Entries by prcaadmin

New InfluAnswer Arabia report shows rising activism among MENA influencers with 63% posting more about causes they care about

DUBAI, UAE – 12 JUNE 2024: A new report by Weber Shandwick MENAT offers a nuanced understanding of the region’s dynamic influencer marketing landscape by elevating topics on the minds of MENA’s influencers and providing insights for brands to build stronger partnerships. InfluAnswer Arabia 2024 also offers perspectives on how influencers view the region, technology, […]

Cicero & Bernay, in collaboration with CARMA International, launches the fourth edition of the annual regional corporate social responsibility report.

DUBAI, UAE, June 10th, 2024 – For the fourth consecutive year, Cicero & Bernay (C&B), a leading communication partner headquartered in Dubai, has launched its groundbreaking MENA CSR Report in collaboration with CARMA International, a top global research firm. This year’s edition sets a bold precedent, reflecting the region’s CSR achievements and shedding light on […]

Little Moons appoints Current Global MENAT to drive Middle East expansion

Dubai, UAE, June 6, 2024: Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion. Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has […]

Gilead Sciences Appoints Houbara Communications as PR Partner

Dubai, UAE, 31 May: Gilead Sciences, a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines, has appointed Houbara Communications as its official public relations and communications partner in the GCC. This collaboration marks a significant milestone for both companies and underscores their commitment to advancing healthcare communication in the region. “At Gilead […]

Hanson Search, PRCA MENA & The Work Crowd present actionable strategies for businesses in the region to cultivate a productive talent pool and positive workplace culture.

Friday, 31 May 2024 – Dubai, United Arab Emirates: Global talent advisory and headhunting consultancy, Hanson Search recently joined forces with PRCA MENA and The Work Crowd for a special industry-wide event, providing strategic insights into cultivating a strong talent pool and fostering growth through company culture. The event, ‘Navigating Talent and Building Dynamic Cultures’, […]

Four MENA Graduate Recruitment Day 2024

Four Agency has a hugely successful graduate recruitment scheme, and for the year 2024 they are looking for some graduates to fill the graduate trainee roles available in Abu Dhabi and Dubai. It will be a permanent and paid role, and the graduates will receive a thorough induction and constant mentoring and training during the […]

Current Global Announces New Hire

Dubai, UAE – 23 May 2024: Current Global PRCA MENA Small Consultancy of the Year and recent winner of both the PRWeek Global and SABRE EMEA Best Middle East Campaign awards has hired Yousef Manna, who joins as a Junior Associate, following successfully completing an internship with the agency. Yousef recently graduated Summa Cum Laude […]

“Client Centric, Team First”: How Work Culture Drives Success

Words By: Tala Al Massri, Junior Account Manager at Atteline “Client centric, team first” is an ideology our Managing Director and Founder, Sophie Simpson, has been sharing with Atteline’s clients and new business leads during my 917 days of working at Atteline. Four simple words which resonate deeply, forming the cornerstone of our company culture. […]

Current Global MENAT hires Senior Director to accelerate the agency’s growth

Dubai, UAE – 15 May 2024: Current Global MENAT, part of Middle East Communications Network (MCN), has hired Sinead O’Connor as Senior Director to help build the agency’s next phase of growth. Now in its second year, Current Global MENAT combines the global reach, strategic thinking and capabilities of a global agency with the attitude, […]