developing PR and communications plans.

 

  • We will help the client communicate the value of PR and communications activity to an internal audience by ensuring that the business case for all activities is fully developed.

 

BUILDING STAKEHOLDER RELATIONSHIPS (8)

The client commitment:

  • We will help the consultancy work effectively by making introductions to key internal and external stakeholders to the benefit of the business.

 

The consultancy commitment:

  • We will build a range of contacts within the client’s stakeholder group to help maximise the effectiveness of our work.

 

  • We recognise that in dealing with colleagues in your organisation we are ambassadors for your team – and for the PR and communications industry itself – and will always act professionally.

 

CONTINUOUS IMPROVEMENT (9)

The client commitment:

  • We will ensure that the consultancy has as wide a perspective of our business as possible, by sharing insight and knowledge and – when appropriate – facilitating strategy briefings led by senior management.

 

  • We will ensure that the consultancy is informed promptly when things change within the business, especially when the change could have a material impact on communication objectives and outputs.

The consultancy commitment:

  • We will ensure that we keep fully abreast of business developments within the client and within the client’s wider market sector

 

  • We will ensure that the account team remains well trained and fully abreast of latest developments and techniques within the PR and communications industry because we are committed to continuous professional development.

 

EVALUATION SUCCESS (10)

The client commitment:

  • We appreciate that meaningful, evaluation of PR and communications activities – based on key performance indexes and AMEC’s best practice and frameworks – are essential, and that budget needs to be allocated for this.

 

The consultancy commitment:

  • Our focus will be on maximising the value of the investment in PR and communications and delivering meaningful and measurable outcomes. We will evaluate our work – based on key performance indexes and AMEC’s best practice and frameworks – regularly to ensure that standards maintained to the highest level.

PRCA MENA announces new General Manager as Leanne Foy leaves after two years

Leanne Foy MPRCA, General Manager, PRCA MENA, is leaving the association on 16th August, 2018, after taking PRCA MENA from launch to great success over the last two years.

Foy will be replaced as General Manager by Melissa Cannon MPRCA, who has supported Foy in her role since 1st May, 2018.

Foy is leaving the PRCA to take a lead role at markettiers’ Dubai office.

Loretta Ahmed FPRCA, Chairman, PRCA MENA, said: “I am very sorry to say goodbye to Leanne who has driven the PRCA’s MENA operation since its launch in March 2016. The growth that we’ve seen from PRCA MENA since that launch has been phenomenal, and it is down to the ambition, tenacity, and energy of Leanne who will be much missed by PRCA MENA members.

“I look forward to working closely with Melissa, who I am sure will take the work of PRCA MENA to even greater heights.”

Francis Ingham MPRCA, Director General, PRCA MENA, said: “Leanne’s drive and commitment has been without parallel. We’re sorry to see her ago, and wish her well at markettiers. Having created PRCA MENA from day one, I know that Melissa will spread the organisation even more widely and deeply around  the region.”

Foy said: “I’ve had a fantastic four years working at PRCA, with the last two setting up PRCA MENA in Dubai. I would like to personally thank Francis Ingham, the PRCA team, and PRCA members and partners for all of their support and guidance, and wish them all well. I have every confidence that Melissa with continue the growth of the organisation and raise the standards in the industry.”

Cannon said: “Leanne has been an integral part of PRCA MENA and in her two years in Dubai has taken the organisation to great heights. My time with Leanne has been invaluable and I want to thank her for the support and time she has dedicated to my development and integration into the organisation. I look forward to taking PRCA MENA forward and continuing her hard work.”

PRCA MENA will continue its growth across the region following the announcement of a Chairman in Egypt, Mohammed El Batta MPRCA, Managing Director, Fekra Communications, in July. PRCA MENA has also recently signed an agreement with IABC for cooperation across EMENA.

PRCA MENA Announce 2019 Awards open for Entries

PRCA MENA is pleased to announce that the 2019 PRCA MENA Awards are officially open for entries.

The awards are a fantastic opportunity to gain well deserved recognition for the best campaigns, teams, and individual communicators over the past year.

They are open to all parties involved in the use of PR and communications, including: consultancies, in-house communications teams, digital agencies, marketing teams, and media owners.

There will be 18 categories to enter, with new additional categories being: Journalist of the year; Corporate Communications Campaign; and Social Impact Campaign.

The PRCA MENA Awards will take place on 13th February, 2019, and will follow The In2 Summit hosted by the Holmes Report on the same day.

The early bird entries will be open until 31st August at the discounted rate of 375AED for Members.

The final deadline for entries will be 27th November, 2018.

You can find out information on the Awards here, the categories here, and the entry guidelines here.

 

 

PRCA MENA strengthens partnership with Guinness World Records

Guinness World Records, the world record adjudicator, has continued its partnership agreement with PRCA MENA for a second year.

The collaboration aims to strengthen the existing relationship and connect members and organisations to create bespoke record-breaking campaigns that engage audiences through unforgettable moments.

Leila Issa, Senior Marketing Manager, Guinness World Records, said: “We are pleased to partner with PRCA MENA for the second year, and are looking forward to our continuous collaborations and contributions to the PR industry. As the global authority on record breaking, we support companies, brands and agencies with creative campaigns solutions, and will use this opportunity to support local and regional initiatives.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “It’s a real pleasure to be continuing our partnership with Guinness World Records for a second year. It’s great to have their continued support on our events and initiatives. We thank Guinness World Records for partnering with us and look forward to achieving great things in the year ahead!”

 

About Guinness World Records

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually, and more than a million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 10 million fans on Facebook.

To explore the latest news on record-breaking in MENA please visit http://www.guinnessworldrecords.ae/ or to get in touch with Guinness World Records team in Dubai please email Middleeast@guinnessworldrecords.com

About PRCA MENA

The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA MENA provides an international framework within which its members can develop global networks and new business referrals.

PRCA MENA announces Chairman in Egypt

PRCA MENA is delighted to announce that Mohammed El Batta MPRCA, Managing Director, Fekra Communications, has become the association’s Chairman in Egypt.

 

Mohammed brings with him 20 years of experience of working with multinational, regional, and local brands across the Middle East. He’s specialised in providing strategic counsel and training while delivering media and crisis training to C-suite clients across the region.

 

Mohammed El Batta MPRCA, Chairman, PRCA MENA Egypt, said: “It’s a pleasure to become Chairman in Egypt. The industry is bigger than ever before and I’m looking forward to building this with PRCA MENA to increase the value and benefits we can bring the members and the industry as a whole. It’s through bodies like PRCA MENA that all practitioners can get connected and show their commitment to the industry.”

 

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “I’m delighted to welcome Mohammed as PRCA MENA’s Chairman in Egypt. Mohammed is one of the leading professionals in the region and I’m sure he will come with great ideas and drive to help us to benefit our members and increase our presence within the region.”

 

To find out more about PRCA MENA and Egypt, click here.

 

About PRCA MENA

The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

All PRCA members are bound by a Professional Charter and Codes of Conduct and can benefit from exceptional training. The Association also works for the greater benefit of the industry by lobbying on the industry’s behalf. Working alongside ICCO, PRCA MENA provides an international framework within which its members can develop global networks and new business referrals.

We’re Media Partners of the 2nd Annual MENA Search Awards!

We are delighted to announce that we will be media partners of this year’s MENA Search Awards, being held at the Madinat Jumeirah Resort in Dubai, on Thursday 20 September.

 

Last year, the first MENA Search Awards went off with a bang, so this year it’s going to be bigger and better than ever, join us for a night to celebrate and reward the innovation and achievements of the Search industry for agencies and brands either based in, or delivering work for, the Middle East and North Africa.

 

Brought to you by Don’t Panic Events, who masterminded the legendary UK Search Awards, European Search Awards and US Search Awards. Winning a MENA Search Award will be a prestigious honor, upholding quality and integrity above all, the event is guaranteed to attract the best in the business.

 

There are 33 categories designed to showcase and celebrate the region’s leading search agencies and brands, judged by a panel of influential and respected industry professionals.

The judges will operate a transparent two-step process, involving pre-scoring and a face to face panel discussion. The MENA Search Awards is one of the industry’s few digital industry award schemes where judges are not permitted to enter.

Entry forms can be downloaded from the awards site here, then completed and uploaded to the online entry system. Entries are charged at $150 (+VAT) per entry before the deadline on 14 June 2018.

 

For more information on what the judges look for in a winning campaign or agency, take a look at the judging process & criteria.

For any further assistance on entering the awards, please contact Sarah Belcher on +44 (0) 1706 828 855 or email Sarah.Belcher@dontpanicprojects.com.

MENA Young Lions PR – Winners 2018

PRCA MENA is pleased to announce that the Hill+Knowlton Strategies team of Mohamad Saber and Peter Hermina have won the MENA Young Lions PR Competition with their campaign ‘Half a Million Dollars.’ They will go on to represent the region in the PR Young Lions Competition at the Cannes Lions International Festival of Creativity, sponsored by the International Communications Consultancy Organisation (ICCO).

This year was the third year PRCA MENA has ran the competition and this year saw over 28 entries from teams of two under the age of 30, all responding to a brief from Education for Employment, which performed as the ‘client’. Each team then had 24 hours to create a creative and effective campaign, followed by a five-minute presentation.

Commenting on Saber and Hermina’s campaign, the judges said that the team produced “an honest, fully connected, and creative campaign that worked and was presented with great passion with a great ability to think on their feet”.

“It was inspiring to see the amount of passion, creativity and energy being put into the PRCA MENA Young Lions entries,” said Alex Malouf, Jury Chair for this year. “The short-listed entries combined sharp insights, innovative strategies and extensive use of measurement. The finalists made our decision very tough at the end of the day, and I’m confident that the PRCA MENA Young Lions winners will do the region justice in Cannes.”

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “I would like to congratulate Mohamed and Peter on their win. We wish the pair the best of luck in Cannes where I am sure they will do the industry and the UAE proud.”

MENA Young Lions PR Competition

PRCA MENA has announced the shortlist for the Young PR Lions MENA competition to find the best young PR professionals in the country.

Eight teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition in June, 2018. Each team is made up of two PR professionals aged 30 or under.

The shortlisted agency teams are:

  • Radwa El Taweel & Siddhi Sainani – BPG Cohn & Wolfe
  • Karine Ramadan & Mia Khalil – Edelman
  • Amey Borkar & Jehana Jabbar – Edelman
  • Nisha Idicula & Audrey Fernandes – Golin MENA
  • Mohamed Saber & Peter Hermina – Hill+Knowlton Strategies
  • Cindy Blaser & Heleen Laurisson – Q Communications
  • Ali Fathalla & Deepti Chadalavada – Weber Shandwick
  • Becky Briggs & Millie Roberts – Weber Shandwick

The eight agencies have been narrowed down from 28 MENA competitors, after responding to a brief set by Education for Employment (EFE) , which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.

The shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign on the 19th March in Dubai. Following this, there will be a five minute Q&A session.

The judging panel for this years’ competition is: Mariel Davis, Education for Employment; Alex Malouf, Procter and Gamble; and Louise Jacobson, Brazen.

Following this, the winning MENA team will be announced on 20th March and will receive complimentary accommodation and delegate passes to the Cannes Lions International Festival of Creativity.

The team will then compete against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and PRCA MENA is responsible for running the element of the competition from the region to find the country’s brightest and best young PR talent.

Winners of PRCA MENA Awards 2018 announced

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa.

Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 21st February. The event, hosted by broadcaster and journalist Katie Fielder, saw consultancies, individuals, and in-house teams compete for awards in 15 categories.

The big winners of the night were Seven Media and Brazen, winning two awards each. Seven Media won Large Agency of the year for the second year running, and also Best Digital campaign for ‘Bring George Home’ for Barasti. Q Communications was highly commended for its work with ‘Living the Voss Lifestyle’ in the Best Digital Campaign category.

Brazen won the Media Relations category with ‘Brazen gets behind the wheel with Careem’, with Seven Media being highly commended in the same category for its work with ‘Novo Cinemas’.

Brazen also won the Small Agency of the year category. Instinctif Partners was highly commended in the same category. Ras Al Khaimah Tourism Development Authority won the in-house team of the year award.

Markettiers won the Results on a Budget award for its ‘IMG World of Adventures – Dino Time’ campaign, and Weber Shandwick picked up highly commended for the campaign ‘Children’s National’.

Lauren Brush MPRCA, Senior Communications Consultant, Active DMC, won Rising Star of the Year. David Willett MPRCA, Head of Digital/SDAM, Weber Shandwick, was highly commended for the Rising Star of the Year Award. The PR Leader of the Year was awarded to Lucy O’Brien MPRCA, General Manager and Partner, FleishmanHillard.

Best B2B Campaign was awarded to Toh for its work with ‘Boom Supersonic – Heralding the New Jet Age’ and highly commended was handed to Yardstick Marketing for its work with RSM.

Best B2C Campaign was awarded to Hill+Knowlton Strategies for its ‘Arla Brand Launch’ campaign. Weber Shandwick was highly commended for its work with McDonalds.

The Best Influencer Relations award was handed to BPG Cohn & Wolfe for its work on ‘Hotels.com’. Joton picked up the highly commended award in that category.

Weber Shandwick won the Best Crisis Campaign award for its ‘FAB Merger’ campaign.

Impact Porter Novelli was awarded the Best Integrated Campaign award for its ‘Centrepoint Family Clock’ campaign. Marriott was highly commended for its ‘Ramadan with Marriott’ campaign.

Regional Campaign of the Year was awarded to Matrix PR for its campaign ‘Face It All With Himalaya’. Shamal Communications was highly commended for its work with ‘Arabian Travel Market’.

The newly added Game Changer Category was won by Edelman with the campaign ‘SYFY- Channel Zero, no Ends House TV Series Launch’. Highly commended was awarded to Hill+Knowlton Strategies with the campaign ‘Music on the Fairways: Changing the Game of Golf with HSBC’.

Leanne Foy MPRCA, General Manager, PRCA MENA, said: “It is a great pleasure to announce the winners of the PRCA MENA Awards 2018. The breadth and depth of the campaigns, teams, and individuals that we’ve seen this year demonstrates the strength of communications across the region.”

The full list of winners:

Large Agency of the Year

Winner – Seven Media

Small Agency of the Year

Winner – Brazen

Highly Commended – Instinctif Partners

In-House Team of the Year

Winner – Ras Al Khaimah Tourism Development Authority

PR Leader

Winner – Lucy O’ Brien

Rising Star

Winner – Lauren Brush

Highly Commended – David Willet

Best PR Campaign: Crisis Campaign

Winner – Weber Shandwick ‘FAB Merger’

Best PR Campaign: Integrated 

Winner – Impact Porter Novelli – ‘Centrepoint Family Clock’

Highly Commended – Marriott – ‘Ramadan with Marriott’

Best PR Campaign: Digital 

Winner – Seven Media – ‘Barasti #BringGeorgeHome’

Highly Commended – Q Communications – ‘Living the Voss Lifestyle’

Best PR Campaign: Regional Campaign of the Year

Winner – Matrix PR – ‘Face It All With Himalaya’

Highly Commended – Shamal Communications – ‘Arabian Travel Market’

Best PR Campaign: Results on a Budget

Winner – Markettiers – ‘IMG Worlds of Adventure – Dino Time’

Highly Commended – Weber Shandwick – ‘Childrens National’

Best PR Campaign: Game Changer 

Winner – Edelman – ‘SYFY- Channel Zero, No Ends House TV Series Launch’

Highly Commended – Hill+Knowlton Strategies – ‘Music on the Fairways: Changing the Game of Golf with HSBC’

Best PR Campaign: Business to Business 

Winner – Toh – ‘Boom Supersonic – Heralding the New Jet Age’

Highly Commended – Yardstick Marketing – ‘RSM a Tax and Auditory Firm, Prepping Itself for VAT’

Best PR Campaign: Business to Consumer

Winner – Hill+Knowlton Strategies – ‘Arla Brand Launch’

Highly Commended – Weber Shandwick – ‘Beef Nation’

Best PR Campaign: Media Relations 

Winner – Brazen – ‘Brazen Gets Behind the Wheel with Careem’

Highly Commended – Seven Media – ‘Novo Cinemas’

Best PR Campaign: Influencer Relations

Winner – BPG Cohn & Wolfe – ‘Hotels.com #tasteofexploring’

Highly Commended – Joton – ‘Launch of Royal Velvet & Wonderwall’