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Date/Time
Date(s) - 30/03/2021 - 31/03/2021
All Day


Summary:

This event will take place over two days, as a virtual event with the following timings:
Tuesday, 30th March, 2021 – 12:00 – 19:30
Wednesday, 31st March, 2021- 07:00 – 14:30

Please note: All timings are in UK BST.

Event Type: Conference

Address: Online, Online

Public relations and communications operate without borders. The seismic events of 2020 reshaped the PR industry and accelerated the trend towards international, cross-cultural business. The opportunity for international collaboration, once the remit of a privileged few, is now within grasp for organisations of all sizes across the world.

This year’s prestigious PRCA International Summit returns to share unparalleled insight on how PR and Communications professionals are defying global markets to deliver exceptional value for organisations and societies around the world. This year’s event takes a close look at local markets across 6 global regions to lift the lid on the strategies and tactics making a difference on the ground.

From New York to New Delhi, the Summit will showcase communications excellence by brands and organisations. Attendees will learn about new and emerging trends in communications practice and how PR professionals are helping to forge a new path for organisations across the world.

Join us for this years PRCA Virtual International Summit on 30th & 31st March, where communications leaders from across the world will gather to explore the challenges and opportunities that lie in wait for the industry.

DAY ONE – 30th March, 2021 :12:00 – 19:30 GMT

DAY TWO – 31st March, 2021: 07:00 – 14:30 GMT

Ticket Prices 

Earlybird until 5th March

Member –  350 AED

Non member –  500 AED

From 6th March

Member –  500 AED

Non Member – 625 AED

(All prices are exclusive of VAT)

Why attend?

  • Access. From New York to New Delhi, learn how agencies and organisations are helping to forge a new path for organisations across the world.
  • Learn. A Summit pass grants you access to 20+ live sessions – from leadership streams on diversity and inclusion, to regional case studies and panel discussions on operating across borders post 2020.
  • Connect. Be part of your global community. The summit connects you with speakers and delegates from across the world so you can broaden your network and gain insight on the cross-cultural issues impacting global PR.

See our speaker line up here

Agenda:

DAY ONE: 30th March, 2021, 12:00 – 20:30 GMT

Time (GMT)
12:00 Introduction and Welcome

Francis Ingham, Director General, PRCA

Maja Pawinska Sims, Associate Editor, EMEA, Provoke
12:10 From social to geopolitical pressure points, what are the issues shaping our post pandemic world

Brad Staples, Chief Executive Officer, APCO Worldwide
12:30 BREAK
12:40 The Heart of Business

How a year of distraction and uncertainty gave Comms the C-suite prompt

Hayley Lowe, Senior Director, Communications, Expedia Group
13:00 BREAK
13:10 Misinformation and the Climate Crisis – why comms is part of the problem

John Brown, Founder and CEO, Don’t Cry Wolf
13:30 BREAK
13:40 Q&A: Turning the climate emergency into an opportunity

  • Laura Sutherland, Chief, Aura and Founder of PRFest
  • Dr Martin Valenti, Head of Climate Enterprise at Scottish Enterprise
14:10 BREAK
14:20 Vaccine confidence: Paving the way to a new international communications approach.

 

Dominique Lemon, Head of Strategic Communications, Prime Minister’s Office and Cabinet Office, UK Government

 

Tackling the universal challenge of vaccine confidence – a critical component of vaccine uptake – within the pandemic context has paved the way for more innovative, connected and evidence-based global communications. In this session you will learn about the world-leading communications activity the UK Government is doing to build vaccine confidence and misinformation globally, and how this approach could form a new way in which international government communications is delivered in the future.
14:40 BREAK
14:50 Misinformation, fake news, and the implications for the PR industry

Nitin Mantri, Group CEO, Avian We & ICCO President
15:10 BREAK
15:20 The Brexit deal is finally here. But will it usher in green economic innovation, new global trade opportunity and a surge in daring start-ups?

 

  • Nina Skero, Chief Executive, Centre for Economics and Business Research
  • Mark Lowe, Founding Partner, Third City
  • George McGregor, Managing Partner, Interel
  • Sarah Ogden, Head of Corporate Brand, Zeno Group
  • Brendon Craigie, Co-Founder and Managing Partner, Tyto
16:00 BREAK
16:10 Responding with heart – how to foster a strong company culture in uncertain time

Barby Siegel, Global CEO, Zeno Group
16:30 BREAK
16:40 Launch of the PRCA Digital PR and Communications Report for 2020

Candace Kuss, Creative Strategist and Digital Consultant and Co-Chair, PRCA Digital Group

 

The eighth annual Survey of digital and social media use as an integral part of the PR industry. We’ll cover highlights from the Report and make some predictions for 2021.
17:00 BREAK
17:10 The impact of COVID-19 on Italian comms industry

How the pandemic forced comms to be seen as a priority by Italian businesses

Federico Steiner, Managing Director, Barabino & Partners
17:30 BREAK
17:40 Education – Universities, students and getting a start in a global recession

The economic devastation from the past 12 months has been especially harsh on those at the start of their careers. So how can we ensure a new generation of talent isn’t lost to the PR and communications industry?

 

  • Fred Cook, Chairman Emeritus, Golin & Director, USC Annenberg Center for Public Relations
  • Josh Morton, Head of Corporate Communications, Nestlé U.S.
  • Suzanne Alcantara, Assistant Dean of Student Affairs, USC Annenberg School for Communication and Journalism
  • Lauren Berger, Founder and CEO, InternQueen.com
  • Shannon Moorman, Talent Acquisition lead, WPP
18:20 BREAK
18:30 IABC Roundtable discussion – Connect with IABC’s Europe, Middle East, and North Africa Region (EMENA) Region board members and IABC Fellow, Neil Griffiths, as they talk about leadership, diversity, and inclusion

 
19:00 BREAK
19:10 Communicating the Global Response to the COVID-crisis and what it will take to achieve a fair and green recovery

Jeremy Hillman, Director of Corporate Communications, The World Bank Group
19:30 BREAK
19:40 Breaking through the metric noise

Johna Burke, Global Managing Director, AMEC

 

Now, more than ever professionals are looking to refine and develop the metrics that matter for their organization. During this session we will discuss the good, the bad and the ugly of this process and how to cut through the noise.
20:00 BREAK
20:10 Disinformation and the implications for the PR industry

Tina McCorkindale, President and CEO, The Institute for Public Relations
20:30 DAY ONE CLOSE

DAY TWO: 31st March, 2021, 07:00 – 14:30 GMT

Time (GMT)
07:00 Introduction and Welcome

Mandip Dulay, Partner and COO, Impact.me
07:10 The digital transformation of the PR industry: changing trends and challenges. In Conversation with Google

Hosted by: Nitin Mantri, Group CEO Avian We
Meenu Handa, Senior Director, Corporate communications for Google SEA
07:30 BREAK
07:40 Shopee – The leading online shopping platform in Southeast Asia
08:00 BREAK
08:10 Getting over the Great Wall: Successful Marketing Strategies & Tactics for China

Mike Golden, Co-Founder and China President, Brandigo (China)
08:30 BREAK
08:40 The Year Ahead: PRCA Ethics Council Outlook

David Gallagher, President, Growth and Development, International, Omnicom
09:00 BREAK
09:10 Jordan Rittenberry, Chairman of Middle East & Africa, Edelman
09:20 Covid-19 has changed the communications industry forever

Thulani Sibeko, Chief Brand & Marketing Officer, Standard Bank Group

 

The pandemic has increased the importance of internal communications, and prompted companies to rethink their media engagement strategies. As communications professionals seek to determine which changes will be permanent and which will be fleeting, the industry has an opportunity to play a more meaningful role in ensuring the prosperity of society.
09:40 BREAK
09:50 How the Pandemic has Changed the Communications Landscape.

How communications teams across Africa have adapted to the global pandemic, evolving communications strategies and adapting to the new normal to make a difference on the ground

 

  • Jordan Rittenberry, Chairman of Middle East & Africa, Edelman
  • Saint-Francis Tohlang, Corporate Communications and Public Affairs Director, Nestlé East & Southern Africa Region
  • Jacquie Muhati, Head of Sustainability & Partnerships, Kenya Airways
  • Leo McKay, Communications Director, EMEA, Microsoft
  • Patricia Obozuwa, Vice President, Public Affairs, Communications & Sustainability, Africa, The Coca-Cola Company
10:30 BREAK
10:40 Sami Moutran, Senior Director Business Marketing and Communications, TikTok
11:00 BREAK
11:10 Weathering the Storm: Brand and reputation

  • Austyn Allison, Editor, Campaign Middle East
  • Ogilvy
  • Zoom
  • Zalora

 

The pandemic has tested the resolve and reputation of brands across the world. Under heightened scrutiny from consumers and stakeholders, we’ve seen brands stand tall and enhance reputation, while others have merely fumbled from one crisis to the next. Expert panellists from both client and agency sides will draw on real-life experiences and case studies from the past 12 months to debate how brands can protect and boost its reputation during times of unpredictability. Hear how the winning brands elevated their game during the storm and emerged even stronger on the global stage.
11:50 BREAK
12:00 How COOs and senior leaders had to adapt their communication and leadership style for business continuity in a new and virtual world

  • Jon Ivan-Duke, Co-Founder, Duke & Mir
  • Angela Johansson, COO, Clyde & Co
  • Wasim Ben Khadra, Head of External Comms, Standard Chartered Bank UAE
  • Roberto Croci, Managing Director, Microsoft for startups MENA
  • Hisham Farouk, CEO, Grant Thornton UAE
12:40 BREAK
12:50 “Truth Be Told: How Authentic Marketing & Communications Wins in the Purposeful Age”: Insights from a new book by John O’Brien MBE of Omnicom’s ONE Hundred Consortium & David Gallagher of Omnicom Public Relations Group which focuses on a human truth at the core of successful PR , marketing and communications.

 

John O’Brien MBE, EMEA Managing Partner Omnicom’s 100 Agency Collective
13:20 BREAK
13:30

 

 The Media Intelligence Business Ecosystem: Why does it matter?

Maria Laura Garcia, President and Founder, GlobalNews® Group
13:50 BREAK
14:00 Closing keynote

Melissa Waggener Zorkin, Global CEO and Founder, WE Communications
14:30 DAY TWO CLOSE

 

 

#PRCAVirtualSummit

If you would like to sponsor this conference, or find out about any other visibility opportunities, please contact Steve Miller at Steve.Miller@prca.org.uk

This event is worth 40 points in the PRCA CPD Programme.

Bookings

Bookings are closed for this event.