WELCOME TO THE PRCA MENA DIGITAL AWARDS 2023 ENTRIES
It is our pleasure to invite you to take part in the fourth PRCA MENA Digital Awards 2023, honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across the MENA region.
On behalf of PRCA MENA, we look forward to seeing your award entries and wish you the best of luck in the PRCA MENA Digital Awards 2023.
Award Submission Fees
Earlybird Member entry: 100 USD
Earlybird Non-member entry: 150 USD
Member entry: 150 USD
Non-member entry: 300 USD
Earlybird Deadline: 25th August, 2023
Final Deadline: 22nd September, 2023
Event Details:
For the first time ever, the PRCA MENA Digital Awards will be joined by an extraordinary Conference in Riyadh, Saudi Arabia on the 8th of November 2023!
To book your tickets for the conference and awards night click here
Best Use of Paid Media in a Campaign
This category is aimed at establishing the most creative and effective use of paid media in a digital PR campaign or programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Use of Reporting and Measurement in a Campaign
This category is aimed at establishing the best digital or social campaign or programme that has used reporting and measurement. You should detail how the reporting or measurement programme was innovative, how it was conceived and the benefits gained. This could be a one-off campaign or for an ongoing programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Performance in a Digital Campaign
A big focus especially in the MENA region is cost and ROI efficiency of Digital campaign. This category is aimed at establishing the best campaign focused on sales, ecommerce, lead generation, etc. and how they were set up and optimized to maximise the results and the ROI. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Use of Content Marketing in a Campaign
This category is aimed at establishing the best campaign or programme that has used content marketing – defined as a marketing activity that has a hero or hub piece of content at its core. The judges will need to see evidence of the strategy, production and execution of the campaign. This could be a one-off campaign or an ongoing content programme. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Social Media Campaign
This category is aimed at establishing the best campaign or programme that has used social media channels. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Use of Social Influencers in a Campaign
This category is aimed at establishing the best campaign or programme that has used social influencers. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Digital Marketing Campaign
This category is aimed at establishing the best campaign or programme that has used digital marketing. In particular the judges will be looking for campaigns or ongoing programmes that demonstrate innovative uses of digital advertising, using a specific platform in an innovative way, SEO/PPC, websites/microsites, mobile apps, chatbots etc. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
Best Use of Video in a Campaign
This category is aimed at establishing the most creative and effective use of video in a digital PR campaign or programme. This could be short- or long-form and/or live. Judges will be looking for examples of work that have engaged online audiences and can prove ROI. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.
*New: Best AI-Driven Digital Campaign
Designed to recognize and celebrate exceptional campaigns that have successfully harnessed the power of AI technologies to enhance PR strategies, engage audiences, and achieve remarkable results, this category invites PR agencies and professionals to showcase their creativity, ingenuity, and mastery in utilizing AI-driven approaches to achieve their communication objectives.
Digital Professional of the Year
This prestigious category is aimed at identifying and celebrating the overall best digital PR and communications professional of the year. Entries should be sanctioned by the nominee’s director or immediate line manager. Endorsements from colleagues will be taken in to account. As part of the entry the nominee’s CV should be included.
Digital Team of the Year
This prestigious category is aimed at identifying and celebrating the overall top consultancy that performs digital and social media activities for its clients. Factors which will be taken in to account in judging this award will include growth in digital fee income, and client and staff satisfaction and retention. Endorsements from clients and details of other awards won will be taken in to account.
