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Date(s) - 08/11/2023
8:30 am - 10:00 pm



Location: Movenpick Hotel & Residences Riyadh

Date: Wednesday, 8th November

Conference: 8:30 am – 4 pm

Digital Awards Gala Dinner: 7 pm to 10 pm

Event Type: Conference & Digital Awards

Address: 3478 Northern Ring Road Exit 5, Al Ghadeer District | Riyadh – 13311 | Kingdom of Saudi Arabia


9:05 – 9:35
Keynote Session – TBA
9:35 – 10:00

Value of the PR Industry in the MENA region – Report created by PRCA MENA in cooperation with YouGov on how the PR industry is perceived by the final clients, focusing on different countries in the MENA region and different industry sectors.

Speakers: Faris Aljameel – One Group, Monika Fourneaux – PRCA MENA

10:00 – 10:15
Coffee Break
10:15 – 10:45

Successful PR Campaign: What does it take to create a Successful PR Campaign in Saudi Arabia
10:45 – 11:30

AI vs PR: A panel discussion on the benefits and the disadvantages of AI in PR. How should the PR Industry get ready to face/ embrace the AI revolution?

Speaker 1: Nour Taher, Co-Founder & CEO at Intella

Speaker 2: Anas Agag, General Manager at New Native

Speaker 3: Ahmed Abdulkarim, CEO at Bayan for Data Science and Artifcial Intelligence

Lunch Break/Prayer Time
13:00 – 14:00Sponsored sessions: Arabic and English (3 sessions of 20 minutes each)

14:00 – 14:50

PR Agencies in Saudi – Changes and Challenges

Presenter: Ms. Samya Hussain, Independent Marketing/Corporate Communications Consultant

Speaker 1: Mark Lamb, Managing Director – APCO Worldwide, Saudi Arabia

Speaker 2: Khansa’a Abu Naji, Managing Director – Meshbak

Speaker 3: Mr. Marco Binenti, Partner – Global Think Group

Speaker 4: Mr. Hisham Jabrah, Managing Partner – Hunak

Speaker 5: Mr. Abdulrahman AlObailan, Head of Growth – TTP

14:50 – 15:10
Coffee Break / Prayer time
15:10 – 15:55


Speakers: TBA


End of Conference
Ticket TypeNon-Member Price (excl VAT)Member Price (excl VAT)
Conference and Digital Awards Gala Dinner980 USD680 USD
PRCA MENA Conference only440 USD355 USD
PRCA MENA Digital Awards Gala dinner Only550 USD380 USD

Are you ready to unlock the limitless potential of the PR industry in the MENA region? The PRCA MENA Regional Conference and Digital Awards 2023 is just around the corner, and we are thrilled to invite you to this spectacular event that promises to be a game-changer in the world of public relations! Join us for a day filled with knowledge-sharing, networking, and inspiration! Connect with like-minded professionals, industry experts, and visionaries who are shaping the future of PR in the MENA region and beyond.

Sessions include:

Value of the PR Industry in the MENA Region: Introduction of the latest PRCA MENA report

AI in PR – Shaping the Industry: AI-Driven Digital Campaign presentation

AI vs PR – Embrace the Revolution : A panel discussion on the benefits and the disadvantages of AI in PR.

PR Agencies in Saudi Arabia– Changes and Challenges

Saudi PR VISION – Where Excellence Meets Innovation

Ticket prices:

Conference and Awards Night Dinner:
The tickets include coffee breaks, lunch, afternoon tea/coffee and gala dinner.

Member ticket: 680 USD
Non-member ticket: 980 USD
Members special offer 3+1 free tickets: 2,040 USD

Conference only:
The tickets include coffee breaks, lunch, afternoon tea/coffee.

Member ticket: 355 USD
Non-member ticket: 440 USD
Members special offer 3+1 free tickets: 1065 USD

Digital Awards Gala Dinner  only:
The tickets include gala dinner.

Member ticket: 380 USD
Non-member ticket: 550 USD
Members special offer 3+1 free tickets: 1140 USD

For ticket bookings please send us the number of tickets, and your billing address:;

For more information: 

Speaking opportunities
Please contact:

 Sponsorship Package PRCA MENA Conference and Digital Awards 2023, KSA
Please contact:

General enquiries
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For hotel reservations:

Please contact:

Special rate for PRCA MENA guest applies: SAR 1750 per SGL per night excluding taxes.

• Rates are in Saudi Riyals per room per night & non-commissionable.
• Rates will be subject to 15% VAT & 5% Municipality Tax or any other taxes that can be implemented in the future.
• Rooms are subject to availability at the time of booking.
• The rates are fluctuating and might change at the time of your reply / confirmation
• Check in timing is 15:00 PM – Check out Timing is 12:00 PM