Integrated marketing communications agency, TishTash Marketing and Public Relations, has had a very successful start to the year with a plethora of new and exciting wins, as well as scooping the best Medium Consultancy accolade at the PRCA PR Awards 2021. This period of growth and new business wins has resulted in an ever-expanding team of talented new hires, to accompany their already established key team members.


The most recent appointment is Scarlett Sykes, who joins the company as a PR Director. Scarlett has over 14 years’ experience in the region, during which time she has launched and retained some of the biggest international and home-grown brands & concepts in the region, including Blue Marlin Ibiza UAE, Gemfields, The OZEN Collection (Maldives), Sofitel Dubai The Palm, Les Mills and Asprey to name a few.


Scarlett joins TishTash not only to work across their portfolio of PR clients but to bring to life a long-standing dream launch of something very different for the company, which will be announced very soon.


Founder and CEO Natasha Hatherall-Shawe said of the appointment, “The last two years have been an exciting period of growth for TishTash, going from a small boutique agency to a mid-size agency. Our recent agency wins both on a new business front and from an agency perspective have highlighted that our team truly are one of the best in the region. Scarlett is a very welcome addition to that team and brings with her amazing strengths across key categories such as leisure and lifestyle. She will play an integral role in our continued efforts to provide best in class, results driven work for our portfolio of global and local clients as well as supporting our efforts into new areas for the TishTash brand as a whole’.


Founded in 2012,  TishTash is an integrated GCC marketing communications agency who use their beauty, health and wellness know how and passion for the latest trends to create meaningful and digitally focused campaigns that get brands noticed.  Visit or @TishTashTalks on Instagram for more information.

Further expanding into the e-commerce industry, SOCIATE is excited to announce that Decosouq is now part of the SOCIATE family!

Decosouq is a one-stop e-marketplace for buying and selling second-hand furniture and home decor. They make the buying and selling process easier and safe by taking care of quality, storage, packaging, assembly and delivery.

Decosouq believes that good furniture doesn’t get old because it’s timeless and that there is a new home for every piece.

They guarantee no scamming as they have a strong verification process in place to help protect the identities of their buyers and sellers.

The strategic communications agency will be heading the e-commerce platform’s PR, influencer relationships, and Thought Leadership strategy.

A safe and secure platform to buy and sell pre-loved furniture, Decosouq features a wide variety of affordable furniture options for home decor enthusiasts. Its selection spans seating, tables, chairs, storage and organisation solutions, beds, home decor, lighting, and outdoor furniture and accessories.

Tazeen Jafri, PR Manager and Storyscaper, comments, “It’s so exciting to see a host of new e-commerce platforms like Decosouq launch in the UAE. Not only does this diversify the market but also brings greater choice to customers. #teamSOCIATE and I are excited to help Decosouq make a memorable impression in the press”.

The account will be handled by Junior PR Executive and Trend Spotter Saakshi Khubani and PR Manager and Storyscaper Tazeen Jafri. They can be contacted at and for media enquiries.

Public relations professionals around the world are feeling increasingly confident about the future of their organisations, according to PRCA’s latest Global Confidence Tracker.

275 PRCA and ICCO members took part in a single-question study conducted by Question and Retain.

The highest levels of confidence were prevalent in Southeast Asia, with 90% of participants saying they feel quite confident or very confident about their organisation’s future.

The surge in confidence was most prevalent in Latin America with 83% of respondents feeling confident or very confident. This was an increase of 29% since the last Confidence Tracker in March.

Confidence levels remain strong in both the United Kingdom and Middle East & Northern Africa (MENA), despite a dip in overall levels of confidence for these regions. Figures fell from 93% to 84% in the UK, and from 84% to 78% in MENA.

87% of ICCO members – drawn from a global pool of practitioners – said they were either confident or very confident about the future of their agency. This is the highest ICCO figure recorded since the tracker launched in April 2020.

Reasons for global confidence included the success of vaccination programmes, which many leaders feel has led to an increase in new projects. Numerous PR leaders also cited an increased demand for strategic advisory services, as well as greater investment in social media, as reasons for increased levels of confidence.

PRCA Director General & ICCO Chief Executive Francis Ingham MPRCA said:

“Our latest Global Confidence Tracker has reaffirmed our overwhelming confidence that 2021 will be a year of resurgence for the PR industry. Significant challenges lay ahead, particularly as COVID-19 variants emerge around the world. But our industry now faces those challenges from a position of strength. Our data show that PR leaders globally are more confident now than at any stage of the pandemic, with digital investment and increased demand for strategic services fuelling confidence around the world. Having endured a torrid period, the industry’s foundations are sound, and its future is bright.”

Annabel Dunstan, Founder & CEO, Question and Retain:

“The Confidence Tracker is a simple one question Pulse Check and happily the trend we have observed is a positive one. It has been a smart move by the PRCA to track member confidence through these most extraordinary of times. The feedback we have gathered on their behalf has helped inform and shape events and communications to support members who have had to pivot and adapt rapidly to ensure their businesses survived and thrived.”

Nichole Miranda, SOCIATE’s former Senior Account Executive, is now the Communications Strategist and Grass-fed Copywriter heading SOCIATE’s Copywriting sub-department

 31 May 2021, Dubai- Copywriting specialist, Nichole Miranda, has been given a new title as the Communication Strategist at SOCIATE.

As part of their pioneering values and grooming, SOCIATE encourages and promotes the growth of its team members. Nichole joined SOCIATE in 2017 and was promoted to Account Executive within the first month of her joining. During her journey as an Account Executive and Copywriter, she has worked with clients such as Wet Deck and SoBe at W Dubai – The Palm, Medcare and The Loft at Dubai Opera. She works closely with the PR and Marketing department of the agency and spearheads the copywriting sub-department.

Nichole comments on her title progression, “It definitely doesn’t feel like I’m approaching my fourth year at SOCIATE. It’s been incredibly inspiring seeing our portfolio expand, and the vast array of clients and industries I have had the opportunity to work with. Agency founder, Rosa Bullock, has always empowered me to hone my skills and play to my strengths”.

She continues, “This has allowed me to work on a variety of exciting F&B brands and also build a Copywriting department from the ground up. Working across the PR and Marketing departments ensures there’s never a dull moment during my workday, and that I’m always creatively stimulated”.

Nichole heads the SOCIATE UK office from London and works across SOCIATE UAE and UK as the go-to copywriter. Nichole can be reached at


About SOCIATE: SOCIATE, founded in 2015, is a communications agency headquartered in Dubai with a branch in London. Each vertical of the business is unique – fuelled by a combination of enthusiasm and industry expertise. With its diverse services, SOCIATE caters to a host of local and international clients spanning various industries.


For media inquiries, contact SOCIATE PR

 Saakshi Khubani, PR Junior Executive & Trend Spotter

Email: || Mobile: +971 55 323 1699


Tazeen Jafri, PR Manager & Storyscaper

Email: || Mobile: +971 50 225 5295

Dubai, UAE – May 30th 2021: Gambit Communications has been appointed as the Public Relations agency for Sharjah Sustainable City, the first fully-integrated residential sustainable city in Sharjah, which aims to create a net zero energy, vibrant community offering a unique and sustainable lifestyle.

The AED 2 billion project, spread out over a total plot size of 7.2 million sq.ft. of land in Sharjah’s Al Rahmaniya Area, is a joint venture between Sharjah Investment and Development Authority (Shurooq) and Diamond Developers to meet the highest sustainability standards and lead the global movement towards sustainable living.

Carl Atallah, Director of Marketing and Communications at Sharjah Sustainable City said: “The move towards sustainable living is a common goal for countries all over the world, and one of the first steps towards its success is effective communication practices. We look forward to working with Gambit Communications to educate the general public on the importance of sustainable communities, and Sharjah Sustainable City’s pioneering role in creating a working model for other developments to follow.”

Jamal Al Mawed, the boutique agency’s Founder and Managing Director said: “It’s an honor to represent such a revolutionary project, and one that will show that sustainable living does not necessarily mean lifestyle compromises. We are excited about telling their story and helping to spread awareness of this fantastic initiative in Sharjah.”

The account win continues the positive start to the year for the Dubai-based independent communications agency, which has seen them expand their team further with three new hires and collect 24 regional award nominations.

Gambit Communications launched in early 2019, and in two years of operations has established itself in the region’s communications industry, working with brands such as Fiat-Chrysler Automobiles, Ferrari, The Ritz-Carlton, Meraas, Swissquote, Help AG and Pagani among others.

Dubai, 27 May: TishTash are delighted to be representing the iconic and award-winning British certified organic health and beauty brand, Neal’s Yard Remedies. With branches across Dubai in The Dubai Mall, Dubai Marina Mall, Wafi Mall, Meadows Town Centre and Arabian Ranches Souk, the family-owned iconic brand offers a range of cult favourites that cater to our outer beauty and inner health and we are certain they are set to become staples in your skincare kit going forward!


Born in Convent Garden, London in 1981, Neal’s Yard Remedies is loved by beauty aficionados the world over due to its modern apothecary approach to health and beauty. They were the very first UK brand to be certified organic with all of their products encompassing natural ingredients alongside cutting-edge innovation. All of Neal’s Yard Remedies products are ethically and sustainably sourced from their herbs, botanicals and essential oils and are expertly handcrafted with a potent blend of love, science and nature.


Also did you know.. all of the Neal’s Yard Remedies products are made at their eco-factory in Dorset, England in small batches to ensure absolute freshness and effectiveness.


Why we love Neal’s Yard Remedies From the iconic blue glass apothecary style bottles to the huge selection of products that cover all needs for women, men, babies and mums-to-be, Neal’s Yard is a true one-stop-shop for ethical and clean beauty. From skincare, bath and body, hand care, hair care, aromatherapy and wellbeing, you can be sure to not leave their store empty handed! We love their gift sets too which make great presents for loved ones. Oh and did we mention the store is such an immersive experience that you will leave feeling like you’ve spent the morning in a spa – huge thumbs up from Team TishTash!


To find out more please visit Keep up to date with the latest Neal’s Yard Remedies news on social media @NealsYardRemediesME.

Want to know more? Drop a line to

SOCIATE welcomes award-winning ethical insurance provider, Noor Takaful, to its Marketing portfolio

25 May 2021, Dubai –
Joining forces with the organisation’s internal communications team, SOCIATE has been contracted to handle Noor Takaful’s social media. This is the latest collaboration between SOCIATE and Noor Takaful, promptly following a copywriting project for its premium new International Private Medical Insurance (IPMI) product.


Established in 2009, Noor Takaful provides a broad range of Takaful (Islamic insurance), general and customised Islamic insurance products and services to individuals, families, groups and companies in the UAE market. Its contemporary approach to Islamic insurance has seen it provide a series of innovative products and services for its customers, including Motor Takaful, Medical Takaful, Travel Takaful, Commercial Takaful and Personal Takaful supported by the GCC’s first e-Takaful service providing instant quotes and online payment facilities.


“Keeping our portfolio diverse is part of SOCIATE’s long-term goal. Noor Takaful’s mission and values align with ours at SOCIATE, and I look forward to watching our professional relationship flourish”, says Rosa Bullock, Founder of SOCIATE.


Noor Takaful’s social media account will be handled by Content Strategist and Shutterbug, Emjay Fernandez. For queries related to Noor Takaful’s social media, Emjay can be contacted at

– END –

About SOCIATE: SOCIATE, founded in 2015, is a 360-degree communications agency headquartered in Dubai with a creative arm in London, UK. Each vertical of the business is unique – fuelled by a combination of enthusiasm and industry expertise. With its diverse services, SOCIATE caters to a host of local and international clients spanning various industries. 2021 also saw the launch of SOCIATE’s sister agency, SOCIALITE, an Influencer Relationship agency.

Instagram: /  /
LinkedIn: @sociate
Twitter: @sociate
Youtube: @sociate


For media inquiries, contact SOCIATE PR:

Saakshi Khubani, PR Executive & Trend Spotter

Email: || Mobile: +971 55 323 1699

– Volkswagen collaborates with LEGO Middle East to combine their respective values in customer care

– Volkswagen looks to create fun and inspiring content to enhance its Aftersales service for customers


 Dubai, United Arab Emirates; May 24, 2021 – Volkswagen collaborates with LEGO® Middle East to merge their mutual customer values to create inspiring and positive customer experiences and care. The collaboration aims to produce creative Aftersales content for the Volkswagen customers, to bring a light-hearted and fun touch to the aftersales experience.


The two brands are united by the same values; to maintain a positive impact and to go the extra mile to always give customers the best experience possible. These values have inspired a series of unique Aftersales content that transforms menial tasks and service education to a fun experience for the Volkswagen customer.


The project includes creating a LEGO® Volkswagen Care Technician that will become the face of the customer care platform and communicate best practices to  Volkswagen customers. Volkswagen will also be integrating LEGO elements to further communications through customised newsletters with relevant information about Aftersales package offers and the latest service offerings on batteries, tyres, engines and much more.


Anja Petrovski, Marketing Director at Volkswagen Middle East, said: “This engaging collaboration between LEGO Middle East and Volkswagen Cares is an exciting project and brand initiative showcasing how we are both driven by the same values.  Aftersales is often one of life’s chores for many and collaborating with LEGO Middle East helps us portray it to our customers in a more light-hearted way while still keeping them informed. We truly care about making a positive impact whenever we can to give our customers the best quality experience possible by inspiring and empowering them to continue to do what they love and love what they do.”

Urszula Bieganska, Head of Marketing at LEGO Middle East and Africa, said: “At the LEGO Group, we are constantly seeking new ways to introduce fun experiences to children and adults alike. These experiences are a direct reflection of who we are as a brand and underline our mission to create playful and engaging opportunities through new and creative formats.

Over the years, our long-standing partnership with Volkswagen has allowed us to introduce replicas of some of Volkswagen’s most iconic vehicles, including the LEGO® Creator Volkswagen T1 Camper Van and LEGO® Creator Volkswagen Beetle, which proved to be among our most popular sets for both new and existing LEGO fans. Through our ongoing collaboration, we’re looking forward to further developing exciting and immersive experiences that the whole family can enjoy.”


About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.


Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information:


The Public Relations and Communications Association (PRCA) has announced that Nitin Mantri and Israel Opayemi will join Mary Beth West MPRCA as Co-Chairs of the PRCA Ethics Council for 2021-22.

The move sees inaugural Chair David Gallagher FPRCA step down from the role after successfully leading the Council over the past twelve months.

The new leadership has set its sights on dismantling systemic organisational non-compliance with globally shared PR ethics standards.

The PRCA Ethics Council was launched in May 2020 to elevate ethical standards in the public relations and communications industry across the world.

Mary Beth West, Nitin Mantri, Israel Opayemi

Mary Beth West, a senior strategist for Tennessee-based Fletcher Marketing PR and co-host of the firm’s #MsInterPReted podcast, has more than 25 years’ experience managing communications strategies and campaigns across the US. Her commentary on PR ethics and workplace issues has been included in The Wall Street Journal, Harvard Business Review, the USA Today Network, Business Insider, PR Week, PR News, The Public Relations Strategist and other business publications.

Israel Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria, joins the Council as one of West Africa’s leading consultants working as the Exclusive Nigerian Affiliate and Preferred West Africa’s Partner of Edelman. He is also President of the Public Relations Consultants’ Association of Nigeria (PRCAN).

As Group CEO of Avian WE and the President of International Communications Consultancy Organization (ICCO), Nitin Mantri brings an exceptional pedigree to the position. Based in New Delhi, he has over two decades of experience in diverse sectors and was named ‘Global PR Leader of the Year’ award at the 2015 ICCO Global Awards for his contribution to the PR industry.

PRCA Director General Francis Ingham MPRCA:

“Over the past year, the PRCA Ethics Council has elevated our industry’s thinking on the critical issue of how we behave and with whom we work. As David Gallagher steps down from his role, I’d like to thank him for everything that he’s contributed during the past twelve months.

“I’m delighted that Mary Beth West has agreed to stay in her Co-Chair role, being joined by Nitin Mantri and Israel Opayemi. Together, their leadership, energy and breadth of international experience will enable the Council to intensify its work.”

David Gallagher FPRCA said:

“It was a privilege to help get this discussion going internationally, but there’s clearly so much more to do in practice and on the ground. I’ll look forward to contributing however I can, and wish the new leadership and entire council continued success in this important work.”

Mary Beth West MPRCA said:

“It is an honor to work alongside Israel, Nitin, and such a committed leadership team across the full PRCA Ethics Council, as we seek to tackle root-cause issues of organizational disinformation and non-compliance with globally shared PR ethics standards.

“Public relations practitioners must serve as leadership catalysts for stronger workplace cultures that drive informational quality and accountability. We anticipate the PRCA Ethics Council’s work will yield significant value, as we undertake a multi-year strategy.”

Nitin Mantri said:

“I am excited to be appointed Co-Chair of the PRCA Ethics Council, along with Mary Beth and Israel. It is not only a great honour but also a huge responsibility and I hope we will be able to fulfil the Council’s aim to raise ethical standards in the global PR industry.

“The lifeblood of our profession hinges on credibility and our dedication to upholding honesty and transparency. So, ethics must be the cornerstone of our work, especially in this new era when authentic, purpose-led communication is the only way forward.”

Israel Opayemi said:

“I am delighted that we are standing in one common resolve to confront the challenge that the lack of adherence to ethical standards represents to the practice of Public Relations in a world without boundaries. As I assume the responsibility of working as Co-Chair of the PRCA Ethics Council along with Mary Beth and Nitrin Mantri in one global village, we will work with the minds of advocates to promote the acceptable gold standards that must be upheld regardless of where PR is practised.

“This collegiate leadership is a testament to the commitment of the Ethics Council itself to widen PRCA’s circle of influence and to ensure our prescriptions on standards can be heard across borders. Those standards must run through the labyrinth of cultures. Without this, our noble profession will lose its soul. We are nothing without standards. Standards are nothing without their acceptance and adherence.”

Read the PRCA Ethics Council Annual Perspective here.

23 May 2021, Dubai, UAE – Performance Communications has announced the appointment of Amanda Fox-Pryke as its new Middle East Deputy Managing Director, joining the leadership team for the specialist communications agency’s regional operation at a particularly interesting time as the industry adapts to the new global situation and addresses new challenges.

Amanda will report in to co-founder and Managing Director of the Middle East office, Ian Drinkwater. Together they will be leading an expanding team, with a view to building on a number of exciting new business wins in early 2021 and more aggressively targeting opportunities outside the company’s core field of operation.

Amanda’s arrival is a major coup for Performance, which has been operating across the Middle East region since 2009. She joins from Audi Volkswagen Middle East where she held the position of Public Relations Communications Manager. In this role she oversaw the development and execution of the PR and communications strategy for the brand at both the product and corporate level, culminating in winning several prestigious awards for its ‘A Year On The Road’ campaign in Saudi Arabia.

Prior to moving to the region, Amanda worked for several different agencies in London, with a primary focus on managing PR and communications campaigns in the sporting field. Clients ranged from the NBA, UEFA and Virgin Racing to Jaguar Land Rover and Red Bull. Outside of work, she recently played a key role as a founding member for the launch of the Taa Marbouta PRCA mentorship programme, which supports young women in the Middle East PR industry.

Founded in London in 2002, Performance has established a strong reputation internationally for the quality of its work in the sport, automotive and technology sectors.  Over the past year it has provided support across the Middle East to major global names such as Bentley, Bell, Casio, Continental Tires, MG Motor and Lamborghini. The company delivers first-class integrated communications solutions in particular across the fields of PR, digital, experiential and content creation.

Amanda commented; “I am thrilled to be back in the agency environment again, and to be joining such a successful and established team at Performance Communications. It is an exciting time to be in this industry as PR and communications is constantly changing and adapting to new opportunities and challenges. I look forward to building on this success and helping to shape the agency’s future vision.”

Amanda’s contact details are as follows:


Tel (office):         +971 (0) 4 551 5472

Tel (mob):           +971 (0) 55 951 2378





Note to editors:


Performance Communications opened its Middle East office in 2009, and is a specialist sports, automotive and technology communications agency that operates across the GCC and Levant. The company provides a range of communications services including digital, events, content creation and PR. An award-winning agency, having picked up three accolades at the 2019 MEPRA (Middle East PR Association) awards, Performance has a sister company based in London, United Kingdom.


For further information, please contact:


Ian Drinkwater

Managing Director

Tel: +971 (0) 55 220 1262



 Further information about Performance Communications is available at:




Twitter: @PerformanceComs