PRCA global regions begin hunt for outstanding young professionals ahead of Cannes Lions contest

Dubai, United Arab Emirates: 18th January 2021

The PRCA has partnered with Cannes Lions for the fourth successive year for its Young Lions PR Competition, designed to showcase outstanding young professionals from across the world.

Entries for the preliminary PRCA UK and PRCA MENA Young Lions PR Competition have now opened, with contests due to begin in PRCA SEA and PRCA LATAM shortly.

Winners of the respective competitions will go on to represent their global regions at the Cannes Lions International Festival of Creativity in June this year. Entries are open to members and non-members alike.

Entrants for of the preliminary competition will be required to respond to a creative brief from a charity over the course of one day.

Please use the links below to find out more about the PRCA MENA Regional competition:

PRCA MENA PR Young Lions Competition

MENA Competition Rules and Entry Requirements 

 

KEY DATES:

18 January: Open for entries

10 March: Registration Closes 17:00

15 March: Charity revealed

16 March: Creative Brief Issued 10:00

17 March: Entries Due by 10:00

24 March: Shortlist Announced

31 March: Finalists pitch to MENA Jury in Dubai

7 April: MENA winners announced

Dates TBC June: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition

 

You can find out more on this exciting opportunity and how to enter by emailing  communications@prca.mena.global

 

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About the PRCA


The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
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AHMAD ITANI ANNOUNCED AS NEW PRCA MENA CHAIRMAN AND ICCO MIDDLE EAST PRESIDENT

Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B) has become Chairman of the Public Relations and Communications Association (PRCA) MENA. He succeeds Omar Qirem, Chief Executive Officer of Edelman Middle East, who served a two-year term as Chairman and now becomes Vice-Chairman.

17 January 2021: Dubai, United Arab Emirates

Since its launch in 2016, PRCA MENA has emerged as the leading PR association for the region, with 20 MENA countries represented on its Board of Directors. In the last 12 months under Omar’s leadership as Chairman, PRCA MENA provided free practical resources, training sessions and memberships for members directly impacted by COVID-19. PRCA MENA also collaborated with international partners more than ever, creating new opportunities for members to network and learn from their global peers, highlighted by initiatives led by the Global COVID-19 Communications Taskforce.

Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations said:

“I am honoured to take on the role of PRCA MENA Chairman. I would like to thank Omar for his strong leadership especially during a period of such adversity. The power of communications has come to the fore in these past 12 months proving its value to society and business across the Middle East and North Africa. Although the covid-era is still upon us, there’s real confidence in our industry in the region. I look forward to continue to support our members and further strengthen PRCA MENA’s position as truly representative of the entire MENA region.”

 

Omar Qirem said:

“I’m really proud of what PRCA MENA has been able to achieve for its members and the wider industry across the Middle East and North Africa. No doubt it’s been an extraordinarily tough time recently, but I’ve seen our industry show immense resilience, innovation and creativity. The importance of community and collaboration has never been more important, and Hayley and the team at PRCA MENA have led brilliantly in this respect. I look forward to supporting Ahmad as Vice-Chair in what shapes to be an important period.”

 

PRCA MENA Director General Francis Ingham MPRCA commented:

“Omar has been simply exceptional as PRCA MENA’s Chairman. The Association has grown to be truly representative of the whole region under Omar’s leadership. I look forward to working with Ahmad in this critical year ahead of recovery and expansion.”

 

END

 

About the PRCA


The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
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TishTash ‘Year of You’ Returns for its Virtual Third Edition

Dubai, 13th January 2021 – Specialist beauty, health and wellness PR and marketing agency TishTash announces the return of its most successful event – Year of You. Kicking off on the 24th of January, the goal of the week-long series of workshops, talks and activities is to help start the year on a positive note, offering support, motivation and fresh perspectives at life. Featuring an exciting line-up of experts and events, Year of You aims to inspire everyone to become the best possible version of themselves in 2021.

With a tough 2020 behind us, and still unsettling COVID times, the Year of You week is aimed to give everyone a little bit of what we need – self care. The Year of You week will be packed with a full schedule of online sessions, masterclasses, motivational talks and various activities all available on a dedicated website. The virtual event is open to all, including media, influencers and the general public. People can share their expertise, learn something new and get inspired. From tracking your sleep patterns, getting career and CV advice, stress management techniques, learning how to take control of your finances, how to look 10 years younger, building your personal brand, tips to get investment for your business and plenty more – the event is focused on supporting communities and initiating positive conversations.

To register for a session of interest or see the full schedule of events, visit www.tishtashYOY.com Participation in Year of You is free of charge.  As a community, we look forward to making 2021 a great year.

 

 

Founded in 2012, TishTash is a specialist beauty, health and wellness PR and marketing agency in the GCC and the agency showcases an extensive portfolio of international and regional brands across an array of industries.  Visit www.tishtash.com or @TishTashTalks on Instagram for more information.

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W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now

Jeddah:  

CEOs and leaders of healthcare providers worldwide have experienced unprecedented levels of demand during the COVID-19 pandemic.  The response to the virus put tremendous pressure on healthcare systems in every country and the way the sector adapted and ramped up demonstrates the potential for fundamental shifts across the entire healthcare industry.  With more political support and government involvement, the healthcare industry is likely to play an important role in the successful recovery from COVID-19 and see significant change and growth in the foreseeable future.

 

According to the OECD  (Organisation for Economic Co-operation and Development), the four key measures health systems are putting in place in response to the epidemic are: 1) ensuring access of the vulnerable to diagnostics and treatment; 2) strengthening and optimising health system capacity to respond to the rapid increase in caseloads; 3) leverage digital solutions and data to improve surveillance and care; and 4) improve R&D for accelerated development of diagnostics, treatments and vaccines.

 

“Healthcare communications is likely to remain a priority for the coming months during this ongoing pandemic and the development of new settings for care delivery in the post COVID-19 world.” says Ali Sheneamer, Chief Business Development Officer at Bupa Arabia. “COVID-19 has placed healthcare firmly on the public agenda, which represents a valuable opportunity for the sector to engage with the media, government, the public, and industry stakeholders in their communications campaigns.  We have worked with our communications partners W7Worldwide to produce a 7-Step communications guide for healthcare companies to help steer them through the next phase of the crisis.”

 

“Healthcare companies need to adjust to the new reality imposed by COVID-19, where old lines of communication are redrawn and operational processes recast. When designing healthcare communication strategies, it is important to consider the overall goals of the campaign.” advises Abdulrahman Inayat, Co-Founder of W7Worldwide.  “Communications strategies in the aftermath of COVID-19 need to report on the current state of your organization and articulate a clear path forward.  Healthcare organizations that proactively contributed to the management and containment of the COVID-19 pandemic can bolster their brand reputation with public good-will by reporting on their efforts.”

 

The 7-Step Communications Guide which brings together Bupa Arabia and W7Worldwide’s combined healthcare advisory and communications knowledge sets out the current key actions healthcare companies should take to update their communications strategies and plans.  The guide recommends that organizations form strategic partnerships, both in the public and private sector, that they communicate now, focus on content marketing, attend or create virtual industry events, leverage current good-will towards the sector, elevate internal communication and address the future of healthcare. (To see the full report, click here)

 

W7Worldwide recently conducted a poll, which found that healthcare communications leaders are prioritizing Content Marketing as a key communications tool.  This is the case with both English (28.4%) and Arabic (21.4%) participants. English participants (21%) are more focused on Industry Events compared to their Arabic colleagues (11.3%) and equally English survey participants (19.8%) are more likely than Arabic healthcare communicators (12.5%) to form Strategic Partnerships.

 

Adapting to public sentiment is considered equally important by both Arabic and English survey participants (18.4% English/ 18.1% Arabic).  Notably English participants (22.1%) are placing greater importance on localization by comparison to their Arabic colleagues (8.3%).

 

As Saudi Arabia’s largest healthcare insurance provider with almost 40% market share, Bupa Arabia has vital role to play in the management and containment of COVID-19 with its life-touching healthcare solutions.  The company has been working with W7Worldwide as their communications partner for the past few years and throughout COVID-19, providing valuable industry leadership and insight.

 

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SOCIATE Celebrates The New Year With A New Logo

The communications agency’s new logo echoes its prioritisation of branding consistency, verticle alignment, and an evolving visual identity

 06 January 2021, Dubai – SOCIATE, a 360-degree communications agency in Dubai with a creative arm in London, is debuting its new logo.

Inspired by aligning its verticles into a streamlined offering, SOCIATE’s mission to associate itself with client objectives is translated into its new logo. The agency’s brand colours – orange for public relations, pink for marketing, blue for events, and yellow for design are also reflected in its new logos.

Rosa Bullock, Founder and PR Guru at SOCIATE says, “As communications experts, we are no strangers to the importance of having a strong visual identity. We are increasingly becoming associated with our Ducks In A Row following a year-long campaign. I am pleased to launch our new logo as the latest leap in our communications and branding journey”.

Positioning itself as a one-stop-shop for communications, SOCIATE’s verticles feature sub-services that include Arabic translation, copywriting, and social media. With a firm belief in tailoring solutions for clients of all sizes and stages of growth, SOCIATE also offers a host of consultancy services.

For more information about SOCIATE, please visit www.sociate.ae

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About SOCIATE: SOCIATE, founded in 2015, is a communications agency headquartered in Dubai with a branch in London. Each vertical of the business is unique – fuelled by a combination of enthusiasm and industry expertise. With its diverse services, SOCIATE caters to a host of local and international clients spanning various industries.

For media enquiries, please contact SOCIATE PR

Tazeen Jafri, PR Manager & Storyscaper

Email: tazeen.jafri@sociate.ae || Mobile: +971 50 225 5295

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Vegan celebrity entrepreneur Kamilla Omarzay and Chef Davide Gardini to launch vegan pizza range at BiCE Ristorante this January

~Renowned Italian restaurant BiCE Ristorante at Hilton Dubai Jumeirah is set to dazzle guests with delicious vegan pizzas ~

Dubai, January 2021:  Renowned Italian dining venue, BiCE Ristorante in the heart of PRCA MENA members Hilton Dubai Jumeirah, announcing the return of Kamilla Omarzay, Dubai’s very own vegan entrepreneur and recipe developer. Together with BiCE’s Head Chef – Chef Davide Gardini, Kamilla has designed an exclusive selection of vegan pizzas which will be available at BiCE Ristorante from 10th – 31st January, 2021. Guests are welcome to savour delicious, authentically crafted 100% vegan pizzas prepared with BiCE’s famous home-made pizza dough. Kamilla has earned herself a global recognition owing to the success of her brand ‘The Snack Society’ launched in 2016. Her blog and Instagram page with delicious vegan creations has led to her gaining several awards such as the ‘Emirates Woman Visionary of the Year 2018’, ‘Best in content at Cosmopolitan Middle East’s 2019 Influencer Awards’, ‘Social Media Rising Star’ at the Social Media Awards 2017 hosted by Stylist Magazine and Ahlan’s Hot 100 People 2019.

This limited-time available menu will feature six delicious pizzas to choose from including Trofulicious pizza with cream of pumpkin as a base, roasted tofu, grilled eggplant and black truffle, Beyond Pizza with vegan sausage, Cheesy Fondue Pizza, Mas-calzone Pizza with creamy vegan cheese, mushrooms and broccoli cream, Frue Frue Pizza with cream of artichoke and Basically Nut – our own version of Nutella pizza – totally plant based, of course.

Talking about the partnership BiCE Ristorante’s Head Chef Davide stated, “Last year we had a very successful collaboration with Kamilla in bringing the vegan menu to our restaurant.  This year, through this partnership, we are introducing an exciting range of delicious and crafted vegan pizzas that will excite the taste buds of our patrons. Kamilla, myself and my team of chefs have spent days trying out new recipes and ingredients, working with different vegan cheeses and sauces, and we are very happy with the new vegan pizzas that will be offered to our guests as a special menu”.

Commenting on the collaboration Kamilla said, “I am thrilled to be working with BiCE Ristorante and Chef Davide again. I am honoured to impart my culinary creativity in preparing and introducing the six new pizza recipes at this iconic Italian restaurant. BiCE Ristorante’s pizzas for sure are one of the best in Dubai and we are confident that the BiCE loyalists will enjoy the new addition to the menu. Eating clean doesn’t mean missing out on one of the best things in life. That is why through this menu we are taking everyone’s favourite dish – pizza – and giving it a fresh take by making them 100% vegan.”

 

 

Contact : Call 04 318 2319 or Email   Restaurant.JBR@hilton.com

 

 

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W7Worldwide and Avaya Set Out A 7-Step Communications Guide for Technology Companies Towards COVID-19 Recovery

22nd December 2020, Jeddah:

Technology has been central to society’s adaptability, providing infrastructure, connectivity, business continuity and community in the COVID-19 era.  Large-scale national efforts to utilize technology in support of remote learning, distance education, and working from home during the pandemic have been emerging and are evolving quickly.  Business continuity was made possible through the networks, applications, services, and devices of tech companies.

The IMF (International Monetary Fund) forecasts that global GDP will contract by as much as 4.9% in 2020, making this the worst recession since World War II.  However, COVID-19 is having the opposite effect when it comes to technology and innovation.  Tech companies are leading the way on a variety of strategies other industries are now adopting to deal with the crisis, such as remote workforce, global supply chain management and managing disruption.  Technology is helping to save lives and livelihoods during the COVID-19 crisis.

The Digital Economy

‘The technology sector will help fuel growth during the recovery from COVID-19.  The crisis has caused a reset in marketing and communications strategy with the priority on purpose.’ explains Zouheir Diab, Managing Director of Avaya in Saudi Arabia.  ‘Social distancing will create new demand for products and services delivered by the tech industry.  This is the time for technology leaders to step forward and tell their stories about their contribution to the global effort, build confidence and preserve trust for the long-term with proactive communications.  We have worked with our communications partners W7Worldwide to produce a helpful communications guide aimed at technology companies, to assist them with their recovery planning.”

 

“For those whose purpose benefits the post pandemic life, those supplying companies with the technology to securely work remotely and those who deploy technology to tackle COVID-19, this pandemic will be more of a growth opportunity than a setback.” says Abdullah Inayat, Co-Founder of W7Worldwide. “To evolve at the speed demanded by the market today, organizations will need to establish their own unique DNA.  Communications will play a critical role in the short-term and long-term for technology companies as we recover from the COVID-19 pandemic.”

 

Communication Through Recovery

The 7-Step Communications Guide produced by W7Worldwide with Avaya sets out the current key actions technology companies should take to update their communications strategies and plans towards COVID-19 recovery (To see the full report, click here).  The guide recommends that technology companies pivot towards digital communication strategies to help with lead generation, use trend jacking and storytelling to generate publicity, adapt to new customer expectations of socially responsible behaviour and implement a talent retention strategy.

 

The challenge going forward is in understanding the new customer values and needs COVID-19 has created.  Businesses need to remain focused on short-term innovation to deal with the immediate challenges and opportunities whilst also planning for the future.  Technology leaders need to step forward and engage in conversation around their business with customers, stakeholders, the public, and employees.  Consumers are starting to see the value of tech brands, as their everyday lives change and adjust to the post COVID-19 crisis.

 

Avaya is reimagining digital communications with innovation that defines the future of work and the customer experience. Its Avaya OneCloud ecosystem and its solutions empower organizations to deliver experiences that matter to customers and employees alike.

Avaya moved quickly this year to enable companies, schools, governments and organizations of all kinds to adapt to working from anywhere. Every day more and more people were connected, collaborating and continuing to be productive while staying safe, based on the speed at which Avaya was able to respond.

In response to COVID-19, the company empowered well over 2 million staff members to work from home for its customers around the world. These customers benefitted from the complimentary 90-day access licenses Avaya offered to pivot their office-based contact center agents and others to work remotely while maintaining exceptional levels of customer engagement. Avaya helped over 11,000 organizations in just a few weeks, including leading private firms, government agencies, and many more who rely on Avaya as their trusted partner.

The company has been working with W7Worldwide as their communications partner for the past 2 years.

To Sum it Up

Tech companies are always working on the cutting edge, exploring new channels for human innovation, and constantly pushing the envelope to see what else is possible. In other words, they are breaking new ground. The 7-Step ‘COVID-19 Recovery Communications Strategies for Technology Companies’ Guide brings together Avaya’s and W7Worldwide’s combined technology and corporate communications expertise to help technology companies formulate an effective COVID-19 Recovery communications strategy for their business.

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Winners Of PRCA MENA Digital Awards 2020 Announced

Dubai, United Arab Emirates 17 December 2020:

The second annual PRCA MENA Digital Awards celebrated last night the best in digital PR and communications across The Middle East and North Africa.

In a free socially distanced event at Jumeirah Zabeel House, Dubai, the night was an opportunity for the industry to recognise the truly great work that took place across the region during a difficult year.

The awards, sponsored by 3Gem, was hosted by Tom Bushell, from the Coca Cola Arena. And of course, thank you to our amazing panel of Judges who had the nearly impossible task of selecting this year’s finalists. We couldn’t have done it without you.

The night’s big winners were Hill+Knowlton Strategies winning ‘Best Use of Video in Campaign’, ‘Best Use of Social Influencers in a Campaign’, ‘Best Social Media Campaign’.  Weber Shandwick MENAT took home the award for ‘Digital Team of the Year’ and Khaled Rashed AlShehhi, Executive Director of Production and Digital Communication Sector, Ministry of Cabinet Affairs, Public Diplomacy Office – UAE won Digital Professional of the Year and Joanne Walker, Seven Media was Highly Commended for the Digital Professional of the Year award.

Hayley Clements, General Manager PRCA MENA, said

“Congratulations to all our winners – I couldn’t be prouder. Last night was a wonderful opportunity for our industry to come together (socially distanced) free-of-charge to celebrate the outstanding digital work we have seen across our region this year. We’ve all missed that face-to-face connection with our PR colleagues and peers, so it was great to have that back.”

The full list of winners can be seen below:

 

Best Use of Reporting and Measurement in a Campaign

Winner

Cicero & Bernay Public Relations – Nissan Sunny Programmatic PR Launch

 

Best Use of Video in a Campaign

Winner

Hill+Knowlton Strategies – Diriyah Season

Highly Commendable

APCO Worldwide – Democrance

W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan

 

Best Use of Social Influencers in a Campaign

Winner

Hill+Knowlton Strategies – Gamers Without Borders

Highly Commendable:

Gambit Communications – The Ritz-Carlton

Atteline – Aura and Leem COVID-19 Campaign

 

Best Use of Paid Media in a Campaign

Winner

RAW Agency – Al Ansari Exchange

 

Best Performance in a Digital Campaign

Winner

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

Highly Commendable:

Hill+Knowlton Strategies – Huawei Live Sale

 

Best Social Media Campaign

Winner

Hill+Knowlton Strategies – Instagram –  #MonthOfGood

Highly Commendable

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

 

Best Use of Content Marketing in a Campaign

Winner

BPG Group – Deezer

Highly Commendable

Weber Shandwick MENAT – Epson Entrepreneurs

 

Best Digital Marketing Campaign

Winner

Seven Media – Together We Are Good And The UAE Response To Covid

Highly Commendable

The Mohammed bin Rashid Al Maktoum Global Initiatives, Markettiers MENA – The Worlds Tallest Donation Box

 

Digital Team of the Year

Winner

Weber Shandwick MENAT

Highly Commendable

Hill+Knowlton Strategies

 

Digital Professional of the Year

Winner

Khaled Rashed AlShehhi – Ministry of Cabinet Affairs, Public Diplomacy Office – UAE

Highly Commendable

Joanne Walker – Seven Media

 

Best Digital Journalist/Blogger

Winner

Natasha Hatherall-Shawe – #CovidDiaries

 

For further details, contact Hayley.clements@prca.mena.global

 

About the PRCA


The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.
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FURTHER AWARDS SUCCESS FOR FABRICK

1 December 2020

Last night PRCA member agency, Fabrick, was announced the winner of two categories at the 2020 Construction Marketing Awards with one of the team also winning the coveted Emerging Talent award. Wins were secured in the categories of Best Use of Press and Public Relations and Best Branding and Positioning.

The Best Use of Press and Public Relations win was for a campaign delivered for client GroupBC, a provider of project and asset information management solutions. The innovative campaign was designed to raise the company’s profile, engage professionals in conversations about CDEs and data management and identity tender opportunities.

The Best Branding and Positioning award was for a rebrand for contractor Jenner who wanted to create a new visual identity including messaging and tone of voice, reflect the company’s growth and firmly establish the company as the leading regional contractor. The campaign also received a Highly Commended in the category of Best Contractor Marketing campaign.

Fabrick’s Senior Account Manager Amelia Spence won the Emerging Talent category, impressing the judges with her drive, enthusiasm and commitment to client satisfaction, reflected through the delivery of a series of outstanding campaigns for clients.

As one of the UK’s leading agencies to work in the built environment, the awards are key to showcasing Fabrick’s industry expertise, creativity and skill. Reflecting the range of services provided by the agency, over the past few years Fabrick has secured wins in categories including  Strategic Planning and Management, Best Mobile Campaign, Best Social Campaign, Best Digital Campaign as well as winning Agency of the Year three times.

The awards were announced in a virtual ceremony.

 

Ends

For further information please contact David Ing at Fabrick on: –

Tel: 07802 409484

Email: david,.ing@wearefabrick.com

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GCC Agency W7Worldwide Proves Its Global Credentials with ICCO Technology Award

Jeddah:

Competing against leading international agencies, ambitious GCC Communications Agency W7Worldwide took away the ICCO Best Technology Award for their PR campaign. The ICCO Awards saw finalists from countries all over the world, including Austria, Argentina, France, Russia, Singapore, South Africa, the UK, the UAE, and the US compete for 30 different prizes with W7Worldwide shortlisted for 7 of the categories.

The ICCO Best Technology Award win, places W7Worldwide firmly on the global stage alongside multi-national and major agency players.  As the name suggests, W7Worldwide’s vision on the outset has been to create an exemplary local communications agency of international standard in the KSA and GCC region.  Their achievement in successfully competing against some of the biggest names in the industry is a testament to W7Worldwide’s hard work in establishing its leading position as a prominent agency alongside the best of its peers.

“We were impressed by W7Worldwide’s Technology Campaign award submission, dispelling the myths around Covid-19 and its transmission via air conditioning systems.  Besides the timeliness and relevance of the campaign, the content creation and execution were exceptional.” says ICCO Chief Executive Francis Ingham (Alison Clarke, Awards Jury President).  “W7Worldwide deserves to be recognized for their proactive approach in tackling a difficult and technical issue with their ‘Step Up to Protect Saudi Citizens in Covid-19’ campaign.”

“The team at W7Worldwide is absolutely thrilled and proud to be the first independent GCC communications agency to be awarded this prestigious international award.” says Abdulrahman, Co-Founder and Director of W7Worldwide. “We are committed to the continued growth and professionalism in our industry, so to be receiving this endorsement from the ICCO, as the voice of public relations consultancies around the world, is an incredible milestone and accomplishment for us as an agency.”

The ICCO membership represents over 3,000 PR firms in 70 countries from Europe, Africa, Asia, the Middle East, the Americas, and Australasia.  Entries into the ICCO awards are judged by an elite panel of top international PR practitioners who consider the excellence and effectiveness of PR work from across the world.  W7Worldwide entered the awards to seek international recognition of its work and to demonstrate the high level of skills, creativity and knowledge in the PR and communications profession in the GCC region and cultured within its agency.

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About W7Worldwide

W7Worldwide is an independent marketing communications consultancy based in Saudi Arabia. Our understanding of the local market converged with our global reach and knowledge enables us to bridge our clients with their audiences effectively. We are aligned by the objective of filling the gap in communication that exists in the local market. Therefore, our specialty lies in building bridges that sustain relationships and create brand reputation and value through innovative approaches. Our array of services is, but not limited to:

  • Reputation Management
  • Stakeholder Mapping
  • Crisis Management
  • Media Relations
  • Public Relations
  • Social Media
  • Marketing and Brand solutions

 

For more information about W7Worldwide please visit http://www.w7worldwide.com.

 

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