Entries by prcaadmin

Winners of PRCA MENA Awards 2018 announced

The PRCA MENA Awards 2018 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown in Dubai on the evening of Wednesday, 21st February. The event, hosted by broadcaster and journalist Katie Fielder, saw […]

PRCA and IABC sign agreement for cooperation across EMENA

The PRCA has signed a Memorandum of Understanding for mutual cooperation with the International Association of Business Communicators (IABC) across the EMENA region. The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organisational effectiveness through strategic communications. Established in 1970, IABC serves members in more than 70 countries […]

Trends for 2018 – Agencies Must Wake Up To Their Own Influence

Agencies Must Wake Up To Their Own Influence It’s wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business. Top of the agenda is the prickly question of social media influencers, whose growing presence continues to split opinions. In the rush […]

Financial PR Consultant

Role Overview We are looking for a consultant who is comfortable in day to day client contact and in managing client relationships where appropriate. The successful candidate will be responsible for supporting the senior team members in giving day to day financial and business communications counsel. There will also be a significant involvement in the […]

Senior Executive

An immediate opening for a full-time Senior Executive to join its dynamic and fast-growing team. We are looking for someone who is passionate about Communication both in the traditional sense and Digital. The successful candidate needs to be driven, creative in both thinking and approach, a problem solver, people person and  multi-tasker. Solid client management […]

How to write a winning award entry

I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client was trying to achieve. As a judge, […]


Helsinki, ICCO Global Summit, October 6th, 2017 – Leading international networking group GWPR (Global Women in PR) revealed that although women represent two-thirds of the global PR industry, 78% of the CEOs in the top 30 PR agencies worldwide* are men and that they also occupy 62% of seats at the PR boardroom table. The […]

PRCA announces expulsion of Bell Pottinger

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be […]

Over-servicing – five ways to turn losses into profit

By Victoria Tomlinson Earlier this month I delivered two courses for Dubai PR agencies through PRCA Mena – the first was on over-servicing, particularly around how to turn a loss into profit (the second was on business development techniques).  While both were tailored to the issues of PR companies, the points are relevant to any service […]

Training terms and conditions

Cancellation Terms PRCA does not offer any refunds on training courses booked, only a transfer (of the same cost value) is eligible. Should a PRCA Member book and pay Non Member rate, a credit note for the cost difference will be issued. We cannot issue a refund for the cost difference. Transfer Policy If you […]