TishTash – ACCOUNT MANAGER

JOB TITLE: ACCOUNT MANAGER

REPORTS TO: MANAGING DIRECTOR

Responsible for pro-active day-to-day management of client accounts and a range of public relations and marketing activities. Supporting the directors and liaising with media actively to promote the interests of clients.

RESPONSIBILITIES:

As Account Manager, you will be responsible for:

Account Management

  • Be the key day-to-day point of contact for all clients and be able to provide them with tailored, strategic and communications advice – leading meetings, delivering presentations and ensuring smooth running of the account and open lines of communication.
  • Working on a range of public relations and marketing activities, including research, writing, event planning.
  • Development and presentation of annual PR and marketing strategies and programmes and necessary budgetary support documentation.
  • Constant development and updating of personal knowledge of clients’ products and activities
  • Execution of agreed programmes and of work within contracted hours.
  • Ensuring that expenditure is tracked and budgets monitored and managed.
  • Management of time input to each client’s account, ensuring that agreed hours and scope of work is delivered.
  • Relationship building and networking with colleagues, clients and the media
  • Help managing and mentoring junior team members and interns

Account Handling

  • Dealing with enquiries from media contacts.
  • Researching, writing and distributing press releases and features to targeted media.
  • Proactively selling stories and itinerary ideas to media targets through face-to-face meetings, attendance at networking events and regular communication.
  • Researching angles and writing press releases and other communication pieces.
  • Monitoring all media, including newspapers, magazines, journals, broadcasts, newswires and blogs for coverage and opportunities for clients.
  • Collating, analysing and evaluating media coverage
  • Preparing regular client reports and attending client meetings.
  • Co-ordinating studio or location photography
  • Online PR and social media marketing campaigns.
  • Working with designers, producers and other specialists

 

Social Media

  • Day-to-day point of contact for clients whose social media the agency manages.
  • Social media strategy and planning.
  • Day to day implementation and management of social media.
  • Support social media team with content creation for social media.
  • Attending client meetings with social media team as required
  • Collating coverage and preparing social media reports for clients as required.

Events

  • Management, organisation and hosting of events, including screenings, press conferences, round tables, product launches, promotional events and press trips
  • Attendance at trade and consumer shows.
  • Manning clients’ stands at exhibitions as required and providing information to visitors, trade and media

Partnerships and Promotions

  • Researching, evaluating and implementing promotional and sponsorship opportunities in line with clients’ objectives, and with consideration of brand values and guidelines.

 

CRM

  • Planning, scheduling and implementation of press and consumer mailings for clients with the marketing/database team.
  • Support with the management of mailing lists for both media and trade contacts on behalf of the agency and its clients.

Research

  • Use of the Internet and other resources for research purposes.

New Business Development

  • Assisting with new business opportunities and making use of industry contacts to develop TishTash’s reputation and client base.
  • Idea generation, research and presentations for new client pitches

Misc

  • Undertaking additional support and administrative tasks as required.

 

QUALIFICATIONS AND ROLE REQUIREMENTS:

 

  • University degree (ideally)
  • 3-5 years industry experience, ideally agency side
  • Strong leadership and project management skills
  • Pro-active approach, self starter with “can do” attitude
  • Good working knowledge of consumer media
  • A natural ability to develop strong relationships with key media contacts and stakeholders
  • Strong writing skills – press releases, feature pitches, media plans and briefing documents
  • Experience of social media campaigns and planning
  • Excellent client servicing and reporting skills
  • Ability to add value, creative and strategic thinking to new and existing clients
  • Highly organized
  • Familiar with all Microsoft packages
  • Whilst not essential, bilingual is an asset

 

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