The Public Relations and Communications Association (PRCA) MENA has announced the launch of PRCA Lebanon.

PRCA Lebanon will be the latest chapter of PRCA MENA, the professional membership association representing PR and communications consultancies, in-house communications teams, and individuals throughout the Middle East and Northern Africa.

PRCA Lebanon will be chaired by Beirut-based industry leaders Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies, Joumana Rizk-Yarak MPRCA, Managing Director, Mirros and Myrna Abou Mrad el Khoury MPRCA, CEO, The Full Circles. The new chapter will draw on the PRCA’s considerable resources, and 50 years of experience representing the industry.

Founding members include leading Lebanese consultancies Asdaa BCW, H+K Strategies, MIRROS Communication & Media Services, Quantum, and The Full Circles.

PRCA Lebanon will enable members to share best practice, engage in world class training, network with like-minded professionals, and help to raise standards in the industry. Working alongside other countries within the PRCA MENA network and as a member of ICCO (International Communications Consultancy Organisation), PRCA Lebanon will provide an international framework within which its members can develop global networks and links to the rest of MENA, the UK, and the wider world.

Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies, said: “I believe that the time has come to organise and structure the PR industry to empower its professionals. Being a board member of PRCA MENA in Lebanon is one step in the right direction to empower the PR industry in my country and make clear its crucial role to brand reputation, content creation and customer engagement. It is a platform that acts as reference, consultant, and even an incubator that helps PR people grow, transform and learn.”

Joumana Rizk- Yarak MPRCA, Managing Director, MIRROS Communication & Media Services, said: “This is an exciting time to be in the communications and media business, with the world smaller and connectivity stronger today than ever before. I have no doubt that membership of the PRCA will bolster our efforts to give the worthy news stories and achievements we produce a well-deserved global platform, while providing us with a welcome international industry support network.”

Myrna Abou Mrad el Khoury MPRCA, CEO, The Full Circles, said: “Joining a leading PR association will give us a different outlook on the evolution of the industry regionally and globally, the key trends and the case studies making an impact so we try and change our local perspective on PR, which is still often confused with networking and guest invitations. We hope that with our joint efforts, we can change the conversation”.

Melissa Cannon MPRCA, General Manager, PRCA MENA, said: “Lebanon is an important hub for PR and communications excellence in the Middle East, and it is very exciting for the PRCA to be playing a part in its future growth and development. I would like to invite the entire PR and communications industry in Lebanon to get involved and have your say in the issues that matter most to you.”

PRCA Lebanon is holding its launch event on Tuesday, 25th June, 2019 at The Gathering, Pasteur Street, Gemmayze, Beirut, from 18:30 to 21:00. Join us for an evening of insights and networking as we consider: What is PR and why is it important? What is PR’s role in the changing media landscape? How can PR raise standards?

The discussion will be led by Professor Trevor Morris FPRCA, former CEO of Chime Public Relations, and author; and will feature a panel including Suzanne Talhouk MPRCA, General Manager, Levant, H+K Strategies; Joumana Rizk MPRCA, Managing Director, Mirros Communication & Media; and Ghada Barakat MPRCA, Corporate Communication and Relations Senior Manager, Touch.

PRCA MENA promotes all aspects of public relations and communications work internationally, helping companies, teams and individuals maximise their value to clients and organisations. To find out more please visit https://prca.mena.global/.  To find out more about PRCA Lebanon, click here.

If you would like to join the ranks of founding PRCA Lebanon members to be announced at the launch night (see below), please get in touch with souha.khairallah@prca.org.uk.

ENDS

The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced its newest partnership with social listening and analytics company Talkwalker.

The partnership will include joint events, shared expertise, and exclusive benefits tailored for PRCA MENA members.

Talkwalker is a media monitoring and analytics company that empowers over 2,000 brands and agencies to optimise the impact of their communication efforts. They provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

It is currently the only media monitoring and analytics company that offers video recognition, allowing brands to get a 360° dynamic brand view with image, video, and text analysis in one platform.

Lama Barr, Digital Communications Officer – Middle East & Africa, Talkwalker, said: “We are excited to partner with PRCA MENA and develop a closer relationship with agencies and brands in the region. Through this partnership, we will be looking to share our expertise in optimising the digital impact of PR & communications, create networking opportunities, and offer exclusive benefits to members on our suite of marketing products.”

Francis Ingham MPRCA, Director General, PRCA, said: “2019 continues to be a year of substantial growth for the PRCA, both globally and specifically in the MENA region. This new partnership with Talkwalker will provide our members with the tools and knowledge to help measure the impact of their work, whilst also supplying Talkwalker staff with the benefits and recognition of the PRCA. I look forward to working closely with them as this partnership develops”

-ENDS-

Dubai, United Arab Emirates, 07 May 2019:  Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the leading PR association for MENA with a network covering PR and communication across 13 countries within the region.

PRCA MENA was launched in 2016 with the aim of raising standards in PR and communication. The association exists to provide members with industry data, facilitate the sharing of best practice, and create networking opportunities.

Ahmad Itani MPRCA said: “Having belonged to the industry for the better part of 20 years, I am honoured to join the prestigious ranks of PRCA MENA as a Vice Chairman. The regional public relations landscape is consistently changing and adapting, and PRCA MENA is the pillar that brings industry professionals and luminaries together to formulate the future of communication. I, therefore, pledge to uphold this assignment with integrity and look forward to helping define the sector in the region and beyond.”

Francis Ingham MPRCA, Director General of PRCA MENA said: “’I am delighted to welcome Ahmad Itani as the new Vice Chairman of PRCA MENA. His expertise and stature will be of inestimable value to us as we grow in size and scope throughout the entire region. I look forward to working together closely over the coming years”.

Ahmad is a firm believer in ‘letting the facts do the talking,’ pushing the boundaries of brand communication to new heights and keeping abreast of the rapid evolution of the communication industry. He motivates his team to combine a mastery of traditional PR skills with a command of new-age and visual storytelling, and under his guidance, C&B has grown its presence to 19 countries spanning the Middle East and the Indian subcontinent.

PRCA MENA works for the greater benefit of the industry by lobbying on the industry’s behalf and provides an international framework within which its members can develop global networks and new business referrals.

-ENDS-

About Cicero & Bernay

Cicero & Bernay Public Relations (C&B) is an award-winning, fully integrated communication agency. It delivers bespoke traditional and new media strategies and campaigns to some of the region’s most prominent brands through its expert multilingual team. Established in 2005 and headquartered in Dubai, C&B has a network of affiliate offices in 19 countries in the MENA region and Indian subcontinent, and an innate knowledge of local business in each of these locations.

Our ethos is to let the facts do the talking, from making a measurable impact on our clients’ businesses through research and insights to developing innovative ideas and result-oriented campaigns that deliver long-term, positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret, and Leverage.

Dubai, United Arab Emirates – 15th April, 2019: The Middle East and North Africa branch of the Public Relations and Communications Association (PRCA MENA) has announced the launch of its newest sectoral group, NextGen Arabia following in the successful footsteps of the initial NextGen MENA group. A group dedicated to supporting those early into their careers, whilst equipping practitioners with all the tools to progress.

NextGen Arabia will cater specifically to Arabic PR professionals in roles from Junior Account Executives to Senior Account Managers and will provide a forum for discussion, sharing peer-to-peer advice and experiences, and providing inspirational figures to learn from and ignite ambition.

Chaired by markettiers MENA’s Hadeel Mansour, and with a vice-chair soon to be selected, the PRCA NextGen Arabia group will deliver a variety sessions from round tables, guest speakers and socials held in Arabic, which will explore issues/experiences and how to navigate the complex and ever-changing landscape of the PR and communications industry.

Hadeel Mansour, Senior Account Executive at markettiers MENA and Chair of NextGen Arabia, said: “I’m delighted to have the support of the PRCA to realise the idea of another group designed to foster the careers of young PR professionals in Arabic. As Chair of PRCA NextGen Arabia, I’m looking forward to coming together to learn from one another, as well as those we aspire to in the industry.”

The date of the inaugural NextGen Arabia session will be announced shortly and interested members can register for communications around the Group’s activities by emailing PRCA MENA General Manager Melissa Cannon, at melissa.cannon@prca.mena.global with their name and current position.

Melissa Cannon, General Manager of PRCA MENA said: “As a vital part of the communications industry in region, with the launch of NextGen Arabia, we look forward to helping young Arabic professionals share their experiences with peers and role models to ensure the industry in the Middle East and North Africa continues to grow and take its place amongst other major world players.”

-ENDS-

For more information, please don’t hesitate to get in touch with:

Melissa Cannon, GM PRCA MENA
Mobile: 054 352 3740
Email: melissa.cannon@prca.mena.global

Hadeel Mansour, markettiers MENA
Mobile: 056 212 0795
Email: hadeel.mansour@markettiers.com

Dubai, UAE, 27th February 2019

Leading international business communications consultancy Instinctif Partners has kicked off the year by expanding its team for its MENA business, headquartered in Dubai. The addition of new team members follows a year in which double-digit revenue growth was achieved by the regional operation.

Khaled Fansa has joined the team as Consultant. A native Arabic speaker with over six years’ consultancy experience, Khaled will support the team’s Arabic content and media relations strategies, Arabization of international material and original copywriting. He has previously worked on corporate communications strategies for global brands including LG, Lenovo, Fitbit, Mashreq, Yahsat, Adidas and Porsche. Khaled also has an in-depth knowledge of the healthcare sector, having worked with pharmaceutical businesses including Novartis, Bayer, Boehringer Ingelheim and AstraZeneca. Khaled holds certificates in Business Communication and Marketing, and Human Resources Management from the London College of Management.

Toni Francisco has been hired as Administration Executive, joining the team from JP Morgan. She brings her HR experience in the fields of recruitment, compensation and benefits; and onboarding and offboarding of staff. She has also worked in marketing, supporting event promotions and product activations.

Samantha Bartel, Managing Partner, Instinctif Partners MENA, commented:

“As one of Instinctif Partners’ fastest growing regions, we are delighted to expand the team with the addition of two new members. Khaled’s experience will enable us to work more closely with Arabic media and enhance the range of services for our expanding client portfolio across the region, while Toni will strengthen our operations and support the team as we set our sights on further growth.”

– Ends –

Notes for Editors

About Instinctif Partners:

Instinctif Partners is a leading international business communications consultancy with six practice areas: capital markets, corporate, public policy, content & creative, engagement and insight & research.

It is a specialist in reputation, influence and engagement. It works with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions.

Instinctif Partners currently employs 400 people in 15 offices across eight countries across Europe, Middle East, Africa, Asia and North America.

The company is one of the fastest growing consultancies in its industry, and in the past year alone has won or been shortlisted for over 30 awards, recognising both client work and the growth of the business as a whole. Accolades include International Agency of the Year 2018 & 2017 at the PR Week Global Awards, Outstanding Large Consultancy of the Year 2018 at the CIPR Excellence Awards, Corporate Consultancy of the Year 2017 at the EMEA SABRE Awards, and City Agency of the Year at the PRCA City and Financial Awards 2016 & 2017. Instinctif Partners also won Gold at the PR Week Best Places to Work 2018 for Large Agency and was named by the London Stock Exchange as one of 1000 Companies to Inspire Britain.

Website: https://instinctif.com/mena/

LinkedIn: https://www.linkedin.com/showcase/instinctif-partners-mena/

Twitter: https://twitter.com/Instinctif_MENA

Instagram: https://www.instagram.com/instinctif_mena/

Contact

Michael Hylton

+971 4 369 9353

michael.hylton@instinctif.com

 

 

 

The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa.

Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 13th February.

The full list of winners can be seen below.

Best PR Campaign: B2B M&C Saatchi Public Relations and Discovery -The Spirit of Discovery

Best PR Campaign: B2C Weber Shandwick – McDonalds World Cup Drive-Thru Experience

Best PR Campaign: B2C Golin MENA – The CHANGE Workshops – WaterWipes

Best Integrated Campaign DMCC – Future of Trade

Best PR Campaign: Influencer Relations Maven Marketing and Events – Olivia and Beauty Pop to Olivia Culpo “Miss Universe” Announces Beauty Pop

Best PR Campaign: Digital Hill+Knowlton Strategies – Keep it Pumping MENA

Best PR Campaign: Crisis Communications TBWA\ DJAZ – Celia Algeria Milk Crisis

Best PR Campaign: Game Changer Hill+Knowlton Strategies – GOSHxSuperhope

Results on a Budget Q Communications – Tourism Ireland

Best Regional Campaign Seven Media – Special Olympics

Social Impact Hill+Knowlton Strategies – GOSHxSuperhope

Large Consultancy of the Year- Weber Shandwick MENA

Rising Star of the Year Grayling – Lauren Ramey

PR Leader Weber Shandwick – Ghaleb Zeidan

Best PR Campaign: Media Relations Seven Media – Laguna Waterpark

Strategic Communications Campaign BPG ORANGE – Sony Middle East & Africa

Small Consultancy of the Year Brazen

In-House Team of the Year Ras Al Khaimah Tourism Development Authority (RAKTDA)

Large Consultancy of the Year Weber Shandwick MENA

-ENDS-

For further information contact:

 

Francis Ingham MPRCA

Director General, PRCA,

francis.ingham@prca.org.uk

 

Barry Leggetter FPRCA

barryleggetter@outlook.com 

07748 677 504

 

Matt Cartmell MPRCA

Deputy Director General

matt.cartmell@prca.org.uk

07930 485 333

 

About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. We represent in excess of 30,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) welcomes ASDA’A BCW as the association’s newest Member.

ASDA’A was originally founded in 2000 as an independent agency by Sunil John, who continues to lead in the agency’s 20th year. In 2008, WPP acquired a majority-stake in the firm and became an integral part of the Burson-Marsteller global network. After the recent merger of Burson-Marsteller and Cohn & Wolfe, ASDA’A Burson-Marsteller is now ASDA’A BCW.

The agency has grown exponentially since its inception, now employing nearly 200 professionals across nine wholly-owned offices and seven affiliates in 15 Middle East & North Africa (MENA) countries, serving more than 100 retained clients in the region through five dedicated practices: Consumer and Healthcare, Corporate, Enterprise and Technology, Financial, and Public Affairs. The team has joined PRCA MENA to further grow their internal knowledge and to ensure industry standards are upheld and exceeded.

Sunil John MPRCA, President, Middle East, ASDA’A BCW, said: “ASDA’A BCW is delighted to join PRCA MENA, at a time when the organisation’s mission has never been more relevant. Upholding standards and ensuring the public relations industry is seen as a trusted and accurate source of information is especially important in our era of ‘fake news’ and big data privacy concerns.

“We look forward to working with the PRCA in maintaining the very highest professional standards as well as growing the industry.”

Francis Ingham MPRCA, Director General, PRCA MENA, commented: “I am proud to welcome an agency with the standing and reputation of ASDA’A BCW as PRCA MENA’s latest member, and I personally look forward to working with Sunil John as we address the issues and opportunities faced by our industry across the region.”

-ENDS-

 

For further information contact:

 

Francis Ingham MPRCA

Director General, PRCA,

francis.ingham@prca.org.uk

 

Barry Leggetter FPRCA

barryleggetter@outlook.com

07748 677 504

 

Matt Cartmell MPRCA

Deputy Director General

matt.cartmell@prca.org.uk

07930 485 333

 

About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. We represent in excess of 30,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.

Omar Qirem, Chief Executive Officer, Edelman Middle East will succeed Loretta Ahmed FPRCA, CEO Middle, Turkey and Africa, Grayling at the head of the Public Relations and Communications Association (PRCA) MENA, the leading PR association for the region.

 

Upon assuming this role, Omar will also take over from Loretta as the region’s champion at the International Communications Consultancy Organisation (ICCO), the global PR association. Omar will be one of five Regional Presidents at ICCO, led by overall President Elise Mitchell and Chief Executive Francis Ingham. ICCO membership includes over 3,000 PR and communications agencies in 66 countries.

 

Upon being announced, Omar Qirem said:

 

“I am honored to be taking up the role of PRCA MENA Chairman and look forward to continuing the good work of Loretta Ahmed. My personal commitment is to continue to support our members and communication agencies across the Middle East and North Africa to grow and evolve, while contributing to the development of the industry in the region.

 

“I’m also relishing the opportunity to be the Middle East Region President for ICCO, ensuring this dynamic part of the world has an active role in shaping the global voice of PR.”

 

Loretta Ahmed added:

 

“PRCA MENA is now well established with the support of a strong membership base, a busy programme of events and our third annual PRCA MENA awards around the corner. I look forward to giving my continued support through our own agency membership as PRCA MENA grows and evolves, providing agencies and in-house members across the region with its unique blend of international insights and local events and networking programmes”

 

ICCO Chief Executive and PRCA MENA Director General Francis Ingham MPRCA commented:

 

“Loretta’s contribution as founding Chairman of PRCA MENA and as ICCO’s first Middle East President has been outstanding, and I’d like to thank her for everything that she’s done over the past three years. I look forward to working just as closely with Omar as we continue to represent the region’s PR practitioners, and to grow both organisations’ footprints and activities.”

 

ICCO’s next bi-annual board meeting will for the first time take place in Dubai on Tuesday 12th February, with the annual PRCA MENA awards taking place the following evening on Wednesday 13th February. Sandwiched between these two events, The Holmes Report will be running their Innovation Summit at The Renaissance Hotel in Downtown Dubai.

 

PRCA MENA is the leading PR association for MENA, with a network covering PR and communications across 13 countries within the region.

In pod(cast) we trust

Six million people in the UK (11%) listen to a podcast each week according to RAJAR figures, with the BBC billing 2018 as ‘the year of the podcast boom’. And with the number of podcast downloads crossing 2.6 billion globally last year, and radio reaching more households than TV in the region, podcasting is primed to take off over here.

Whilst it is still in its infancy in region, the likes of Gulf News’ Dirhams and Dollars and the Kerning Cultures to name but a few, are creating captive and attentive audiences, that are both building high levels of trust and communities with engaged people. The opportunity for brands is absolute, and it’s those who are thinking ahead of the curve that are already captialising on its renaissance.

A to the B-Roll

B-Roll is often overlooked by PR professionals, but its power to secure TV coverage is huge. With that in mind, I believe in 2019 we will see more emphasis placed on the importance of B-Roll.

In short, B-Roll can determine whether you clinch that slot on a TV or online channel or a journalist pressing the delete button. It can often be the difference between trophy and mediocre coverage and with TV coverage often considered the ‘holy grail’, it should play a vital role in campaign planning. Often overlooked, B-Roll essentially consists of loosely edited footage captured to enrich a story you are telling. Far from being a polished piece of video content, its aim is to provide news broadcasters with a sequence of supplementary footage from which they can cherry pick the content they require to develop their own news story.

So with news teams are often working with limited resources, constantly working against the clock to deliver their news items for the TV bulletins, and broadcasters not always able to dispatch a crew out to cover a story, producing some well-crafted B-Roll could just be the ticket to delivering an impactful, engaging story.

Values Adds

2019 will be the year of the details. Gone are the days when AVEs and “PR values” are being seen as an accurate way to measure the effectiveness of a campaign. There is not one standard measurement that can be applied to all online coverage for instance that suggests one website has the exact same value as another, so there will be more emphasis on the replacement of these archaic forms of measurement and more scrutiny over evaluative measures.

Clients will demand more analysis on results to demonstrate effectiveness. Ultimately, demonstrating a tangible ROI will always go back to the extent to which a campaign can impact the business bottom line. Demonstrating tangible business outcomes will therefore be key.

Live video

Just three years on from the launch of Facebook Live, 2019 will also be a big year for brands growing their use of live video.

Communicators are now using live video to break news, make news, for thought leadership and internal comms exercises. The power of live and the potential it has is huge; not only is this apparent through the level of transparency it offers, but live has a higher level of trust because of its authenticity.

By tapping into communities via social media and wider, brands can create a two-way level to further build advocacy and trust. Higher production values now exist with live video, so gone are the days of shaky Facebook Lives delivered on a smartphone, and in their place are multi-camera live online streams that look slick, high end and are well thought out.

Live videos are not purely the domain for social however. There is a huge opportunity for brands to maximise the currency of live and extend its value beyond social media, and into traditional media, with new sites actively looking for editorial content of this nature. Working the content hard so that live videos also appear on the client’s website as well as pushed the existing client databases are just a few ways to ensure the power of live is realised through the value it delivers.

Dubai, 5th December 2018 – markettiers4dc, the specialist communications group, has today launched 4DC, a global end-to-end strategic podcast consultancy. Developed to serve the hundreds of brands actively seeking to understand the opportunity and value of radio-on-demand.

 

The launch of the dedicated podcast company, markettier4dc’s fifth communications service within the group, offers brands strategic consultancy, content development, production and distribution on a global scale. With a focus on building audiences and engagement, 4DC creates branded content through narrative using world-leading audio technical expertise.

 

4DC brings its unique service to the industry at a time of intense global growth. There are now an estimated 73 million monthly podcast listeners in the US* and the industry in China is estimated to be worth over US$7.3billion**. In the UK, last year alone penetration grew by half. Over six million Brits tune into podcasts every week, double the amount listening in 2013.***

 

Cheryl King, managing director, markettiers4dc MENA, explained. “The podcast space is booming. A lot of brands have their toe in the water because they want to be heard but don’t necessarily understand what the best approach is. And, as a service sector, no one is owning it.

 

“For almost 25 years, we have been leveraging audio strategy to help brands create value,” continued King. “Over the last few months, hundreds of clients have come to us and told us they are confused about the opportunity podcast presents and how they should measure success. Today’s launch of 4DC is a direct result of market dynamics, our strong heritage and expertise. The consultancy will enable brands to realise what’s possible when they strategically engage with podcast as a marketing and advertising channel.”

 

The new service launches today with several high-profile clients, including Oracle.

 

Chris Talago, vice president PR and communications, EMEA & JAPAC, Oracle, said, “We believe there’s a lot of potential for podcast. Not only across the Oracle business but also from a multi-territory perspective. We’ve trialled different approaches to podcast creation and distribution but knew it could deliver so much more value. We have every confidence that 4DC’s audio experts will developing engaging content and getting it in front of the right audiences.”

 

4DC will sit as a stand-alone arm of the markettiers4dc group, which currently houses four additional communication services: Through the I, Opinion Matters, Sound Creative, and markettiers.

– ends-

 

*Edison Research, The Infinite Dial 2018

** Research institute run by China’s State Administration of Press, Publication, Radio, Film and Television.

*** Rajar Midas Audio Survey, Autumn 2018

 

Contact

For media enquiries, please contact:

markettiers4dc

Leanne Foy

971 (0)4 369 2709

leanne.foy@markettiers.com

About markettiers4dc

markettiers4dc is a specialist communications group with offices across the UK and the Middle East. markettiers4dc was founded 25 years ago by CEO, Howard Kosky, and employees over 100 people. Five companies – markettiers, Through the I, Opinion Matters, Sound Creative and 4DC – operate within the markettiers4dc network offering a broad range of services including:

 

  • campaign strategy
  • media relations
  • live streaming
  • podcasts
  • audience and market research
  • video and web TV production
  • mobile strategy
  • crisis communications

 

From the biggest brands to ambitious start-ups, markettiers4dc is trusted to get its client’s message in front of the right people. It utilises its expertise and trusted relationships across national and local TV and radio, while leading the way in innovative audio, insights & market research and visual audience engagement.

About 4DC

4DC is a global end-to-end strategic podcast consultancy. Launched in December 2018, 4DC, one of five communications companies housed within the markettiers4dc group, offers unique full-service podcast creation and distribution strategy with a focus on building audience and engagement.

 

4DC offers three types of service:

  • 4DC Premium – A full service creation and distribution strategy
  • 4DC Lite – Creation of branded content through narrative and audio technical expertise
  • 4DC Outreach – Development of the strategy and execution to reach audience through third party podcasts