Confronting Ethics in the Real World

From Trump’s election campaign, lobbying, implications of climate change across the world, and privacy concerns, ethics has come under an intense microscope in recent times. Join us for an open and honest conversation on 17th March about how PR practitioners across the world can apply ethical principles and the industry’s codes of ethics to their day-to-day work.

The session will be led by the co-authors of Public Relations Ethics: The Real-World Guide, Simon Goldsworthy and Trevor Morris, and crisis/reputation adviser and #PowerandInfluence Founder Ella Minty. Delegates will have the opportunity to ask provocative questions about ethical practice in Public Relations and share contrasting perspectives on real-life case studies. The conversation will not be recorded.

You can purchase Public Relations Ethics: The Real-World Guide here.

Simon Goldsworthy taught Public Relations for 20 years, first at the University of Westminster, and then at Richmond, the American International University in London, where he was Professor of Public Relations and Advertising. At both universities he curated postgraduate and undergraduate programmes in PR. He has also taught at other institutions, including Johns Hopkins University, Tsinghua in Beijing and Université Paris-Sorbonne, and has acted as a consultant or external examiner at several more, in the UK and other countries.

He is a Fellow of the PRCA and is a member of its Ethics Council, has acted as a judge for their awards and as an examiner on their professional programmes.

Prior to his academic career, Simon was a member of the UK Government Information Service, serving in a range of government departments as a press officer.

Trevor Morris, in over 30 years in the PR industry, has successfully built and sold a major PR consultancy with margins of over 30 per cent, been the CEO of what was then the UK’s largest PR group, worked for numerous major companies and organisations and written and lectured extensively.

He taught Public Relations for 14 years, first at the University of Westminster, and then at Richmond, the American International University in London, where he was Professor of Public Relations.

A Fellow of the Public Relations and Communications Association, Trevor holds the ‘Mark Mellor Award for Outstanding Contribution to the PR Industry’, and was one of the three experts who reviewed the communication capability at No 10 Downing Street and the Cabinet Office, as well as having been Agony Uncle for the industry bible PRWeek.

Ella Minty Chart.PR FInstLM MCIPR isone of less than 40 Founding Chartered Public Relations practitioners in the world, with over 20 years of international Governments and multi-donor organisations experience in corporate reputation, leadership, issues and crisis management, specialising in communicating and engaging with key corporate stakeholders spanning across business disciplines and governments, including investment markets, lender organisations, national and international media, NGOs and project communities.

Ella created the most attended, and CPD-approved, social media chat for the Communications and Public Relations practice in the world – #PowerAndInfluence (launched in February 2018), and founded the Energy Leadership Platform, the first cross-sectoral and international Energy PR and Comms thinktank in the world.

Her personal blog – “Power and Influence” – has been ranked in Vuelio’s 2019 and 2020 Top 10 UK PR Blogs.

This event is worth 15 points in the PRCA CPD Programme.