17 for 2017: The year of digital

The received wisdom in PR has it that print media is the only thing that counts in the Middle East and North Africa. If you’re not in the print edition then, as far as clients are concerned, it doesn’t count. But is that wisdom accurate? Study…

Top 5 PR and Communications Hacks You Need to Follow in 2017

From mobile video explosion to emerging social media platforms, like Instagram Stories and Snapchat, 2016 has bought a content-related revolution that has changed the landscape of the public relations industry in the UAE. And just as communications…

17 for 2017

Looking back on 2016, it’s difficult to remember more uncertain times. Life in a PR agency certainly always has more than its fair share of ups and downs, but this year it has felt harder than usual to predict and anticipate what exactly is…

17 for 2017: ME, MYSELF AND AI

As we look ahead to the trends impacting communications in 2017 the need to get personal has neer been greater. New frontiers of individualization put people at the heart of tailored and connected products and services and generation Z comes…

PRCA MENA and Instinctif Partners launch training academy

PRCA MENA is pleased to announce that it is partnering with Instinctif Partners for the launch of its own training academy. The CPD-accredited programme includes both face-to-face training in the region as well as webinars and will be overseen…

PRCA MENA partners with LexisNexis

PRCA MENA is pleased to announce its new 12-month partnership with LexisNexis which will provide members with best practice, market insights and special offers on their range of media monitoring and analysis tools. LexisNexis Media Intelligence…

PRCA MENA Awards-Judges Announced

PRCA MENA is pleased to announce the names of people who will be judging the inaugural PRCA MENA Awards. The PRCA MENA Awards are to be judged by 19 of the biggest names from the PR and communications industry, comprising an international…

PRCA MENA Partners with Dubai Lynx

PRCA MENA is pleased to announce that it will be partnering with Dubai Lynx. Dubai Lynx is launching a new Young Lynx competition for PR in 2017. Teams of two have 24 hours to show how PR can be used creatively and strategically to engage audiences…

Launch of PRCA MENA Awards

PRCA MENA is thrilled to announce that the inaugural PRCA MENA Awards are officially open for entries! The PRCA MENA Awards will take place on February 8th and will seek out and celebrate the very best campaigns, teams, and individuals from…

PRCA Supports new Mental Health Initiative for Young Public Affairs and Lobbying Practitioners

The Public Relations & Communications Association (PRCA) today announced its support for Nikki da Costa’s new mental health initiative and fund for young people in Public Affairs and Lobbying