PRCA MENA announces Young Lions PR competition in partnership with Cannes Lions

PRCA MENA is pleased to announce that it has partnered with Cannes Lions for the second year running to be the Cannes Lions PR Partner for the Middle East and North Africa. The competition will see teams of two individuals aged 30 and under…

PRCA and PRWeek launch new tranche of Fast Track mentoring scheme

The PRCA and PRWeek is pleased to announce the latest tranche of the Fast Track mentoring scheme, which are aimed at inspiring the next generation of PR and communications leaders to follow in the footsteps of some industry legends. The Fast…

PRCA MENA Announces ‘17 for 17’: 17 recommendations for great communications in 2017

Silent Influencers 2017 will see the return and rise of silent influencers. A set of high net worth individuals or authorities, who among their peers, will be able to create far reaching awareness for your brand purely through word-of-mouth…

Five principles every ghostwriter needs to follow

By Claire Walker, CEO and founder, Firefly Communications You’ll be searching for a needle in a haystack if you want to identify any business executive who can make the time to write their own content (though, more often than not, the ideas…

17 for 2017: Changing media, changing the creative process, changing behaviours.

Whether you call it PR, communications, content services, whether you are a freelancer, boutique agency or multinational, the industry around us will change faster than ever before next year. We are seeing a unique dichotomy building within…

17 for 2017: Are the lines blurring?

Wow! What a year 2016 was… some people are calling it the worse year in recent memory (although I suppose that mainly depends on which side of the political fence you sit), but the long list of celebrity deaths, economic turmoil, hacking controversies,…

PRCA MENA Awards-Shortlist

We are delighted to announce the full shortlist for the PRCA MENA Awards: Campaign Categories: B2C Campaign Sponsored by HAVOC Creative Golin MENA Baby shop-Moment of a lifetime H&K Strategies Lenovo- #HelloMoto Matrix The…

MCG Associates are announced as headline sponsors of PRCA MENA Awards

PRCA MENA is pleased to announce that MCG Associates will be the headline sponsors of the inaugural PRCA MENA Awards. MCG Associates is an international talent consultancy with offices in Dubai, London and Hong Kong. The agency specialises…

17 for 2017: Top Tips

2017 will be the year of consolidation in terms of communications, customer-centricity and capital expenditures. My topline predictions for the regional communications industry for 2017 are as under: Doing less but doing it well Consultancies…

17 for 2017: 3 key things

2016 will perhaps be remembered as the year of the unexpected – political, economic, even sports… we have learned that the only thing that you can anticipate is that things will evolve and shift over the next 12 months. With 2017 bringing…