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Date/Time Training Courses
26/08/2019
9:00 am - 11:00 am
Successfully promote your business using Instagram. Win the right followers & double your ROI – Face to Face
Competition is high on one of the most used platforms in the world. Representing your brand tone of voice correctly and consistently is key. Content creation plans and rigorous strategies are a must to attract your target market easily.   What Delegates Learn Business strategy overview Profile optimization & set-up...
27/08/2019
9:00 am - 1:00 pm
The Power of Language – Face to Face
Words have power and you want to ensure you are using language that has meaning to your audience to be able to connect with them.  By fully exploring our audience and identifying their values and motivators, you can discover how to speak their language.   What Delegates Learn ·          The...
04/09/2019
9:00 am - 11:00 am
Double your customer reach using The Instagram Story – Face to Face
After the introduction of the Instagram algorithm – it is also essential in 2019 to have an Insta-story strategy as it is now viewed more than the posts. The opportunity is huge on this platform and can be used to reach a brand-new audience without advertising. With the data driven...
04/09/2019
1:30 pm - 3:00 pm
Translation, Localisation and Transcreation Workshop
Understand the processes and procedures involved in translation, localisation and transcreation. Transcreation is a broadly misunderstood term that means different things to different people. Companies that choose to transcreate their brand messages and materials ensure that audiences the world over experience the same emotional reactions to their brand. We will...
05/09/2019
1:30 pm - 3:30 pm
Build Brand 'You' in 9 Minutes a Day
Experts say that 9 minutes a day is the magic number for personal branding - something that is not only important for you, but also your company and teammates. Even for the busiest of people, 9 minutes is a manageable portion of time to dedicate to building brand ‘you’ online...
10/09/2019
9:00 am - 1:00 pm
Face-to-Face Training: Presenter vs Presentation
A U.S. survey revealed that more people have a fear of speaking in public than they do of dying!  If you suffer from anxiety about presenting or do whatever you can to avoid presenting, then this workshop is for you. The focus is on HOW to present rather than content...
10/09/2019
9:00 am - 1:00 pm
Presenter vs Presentation – Face to Face
A U.S. survey revealed that more people have a fear of speaking in public than they do of dying!  If you suffer from anxiety about presenting or do whatever you can to avoid presenting, then this workshop is for you. The focus is on HOW to present rather than content...
10/09/2019
1:30 pm - 3:00 pm
Communicating in the Middle East and North Africa
The Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications...
12/09/2019
1:30 pm - 3:00 pm
How to Write a Winning Award Entry
This course will be run by Victoria Tomlinson, chief executive of Next-Up who has been a judge for many prestigious awards – read her blog 10 inside secrets to winning an award – from the judges. She says, “The most frustrating thing as an award judge is when you have...
12/09/2019
6:00 pm - 7:30 pm
Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of...
17/09/2019
1:30 pm - 3:00 pm
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user...
19/09/2019
6:00 pm - 7:30 pm
Establishing Communications Strategies to Expand your Client’s Localism and CSR Agendas
For many communications specialists, it is MPs, Ministers and civil servants that they concentrate on to lobby or target their messaging. But with the move towards localism it is more important than ever to ensure you include local government in your stakeholder management and communications strategies. Event Overview Attendees will...
23/09/2019
9:00 am - 1:00 pm
Social Media in PR: Strategy & Measurement - Face to Face
As the world continues to evolve at breakneck speed, we cannot continue to communicate in silos. An integrated communications strategy needs to involve both online and offline campaigns and tactics. But the rules of engagement are not the same for digital and traditional media. This half day PRCA session will...
24/09/2019
9:00 am - 1:00 pm
Leading with Compassion & Courage – Face to Face
Head based leadership is no longer enough!  In times of rapid change and uncertainty, leaders also need to be both compassionate and courageous in their decisions and actions.  Clients and employees need to feel valued and connected in today’s business world. This 4 hour workshop will provide tools on how...
24/09/2019
6:00 pm - 7:30 pm
Making Snapchat Work for PR Campaigns
Snapchat has gone from being a simple photo and video sharing app to a PR and marketing tool that PR professionals simply cannot ignore. Event Overview From its humble beginnings in 2011 Snapchat has come a long way.; self-destructing photos and video are no longer just for smartphone-savvy young people...
25/09/2019
9:00 am - 1:00 pm
Crisis Communications in Social Media – Face to Face
Social media has revolutionised our communications. As PR professionals, we look to these channels to increase brand awareness and loyalty, and to build an emotional connection with our audience. Social media is cheaper, quicker and can be potentially more effective in delivering our messages directly than other communications techniques, however...
26/09/2019
6:00 pm - 7:30 pm
Building an Internal Communications Campaign that Works
This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign. Event Overview What attendees will learn: The webinar will overview the key components required to design a campaign, focusing on insight, setting SMART objectives, audience...
30/09/2019
6:00 pm - 7:30 pm
Successful Media Relations
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to...
01/10/2019
1:30 pm - 3:00 pm
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and...
01/10/2019
6:00 pm - 7:30 pm
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip. Event Overview This comprehensive workshop looks at how your business can take advantage of social media’s undisputed impact on search engine queries,...
03/10/2019
1:30 pm - 3:00 pm
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are...
03/10/2019
6:00 pm - 7:30 pm
Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an...
04/10/2019
1:30 pm - 3:00 pm
Successful Media Messages
Advertising agencies are brilliant at coming up with memorable messages which stay in our minds and change our perceptions. PR agencies are less skilled in this area, and it’s a problem. The heart of a PR programme which changes behaviour is – just as in advertising – a strong, sticky...
07/10/2019
9:00 am - 1:00 pm
Social Media For Business Usage – Utilize social media strategically to increase ROI using organic and sales techniques – Face to Face
Social Media is one of the most sought after digital channels in the region and globally – so having a comprehensive social media business strategy is vital to achieve holistic engagement. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube starting from the planning and implementation – right up...
08/10/2019
1:30 pm - 3:00 pm
Gaining Coverage in a Digital Media World
With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers. Add into the mix the...
08/10/2019
6:00 pm - 7:30 pm
Digital Landscape for PR and Communications
The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter,...
20/10/2019
9:00 am - 11:00 am
Introduction to Facebook Ad Manager – the full advert suite to set up optimized & targeted adverts (advanced) – Face to Face
Using Facebook Advert Manager along with Facebook Pixel gives marketers an added value opportunity in reaching your target market. This powerful tool has capabilities to launch re-targeting campaigns to warm leads likely to purchase. Knowledge and awareness of the tools algorithm and functionalities is increasingly important to enhance a lower...
22/10/2019
9:00 am - 11:00 am
Mindfulness at Work – Face to Face
In today’s crazy stressful world of business, Mindfulness is becoming a trending topic.  This 2 hour workshop will provide tips and techniques tools on how to bring your attention into focus, become more present in the now and improve connecting with the people or task in front of you.  ...
23/10/2019
9:00 am - 1:00 pm
Personal Branding – Face to Face
You are your biggest ambassador – the way your present yourself says more than any business card. A strong personal brand leads to improved networking and communication skills, and increased business and career opportunities. Building an impactful personal brand doesn’t happen overnight, it takes work both on and offline to...
23/10/2019
6:00 pm - 7:30 pm
Creating Great B2B Social Media Campaigns
A popular myth is that social media doesn’t work effectively in B2B campaigns - but nothing could be further from the truth. In this webinar we reveal, through examples and case studies, how social media can increase the engagement of any B2B campaign. From developing a strategy to implementing dozens...
29/10/2019
9:00 am - 1:00 pm
Writing Skills 101 – Face to Face
How effectively are you communicating? We don’t buy something because we like the pictures alone – our words may be less nowadays but they are increasingly important. The way you write determines whether people read your full message, understand it, accept it, remember it and act on it.  Writing skills...
05/11/2019
2:30 pm - 4:00 pm
The Power of Emotions in PR
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not...
06/11/2019
9:00 am - 1:00 pm
B2B PR: Creating Engaging Content – Face to Face
There is a common belief that B2B brands can not create the kind of appealing content that works well on social media, particularly as the online world becomes increasingly visual. Whilst it may be true that a lot of B2C products and brands have an advantage in terms of the...
12/11/2019
2:30 pm - 4:00 pm
Women in Senior Leadership: A guide to taking charge of your career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into...
13/11/2019
9:00 am - 1:00 pm
Beyond the Press Release: Writing Skills for PR in a Digital Age – Face to Face
The way we write needs to change. Our audiences’ attention spans are getting shorter, and we are more easily distracted. In the Middle East, press releases are still revered, but we need to make sure they work for the web and are still engaging in today’s image/video led online world....
15/11/2019
2:30 pm - 4:00 pm
Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, LinkedIn or the myriad of other platforms available. But how do you truly measure your activity? How do you ensure that you are not just "spinning wheels"? What are the Key...
19/11/2019
9:00 am - 11:00 am
Facebook & Instagram advertising – “How to increase revenue & ROI from advertising & analytics techniques” (Advanced) – Face to Face
After the introduction of Instagram and Facebook’s algorithm – it is vital to have advertising spend allocated to these channels to achieve and keep increasing leads, sales and ROI. Facebook advertising manager is becoming more like Google AdWords with many opportunities to streamline customer targeting.   What Delegates Learn Advertising...
19/11/2019
7:00 pm - 8:30 pm
Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used. Event Overview How will attendees...
21/11/2019
7:00 pm - 8:30 pm
Getting Maximum Impact from a Disappearing PR and Communications Budget
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But...
22/11/2019
2:30 pm - 4:00 pm
Unleash your Inner Creative
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and...
25/11/2019
7:00 pm - 8:30 pm
Your Role in New Business Pitching
Only one in four new business pitches wins. What factors will make your new business presentations beat the average? This seminar uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability...
27/11/2019
7:00 pm - 8:30 pm
Behavioural Economics – The science behind successful PR
‘People tend to believe that the ideas which come to mind most readily are the most important… the principal determinant is the extent of media coverage’. So says Daniel Kahneman, a Nobel prize-winner and one of the ‘fathers’ of the new science of Behavioural Economics. We all know that PR...
28/11/2019
2:30 pm - 4:00 pm
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. Event Overview How attendees...
28/11/2019
7:00 pm - 8:30 pm
Moving from Internal Communications to Employee Engagement
Getting the best from the workforce is not a ‘nice to have’ it is essential. Employees are the businesses biggest asset and if they are fully supportive and involved it can magnify what is achieved. They are the people making daily contact with customers and service users so when the...
03/12/2019
2:30 pm - 4:00 pm
Digital Disruption - The next wave?
PR is a fundamental driver in the new customer centric world, helping businesses to achieve goals but business transformation is fundamentally altering the intertwining worlds of sales and marketing How prepared are PR managers to deal with the for the next wave of digital disruption from innovations such as virtual...
04/12/2019
7:00 pm - 8:30 pm
Successful CSR
Sir Martin Sorrell said: ‘CSR is not the icing on the cake. Doing good is good business’. What did he mean? This webinar explains how social purpose is today a key factor in corporate and brand PR programmes and shows how to incorporate the basic tenets of CSR/CSI in your...
05/12/2019
2:30 pm - 4:00 pm
Using Video in Social Media for PR and Communications
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content. Event Overview This session explores the opportunities available to you to use video to engage...
09/12/2019
9:00 am - 1:00 pm
Social Media Content & Channel Management – Face to Face
As a PR person in today’s world, if you are not using social media, your days are numbered, but with so many channels to keep track of in this increasingly interconnected age, both personally and professionally, how do you manage your time effectively to stay ahead? This half day PRCA...
10/12/2019
7:00 pm - 8:30 pm
Producing Engaging Content in Public Sector Communications
The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge? The main issue is about...
11/12/2019
9:00 am - 1:00 pm
Online Crisis Communications: Managing Reputation in a Digital Age – Face to Face
As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. This...
11/12/2019
2:30 pm - 4:00 pm
Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar. Event Overview Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how...
12/12/2019
2:30 pm - 4:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes. Event Overview How will attendees benefit This course will give you the confidence to use punctuation...
12/12/2019
7:00 pm - 8:30 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills. You’ll learn how to write press releases that appeal to journalists, how to avoid time-consuming mistakes and how to put a blog or article together. You’ll...
07/01/2020
7:00 pm - 8:30 pm
Crisis PR in a Digital World
For decades there was a formula, tested over many years, for good crisis management. Now, with the dawn of the internet a reputation can be destroyed in hours rather than months and not only by an army of protestors but by one individual. The internet has levelled the playing field...
08/01/2020
2:30 pm - 4:00 pm
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar. Event Overview This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention. Step by step,...
16/01/2020
2:30 pm - 4:00 pm
Introduction to Google Analytics for PR and Communications
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines,...
16/01/2020
7:00 pm - 8:30 pm
Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of...
21/01/2020
2:30 pm - 4:00 pm
Facebook for PR and Communications
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook's...
23/01/2020
7:00 pm - 8:30 pm
How to Create an Effective Blog
With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse –...
28/01/2020
2:30 pm - 4:00 pm
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network? Event Overview What attendees learn How to: Discover the many ways LinkedIn is a powerful tool...
04/02/2020
7:00 pm - 8:30 pm
Managing Accounts across International Markets
Discover how to efficiently manage your accounts across markets by increasing your cultural awareness. Learn about cross-cultural communications strategies that will help you avoid the potential pitfalls of juggling various stakeholders, local markets, and audiences from different countries. Event Overview Who should attend This webinar is ideal for all PR...
05/02/2020
2:30 pm - 4:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader. Event Overview How attendees...
06/02/2020
2:30 pm - 4:00 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme. Event Overview How attendees will benefit This SEO and PR webinar provides a...
11/02/2020
7:00 pm - 8:30 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of...
12/02/2020
2:30 pm - 4:00 pm
Climbing the PR and Communications Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder. Event Overview How attendees will benefit Attendees will understand what their employers are looking for in senior consultants and be able to put together a promotion plan in...